Strummingbird

What Strummingbird does

Strummingbird is a multi-location Australian country, Americana, and bluegrass music festival operated by Kicks Entertainment Pty Ltd, a privately held Australian event promoter. For its 2026 edition, the festival runs three simultaneous single-day events on October 10 (Ballarat, VIC), October 17 (Newcastle, NSW), and October 18 (Sunshine Coast, QLD), each running from 12pm to 11pm. The 2026 lineup features Post Malone, Bailey Zimmerman, and Cooper Alan as headliners, supported by 16 additional artists across country, Americana, and bluegrass genres.

The product is a tiered ticketing architecture built around General Admission (GA) with five progressive release tiers priced from $209.95 to $269.95, supplemented by youth ($124.95), junior ($54.95), and free under-2 tiers. Four optional add-on upgrades layer on top: Sittin' Pretty tiered seating ($69), Shotgun Fast Pass express entry ($55), Sweet Spot VIP ($149), and Bells & Whistles VIP ($259). Camping packages at Ballarat and Sunshine Coast ($199–$285) extend the stay into a multi-night experience. Tickets are sold exclusively through Moshtix, with resale via Tixel, payment plans through Afterpay and PayPal Pay in 4, and bundled coach transfers via Melbourne on the Move. There is no proprietary technology platform; the offering is operational and content-driven, not technology-driven.

Commercially, the festival serves three primary segments: mainstream festival attendees (all-ages including families), premium ticket buyers seeking VIP hospitality, and multi-day camping festival-goers. Marketing is executed through the company website, email newsletter, social media, and government/regional tourism partnerships (Destination NSW, Visit Ballarat, Visit Newcastle, Visit Sunshine Coast). The festival emphasizes an all-ages family-friendly environment with comprehensive accessibility features including Hidden Disability Sunflower recognition, accessible viewing platforms, and companion cards.

Name

Strummingbird

Legal name

Kicks Entertainment Pty Ltd

Website

https://strummingbird.com.au

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Strummingbird is an Australian country music festival operated by Kicks Entertainment, running three simultaneous single-day events in Ballarat, Newcastle, and Sunshine Coast, serving all-ages festival-goers, premium ticket buyers, and camping attendees through tiered ticket sales via Moshtix.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Live music festival
• Country music events
• Festival ticketing
• Vip hospitality
• Festival camping

Headquarters

HQ city

Claremont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. General Admission Tickets: Primary revenue stream from General Admission tickets sold across multiple price tiers with progressive pricing from 1st to 5th release. GA tickets include access to main music stages, line dancing, activations, BBQ area, festival bars, artist signing tent, and merch tent.
2. Youth and Junior Tickets: Discounted ticket tiers for 17 & under (youth $124.95, junior ages 3-12 $54.95, children 2 and under free) requiring adult ticket purchase for those under 18.
3. VIP Upgrades and Add-ons: Premium upgrades including Sittin' Pretty tiered seating ($69), Shotgun Fast Pass for express entry ($55), Sweet Spot VIP area access ($149), and Bells & Whistles VIP with viewing platforms and complimentary drinks ($259).
4. Camping Packages: On-site camping at Ballarat and Sunshine Coast locations with options for free pitch sites (4m x 4m $199, 6m x 6m $259), campervan sites ($285), and additional car parking passes.
5. Merchandise: Official Strummingbird and artist merchandise sold at merchandise tent during event and online through MerchFan platform.
6. Payment Plan Services: Payment plan options through Afterpay and PayPal Pay in 4 through Moshtix, enabling customers to spread ticket costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Strummingbird is a multi-location Australian country music festival operated by Kicks Entertainment, held annually across three eastern Australian cities (Ballarat, Newcastle, Sunshine Coast). The company sells tiered General Admission tickets with progressive pricing, premium VIP upgrade add-ons, on-site camping packages, official merchandise, and optional coach transfer services, providing attendees with access to multiple live music stages, line dancing, food and beverage outlets, and dedicated accessibility amenities.

