my.music

What my.music does

my.MUSIC Ltd. is a Delaware-incorporated private company that operates as the strategic partner of the official .MUSIC Registry, providing a universal, platform-independent music identity layer built at the root of the Internet. The company sells .MUSIC domain names through a self-serve portal (register.music) and bundles four core products — ID.MUSIC (universal music identity), SITE.MUSIC (verified artist website), MAIL.MUSIC (branded commercial-grade email), and BADGE.MUSIC (authenticity watermark) — into the .MUSIC Kit, with FANDOM.MUSIC (fan engagement, currently in BETA via a bemyfriends partnership) and TRAVELDISCOUNT.MUSIC as add-ons, and VIDEO.MUSIC and CONNECT.MUSIC on the roadmap.

The underlying technology centers on a regulated top-level domain issued through neutral internet authorities, giving artists private ownership rights over a verifiable music identity independent of major commercial platforms. Activation requires identity verification, and the company operationalizes localized validation through the National Music Validator (NMV) Program, partnering with regional bodies such as LIAK and Sound Republica in South Korea, with Japan and China in progress. Distribution is product-led self-serve globally, supplemented by channel partners for artist verification and by a curated music-tech integration ecosystem that only admits vendors aligned with artist-first principles.

Revenue mechanics are subscription-driven: annual fees for .MUSIC domain registration and the .MUSIC Kit bundle, with a freemium BETA tier for FANDOM.MUSIC that includes a free first-year domain and onboarding bundle. Pricing is not publicly disclosed, and the company has not announced any venture funding or revenue figures. Customer segments span individual music artists and creators (primary), labels and managers, music technology companies, music educators and schools, and artists with established fan communities. Named leadership includes Constantine Roussos (Founder/Chairman), Peter Lee (CEO), and Tony Kim (COO).

Name

my.music

Legal name

my.MUSIC Ltd.

Website

https://my.music

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

my.MUSIC Ltd. operates as the strategic partner of the official .MUSIC Registry, selling .MUSIC domain-based identity products (ID.MUSIC, SITE.MUSIC, MAIL.MUSIC, BADGE.MUSIC) and the .MUSIC Kit bundle to individual music artists globally, with a BETA fan engagement platform (FANDOM.MUSIC) and a National Music Validator partner program in South Korea, Japan, and China.

Ownership category

akta.pro rank

Product category

Music Domain Registry & Digital Identity Platform

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

Keywords

• Music domain registration
• Artist digital identity
• Music websites
• Domain name services
• Music technology platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. .MUSIC Domain Registration: One-time and renewal fees for .MUSIC domain name registration. Domains can be purchased through register.music, operated by my.MUSIC. Activation requires successful identity verification.
2. .MUSIC Kit Bundle: Value-priced package including SITE.music (website), MAIL.music (branded email), and BADGE.music (verified badge) bundled together. Sold as an all-in-one tool kit for artists.
3. Marketing Toolkit: Marketing materials provided to partners including email templates, ad banners, and graphics to promote .MUSIC domains to members.
4. FANDOM.MUSIC Platform: Fan engagement services including membership services, merchandise sales, content provision, community management, and pop-up store operations. Currently in BETA with limited artist onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

my.music operates the .MUSIC top-level domain and provides a unified ecosystem of artist-facing digital tools branded as the .MUSIC Kit, including SITE.MUSIC (musician website builder), MAIL.MUSIC (custom email service), BADGE.MUSIC (embeddable profile badge) and ID.MUSIC (digital identity). The offering enables individual musicians, labels and music organizations to register .MUSIC domains and consolidate their branded web presence, communications and verified identity across the internet.

Product overview

MY.music is a music technology platform built around .MUSIC domain names, offering a unified suite of artist-owned tools and services. The core portfolio includes four integrated products: ID.MUSIC (universal music identity), SITE.MUSIC (verified music website), MAIL.MUSIC (branded email), and BADGE.MUSIC (authenticity verification). These are available individually or bundled together as the .MUSIC Kit. Additional services include FANDOM.MUSIC (fan engagement via bemyfriends partnership), TRAVELDISCOUNT.MUSIC (artist travel benefits), and planned offerings VIDEO.MUSIC and CONNECT.MUSIC. The ecosystem is designed around artist ownership and control, with hub.MUSIC serving as the support portal.

