Bilberry Technologies

What Bilberry Technologies does

Bilberry Technologies is a Norwegian SaaS company founded in 2021 and headquartered in Svolvær, Lofoten, that builds a booking and operations platform for activity and experience businesses — tour operators, RIB safari companies, kayak centres, fjord cruises, dive centres, and guided-hike providers. The platform consolidates online booking, guide scheduling, resource management (guides, boats, equipment, vehicles) with real capacity constraints, financial reporting, and multi-channel distribution into a single system. Native integrations with GetYourGuide and Viator are built directly via the OCTO API industry standard, allowing bookings, availability and prices to sync in real time without third-party bridge providers. The company also offers Bilberry Widgets (embeddable booking components), Bilberry Sites (a turnkey website product), and — as of April 2026 — an integrated POS payment solution built on Nets for on-site transactions.

Bilberry operates a three-tier subscription pricing model: Light at NOK 500/month, Standard at NOK 2,000/month, and Enterprise on custom multi-year contracts, each with an additional 3% license fee on revenue processed through the platform. The company is privately held and backed by DSD as a long-term strategic owner, with no disclosed external funding rounds. Go-to-market is sales-led and demo-first, supplemented by content marketing, SEO, organic social, and a Bilberry-to-Bilberry partner/reseller network where operators sell each other's experiences with agreed commissions. The customer base exceeds 400 activity businesses, primarily across the Nordics, and the company reports 60% annual growth since launch.

Name

Bilberry Technologies

Legal name

Bilberry Technologies

Website

https://bilberry.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bilberry Technologies is a Norwegian SaaS company that provides a booking and operations platform — combining resource management, guide scheduling, OTA distribution and POS — for tour and activity businesses, primarily in the Nordics.

Ownership category

akta.pro rank

Product category

Tour and Activity Booking Software

NAICS

Travel Arrangement and Reservation Services (5615), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Business Intelligence, Reporting & Data Platforms (THALACAL), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Booking management software
• Tour operator platform
• Activity business SaaS
• Resource scheduling software
• OTA distribution platform

Headquarters

HQ city

Svolvær

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licenses (SaaS): Bilberry operates on a SaaS subscription model with three product tiers (Light, Standard, Enterprise). Monthly subscription fees plus a 3% license fee calculated on revenue processed through the platform. The license fee covers payment processing, maintenance and ongoing development.
2. Platform Usage Fee (3% License Fee): A 3% license fee is applied on all revenue that flows through the Bilberry platform. This is a transaction-based component on top of the base subscription, covering payment processing and platform maintenance.
3. POS Transaction Processing: Integrated POS payment solution for on-site payments through Nets, available as an add-on for existing subscription customers. Revenue is tied to payment processing through Nets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bilberry Technologies builds a booking and operations SaaS platform for activity and experience businesses (tour operators, RIB operators, kayak centres, fjord cruises, dive centres, guided tours). The platform unifies online booking, guide scheduling, real-time resource management, capacity control, financial reporting, and multi-channel OTA distribution (GetYourGuide, Viator) into a single integrated system, along with an integrated POS for on-site payments and Bilberry Sites for website building.

Product overview

Bilberry Technologies offers a unified booking and operations platform for activity businesses, consisting of the core Bilberry platform and related products. The core Bilberry platform serves as the central hub, consolidating online booking, guide scheduling, resource management, capacity control and financial reporting into one system. Bilberry Widgets are embedded booking components deployed across the customer's own website, partner sites, reception desks and info screens. Bilberry Sites provides a standalone modern website product built around Bilberry Widgets for operators who need a complete web presence. A POS (Point of Sale) module integrated via Nets extends the platform to cover physical on-site payments. The platform also includes native OTA integrations with GetYourGuide and Viator for multi-channel distribution, all driven by OCTO API and an Open API. Pricing tiers are Light (500 NOK/month + 3% license fee), Standard (2,000 NOK/month + 3% license fee) and Enterprise (custom).

