What La Martina does

La Martina is a privately held luxury fashion and lifestyle brand founded in 1985, headquartered in Chiasso, Switzerland with operational roots in Argentine polo heritage. The company designs, produces, and sells polo-inspired apparel (polo shirts, shirts, t-shirts, sweatshirts, knitwear, trousers, shorts, swimwear, jackets, and outerwear), footwear (sneakers, formal shoes, espadrilles, and sandals), and accessories (bags, wallets, belts, hats) for men and women, alongside a separate technical equipment line (saddles, helmets, protective gear) sold through tech.lamartina.com.

The business operates a direct-to-consumer model primarily through its owned e-commerce platform lamartina.com, complemented by physical flagship stores and event-driven brand activations tied to the global polo community. Products are organized around seasonal mainline collections (current: Spring/Summer 2026) and themed capsule lines including Limited Edition, Guards-England, Polo Player, Polo Club, Life Style, and Essential. Pricing is positioned at the upper end of mid-luxury, with polo shirts ranging from approximately $144 to $259.

The company serves two primary customer personas — polo players and enthusiasts seeking authentic sporting apparel, and affluent luxury fashion consumers seeking heritage-branded casualwear. It ships to over 60 countries with localized multi-currency checkout. Strategic growth levers include capsule-driven exclusivity (e.g., 100-piece limited editions), polo-event sponsorships such as The Indian Polo Awards, and international expansion into markets such as India, the Middle East, and Southeast Asia.

Name

La Martina

Legal name

La Martina

Website

https://lamartina.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

La Martina is a privately held, Swiss-domiciled luxury fashion brand founded in 1985 that designs and sells polo-inspired apparel, footwear, accessories, and technical polo equipment worldwide, serving polo enthusiasts and affluent lifestyle consumers primarily through direct-to-consumer e-commerce, flagship stores, and event sponsorships.

Ownership category

akta.pro rank

Product category

Luxury Polo Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Leather Travel Goods & Luggage (CRAKAEAC), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Polo apparel
• Luxury fashion
• Technical polo equipment
• Leather accessories
• Polo sportswear

Headquarters

HQ city

Chiasso

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: La Martina generates revenue primarily through the sale of apparel (polo shirts, shirts, T-shirts, sweatshirts, jumpers, trousers, shorts, swimwear, jackets), footwear (sneakers, formal shoes, espadrilles, sandals), and accessories (bags, wallets, belts, hats, gadgets). The brand also sells technical polo equipment including saddles, helmets, and protective gear through its tech shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Martina designs, produces, and sells polo-inspired luxury apparel (polo shirts, shirts, T-shirts, sweatshirts, jumpers, trousers, bermuda shorts, swimwear, jackets and outerwear), footwear, and accessories for men and women. It also sells technical polo equipment including saddles, helmets, and protective gear through a separate technical equipment shop. The product range is organized into seasonal collections (e.g., Spring/Summer 2026) and themed capsule collections (Limited Edition, Guards - England, Polo Player, Polo Club, Life Style, Essential, Polo 19-42).

