Kontrapunkt
Kontrapunkt is an independent, founder-led Swedish creative agency founded in 1990, delivering strategic brand design, advertising, and commercial production to enterprise and growth-stage clients across the Nordics and the Netherlands via a four-person core team.
- Company typePrivate
- Founded1990
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kontrapunkt does
Kontrapunkt Kommunikation is a privately held, founder-led creative communications and advertising agency (reklambyrå) headquartered in Saltsjö-Boo, Stockholm, Sweden, with a branch office in Oegstgeest, Netherlands. Founded in 1990, the firm delivers strategic brand design, advertising, and commercial production services to well-known brands, emerging companies, and brand-new ventures across Nordic and select European markets. Its publicly named client portfolio spans real estate (Fabege, Fastpartner), consumer electronics (Panasonic), fintech (Trustly), insurance and pension (Akademikerförsäkring, AMF), mental health (Hjärnkoll), fashion/retail (Kandy'z), and consumer products (OXX), indicating a horizontal, multi-vertical service model rather than vertical specialization.
The agency's core offerings are brand design, advertising campaigns, and commercial (video) production, positioned under an integrated creative-plus-strategy value proposition aimed at maximizing client return on marketing investment. Kontrapunkt operates as a single-service creative agency rather than a platform or productized offering; no proprietary technology, software, APIs, or AI/ML capabilities are disclosed. The firm has no disclosed funding, no parent company, and no institutional investors, consistent with an independent, owner-operated small business.
Go-to-market is sales-led and relationship-driven, with the website (hosted on Wix) functioning as a showreel and portfolio showcase, supplemented by direct email and phone contact plus LinkedIn presence. The visible team comprises four members: Magnus Hestréus (CEO & Copywriter), Jan Nyman (Project Manager & Copywriter), Sofie Magnusson (Motion & Graphic Designer), and Anders Östman (Partner & Art Director), with total headcount reported at 1-10. Revenue mechanics are project-based and/or retainer arrangements typical of small professional-services creative agencies, and no public pricing or financial disclosures are available.
Kontrapunkt firmographics
Firmographics- Name
- Kontrapunkt
- Legal name
- Kontrapunkt Kommunikation
- Website
- https://kontrapunkt.se
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kontrapunkt is an independent, founder-led Swedish creative agency founded in 1990, delivering strategic brand design, advertising, and commercial production to enterprise and growth-stage clients across the Nordics and the Netherlands via a four-person core team.
- Ownership category
- akta.pro rank
Kontrapunkt industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Kontrapunkt is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Kontrapunkt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Professional services revenue from strategic brand design and advertising services including engaging commercials. Revenue appears to be project-based or retainer arrangements typical of creative agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kontrapunkt product offering
Product offeringCore offering
Kontrapunkt is a Stockholm-based creative communications and advertising agency that delivers strategic brand design, effective advertising, and engaging commercial production for well-known, emerging, and brand-new companies. The agency combines strategic thinking with creative execution to maximize client return on marketing investments, operating as a single integrated creative practice rather than a modular product suite.
Product overview
Kontrapunkt is a creative communications and advertising agency (Reklambyrå) established in 1990, offering a unified portfolio of services centered on strategic brand design and effective advertising. The company operates as a single-service agency rather than a platform-plus-modules architecture, delivering brand design services, advertising campaigns, and commercial production as integrated offerings. Their core value proposition combines creativity with strategic precision to maximize client return on marketing investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Design Services
- Advertising Services
- Commercial Production
Companies that use Kontrapunkt
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Kontrapunkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kontrapunkt partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Kontrapunkt competitors and assessment
Company assessmentDirect peers
- Happy Sans: Stockholm branding and design agency working with well-known Nordic and European brands on identity, strategy, and advertising. Comparable boutique peer with similar client mix.
- Garbergs: Stockholm-based agency specializing in strategic brand design and communications for established and emerging brands. Closely comparable in service focus and Swedish-market positioning.
- Åkestam Holst: Stockholm creative agency known for brand platforms and integrated campaigns for Swedish enterprises. Direct creative-agency peer with overlapping client categories in retail, finance, and consumer.
- Snask: Stockholm creative agency specializing in brand identity, film, and advertising for emerging and established brands. Comparable boutique Swedish peer emphasizing craft-driven creative and integrated production.
- Great Works: Stockholm-based creative agency providing strategic brand design and advertising for established and new ventures. Closely mirrors Kontrapunkt's positioning and service scope.
- Forsman & Bodenfors: Stockholm-based creative agency founded in 1986, serving major Nordic and global enterprise brands on brand strategy, design, and advertising. Most direct comparable peer — same geography, similar heritage and offering, scaled larger.
- B-Reel: Stockholm-founded creative and production agency delivering brand campaigns, commercial production, and digital content — overlapping on commercial production and integrated creative services.
- Frank (Stockholm): Stockholm-based creative and brand agency serving well-known Scandinavian companies. Comparable boutique creative peer with overlapping offering in brand design and advertising campaigns.
Broad incumbents
- TBWA Stockholm: Swedish arm of the TBWA global network, offering full advertising services including brand strategy, media buying, and production. Broader incumbent competing for the same enterprise accounts as Kontrapunkt.
- DDB Sweden: Swedish office of the global DDB network, providing strategic brand design and integrated advertising. Larger incumbent offering comparable services at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Kontrapunkt social profiles
Digital presenceKontrapunkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kontrapunkt leadership team
Management profileNumber of profiles
Profiles4 records
Kontrapunkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kontrapunkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kontrapunkt
What does Kontrapunkt do?
Kontrapunkt is a Stockholm-based creative communications and advertising agency that delivers strategic brand design, effective advertising, and engaging commercial production for well-known, emerging, and brand-new companies. The agency combines strategic thinking with creative execution to maximize client return on marketing investments, operating as a single integrated creative practice rather than a modular product suite.
Is Kontrapunkt a public or private company?
Kontrapunkt is a private company. It is classified as management employee owned and is currently operating.
When was Kontrapunkt founded?
Kontrapunkt was founded in 1990. It employs 1 to 10 people.
Where is Kontrapunkt based?
Kontrapunkt is headquartered in Stockholm, Sweden, in the Europe region.
How does Kontrapunkt make money?
One revenue line is on record: creative Agency Services.
Who are Kontrapunkt's main competitors?
Direct peers on record are Happy Sans, Garbergs, Åkestam Holst, Snask, Great Works, Forsman & Bodenfors, B-Reel and Frank (Stockholm). Broad incumbents are TBWA Stockholm and DDB Sweden.
Does Kontrapunkt have an API?
No public API is recorded for Kontrapunkt.
What industry is Kontrapunkt in?
Kontrapunkt's product category is Advertising Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 5418.