Differentiator

Problem solved

Functional benefit

Brands

• Bilberry Sites: A modern website solution for activity businesses that sell experiences online, built with Bilberry Widgets for easy online booking. Includes SEO and AI marketing as add-on services.

Products and services

• Bilberry Platform Core booking and operations SaaS platform for activity and experience businesses, unifying online booking, guide scheduling, resource management, capacity control, financial reporting, OTA distribution (GetYourGuide, Viator via OCTO API), group bookings, tailored offers and an Open API into one system. Sold in Light, Standard and Enterprise tiers.
• Bilberry Sites

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GetYourGuidecoreTechnology or IntegrationNative integration via OCTO API connecting Bilberry operators to GetYourGuide's global marketplace. Bookings, availability and prices sync automatically in real time. No middlemen or third-party bridge providers. GetYourGuide provides international customer reach for Bilberry operators.
• ViatorcoreTechnology or IntegrationNative integration via OCTO API connecting Bilberry operators to Viator's global marketplace. Bookings, availability and prices sync automatically in real time. No middlemen or third-party bridge providers. Viator provides international customer reach for Bilberry operators.
• NetscoreTechnology or IntegrationNets is the payment processing provider for Bilberry's integrated POS (Point of Sale) solution. POS is available to all Bilberry customers who use Nets, enabling them to manage the entire payment process directly from Bilberry including card, Vipps and invoice payments.
• OCTO API (Industry Standard)coreTechnology or IntegrationOCTO is the industry-standard API for booking integrations in the experience industry, developed by the largest players in the market. Bilberry uses OCTO as the standard for communication with OTA platforms (GetYourGuide, Viator). It creates a common data format for products, availability and bookings, enabling Bilberry to connect to multiple OTA platforms through a single implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rezdy: Booking software and channel manager for tours, attractions and rentals with strong OTA integrations. Directly comparable to Bilberry in target customer (tour/activity operators), booking engine, and reselling/distribution capabilities.
• Peek Pro: Booking and marketing platform for tour operators and activity providers with direct OTA integrations. Directly competes with Bilberry in serving activity operators with booking software and distribution capabilities.
• Checkfront: Cloud-based booking management platform for tours, activities and rentals. Overlaps with Bilberry on online booking, resource management and OTA distribution for activity businesses.
• Regiondo: Booking system and marketplace for tours, attractions and experiences, with strong presence in DACH and Europe. Overlaps with Bilberry in target customer (activity providers) and feature set (booking, channel management, ticketing).
• TrekkSoft: Tour operator software providing booking, payment, channel management and resource planning for activity businesses. Closely comparable to Bilberry across feature set and target segment, with a European footprint similar to Bilberry's Nordic base.
• Ventrata: Booking management system for tours, attractions and experiences with white-label storefronts and reseller networks. Directly comparable to Bilberry in booking engine, channel integrations and tour-operator target customer.
• BookingHound: Booking management system for tours, activities, events and attractions with channel manager and resource management. Adjacent direct peer to Bilberry in feature set and target customer base of activity and experience providers.
• Bokun: Booking management software for tour and activity providers, also part of the Tripadvisor family alongside FareHarbor. Competes head-to-head with Bilberry for activity-operator customers, with comparable online booking, channel manager and reseller marketplace functionality.
• FareHarbor: Global booking and operations platform for tours, activities and attractions, owned by Tripadvisor. Directly competes with Bilberry in the activity-operator booking software category, serving the same customer base with overlapping features (online booking, channel management, resource management, reporting).
• TicketSource: Online ticketing and booking platform for events, tours and attractions. Comparable to Bilberry's ticketing/check-in and POS-adjacent capabilities for activity operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61582140022001
• LinkedInlinkedin.com/company/bilberry-tech
• Instagraminstagram.com/bilberrytechnologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilberry Technologies