Product overview

La Martina is a luxury polo-inspired fashion brand founded in 1985, offering a unified lifestyle collection centered around polo heritage. The core product portfolio consists of polo shirts and apparel for men and women, complemented by footwear and accessories. The brand operates through capsule collections including Limited Edition, Guards - England, Polo Player, Polo Club, Life Style, and Essential lines. La Martina also offers technical polo equipment (saddles, helmets, protective gear) through a dedicated Tech Shop, and maintains flagship retail locations. The brand's product ecosystem spans from luxury fashion apparel to sporting equipment, unified by polo heritage and Argentine craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Polo Shirts Signature polo shirts for men and women in Regular Fit, Slim Fit, and Contemporary Fit, with short-sleeve and long-sleeve options; sold to polo players, enthusiasts, and luxury fashion consumers.
• Men's Apparel Men's clothing line including shirts, T-shirts, sweatshirts, jumpers, trousers, bermuda shorts, swimwear, and jackets and outerwear; targeted at polo-heritage lifestyle consumers.
• Women's Apparel Women's clothing line including polo shirts, shirts, T-shirts, dresses, sweatshirts and knitwear, trousers, bermuda shorts, skirts, and outerwear and jackets; targeted at luxury lifestyle consumers.
• Men's Footwear Men's footwear collection including sneakers, formal shoes, and espadrilles and sandals; for polo-lifestyle and luxury casual wear.
• Women's Footwear Women's footwear line offering multiple style options for luxury lifestyle consumers.
• Men's Accessories Men's accessories including bags, travel bags, wallets, belts, hats, and gadgets; for everyday and travel use by luxury consumers.
• Women's Accessories Women's accessories including bags, wallets, and belts; for luxury lifestyle consumers.
• Limited Edition Capsule Collection Exclusive limited edition capsule with 7 styles, 100 pieces per style, featuring polo-themed and heritage-inspired designs; online-only.
• Guards - England Capsule Collection Capsule collection inspired by the Guards - England, featuring men's and women's guards-themed apparel.
• Polo Player Capsule Collection Capsule collection designed for polo players, featuring performance-inspired apparel for on-field and lifestyle use.
• Polo Club Capsule Collection Capsule collection celebrating polo clubs with heritage-inspired designs.
• Life Style Capsule Collection Lifestyle-oriented capsule collection for everyday wear with polo heritage aesthetic.
• Essential Capsule Collection Essential basics collection offering timeless wardrobe staples.
• Technical Polo Equipment Professional polo equipment including saddles, helmets, and protective gear for polo gameplay, sold through the dedicated Tech Shop at tech.lamartina.com.
• Polo 19-42 Heritage Jersey Heritage polo jersey line tied to the history of the polo jersey, emphasizing the brand's archival and storytelling legacy.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Jindal PoloflagshipStrategic or Co-development Partner · 20 March 2026Jindal Polo serves as the powering partner for The Indian Polo Awards (TIPA), supporting this flagship event that celebrates champions and contributors to polo in India. The event brings together polo players, business leaders, diplomats, and celebrities, positioning La Martina within the luxury and lifestyle sectors.
• Lexus New DelhicoreGTM or Marketing PartnerLexus New Delhi participates as a category partner for The Indian Polo Awards, aligning the luxury automotive brand with the polo event and La Martina's premium positioning.
• U.S. Polo Assn.coreGTM or Marketing PartnerU.S. Polo Assn. serves as a category sponsor alongside La Martina at The Indian Polo Awards, creating a association between two polo heritage brands at this prestigious event.
• Code SilverminorGTM or Marketing PartnerCode Silver is an associate partner for The Indian Polo Awards, providing supporting sponsorship for the event that La Martina participates in as a category sponsor.
• Wedding AsiaminorGTM or Marketing PartnerWedding Asia serves as an associate partner for The Indian Polo Awards, a luxury lifestyle and wedding-focused platform aligning with the event's upscale positioning.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tommy Hilfiger: Global heritage casualwear and accessories brand with comparable polo/casual apparel and accessory offerings at overlapping price points. A broader incumbent rather than a polo-specialist.
• Hermès: Ultra-luxury leather goods, equestrian-inspired apparel, and accessories house with overlapping leather travel goods and accessories segments. Sets the upper bound of the premium leather accessory category La Martina competes in.
• Brooks Brothers: American heritage apparel brand with comparable polo shirts, dress shirts, and accessories at overlapping price points. A broader incumbent rather than a polo specialist but competes for the same heritage-conscious premium customer.
• Burberry: British luxury heritage brand with overlapping leather goods (bags, wallets), apparel, and accessories at comparable premium pricing. Competes for the same affluent heritage-conscious consumer as La Martina but across a much broader luxury portfolio.

Direct peers

• Fred Perry: British heritage polo shirt and casual apparel brand with a similar sport-subculture-meets-fashion positioning. Comparable on product category (polo shirts, knitwear, accessories) and price tier to La Martina.
• Lacoste: Iconic French brand founded around a tennis/polo heritage with comparable polo shirt, apparel, and accessories lines sold globally at premium price points. Strongly overlaps La Martina's customer base of sport-heritage luxury consumers.
• U.S. Polo Assn. Authentic polo-heritage apparel brand with global distribution and similar polo-themed product categories. Even referenced as a co-sponsor with La Martina at The Indian Polo Awards, making it a directly comparable peer.
• Polo Ralph Lauren: The dominant global polo-inspired luxury apparel and lifestyle brand. Directly comparable to La Martina as both brands anchor their identity in polo heritage and offer premium apparel, accessories, and footwear at similar price points.

Emerging players

• Turnbull & Asser: British heritage shirtmaker and luxury apparel/accessories brand with comparable aristocratic, sport-heritage positioning. Smaller scale and a more focused product assortment than La Martina but overlapping premium menswear customer.
• Cavalleria Toscana: Italian equestrian-sport apparel and technical riding gear brand. Comparable to La Martina's polo-sport heritage, technical equipment offering, and premium positioning for an affluent riding/sport community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lamartinapolo
• Facebookfacebook.com/LaMartinaPolo
• LinkedInlinkedin.com/company/la-martina-saddlery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Martina