What Roposo does

Roposo, founded in 2012 and headquartered in Gurgaon, India, is a privately held for-profit company operating as an AI-powered commerce platform. The company was originally launched as a social media platform branded "TV by the People," enabling users to express themselves visually through homemade videos and photos, and has since been repositioned to combine video-based social content with e-commerce functionality for the Indian market. Roposo operates as a subsidiary of Glance, a consumer technology company, and is positioned within Glance's broader strategy at the convergence of content, AI, and commerce in India's digital ecosystem.

The platform's core technology stack is described as AI-powered commerce, with disclosed capability types spanning recommendation engines, generative AI, and process automation for shopping workflows including product discovery, checkout, and fulfillment. Roposo processes video and text as its core AI modalities and integrates with Delhivery Limited for logistics and order fulfillment and with Sharma Meta for marketing and customer acquisition. The company maintains 51–100 employees and serves the South Asian (Indian) market, with no global footprint claimed. Co-founder and CTO Kaushal Shubhank remains in a founding technical role, and in July 2025 Glance appointed Amit Bansal — formerly Founder & CEO of Solv and a prior leader at Flipkart and Reliance Retail — as Senior Vice President & General Manager of Roposo.

Roposo's business model is not publicly disclosed: no pricing model, take rate, GMV, or revenue figures are available. The company has raised approximately $32.7 million across disclosed funding rounds from 2014 to 2018, with Tiger Global Management and Bertelsmann India Investments as the most active institutional investors. Customer segmentation is horizontal, targeting broad consumer and seller participation rather than named enterprise accounts, and the company website (roposo.com) is currently returning 504 Gateway Timeout errors at the time of this analysis, limiting independent verification of current product offerings.

Name

Roposo

Website

https://roposo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Roposo is an India-based AI-powered commerce platform, operating as a subsidiary of Glance, that combines video-based social content with e-commerce functionality to enable social commerce transactions for consumers and sellers in the Indian digital market.

Ownership category

akta.pro rank

Product category

Social Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Short-Form User-Generated Video Platforms (MPACABAB)

akta.pro secondary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Social commerce platform
• Short video content
• User generated content
• AI recommendations
• Creator monetization

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Core offering

Roposo is a social media and short-video platform that allows users to express themselves through homemade videos and photos, branded as "TV by the People." It combines user-generated visual content with AI-powered recommendations and social commerce capabilities, enabling creators to monetize their content and consumers to discover and shop from a feed of personalized, shoppable media.

Product overview

Roposo is a single unified AI-powered commerce platform that enables social commerce experiences. The platform combines video-based content delivery with e-commerce functionality to facilitate shopping directly within the content experience. Roposo operates as a supplier and commerce platform within the broader Indian e-commerce ecosystem, partnering with logistics providers like Delhivery Limited for fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Roposo - TV by the People A social media and short-video platform that lets users create and share homemade videos and photos, with AI-powered recommendations, personalized feeds, and integrated social commerce capabilities enabling creators to monetize and consumers to shop from shoppable media.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Partnerships

Three partnerships are on record, tiered core, supporting and flagship.

• Delhivery LimitedcoreTechnology or IntegrationRoposo has formed a partnership with Delhivery Limited, an Indian logistics provider. This partnership enables e-commerce fulfillment capabilities for the Roposo platform, allowing sellers on Roposo to leverage Delhivery's logistics and delivery infrastructure for order fulfillment across India.
• Sharma MetasupportingGTM or Marketing PartnerRoposo has partnered with marketing firm Sharma Meta as part of its go-to-market strategy. This marketing partnership supports promotional activities and customer acquisition efforts for the Roposo e-commerce platform.
• GlanceflagshipStrategic or Co-development PartnerRoposo operates as an AI-powered commerce platform under Glance, a consumer technology company. Glance has appointed Amit Bansal as Senior Vice President & General Manager of Roposo, indicating Roposo is a core platform within Glance's portfolio. The appointment is part of Glance's broader strategy to accelerate its AI platform as content, AI, and commerce converge in India's digital market.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Meesho: India's leading social-commerce platform enabling small businesses and individuals to sell via social channels. Directly comparable to Roposo's seller-driven, social-led commerce model in the same Indian market.
• ShareChat / Moj: Indian short-video and social content platform with commerce ambitions. Comparable to Roposo as a UGC short-form video platform targeting the same Indian-language consumer base, now expanding into commerce.
• Josh (VerSe Innovation): Indian short-form video platform owned by VerSe Innovation (also parent of Dailyhunt). Comparable UGC video platform in India with parallel commerce and creator monetization efforts.

Broad incumbents

• Glance: Parent company of Roposo; Indian consumer-tech platform delivering AI-driven content on smartphone lock screens. Relevant as the parent ecosystem that supplies distribution and strategic direction to Roposo.
• Instagram (Meta): Global short-form video and social commerce platform with deep investment in Reels + Shopping. Comparable to Roposo in combining UGC short video with integrated e-commerce, but at vastly greater scale.
• YouTube Shorts: Short-form video product from YouTube/Google with growing shopping integrations. Overlaps with Roposo's video-to-commerce funnel targeting Indian creators and consumers.

Emerging players

• Chingari: Indian short-video platform with social-commerce features including a native token and creator monetisation. Comparable as a smaller, India-focused UGC video + commerce player competing for the same creator pool.
• MX TakaTak: Short-form video platform from MX Media (now part of ShareChat/Moj). Comparable as an India-focused UGC video platform with creator monetization and commerce overlays.

Others

• Flipkart: India's leading horizontal e-commerce marketplace. Comparable because Roposo's new SVP/GM comes from Flipkart and the platform's commerce ambitions target the same Indian online-shopping consumer; also a potential partner or acquirer.
• Delhivery: India's largest third-party logistics provider and an existing Roposo partner. Comparable as the enabling infrastructure layer that supports Roposo's e-commerce fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RoposoLove
• Facebookfacebook.com/roposolove
• LinkedInlinkedin.com/company/roposo-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roposo