Kloek

What Kloek does

Kloek is a Dutch private for-profit healthcare operator providing small-scale residential care for elderly people with dementia. Founded in 2014–2015 and headquartered in Zeist, the organization runs six operational locations across the Netherlands — Amsterdam (De Pijp), Andelst, Ede, Heemstede, Roosendaal, and Zetten — with a seventh site in Uithoorn scheduled for 2027. Each site serves between approximately 24 and 60 residents organized into small living groups of 6–9, with private apartments, fixed care teams, and 24-hour supervision delivered under person-centered and experience-based (belevingsgerichte zorg) dementia care methodologies, including the 4 Rs (Reassure, Routine, Reminisce, Redirect).

The service stack is built around a homely, non-institutional model with a small layer of supporting technology: GPS watches and discrete sensors for wandering detection (deployed with medical and family consent), a family communication app for real-time updates, and third-party electronic client file systems (Novicare, Carevisie) for care documentation. Kloek is ISO 9001:2015 certified by DNV and compliant with the Dutch Wkkgz complaints framework. The Kloek Nest community centers extend the offering into non-residential engagement, providing meals, workshops, and caregiver support.

Commercially, Kloek operates a regulated dual revenue stream. Care costs are reimbursed through the Dutch Wet Langdurige Zorg (WLZ) under the VV5 care profile, with an income-dependent personal contribution collected by CAK. Residents pay separately for rent and service costs, which are privately financed and vary by location. Admissions are gated by a CIZ-issued WLZ indication and are sourced through direct inquiries, search, guided tours, and referrals from casemanagers, GPs, and regional care networks (Actiz, Sigra, Groenhuysen).

Name

Kloek

Legal name

Kloek

Website

https://kloek.nu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kloek provides small-scale residential dementia care across 7 Dutch locations, serving elderly WLZ VV5 residents in homely 6–9 person living groups with fixed care teams, 24-hour supervision, and lifetime residency including on-site palliative care.

Ownership category

akta.pro rank

Product category

Residential Dementia Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Dementia care services
• Small-scale living
• Elderly residential care
• Long-term care
• Palliative care

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. WLZ Care Cost Reimbursement: Healthcare costs (zorgkosten) are reimbursed through the Dutch Wet Langdurige Zorg (WLZ - Long-term Care Act). Residents with a valid WLZ indication and care profile VV5 receive coverage for their care costs. Residents pay an income-dependent personal contribution (eigen bijdrage) calculated by CAK. Kloek acts as a care provider contracted under the WLZ system.
2. Residential Rent and Service Costs: Rent (huur) and service costs (servicekosten) are paid by residents separately from WLZ reimbursement. These are fixed monthly amounts that differ per location. The housing component is privately financed by residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kloek provides small-scale residential dementia care (kleinschalig wonen) for elderly people across 7 locations in the Netherlands. Residents live in their own apartments within homely groups of typically 6–9 people with a fixed care team providing 24-hour person-centered dementia care using the belevingsgerichte 4 Rs approach. The company also operates Kloek Nest community centers and offers palliative care on-site.

Product overview

Kloek is a Dutch healthcare organization offering small-scale residential living and dementia care across 7 locations in the Netherlands. The core offering consists of kleinschalig wonen (small-scale living) where elderly people with dementia live in homely environments with 6-9 residents per group, each with their own private apartment. The organization provides 24-hour dementia care using person-centered and experience-based care methodologies. Kloek operates locations in Amsterdam, Andelst, Ede, Heemstede, Roosendaal, Zetten, and Uithoorn (opening 2027). Additional services include Kloek Nest, a community meeting place offering activities and support, and palliative care provided on-site at several locations.

Differentiator

Problem solved

Functional benefit

Brands

• Kloek Nest: A community meeting place for encounters, inspiration and connection, offering activities, workshops and support for elderly, caregivers, and community members.
• De Eglantier
• Het Witte Huis

