What Merritt Roofing & Construction does

Merritt Roofing & Construction (legal name Merritt Roofing, INC.) is a privately-held, family-owned exterior construction contractor founded circa 1993-1994 and headquartered at 300 Lake George Road in Lake Alfred, Florida. The company operates from a single location and serves residential homeowners, commercial property owners, churches, and apartment building operators across ten Polk County sub-markets — Lake Alfred, Auburndale, Haines City, Lakeland, Winter Haven, Bartow, Lake Wales, Frostproof, Davenport, and surrounding communities. Its service offering is anchored by residential and commercial roofing (asphalt shingle, metal, tile, flat/low-slope, rubber) and extends to windows, siding, gutters, soffit/fascia, aluminum structures (awnings, carports, pool enclosures, sunrooms), room additions, and storm, hail, and wind damage repair. The company holds Florida state contractor licenses (#CCC1326689 roofing and #CBC1254308 building), is BBB A+ rated, is a GAF Certified Contractor, and operates as a premier partner of Owens Corning.

The business model is project-based and transactional: revenue is earned from discrete installation, repair, and replacement jobs — there are no disclosed subscription, retainer, or licensing arrangements. Pricing is quote-driven, with free inspections and estimates serving as the lead-generation mechanism, and warranties offered as 5-year workmanship on pitched/steep-slope roofing and 5- or 10-year labor on flat/low-slope work, plus discounts for military, seniors, and first responders. Storm-damage repair and insurance-claim assistance are positioned as specialty revenue streams that leverage Florida's hurricane exposure. Go-to-market is direct-to-consumer and community-led, combining a local SEO-optimized website, a 24/7 phone line, Facebook presence, free on-site inspections, and word-of-mouth referrals; there is no third-party reseller, franchise, or agency channel. The company outsources no proprietary technology platform, no app, and no public API.

Operationally the firm is small and undifferentiated at the technology layer; defensibility stems from local brand equity, licensed-contractor status, manufacturer certifications, and community tenure rather than software or scale advantages. No headcount, revenue, M&A, funding, or leadership-change disclosures are present in the source data, limiting any external scalability assessment.

Name

Merritt Roofing & Construction

Legal name

Merritt Roofing, INC.

Website

https://merrittroofingpolk.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Merritt Roofing & Construction is a privately-held, family-owned exterior construction contractor headquartered in Lake Alfred, Florida, delivering residential and commercial roofing, storm-damage repair, windows, siding, gutters, and aluminum-structure installations to homeowners, businesses, churches, and apartment buildings throughout Polk County.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Construction Services

NAICS

Roofing Contractors (23816), Siding Contractors (23817)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)

akta.pro secondary industries

Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Residential roofing services
• Commercial roofing services
• Storm damage repair
• Exterior home improvement
• Window and gutter installation

Headquarters

HQ city

Lake Alfred

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Roofing Services: Residential and commercial roofing installation, repair, and replacement services. Revenue generated through one-time project fees for new roof installations, storm/hail/wind damage repairs, and routine maintenance. Includes metal roofing, asphalt shingle, tile, flat/low-slope, and rubber roofing systems.
2. Exterior Home Improvement Services: Window replacement and installation, vinyl and aluminum siding installation, gutter installation and repair, soffit and fascia repair. Revenue generated as discrete project-based services with free estimates provided upfront.
3. Aluminum Construction: Custom aluminum outdoor installations including awnings, carports, pool enclosures, sunrooms, screened rooms, and patio covers. Project-based revenue for custom residential additions and enclosures.
4. Room Additions and Enclosures: Home additions including screened-in porches, pool enclosures, patio covers, and sunrooms. Revenue from construction projects for expanding living spaces.
5. Storm Damage Services: Emergency roof damage repair, storm damage restoration, hail damage repair, and wind damage services. Revenue from insurance-related repairs and direct customer payments for urgent restoration work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Merritt Roofing & Construction provides roofing installation, repair, and replacement for residential and commercial properties, along with storm and hail/wind damage restoration, window and siding installation, gutter and soffit/fascia work, aluminum construction, and room additions. The company serves homeowners, commercial property owners, churches, and apartment buildings across Polk County, FL and surrounding Central Florida areas under Florida licenses CCC1326689 (roofing) and CBC1254308 (building).

