What 30-40 Wealth Partners does

30-40 Wealth Partners, LLC is a privately held registered investment advisor founded in 2021 and headquartered in Charlotte, North Carolina. The firm provides financial planning and investment management services specifically targeting technology professionals — particularly those in their 30s and 40s — who receive equity compensation such as incentive stock options (ISOs), non-qualified stock options (NSOs), restricted stock units (RSUs), and ESPP participation. Led by Kris Barney, CFA, the firm operates with a small team of 1-10 employees and delivers advisory services in California, North Carolina, and Texas, plus additional jurisdictions where exempted. Customer acquisition is driven primarily through content marketing and organic search, with a "Book a Meeting" call-to-action on the firm website serving as the principal conversion mechanism.

The firm's core offerings span equity compensation advisory, IPO and exit planning, tax optimization (covering 50+ strategies across 13 types of tax), and comprehensive wealth management including financial planning, investment portfolio construction, concentrated-stock management, and retirement and estate planning. Supporting the core advisory practice, 30-40 Wealth has built a content ecosystem including the Equity Comp Academy (an educational platform), a SpaceX-specific IPO planning guide, and the Equity Advantage LinkedIn newsletter. The firm emphasizes expertise in complex scenarios such as AMT exposure management, QSBS strategies, tender offers, and lockup-aware selling strategies around liquidity events. Disclosed engagement metrics include $500M+ in equity compensation advised, 100+ liquidity events navigated, and 250+ stock comp plan optimizations.

The business model relies on advisory fees, most plausibly structured as a percentage of assets under management or flat-fee planning engagements, consistent with the registered investment advisor model. The firm is privately held with no disclosed outside funding, no parent company, and no institutional investors. Operating geographies are limited to US states where the firm holds RIA registration, and the firm has no technology product, platform, or API offering — services are delivered entirely through personalized advisory relationships.

Name

30-40 Wealth Partners

Legal name

30-40 Wealth Partners, LLC

Website

https://3040wealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

30-40 Wealth Partners is a Charlotte, NC-based registered investment advisor founded in 2021 that provides financial planning and equity compensation advisory services to tech professionals with stock options, RSUs, and ESPP. Led by Kris Barney, CFA, the firm serves clients across California, North Carolina, and Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: 30-40 Wealth Partners, LLC is a registered investment advisor offering advisory services. The firm provides comprehensive financial planning with specialization in equity compensation for tech professionals. As a registered investment advisor, revenue is generated through advisory fees, likely structured as a percentage of assets under management (AUM) or flat fee financial planning engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

30-40 Wealth Partners is a registered investment advisor that provides personalized financial planning and investment management services to technology industry employees. The firm specializes in equity compensation advisory covering stock options (ISOs/NSOs), RSUs, ESPPs, and company stock, supported by tax optimization across 13 tax types and IPO/exit planning services.

Product overview

30-40 Wealth Partners operates as a specialized financial advisory firm serving technology professionals, offering a unified wealth management service centered on equity compensation expertise. The core offering combines personalized financial planning with specialized equity compensation advisory, encompassing stock options (ISOs/NSOs), RSUs, ESPPs, and company stock management. Supporting this core service, the firm provides comprehensive tax optimization strategies (50+ strategies across 13 tax types), IPO and exit planning, and liquidity event navigation. The product portfolio includes the Equity Comp Academy as an educational sub-product delivering structured learning content on equity compensation fundamentals, planning guides, and tax strategies. A dedicated SpaceX IPO Guide serves as specialized planning content for SpaceX employees. The Equity Advantage LinkedIn newsletter provides ongoing market insights. All services are delivered through personalized advisory relationships, emphasizing individual CFO-level guidance rather than automated or platform-based delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management for Tech Professionals Core financial planning and investment management service for technology industry employees, specializing in equity compensation including stock options, RSUs, ESPP, and company stock holdings. Delivered as personalized advisory engagements through a 'Personal CFO' relationship model.
• IPO and Exit Planning Services Strategic planning for tech employees navigating IPOs, acquisitions, tender offers, and other company liquidity events, including lockup-aware selling strategies and diversification frameworks for concentrated stock positions.
• Tax Optimization Services Comprehensive tax strategy development covering ISO/AMT planning, QSBS strategies, multi-year tax forecasting, concentrated stock and liquidity tax strategies, and equity compensation tax strategies to minimize overall tax burden.
• Consultation Services Advisory consultations providing personalized equity compensation planning assessments and strategic recommendations as an entry point to the firm's ongoing advisory engagements.

Quantifiable outcome

• $500M+ in equity compensation advised
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Personal Capital / Empower: Empower (formerly Personal Capital) is a large digital wealth manager with a strong following among tech employees and offers free financial tools plus advisory services — a scaled incumbent competing for the same end-client relationships.
• Carson Wealth: Carson Group/Carson Wealth is a large RIA and advisor platform serving clients across wealth levels, including tech employees navigating equity comp — a broader incumbent offering overlapping planning services.
• Edelman Financial Engines: Edelman Financial Engines is a major RIA providing financial planning and investment management, including equity compensation guidance, to a broad client base including tech professionals — a scaled competitor in the same advisory category.
• Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., serving many high-net-worth tech and startup clients with comprehensive wealth management — a large incumbent competing for the same end customers.
• Wealthfront: Wealthfront is an automated investment and financial planning platform commonly used by tech employees for its low-cost portfolio management and now expanded planning features — a broader platform alternative in the same demographic.
• Betterment: Betterment is a leading robo-advisor and digital wealth platform used heavily by tech professionals for 401(k), IRA, and taxable investing — an adjacent, scaled alternative for the same client base.

Direct peers

• Facet Wealth: Facet Wealth is a national digital RIA serving affluent clients, including tech professionals, with flat-fee financial planning and ongoing advisory — a comparable fee-for-service wealth management model targeting a similar demographic.
• Domain Money: Domain Money is a financial planning firm focused on tech and startup employees with equity compensation, offering dedicated advice on stock options, RSUs, and tax planning — closely overlapping 30-40 Wealth's value proposition and ICP.
• Modern Wealth: Modern Wealth is a wealth management firm specifically targeting high-earning professionals and tech employees with equity comp, providing financial planning and investment management with a comparable client profile.
• Harness Wealth: Harness Wealth is a digital-first financial advisory platform purpose-built for tech employees navigating equity compensation, IPOs, and concentrated stock positions — directly mirroring 30-40 Wealth's niche and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/30-40-wealth-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 30-40 Wealth Partners