Awestruck Incentives

What Awestruck Incentives does

Awestruck Incentives is a boutique corporate event travel agency that designs and manages incentive trips, executive retreats, leadership off-sites, and team events for enterprise and mid-market companies. The company operates within the MICE (Meetings, Incentives, Conferences, Events) segment and differentiates itself by reverse-engineering every program from the client's strategic business objectives and embedding KPIs upfront, rather than starting from logistics. Its customer base spans Fortune 100 brands and mid-market organizations seeking to convert corporate event travel from a cost center into a measurable growth investment, with use cases including President's Club programs, post-merger C-suite trust building, and leadership alignment sessions.

The company's core technology is its proprietary Strategic MICE Travel Design Model and Strategic Experience Framework, developed by Chief Growth Officer Alexis Berlin (former McKinsey & Company manager) in combination with CEO Jenene Mealey's 16 years of luxury travel expertise. Supporting technology includes a custom-built Live Expense Management System that provides clients with real-time budget visibility. Execution capacity is augmented through a partnership with the sister leisure division, Travel With Awestruck, which contributes 15+ independent travel designers.

Awestruck Incentives generates revenue through professional services fees on customized, quote-based engagements with multi-year contracts. Pricing is not publicly disclosed; each engagement begins with a complimentary consultation and may include strategy consulting, design and logistics, in-destination management, and post-travel review services selected à la carte by the client. The company is privately held and founder-owned, with no disclosed institutional funding. Its legal entity, Travel With Awestruck Inc., is incorporated in Ohio under United States jurisdiction.

Name

Awestruck Incentives

Legal name

Travel With Awestruck Inc.

Website

https://awestruckincentives.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Awestruck Incentives is a boutique corporate event travel agency that designs and manages incentive trips, executive retreats, and meetings for enterprise and mid-market companies, using a proprietary MICE framework to tie event programs to business KPIs and ROI.

Ownership category

akta.pro rank

Product category

Corporate Event Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Program Design & Strategy (Incentive Concepting, Qualification Criteria, Budgeting) (THAHANAA)

akta.pro secondary industries

Incentive Travel Programs (Corporate) (THACAFAJ), Incentive Travel Design & Rewards Programs (THAHADAB), Measurement & ROI/Impact Analytics (Program Reporting, NPS, Sales Lift) (THAHANAL), Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG), Communications & Engagement (Invitations, Microsites, Mobile Apps, Messaging) (THAHANAI)

Keywords

• Corporate event travel
• Incentive travel programs
• Executive retreat planning
• MICE travel services
• Corporate travel consulting

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Event Travel Consulting and Management Services: Professional services revenue generated through strategic consulting, event travel design and logistics, in-destination management, and post-travel review services. The company offers a fully customizable service model where clients select only the services they need. Revenue is generated through engagement fees for strategy consulting and service fees for planning and execution of corporate travel programs, from incentive trips to executive retreats to team events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Awestruck Incentives is a corporate event travel agency that designs, plans, and manages incentive trips, executive retreats, team meetings, client appreciation experiences, and brand travel programs for enterprise and mid-market companies. The company delivers an end-to-end service stack spanning strategy consulting, event design and logistics, in-destination management, and post-travel review. Programs are built around a proprietary Strategic MICE Travel Design Model that reverse-engineers event travel from client business goals and embeds measurable KPIs from the outset.

Product overview

Awestruck Incentives is a corporate event travel company offering a comprehensive suite of services for meeting, incentive, and event travel. The company operates through its proprietary Strategic MICE Travel Design Model and Strategic Experience Framework, which reverse-engineer event travel programs from enterprise business goals. Services include Event Travel Strategy Consulting (program diagnostic, annual program design, trip-specific consulting, ROI measurement), Event Travel Design and Logistics (custom proposals, contracting, expense management, event planning, registration coordination), In-Destination Management (on-site execution, VIP services, crisis management), and Post-Travel Review (debrief, surveys, budget reconciliation, insights reporting). The company emphasizes its founder-powered, executive-led approach combining McKinsey-level strategic expertise with luxury travel industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Travel Strategy Consulting
• Event Travel Design and Logistics
• In-Destination Management
• Post-Travel Review

Quantifiable outcome

• Companies turn corporate event travel into measurable growth assets with trackable ROI
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Travel With Awestruck (Leisure Division)OthersThe corporate event travel division is supported by 15+ independent travel designers through the leisure arm of the agency, Travel with Awestruck. This extended team provides additional capacity and expertise for comprehensive travel services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MCI Group: Global meetings, events, and association management company that designs strategic corporate events and incentive programs for enterprise and association clients, comparable in scope to Awestruck's services.
• Maritz Global Events (Maritz Travel): Long-established corporate meetings, incentives, and events agency with deep enterprise relationships, scale advantages, and similar end-to-end program design and execution capabilities as Awestruck Incentives.
• PRA Business Events: Corporate events and incentive travel agency with a focus on strategic program design, on-site execution, and measurement for enterprise clients — closely aligned with Awestruck's full-service MICE delivery model.
• ITA Group: Corporate incentive travel, engagement, and loyalty company that designs and executes strategic incentive programs for large enterprises, directly comparable to Awestruck's strategy-led, KPI-embedded incentive travel model.
• ConferenceDirect: Meetings and events sourcing and management company that partners with corporate clients to design and negotiate meetings, incentives, and conferences — overlapping Awestruck's mid-market and enterprise event travel work.
• BI WORLDWIDE: One of the largest pure-play incentive travel, engagement, and loyalty solutions providers globally, serving enterprise clients with meetings, incentives, conferences, and events programs that closely overlap Awestruck's core offering.

Broad incumbents

• CWT (Carlson Wagonlit Travel): Major global corporate travel management company with established meetings, events, and incentive travel capabilities serving multinational enterprise clients — competes in the same enterprise buyer set as Awestruck.
• Direct Travel: Corporate travel management company offering meetings and events services alongside its core TMC business, competing for the same enterprise buyers seeking integrated travel and event solutions.
• BCD Travel: Global corporate travel management company with meetings and events services, serving many of the same Fortune 1000 enterprise buyers that Awestruck targets with its strategy-led MICE positioning.
• American Express Global Business Travel (Amex GBT): Large incumbent corporate travel management company that, alongside its core TMC services, manages meetings and events programs for global enterprises — a broader, well-capitalized alternative to Awestruck's MICE offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/travelwithawestruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awestruck Incentives