Products and services

• Kleinschalig Wonen (Small-Scale Living) Small-scale residential care for elderly people with dementia, with residents living in groups of typically 6–9 people in a homely environment with a fixed care team. Each resident has their own private apartment while sharing common living spaces.
• Dementiezorg (Dementia Care) Comprehensive 24-hour dementia care using person-centered and experience-based care approaches following the 4 Rs methodology: Reassure, Routine, Reminisce, and Redirect. Delivered by fixed care teams specialized in belevingsgerichte zorg.
• Kloek Nest Community meeting place offering daily meals, creative workshops, exercise activities, themed meetings, and professional caregiver support. Open to elderly, caregivers, neighbors, and community members, with a restaurant serving fresh daily meals.
• Palliatieve Zorg (Palliative Care) End-of-life care provided on-site at Kloek facilities, ensuring residents do not need to relocate as their care needs increase or at end of life. Available at locations including Kloek Zetten.
• Kloek Amsterdam Small-scale dementia care location in De Pijp, Amsterdam, housing 36 residents with dementia across four small groups of nine. Each resident lives independently in their own apartment within an integrated urban environment.
• Kloek Andelst Small-scale dementia care location in the former town hall building of Andelst, housing 26 residents across two floors in apartments ranging from 17–41 m² with garden and terrace.
• Kloek Ede Care location on the former Ede barracks site consisting of three buildings: De Kolonel (21 apartments), De Generaal (23 apartments for intensive care), and De Luitenant (16 assisted living units). Near Veluwe forests and Ede-Wageningen station.
• Kloek Heemstede Newly opened dementia care location at Glipper-Dreef, adjacent to Groenendaalse Bos, offering small-scale living with private studios and shared kitchen as the heart of each living group.
• Kloek Roosendaal Care location in De Eglantier, a former school building in a residential Roosendaal neighborhood, housing 44 residents with dementia across five small living groups of 8–9. Includes on-site healthcare practice, physiotherapist, and psychology practice.
• Kloek Zetten Care location in Het Witte Huis (The White House), an iconic building at Stationsstraat renovated in 2015 with 24 apartments ranging from 17–37 m². Offers palliative care on-site and allows couples to stay together.
• Kloek Uithoorn (De Grote Lijster) Upcoming sustainable residential care complex in the Meerwijk neighborhood of Uithoorn with 42 care units designed for vulnerable elderly, focusing on comfort, safety, and sustainability. Located in the Amstel-Drecht region between Amsterdam and Aalsmeer.

Quantifiable outcome

• Residents can stay at Kloek for life, even as dementia progresses and care needs intensify
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ActizcoreStrategic or Co-development PartnerKloek is a member of Actiz, a sector organization for healthcare providers. Actiz provides networking, knowledge sharing, and represents member interests in policy discussions.
• DNVcoreTechnology or IntegrationDNV provides ISO 9001:2015 certification services, verifying Kloek's quality management systems and continuous improvement processes.
• Gemeente RoosendaalminorStrategic or Co-development PartnerMunicipal partnership for community-based elderly care integration. Kloek Roosendaal is part of the neighborhood fabric.
• Santé PartnersminorStrategic or Co-development PartnerHealthcare network partnership for knowledge sharing and collaboration on elderly care approaches.
• GroenhuysenminorStrategic or Co-development PartnerRegional healthcare provider partnership for elderly care collaboration and knowledge exchange.
• SigraminorStrategic or Co-development PartnerCare network membership for regional collaboration on dementia care and elderly services.
• WZWminorStrategic or Co-development PartnerHealthcare network partnership for knowledge sharing and collaboration.
• TransvormminorStrategic or Co-development PartnerTransformation and innovation network for healthcare providers, supporting organizational development.
• Forte WelzijnminorStrategic or Co-development PartnerWell-being organization partnership for activity programming and community engagement at Kloek locations.
• Sociaal team OverbetuweminorStrategic or Co-development PartnerSocial services team partnership for the Andelst/Zetten region, coordinating community support services.
• BiNCminorStrategic or Co-development PartnerHealthcare or wellbeing network partnership.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Cordaan: Major Amsterdam-based healthcare organization offering a broad portfolio of elderly care services including home care, assisted living, and dementia care. Larger scale than Kloek but overlapping in Amsterdam-area dementia services.
• Vivium Zorggroep: Dutch care provider in the Gooi region with focus on small-scale living and dementia care. Overlaps with Kloek's small-scale residential model but at different geography and broader service portfolio.
• Pieter van Foreest: Regional care provider in Delft/Westland area offering various elderly services including dementia care. Broader portfolio than Kloek but overlapping dementia care capabilities and small-scale living arrangements.
• Stichting Humanitas: Major Rotterdam-based Dutch care organization providing diverse elderly services including dementia programs and assisted living. Operates at much larger scale than Kloek with broader service portfolio.
• Amstelring: Large regional care organization in the Amsterdam metropolitan area providing various elderly services including assisted living and dementia care. Operates across broader portfolio and geography than Kloek's narrow dementia focus.

Direct peers

• Martha Flora: Dutch small-scale dementia care specialist with multiple residential locations across the Netherlands, focused on homely environments with 24-hour specialized care. Most direct comparable in operating model to Kloek's small-scale group living with intensive dementia care.
• Domus Magnus: Dutch provider of small-scale luxury living for elderly with dementia in Amsterdam and other regions, offering private apartments with 24-hour personalized care. Closely comparable to Kloek's premium small-scale group model with homely, non-institutional environment.
• Saffier: The Hague-area care organization specializing in dementia care and small-scale living arrangements in residential settings. Directly comparable to Kloek in specialized dementia service model.

Regional players

• Tante Louise: West Brabant-based care provider with locations around Roosendaal area. Direct regional overlap with Kloek's Roosendaal location; offers comparable elderly and dementia care services in same geography.
• Groenhuysen: Roosendaal-based elderly care organization directly competing with Kloek Roosendaal in the same local market. Listed as Kloek's healthcare network partner; provides overlapping small-scale and dementia services in West Brabant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kloekwonen
• LinkedInlinkedin.com/company/kloek

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kloek