Bookinghound
BookingHound is a UK-based cloud SaaS booking and business-management platform serving activity, training, event, and appointment operators with real-time reservations, payments, channel distribution, and configurable workflows under parent Beyonk.
- Company typePrivate
- Founded2010
- HeadquartersBorehamwood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bookinghound does
BookingHound (legal entity: Goliath Reservation Systems) is a UK-based cloud SaaS vendor of online booking and business-management software aimed at operators of activities, experiences, training courses, events, and appointments. Founded around 2010 and headquartered in Borehamwood, the platform provides real-time reservation calendars, a plug-and-play booking widget for WordPress and Wix sites, QR-code contactless check-in, digital waivers, gift voucher and membership modules, yield management, multi-currency and multi-language support, and reporting with scheduled analytics. Its technology stack is integrated with Stripe (as an Official Stripe Partner) and PayPal for payments, Zoom for virtual meetings, and a Channel Manager that distributes inventory to more than 70 destination websites.
BookingHound sells through a hybrid go-to-market combining self-serve product-led growth (a free Freedom plan with booking-fee monetization, a setup wizard, and 30-day paid-plan trials) and a sales-assisted motion for larger clients, supplemented by a telephone sales line (0800 980 4517) and an agent/reseller channel. Pricing is structured in three subscription tiers — Standard, Standard Plus, and Scale — with the Freedom freemium tier as the entry point and a 20% charity discount on paid plans. Revenue is generated from recurring subscriptions, per-booking transaction fees (especially on the Freedom plan), channel-distribution economics on the 70+ destination network, and add-ons such as merchandise and insurance at checkout.
The company operates under parent Beyonk following a May 2022 7-figure acquisition that consolidated over 6,000 bookable UK experiences and more than 1 million unique event instances onto a single platform; BookingHound is positioned within the group as the product for complex businesses, while Beyonk serves simpler ticketing needs. The platform is used primarily by UK SMBs across diverse verticals — watersports, adventure activities, training providers, escape rooms, farm tourism, beauty schools, and events organizers — with a small number of enterprise accounts and limited disclosed presence in the US and continental Europe.
Bookinghound firmographics
Firmographics- Name
- Bookinghound
- Legal name
- Goliath Reservation Systems (trading as BookingHound)
- Website
- https://bookinghound.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BookingHound is a UK-based cloud SaaS booking and business-management platform serving activity, training, event, and appointment operators with real-time reservations, payments, channel distribution, and configurable workflows under parent Beyonk.
- Ownership category
- akta.pro rank
Bookinghound industry classification
Industry- Product category
- Online Booking and Reservation Management Software
- NAICS
- Travel Arrangement and Reservation Services (5615), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industries
- Tour/Activities/Attractions Reservation Systems (THALADAG), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Bookinghound is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bookinghound business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three-tier subscription model (Standard, Standard Plus, Scale) with monthly or annual billing. Higher tiers include more advanced features like waivers, questionnaires, surveys, and enhanced reporting.
- Freedom Plan (Freemium): 100% free plan with no setup fees or credit card required. Revenue generated through booking/transaction fees rather than subscription charges. Allows keeping 100% of ticket price.
- Transaction/Booking Fees: Transaction-based fees on bookings processed through the platform, particularly on the Freedom plan. Also includes processing or surcharge fees on paid plans.
- Channel Distribution Fees: Revenue from selling through channel manager to 70+ destination websites and third-party resellers/agents.
- Add-on Sales: Upsell opportunities through extras such as insurance, food, merchandise, and booking fees applied during checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freedom - Free plan with transaction fees |
| Subscription | Monthly | Standard - Basic booking management |
| Subscription | Monthly | Standard Plus - Enhanced features with trial |
| Subscription | Monthly | Scale - Full enterprise feature set |
| Subscription | Annual | Charity Discount - 20% off paid plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Bookinghound product offering
Product offeringCore offering
BookingHound is a cloud-based SaaS online booking and business management platform that lets operators of activities, experiences, training courses, events, tours, and appointments accept 24/7 reservations, sell tickets and gift vouchers, manage memberships, process payments via Stripe and PayPal, run QR code check-in and digital waivers, and distribute inventory through a channel manager to over 70 destination websites. It offers a freemium Freedom plan, paid Standard/Standard Plus/Scale subscriptions, and add-on modules for surveys, gift cards, and ROI calculation, supported by a UK-based service team.
Product overview
BookingHound is a unified cloud-based SaaS online booking platform providing a comprehensive suite of booking, ticketing, and business management tools. The core BookingHound platform serves as the foundation, with multiple pricing tiers (Standard, Standard Plus, Scale, and Freedom) offering escalating feature sets to accommodate businesses of different sizes and complexity. The platform integrates specialized modules including gift card software for voucher management and ROI calculation tools for business case development. The product ecosystem was expanded through the acquisition by parent company Beyonk, which operates a simpler platform for broader market use while BookingHound focuses on complex businesses requiring extensive configurability. The system is designed to be widget-embedded so customers do not leave the business's own website during the booking process.
Differentiator
Problem solved
Functional benefit
Products and services
- BookingHound Online Booking Platform Cloud-based SaaS online booking and business management system for activity, experience, training, event, tour, appointment and meeting operators, providing real-time availability, ticket sales, payments, waivers, QR check-in, memberships, gift vouchers, channel distribution and reporting. Designed for SMBs through to enterprises across the UK, Nordics, Benelux, EU and US.
