What Moj does

Moj is an Indian short-video and live-streaming mobile application operated by Mohalla Tech Private Limited, the same entity behind ShareChat. The platform enables users to create, watch, and share short-form video content across 13 Indian languages, with Moj Live providing real-time broadcasting, Snap Inc.-powered AR Lenses for visual effects, and WhatsApp status and Facebook share integrations for cross-platform distribution. The product is free to download and generates revenue through in-app Cheers virtual gifting (₹9 to ₹999 packages), targeted advertising driven by user engagement and location data, creator monetization programs (Mints, Watch to Earn, Creator League with weekly rewards up to ₹20,000), and music licensing arrangements with multiple labels.

The platform serves individual Indian content creators and consumers as its primary user base, with secondary use cases around cricket and IPL content consumption and Bollywood entertainment. Distribution is entirely self-serve via the Apple App Store and Google Play Store within a single-country (India) footprint, and the company runs event-driven marketing anchored on Tata IPL cricket partnerships with Star Sports India as official content creator. Monetization is augmented by a Moj Select verified-creator program under which Mohalla Tech enters formal content-licence and marketing arrangements with select creators.

From a regulatory and operational standpoint, Moj operates as an intermediary under India's Information Technology Act 2000 and the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, with enhanced live-stream compliance (21-day recording retention), paid-promotion disclosure, and a publisher-registration workflow with the Ministry of Information and Broadcasting. The platform is hosted on AWS and Google Cloud Platform, supports computer-vision features through Apple's TrueDepth camera and Snap AR, and uses AI for personalized newsfeed recommendations and anomaly detection for fraud and account-security purposes.

Name

Moj

Legal name

Mohalla Tech Private Limited

Website

https://mojapp.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moj is an Indian short-video and live-streaming app operated by Mohalla Tech Private Limited (ShareChat's short-video brand), serving Indian creators and consumers across 13 languages with virtual gifting, ads, and creator monetization.

Ownership category

akta.pro rank

Product category

Short Video Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

akta.pro secondary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

Keywords

• Short video platform
• Video sharing app
• Live streaming app
• Creator monetization
• Regional language content

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. In-App Purchases (Cheers): Virtual currency system where users purchase Cheers packages ranging from ₹9 to ₹999 to support creators during live streams. Revenue is generated from the difference between purchase cost and creator payouts.
2. Advertising: Targeted advertising platform using user data for personalized ad delivery. The platform collects usage data, location, and engagement patterns to serve relevant advertisements to users.
3. Creator Monetization Programs: Revenue generated through creator engagement programs including Mints (monetization for content creators), Creator League rewards (weekly competitive earnings), and Watch to Earn rewards.
4. Music Licensing: Partnership with music labels through licensing agreements, generating revenue from music usage in user-generated content while enabling creators to incorporate popular tracks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Moj is an Indian short video and live streaming mobile application that enables users to create, watch, and share short videos across 13 Indian languages. The platform supports real-time live broadcasting, AR lens effects via Snap Inc., creator monetization through virtual gifting (Cheers) and weekly competitions (Creator League), and seamless sharing to WhatsApp status and Facebook.

Product overview

Moj is an Indian short video and live streaming mobile application developed by Mohalla Tech Private Limited. The core platform enables users to create, watch, and share short videos across 13 Indian languages, with additional Moj Live functionality for real-time broadcasting. The product suite includes monetization features (Cheers virtual currency, Mints, Creator League) and a partner creator program (Moj Select). The Platform integrates AR Lenses from Snap Inc. for visual effects and supports sharing to WhatsApp and Facebook. Related apps under the same developer include ShareChat (videos and status), QuickTV (short drama and movies), and Askk (lifestyle).

Differentiator

Problem solved

Functional benefit

Products and services

• Moj App

Quantifiable outcome

• No. 9 ranking in Social Networking category on Indian App Store

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider for data storage. AWS provides cloud platform services for hosting Moj's data with security measures to protect user information.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider for data storage. Google Cloud Platform hosts Moj data on servers in India and abroad with security and privacy protections.
• Snap Inc.coreTechnology or IntegrationProvides AR lens technology for creating augmented reality filters and effects on the Moj platform. Users can access Snap lenses for video creation.
• Star Sports IndiacoreStrategic or Co-development PartnerOfficial content creator on Moj platform posting cricket highlights, IPL coverage, and sports analysis content. Has verified creator badge on platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShareChat: Sister app of Moj operated by the same parent Mohalla Tech Private Limited; ShareChat is the regional-language social feed while Moj is the video companion. Both target the same Indian vernacular creator ecosystem with overlapping distribution, monetization, and back-end infrastructure.
• Instagram Reels (Meta): Meta's short-form video feature embedded inside Instagram, one of Moj's primary direct competitors in India. Competes on the same use cases (short video creation, discovery, regional content) with a substantially larger pre-existing user base and ad monetization engine.
• YouTube Shorts (Google): Google's short-form video product offering competing head-to-head with Moj in India. Shares the same short-video creation/consumption loop, leverages YouTube's recommendation engine and music licensing depth to capture the same regional Indian audience.
• Josh (VerSe Innovation): Indian short-video platform operated by VerSe Innovation that went through a merger with MX TakaTak. Directly competes with Moj for the same regional-language creator and consumer base in India with a comparable feature set including creator monetization, regional content, and live streaming.
• MX TakaTak / MXV: Indian short-video app now merged with Josh under VerSe Innovation. Operated in the same niche and product category as Moj, targeting identical regional-language creators with comparable live gifting and creator rewards mechanics.

Emerging players

• Chingari: India-based short-video platform that gained traction after the TikTok ban as an indigenous alternative. Directly competes in the same Indian UGC short-video space but with a smaller scale and more limited creator monetization tooling.
• Roposo: Indian short-video and content platform that, like Moj, scaled after the TikTok ban. Targets a similar regional-language Indian audience but lacks the scale of Moj, Reels, or Shorts.

Others

• Snap Inc. (Snapchat): AR lens technology partner for Moj and operator of Snapchat which includes Spotlight as its short-form video competitor. Comparable in AR-filter and creator tooling technologies that Moj leverages via integration, and a partial competitor in India among younger demographics.

Broad incumbents

• Meta (Facebook): Parent of Instagram Reels and Facebook — the dominant broad incumbent in short-form video through Reels. Overlaps with Moj on short-video distribution and ad-monetized social feeds but operates across a much wider portfolio.
• Google (Alphabet): Parent of YouTube Shorts and provider of Google Cloud infrastructure used by Moj. Operates a broad portfolio where YouTube Shorts is the direct short-video competitive surface against Moj in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MojIndia
• Instagraminstagram.com/mojindia
• LinkedInlinkedin.com/company/mojindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moj