Differentiator

Problem solved

Functional benefit

Brands

• .MUSIC Kit: An all-in-one bundle of essential tools for music artists including SITE.MUSIC (verified music website), MAIL.MUSIC (branded email), and BADGE.MUSIC (authenticity verification badge). Included with .MUSIC domain registration.
• SITE.MUSIC
• MAIL.MUSIC
• BADGE.MUSIC
• ID.MUSIC
• FANDOM.MUSIC
• hub.MUSIC

Products and services

• SITE.MUSIC

Quantifiable outcome

• Verified Artist Identity
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• bemyfriendscoreStrategic or Co-development Partner · 9 September 2025Groundbreaking partnership to launch next-generation fan engagement tools. MY.music and bemyfriends will deliver artist-first fan engagement services where artists own their fan relationships and control data generated. The integrated bemyfriends platform b.stage enables artists with .MUSIC ID to customize, connect, engage, and monetize fan relationships through membership services, merchandise sales, content, community management, and pop-up store operations. bemyfriends has 300+ clients and 900+ artists using b.stage globally, with partnerships at Sony Music India.
• Record Label Industry Association of Korea (LIAK)coreChannel Partner/ Reseller/ Distributor · 16 June 2025National Music Validator (NMV) Program partner for South Korea. LIAK conducts music nexus validation for .MUSIC domain registrations in South Korea to ensure domains are associated with verified music artists or music entities. Aligns validation with local government ID systems, industry standards, and cultural norms.
• Sound RepublicacoreChannel Partner/ Reseller/ Distributor · 16 June 2025National Music Validator (NMV) Program partner for South Korea alongside LIAK. Global music agency contributing to verification of music artists in South Korea through the NMV Program.
• Japan National Music Entity (TBA)coreChannel Partner/ Reseller/ Distributor · 16 June 2025National Music Validator (NMV) Program partner for Japan. Terms being finalized with leading national music entity (to be announced). Will conduct music nexus validation for Japanese artists registering .MUSIC domains.
• China Industry AssociationscoreChannel Partner/ Reseller/ Distributor · 16 June 2025National Music Validator (NMV) Program partner for China. Currently undergoing partner evaluations with shortlisted industry associations. Will provide localized validation for Chinese artists and music entities.
• .MUSIC RegistrycoreStrategic or Co-development Partner · 16 June 2025Official .MUSIC Registry partner. MY.music operates as strategic partner of the official .MUSIC Registry, delivering .MUSIC Kit and identity technologies. The NMV Program was developed in conjunction with the .MUSIC Registry to delegate verification processes to national authorities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bandcamp: Direct-to-fan music platform with artist profiles, merch, and community features. Comparable to FANDOM.MUSIC's fan engagement, membership, merchandise, and community functionality.
• Bandzoogle: All-in-one website, email, and marketing platform built specifically for musicians. Directly overlaps with SITE.MUSIC and MAIL.MUSIC as artist-facing web/email tooling.
• Identity.com: Provides verified digital identity infrastructure for online communities. Directly comparable to my.music's .MUSIC ID layer in offering trusted, portable identity tied to a specific community of users.
• .ART Registry: Operates the .art top-level domain targeted at creative professionals, similar to how my.music operates .MUSIC for the music community. Closely comparable in business model of monetizing a niche, community-specific TLD.

Broad incumbents

• SoundCloud: Major artist platform with profiles, content hosting, and audience tools. Comparable to my.music as a broader music identity and distribution environment, though SoundCloud owns the platform while my.music positions itself as platform-independent.
• Verisign: Operates authoritative domain name registries (.com, .net) and core internet infrastructure. Comparable to my.music as a registry-aligned operator monetizing domain identity at scale, though at vastly larger scale and without the music-specialization.
• Squarespace: General-purpose website builder widely adopted by musicians and creators. Competes with SITE.MUSIC in the artist website category, though without music-specific identity or verification.
• DistroKid: Subscription music distribution and ancillary artist services. Comparable as a recurring-revenue artist toolstack with bundled features, though focused on distribution rather than identity.
• Spotify for Artists: Artist-side identity, analytics, and profile tools offered by the largest music streaming platform. Directly competes with my.music's positioning as a verified artist identity layer, but inside a single commercial platform rather than at the internet root.

Emerging players

• Linkfire: Music marketing infrastructure providing smart links, identity features, and campaign tools for artists and labels. Overlaps with my.music's identity and routing layer for music professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mymusicltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about my.music