Northern Soda
Northern Soda Company is a privately held, New Brighton, Minnesota-based craft soda producer that hand-crafts small-batch sodas with real sugar and no artificial ingredients, selling directly to consumers through its online store, a dedicated shipping portal, and a physical Craft Soda Taproom.
- Company typePrivate
- Founded2018
- HeadquartersNew Brighton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Northern Soda does
Northern Soda Company is a privately held craft beverage producer headquartered at 601 Campus Drive, Suite 10b, New Brighton, Minnesota. The company manufactures hand-crafted, small-batch sodas using fresh, high-quality ingredients, real sugar, and no artificial preservatives or chemicals, and markets them under the tagline "Soda. The Way It Used To Be." Its core product line is Northern Soda Craft Soda, complemented by a TruNorth Natural Craft Soda sub-brand positioned as a lower-sugar, gently carbonated, no-artificial alternative.
The company sells directly to consumers through three channels: an e-commerce storefront with a dedicated shipping portal (northernsodashipping.com) enabling out-of-state delivery, a physical Craft Soda Taproom in New Brighton for on-site consumption and retail purchases, and pre-order programs for limited releases. Each March it runs a Sweet 16 NCAA-style bracket tournament featuring 16 never-before-canned flavors, with a capped run of 150 Final Four Packs for curbside pre-order — a deliberately boutique production scale. Marketing is community-driven, anchored by an email newsletter, Facebook Live bracket announcements, and in-person taproom events.
Northern Soda Company operates as an independent, founder-led private business with no disclosed parent company, institutional investors, venture capital backing, management team bios, patents, partnerships, or revenue figures. Its geographic footprint is concentrated in the Midwest USA, with no global expansion claims. The operating status is active and the business generates all revenue from one-time consumer purchases rather than subscriptions or wholesale contracts.
Northern Soda firmographics
Firmographics- Name
- Northern Soda
- Legal name
- Northern Soda Company
- Website
- https://northernsoda.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northern Soda Company is a privately held, New Brighton, Minnesota-based craft soda producer that hand-crafts small-batch sodas with real sugar and no artificial ingredients, selling directly to consumers through its online store, a dedicated shipping portal, and a physical Craft Soda Taproom.
- Ownership category
- akta.pro rank
Northern Soda industry classification
Industry- Product category
- Craft Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
Keywords
Where Northern Soda is headquartered
LocationHeadquarters
- HQ city
- New Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northern Soda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Soda Sales: One-time purchase of canned or bottled craft sodas through online store and physical taproom
- Pre-order Programs: Limited release pre-orders such as Final Four Packs for special events like Sweet 16 bracket competition
- Taproom Sales: On-site consumption and retail purchases at the Craft Soda Taproom location
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Northern Soda product offering
Product offeringCore offering
Northern Soda Company hand-crafts small-batch craft sodas using fresh, high-quality ingredients carefully selected for incredible flavor, sweetened with real sugar, and made without extra preservatives or artificial chemicals. The company operates a sub-brand, TruNorth Natural Craft Soda, offering a lower-sugar, gently carbonated, naturally flavored alternative. Products are sold directly to consumers through an online store, a dedicated shipping portal, and a physical Craft Soda Taproom in New Brighton, Minnesota.
Product overview
Northern Soda Company is a craft soda producer offering two main product lines: Northern Soda Craft Soda (hand-crafted in small batches with real sugar and no artificial preservatives) and TruNorth Natural Craft Soda (lower sugar, gently carbonated sub-brand with no fake colors, flavors, or preservatives). Products are sold through an online store, a physical taproom, and via shipping. The company also runs an annual Sweet 16 flavor tournament that selects new flavors for the regular lineup, with winning flavors packaged as limited-edition Final Four Packs.
Differentiator
Problem solved
Functional benefit
Brands
- TruNorth Natural Craft Soda: A sub-brand of Northern Soda Company offering lower sugar, gently carbonated craft sodas with no fake colors, flavors, or preservatives. Made naturally with crisp, clean refreshment.
Products and services
- Northern Soda Craft Soda Hand-crafted craft soda made in small batches with fresh, high-quality ingredients, sweetened with real sugar, and free from extra preservatives or artificial chemicals. Available in multiple flavors through the online store and taproom.
