We Are Heavy

What We Are Heavy does

We Are Heavy is a Denmark-based creative digital production studio (legal entity WEAREHEAVY, CVR 38005693) that focuses on the digital execution of campaigns and designs for brands and organisations. The studio operates as a frontend and interactive experience specialist, building websites, interactive installations, e-commerce platforms, and campaign microsites using modern frameworks including Vue.js, Nuxt, React, Angular, and headless CMS architectures such as Sanity and Umbraco. Notable technical work includes WebGL-based interactive galleries, real-time WebSocket-driven LED installations, and platform frontends handling large content volumes (e.g., 35,000+ CMS entries for Art Matter).

The studio serves two primary customer segments: direct major brand and organisation clients (SAS, VELUX, American Express, Spar Nord, Madklubben, Astralis, Google Area 120, the National Museum of Denmark, and others), and design/branding agencies that require a technical execution partner. Across 25+ disclosed case studies, the portfolio spans aviation, cultural heritage, restaurants, banking, manufacturing, esports, festivals, humanitarian, and media verticals. Revenue is generated through project-based professional services, with pricing undisclosed and presumably quote-driven. The largest disclosed multi-year engagement is Spar Nord's ongoing digital platform rebuild since 2017.

We Are Heavy is privately held, has no disclosed institutional funding, no parent company, and no subsidiaries. The company is based in Denmark, operates in CET timezone, and primarily serves Scandinavian and European clients. Recognition includes AWWWARDS Site of the Day and Honorable Mention, FWA of the Day, Webby Awards nomination, Lovie Award Silver, and shortlistings at Danish Digital Awards and Creative Circle. The company distributes through its portfolio website, LinkedIn, Instagram, and direct email outreach, supplemented by partnerships with agencies such as Yellow Umwelt, Kontrapunkt, PS Communication, and others.

Name

We Are Heavy

Legal name

WEAREHEAVY

Website

https://weareheavy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Heavy is a Denmark-based creative digital production studio that builds websites, interactive experiences, and digital campaigns for major brands and design agencies, using frontend frameworks like Vue.js, Nuxt, and React with headless CMS architectures.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Production Services: Creative digital production services including website development, interactive experiences, digital campaigns, and frontend development for clients directly and in partnership with design agencies

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

We Are Heavy is a Denmark-based creative digital production studio that focuses on the digital execution of campaigns and designs. They deliver website development, headless CMS implementations, interactive digital experiences (including WebGL and 3D), e-commerce platforms, and event activation installations for brand clients directly and in partnership with design and branding agencies.

Product overview

We Are Heavy is a Denmark-based creative digital production studio specializing in creating innovative digital experiences that help brands differentiate themselves and engage their audiences. The studio focuses on digital execution of campaigns and designs, working directly with clients and partnering with design and branding agencies. Their service offerings span website development (including headless CMS implementations with platforms like Sanity and Umbraco), interactive digital experiences (3D/WebGL experiences, video walls), e-commerce platforms, event activations, and campaign microsites. They have delivered projects across diverse industries including cultural institutions (National Museum of Denmark, Kronborg, Frilandsmuseet), restaurants and hospitality (Madklubben, Cofoco Food), esports and gaming (Astralis), financial services (Spar Nord), publishing and media (American Express Departures magazine, Altinget voting guides), retail and design (MENU, VELUX, Rockwool), festivals (Roskilde Festival), and humanitarian organizations (Danish Refugee Council).

Differentiator

Problem solved

Functional benefit

Products and services

• Headless CMS Website Development

Quantifiable outcome

• Multiple industry awards including AWWWARDS, FWA Site of the Day, Webby Awards Nominee, Lovie Awards Silver
• +2 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• PS CommunicationminorGTM or Marketing Partner · 1 January 2025Collaboration partner for SAS Inspire 2025 event activation project. PS Communication served as the agency partner for the interactive Activation Wall installation.
• Studio28KminorStrategic or Co-development Partner · 1 January 2022Agency partner for Madklubben website project, one of Denmark's largest restaurant collectives with 35+ locations.
• Kasper Laigaard StudiominorStrategic or Co-development Partner · 1 January 2022Design partner for American Express Departures International remastered digital magazine project.
• Yellow UmweltcoreStrategic or Co-development Partner · 1 January 2021Agency partner for VELUX The Biggest Change campaign (2021), Rockwool sustainability showcase (Vue.js/GSAP/Lottie), and MENU Space online tool projects. Multiple collaborations across different clients.
• Spring/SummerminorStrategic or Co-development Partner · 1 January 2019Copenhagen-based agency partner for Roskilde Festival 2019 website project.
• Relax We Are The Good GuysminorStrategic or Co-development Partner · 1 January 2017Creative agency partner for original Departures International travel magazine project for American Express.
• Fuhr StudiominorStrategic or Co-development PartnerDesign agency partner for Den Fynske Opera website project integrating with ticket systems.
• KontrapunktminorStrategic or Co-development PartnerAgency partner for Danish Psychotherapist Association website project.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ueno: San Francisco and Toronto-based creative digital agency that builds websites, apps, and brand experiences for tech-forward companies. Strong overlap in the use of modern frontend stacks and direct-to-brand client model.
• Resn: New Zealand-based creative digital production studio focused on interactive web experiences and award-winning frontend work. Shares We Are Heavy's positioning as a small, award-led studio executing bespoke interactive sites for brand clients.
• Jam3: Toronto-based digital production studio delivering interactive experiences, websites, and campaigns for global brands. Comparable in award-winning creative production, agency partnerships, and reliance on modern frontend frameworks.
• Active Theory: Los Angeles-based digital experience studio building interactive websites, WebGL, and immersive web work for major brands. Highly comparable in tech stack (WebGL, Three.js, interactive frontends) and enterprise client base.
• North Kingdom: Swedish interactive experience studio specializing in digital storytelling, websites, and immersive campaigns for global brands. A particularly close Nordic peer given shared Scandinavian roots and enterprise client focus.
• Stink Studios: Globally distributed creative studio known for interactive web experiences, film, and digital campaigns. Comparable positioning as a creative production partner to agencies and brands, with similar award-winning reputation.
• Tool of North America: Los Angeles-based creative digital production studio with strong roots in interactive web, brand, and directorial work. Comparable in building campaign-driven digital experiences for major brand clients.
• Unit9: Global digital production studio with a focus on interactive experiences, film, and immersive work for enterprise brands. Operates in the same boutique-award-winning creative production category as We Are Heavy.

Broad incumbents

• Huge: Global digital agency building large-scale websites, platforms, and customer experiences for enterprise brands. Comparable in headless CMS and platform-level web work, but at significantly larger scale and scope.
• Wieden+Kennedy: Large global creative agency with in-house digital production capabilities. Represents the kind of incumbent that either competes for digital execution work or partners with boutique studios like We Are Heavy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareheavy
• Instagraminstagram.com/weareheavy_com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Heavy