PoloGear

What PoloGear does

PoloGear is a privately held, founder-operated U.S. retailer of authentic polo equipment and apparel, established in 1993 by CEO Gary Fellers and operating as "The Original Polo Outfitter." The company serves polo players, teams, and clubs across the U.S. and internationally (UK, Argentina, France, Monaco, and other countries) through three commercial channels: a direct-to-consumer e-commerce storefront at pologearusa.com, a wholesale program for bulk club and team orders, and a brand-licensing program. Its product portfolio is organized into four core categories — PoloWear (caps, hoodies, jackets, T-shirts, jeans), The Player (boots, helmets, mallets, gloves, knee/elbow guards), The Horse (bridles, saddles, bits, leg wraps), and The Game (balls, bags, goal posts, chairs, flags) — supplemented by custom sublimated national team jerseys (USA, UK, Argentina, France, Ireland, Canada, Mexico, Monaco) and in-house embroidery services for clubs and teams.

Name

PoloGear

Legal name

PoloGear

Website

https://pologearusa.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

PoloGear, founded in 1993, is a private U.S. retailer of authentic polo equipment, apparel, and accessories, serving individual players, teams, and clubs worldwide through direct-to-consumer e-commerce, wholesale, and licensing channels, with retail and manufacturing operations in Wellington, FL and distribution in Lead Hill, AR.

Ownership category

akta.pro rank

Product category

Polo Sporting Goods

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Polo equipment
• Equestrian apparel
• Polo sportswear
• Team jerseys
• Horse tack

Headquarters

HQ city

Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: PoloGear generates revenue through direct e-commerce sales of polo equipment and apparel, including boots, mallets, helmets, bridles, saddles, team jerseys, and casual polo wear. Products are sold at various price points from $14.90 to $549.09, with regular sales and discounts offered.
2. Wholesale & Bulk Orders: The company operates a wholesale channel for polo clubs and teams ordering in bulk, providing customized team products and club merchandise.
3. Licensing: PoloGear offers licensing opportunities, generating revenue through brand licensing arrangements for polo-related merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PoloGear is a sportswear and equipment company that produces, sources, and sells authentic polo clothing, gear, and accessories. Its catalog spans player equipment (boots, mallets, helmets, gloves, knee/elbow guards, spurs, whips), horse tack (bridles, saddles, bits, leg wraps, saddle pads), apparel (caps, hoodies, jackets, vests, T-shirts, jeans, breeches), game gear (balls, goal posts, flags, chairs, tents, team bags), and national team jerseys. It sells direct-to-consumer through its Shopify-powered website and serves polo clubs, teams, and event organizers via wholesale bulk orders and custom embroidery/sublimation.

Product overview

PoloGear is an authentic polo equipment and apparel retailer operating since 1993, serving as a single unified e-commerce store built on Shopify. The company offers a comprehensive portfolio organized into four main product categories: (1) PoloWear/Apparel including caps, hoodies, jackets, t-shirts, jeans, and sweatshirts across men's, women's, and lifestyle collections like 4 Horsemen of Polo, PoloGirl, and Polo 4 Christ; (2) The Player including boots, gloves, helmets, knee/elbow guards, spurs, whips, and polo mallets; (3) The Horse including bits, bridles, saddles, leg wraps, saddle pads, and sheets; and (4) The Game including chairs, flags, goal posts, polo balls, team bags, and tents. The company also offers custom team products and embroidery services, and has established a Kingswood Polo Club branded sub-collection. PoloGear operates brick-and-mortar locations in Wellington, FL and Lead Hill, AR, with their e-commerce platform integrated with Shopify for payments and checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Kingswood Polo Club: Branded apparel line for Kingswood Polo Club
• PoloGirl
• Polo 4 Christ
• Polo Way Of Life Apparel™
• 4 Horsemen Of Polo

Products and services

• Polo Boots Hand-crafted premium leather polo boots for polo players, including the entry-level "Polo Boot Best Value" offering; sized and built for the sport's riding demands.
• Polo Mallets
• Polo Balls
• Polo Bridles and Bridle Bundles
• Polo Saddles and Saddle Fittings
• Polo Team Bags and Mallet Bags
• National Team Polo Jerseys
• Polo Jackets, Hoodies, and Vests
• Polo Caps
• Polo T-Shirts, Sweatshirts, and Breeches
• Polo Helmets, Gloves, Elbow/Knee Guards
• Umpire Shirts and Referee Apparel
• Custom Sublimated Team/Club Jerseys
• PG Embroidery Services
• Kingswood Polo Club Branded Collection

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kingswood Polo ClubcoreStrategic or Co-development PartnerPoloGear has established an exclusive club partnership with Kingswood Polo Club, offering branded merchandise including caps, t-shirts, hoodies, and jackets. The partnership includes both retail products and team customization services, with Kingswood featured as a limited-time exclusive collection on the PoloGear website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Equiline: Italian equestrian apparel and equipment manufacturer with rider-wear and horse-rug lines. Comparable product breadth (apparel + horse gear) and serves polo/equestrian market overlap.
• Horse Pilot: Technical equestrian apparel brand with a focus on performance riding wear and innovation. Overlaps with PoloGear's apparel and rider segments and competes for the same premium polo/riding customer.
• Kentucky Horsewear: European equestrian brand offering horse rugs, leg protection, saddle pads, and rider apparel. Comparable to PoloGear's 'The Horse' category and serves similar polo/equestrian customers with adjacent product lines.
• Cavalleria Toscana: Premium equestrian apparel brand specializing in technical riding wear and polo-adjacent performance apparel. Comparable in product category (rider apparel) and target buyer (premium equestrian/polo customers).
• Musto: Technical outdoor/sailing/equestrian apparel brand with crossover into shooting and country sports. Comparable in technical apparel offering and serves HNW country-sport buyers who overlap with polo customer demographics.

Direct peers

• GPA Helmets: Specialist equestrian helmet brand with strong presence in polo. Directly competes with PoloGear in the helmet category and shares the same rider-safety-driven purchasing occasion.
• Charles Owen: Manufacturer of equestrian helmets, including polo-certified helmets. Directly overlaps with PoloGear's helmet category and serves the same polo/equestrian rider base.
• La Martina: Argentine-founded polo apparel and equipment brand with a similar product range (mallets, jerseys, boots, lifestyle wear) and direct overlap in core polo customer segments globally. The most direct competitor to PoloGear's authentic polo outfitter positioning.

Broad incumbents

• U.S. Polo Assn. Mass-market polo-inspired apparel brand licensed by the United States Polo Association. Sells at a much lower price point than PoloGear but competes for the same 'polo' keyword and aspirational polo-lifestyle buyer.
• Ralph Lauren (Polo Ralph Lauren): Global lifestyle brand with the original 'Polo' trademark and broad apparel/home/accessories portfolio. While not polo-sport specific, it competes for polo-adjacent consumer mindshare, gift purchases, and apparel spend — and benefits from vastly larger marketing budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pologear
• Facebookfacebook.com/PoloGearUSA
• LinkedInlinkedin.com/company/seminol-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PoloGear