- TruNorth Natural Craft Soda Sub-brand natural craft soda featuring lower sugar content, gentle carbonation, and no artificial colors, flavors, or preservatives. Positioned as a crisp, clean, true refreshment option for health-conscious craft soda consumers.
- Final Four Pack Limited edition sampler pack of four finalist flavors from the annual Sweet 16 flavor bracket tournament. Available for pre-order with curbside pickup at the New Brighton taproom. Only 150 packs produced per year, creating scarcity and exclusivity.
Companies that use Northern Soda
Customer profileSegments2 records
Ideal customer profiles2 records
Northern Soda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Northern Soda partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Northern Soda competitors and assessment
Company assessmentDirect peers
- Reed's Inc. Public craft soda/ginger beer brand using real ingredients and natural sweeteners — directly comparable premium craft positioning and broad-flavor portfolio strategy.
- Dry Soda Co. Premium craft soda brand focused on less-sweet, sophisticated flavor profiles — comparable to Northern Soda's TruNorth sub-brand positioning around restrained sweetness and refined flavor.
- Dr. Brown's Soda: Established craft-style soda brand with classic flavors and natural ingredients — directly comparable craft/premium soda positioning targeting nostalgia and quality ingredients.
- Boylan Bottleworks: Long-standing craft soda brand sold primarily through foodservice and specialty retail — directly comparable small-batch, glass-bottle craft soda positioning.
- Jones Soda Co. Publicly traded craft soda company known for small-batch, premium-positioned soft drinks sold through DTC and retail channels — a direct comparable in category, flavor innovation (unusual flavor profiles), and core target consumer.
- Sprecher Brewery: Wisconsin-based craft brewery that also produces a line of craft sodas using real sugar and natural ingredients — directly comparable in Midwest geography, hand-crafted production, and taproom-driven DTC business model.
- Virgil's Root Beer (Reed's): Premium craft soda brand under Reed's Inc., sold via retail and foodservice — comparable in artisanal positioning and natural ingredient emphasis.
Emerging players
- Olipop: Functional, lower-sugar craft soda brand that mirrors Northern Soda's TruNorth sub-brand positioning (natural ingredients, reduced sugar, no artificial additives) and competes for the same health-conscious craft soda consumer.
- Poppi: Better-for-you craft soda with apple cider vinegar and prebiotics — competes for the same consumer seeking natural, lower-sugar craft soda alternatives, with strong DTC and retail presence.
Regional players
- Faygo: Iconic Midwest regional soda brand (Detroit-based) with regional cult following similar to Northern Soda's Midwest community — comparable geographic concentration and nostalgia-driven brand identity, though at much larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Northern Soda social profiles
Digital presenceNorthern Soda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Soda leadership team
Management profileNumber of profiles
Northern Soda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Soda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Soda
What does Northern Soda do?
Northern Soda Company hand-crafts small-batch craft sodas using fresh, high-quality ingredients carefully selected for incredible flavor, sweetened with real sugar, and made without extra preservatives or artificial chemicals. The company operates a sub-brand, TruNorth Natural Craft Soda, offering a lower-sugar, gently carbonated, naturally flavored alternative. Products are sold directly to consumers through an online store, a dedicated shipping portal, and a physical Craft Soda Taproom in New Brighton, Minnesota.
Is Northern Soda a public or private company?
Northern Soda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Soda founded?
Northern Soda was founded in 2018. It employs 1 to 10 people.
Where is Northern Soda based?
Northern Soda is headquartered in New Brighton, United States, in the North America region.
How does Northern Soda make money?
Three revenue lines are on record. Direct Soda Sales are the primary driver. The others are pre-order Programs and taproom Sales.
Who are Northern Soda's main competitors?
Direct peers on record are Reed's Inc., Dry Soda Co., Dr. Brown's Soda, Boylan Bottleworks, Jones Soda Co., Sprecher Brewery and Virgil's Root Beer (Reed's). Emerging players are Olipop and Poppi. Faygo is listed as a regional player.
Does Northern Soda have an API?
No public API is recorded for Northern Soda.
What industry is Northern Soda in?
Northern Soda's product category is Craft Beverages. Its primary akta.pro industry code is AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing. Its NAICS code is 312111 and its SIC code is 2086.