- BookingHound Gift Card Software Online gift card and gift voucher software integrated with the BookingHound booking system, supporting multiple-use gift vouchers, gift certificates, branded gift packages with customizable templates, automatic email and postal delivery, and redemption management for activity centres and experience providers.
- BookingHound ROI Calculator Interactive ROI calculator tool on the BookingHound website that helps prospective customers quantify time and cost savings from automating bookings, reducing manual processing and enabling 24/7 online availability.
Quantifiable outcome
- 30% increase in bookings from 24/7 availability
- +3 more outcomes
Companies that use Bookinghound
Customer profileNamed customers30 records
Segments5 records
Ideal customer profiles4 records
Bookinghound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature18 records
Bookinghound partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- BeyonkcoreBeyonk acquired Goliath Reservation Systems (trading as BookingHound) in May 2022 in a 7-figure deal to create the largest experiences booking platform in the UK. The acquisition consolidated over 6,000 bookable experiences and 1 million+ event instances. BookingHound now serves as the complex-business arm of Beyonk group while Beyonk focuses on simpler ticketing needs.
- StripecoreOfficial Stripe Partner with optimised sales tools integrated into the platform. Stripe powers payment processing for credit card and PayPal transactions with seamless integration.
- ZoommajorFully integrated with Zoom allowing businesses to quickly schedule and optionally charge for Zoom courses, seminars, or meetings directly through the BookingHound platform.
- WordPressmajorBookingHound widget is compatible with WordPress websites, allowing seamless integration for WordPress-based businesses to add booking functionality.
- WixmajorBookingHound widget works with Wix website platform, enabling Wix users to embed the booking system on their sites.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Bookinghound competitors and assessment
Company assessmentDirect peers
- FareHarbor: FareHarbor is a direct booking and reservation platform for tours, activities, and attractions with channel distribution and real-time availability — the same core use cases BookingHound serves. Acquired by Booking Holdings, it is the dominant global competitor in this niche.
- Ticket Tailor: Ticket Tailor is a UK-based event ticketing platform with a freemium model and low fees — a direct SMB competitor to BookingHound's Freedom plan for events, concerts, and festivals.
- Checkfront: Checkfront (acquired by Booqable) offers reservation management software for tours, rentals, and activities with channel manager integrations — directly overlapping BookingHound's activity-provider positioning and feature set.
- Acuity Scheduling: Acuity Scheduling (now part of Square) provides online appointment scheduling with payment and calendar integrations, directly overlapping BookingHound's appointments and consultations vertical.
- Rezdy: Rezdy provides online booking software and a distribution network for tours, attractions, and experience operators worldwide, competing head-to-head with BookingHound on channel manager reach and SMB operator tools.
- TrekkSoft: TrekkSoft (now part of Bokun/Booking Holdings ecosystem) provides online booking and channel manager software for tour and activity operators across Europe — a direct European competitor comparable to BookingHound.
- Peek Pro: Peek Pro is a SaaS booking platform for tour and activity operators offering real-time availability, channel manager distribution, and merchant websites — directly comparable to BookingHound's feature set and target customers.
- Beyonk: Beyonk is the parent company that acquired BookingHound; it operates a simpler ticketing platform for experiences and attractions in the UK, serving overlapping customer segments but with a less feature-rich positioning.
Broad incumbents
- Eventbrite: Eventbrite is a large-scale event ticketing and registration platform serving concerts, festivals, and experiences globally — broader than BookingHound but overlapping in the events and experiences segment.
- Mindbody: Mindbody is a large SaaS booking and business management platform for fitness, wellness, and activities — overlapping with BookingHound's activity-provider market at the larger end of the SMB segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bookinghound social profiles
Digital presenceBookinghound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookinghound leadership team
Management profileNumber of profiles
Profiles2 records
Bookinghound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookinghound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookinghound
What does Bookinghound do?
BookingHound is a cloud-based SaaS online booking and business management platform that lets operators of activities, experiences, training courses, events, tours, and appointments accept 24/7 reservations, sell tickets and gift vouchers, manage memberships, process payments via Stripe and PayPal, run QR code check-in and digital waivers, and distribute inventory through a channel manager to over 70 destination websites. It offers a freemium Freedom plan, paid Standard/Standard Plus/Scale subscriptions, and add-on modules for surveys, gift cards, and ROI calculation, supported by a UK-based service team.
Is Bookinghound a public or private company?
Bookinghound is a private company. It is classified as corporate owned and is currently operating.
When was Bookinghound founded?
Bookinghound was founded in 2010. It employs 11 to 50 people.
Where is Bookinghound based?
Bookinghound is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does Bookinghound make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are freedom Plan (Freemium), transaction/Booking Fees, channel Distribution Fees and add-on Sales.
Who are Bookinghound's main competitors?
Direct peers on record are FareHarbor, Ticket Tailor, Checkfront, Acuity Scheduling, Rezdy, TrekkSoft, Peek Pro and Beyonk. Broad incumbents are Eventbrite and Mindbody.
Does Bookinghound have an API?
No public API is recorded for Bookinghound.
What industry is Bookinghound in?
Bookinghound's product category is Online Booking and Reservation Management Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 5615 and its SIC code is 7900.