Product overview

Merritt Roofing & Construction is a single-location, full-service exterior construction company based in Lake Alfred, FL, serving Polk County for over 30 years. Its core product is a comprehensive Roofing Contractor service spanning residential and commercial roofing installation, repair, and replacement across multiple material types (asphalt shingle, metal, tile, flat, and low-slope systems). The company operates a platform-plus-modules model, where roofing serves as the primary revenue driver, supplemented by seven distinct add-on service modules: Commercial Roofing Contractor Services, Aluminum Construction (awnings, carports, pool/screen enclosures, sunrooms, patio covers), Window Installation & Replacement (vinyl and aluminum), Siding Installation & Replacement (vinyl), Gutter Installation & Replacement, Soffit & Fascia Repair & Replacement, and Room Additions & Enclosures (screened porches, pool enclosures, patio covers, sunrooms). Storm damage specialty services—covering storm, hail, and wind damage repair and restoration—cut across multiple product lines, addressing roof, siding, windows, gutters, and aluminum structures. The company holds GAF certification as a roofing materials partner and maintains BBB A+ accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Owens CorningcoreStrategic or Co-development PartnerMerritt Roofing & Construction is a premier partner of Owens Corning, one of the leading roofing material manufacturers. This partnership provides access to high-quality roofing materials, manufacturer warranties, and specialized installation training. As a premier partner, the company can offer Owens Corning roofing systems with extended warranty coverage for customers.
• GAFcoreStrategic or Co-development PartnerMerritt Roofing & Construction is a GAF Certified Contractor, having completed specialized training and met quality standards set by GAF, North America's largest roofing manufacturer. This certification allows the company to offer GAF manufacturer's warranties and access to their premium roofing product lines.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Baker Roofing Company: Regional residential and commercial roofing contractor with a comparable service portfolio (roofing, siding, gutters, windows, storm restoration). Comparable family/regional operator profile but operating in a different geography (Southeast US, primarily Carolinas).

Direct peers

• Storm Guard Restoration: Franchise-based roofing and exterior restoration company specializing in storm, hail, and wind damage repair with insurance-claim assistance. Directly comparable specialty focus and customer-acquisition motion to Merritt's storm-damage service line.
• Mr. Roof: Residential roofing contractor with comparable service mix (roofing, siding, gutters, windows) and storm-damage restoration emphasis. Closely aligned with Merritt's platform-plus-add-ons operating model serving homeowner customers.
• Bone Dry Roofing: Mid-sized regional roofing contractor operating a multi-state service model covering residential roof repair, replacement, and storm-damage restoration. Highly comparable to Merritt's service portfolio, local-reputation-driven go-to-market, and storm-specialty focus.

Others

• Window World: Largest window replacement franchise in the U.S., directly comparable to Merritt's window installation/replacement add-on service line and complementary to its broader exterior home-improvement offering.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and exterior building materials in North America. Functions as a key supplier (and partner ecosystem) for roofing contractors like Merritt rather than a direct competitor.

Broad incumbents

• CentiMark Corporation: North America's largest commercial roofing contractor with a national service footprint. Comparable commercial roofing capabilities but at a vastly larger scale and with broader geographic reach than Merritt.
• Tecta America: Large national commercial roofing platform offering installation, repair, and maintenance across all major roof systems. Overlaps with Merritt's commercial roofing line but at substantially greater scale and breadth.
• Roofing Corp of America: Private-equity-backed consolidator of residential roofing companies with a multi-brand model. Comparable residential roofing focus and storm-damage specialty, but with substantially greater capital, marketing, and acquisition capacity.
• Flynn Group (Flynn Companies): Large-scale commercial roofing and building envelope services provider. Comparable commercial roofing offering and manufacturer-relationship model (e.g., certified installer status) but at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merritt Roofing & Construction