Product overview

Strummingbird is a multi-location Australian country music festival offering a tiered ticketing architecture centered around General Admission (GA) tickets with multiple price releases, supplemented by VIP upgrade add-ons (Sittin' Pretty, Shotgun Fast Pass, Sweet Spot VIP, and Bells & Whistles VIP) and camping packages at select locations. The core product includes access to main music stages, line dancing, food and beverage outlets, and merchandise, while premium tiers offer express services, exclusive viewing areas, and enhanced amenities. Additional offerings include youth/junior ticket categories, payment plan options, and official merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Strummingbird Festival A multi-location Australian country music festival featuring international and local artists, with events across Ballarat (VIC), Newcastle (NSW), and Sunshine Coast (QLD) in October 2026. Targets all-ages festival-goers seeking country, Americana, and bluegrass music experiences.
• General Admission Tickets

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MoshtixcoreChannel Partner/ Reseller/ DistributorOfficial and only primary ticketing platform for Strummingbird 2026. Handles all ticket sales, ticket request system, presale access codes, and Moshtix Assign functionality for ticket transfers. Also processes payment plans through Afterpay and PayPal Pay in 4.
• TixelminorChannel Partner/ Reseller/ DistributorTrusted resale platform for selling unwanted tickets. Requires Moshtix Assign feature for ticket transfers to buyers.
• Melbourne on the Move (MOTM)minorChannel Partner/ Reseller/ DistributorCoach transfer partner providing return bus transportation to festival venues from regional locations across Victoria, NSW, and Queensland. Bookings are mandatory with limited spots available.
• Destination NSWcoreGTM or Marketing PartnerNSW Government tourism and major events agency supporting Strummingbird Newcastle through tourism promotion.
• Live Nation EntertainmentminorStrategic or Co-development PartnerParent company providing marketing, profiling, reporting, and technical support services. Includes Ticketmaster and Live Nation owned or operated venues within their global network.
• Visit BallaratminorGTM or Marketing PartnerRegional tourism body partnership providing comprehensive accommodation and activity guides for Ballarat visitors.
• Visit NewcastleminorGTM or Marketing PartnerRegional tourism body partnership promoting Newcastle events and local businesses.
• Visit Sunshine CoastminorGTM or Marketing PartnerRegional tourism body partnership providing visitor guides for Sunshine Coast attractions and accommodations.
• Kicks EntertainmentcoreOthersFestival promoter and parent company of Strummingbird. Responsible for event organization, artist booking, vendor management, and overall festival operations. Website designed by Chunky Duck.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tamworth Country Music Festival: Long-running country music festival in regional NSW featuring both emerging and headline international country artists. Comparable in genre focus and Australian regional-market positioning, though it is a multi-day town-wide event rather than a single-venue festival.
• Byron Bay Bluesfest: Major multi-day Australian music festival (roots, blues, country adjacent) held in Byron Bay with international headliners and camping options. Comparable in tier-1 international artist booking, multi-day format, and on-site camping revenue streams.
• Groundwater Country Music Festival: Free-entry country music festival on the Gold Coast (QLD) with multiple stages and family-friendly programming. Comparable in country-music focus, Australian geography, and family/all-ages positioning, though its free-entry model differs from Strummingbird's ticketed approach.
• Big Country Festival: Australian country music festival held in regional Victoria. Directly comparable in genre (country/Americana), Australian regional-market focus, and single-weekend ticketed format targeting family festival-goers.
• Falls Festival: Multi-location Australian music festival running simultaneous events across multiple states in late December/early January. Highly comparable in multi-city single-weekend model, camping options, and ticketed all-ages positioning, though Falls targets indie/alternative rather than country.
• CMC Rocks QLD: Australia's flagship country music festival held annually in Queensland, with international headliners. Most directly comparable peer: same country-music niche, same Australian market, same single-weekend festival format competing for the same audience.

Broad incumbents

• Live Nation Entertainment: Global live entertainment giant and Strummingbird's strategic/technical support partner. Comparable as the dominant incumbent in live-event promotion, with ability to scale festivals globally that Strummingbird could leverage through partnership.
• AEG Presents: Major global concert promotion and venue operator running festivals worldwide. Comparable as a broad incumbent in the live-music festival space, offering parallel infrastructure (ticketing, artist booking) that any scaled festival brand competes against or partners with.

Regional players

• Frontier Touring: Australia's leading concert promotion company booking international tours and festivals (e.g., Download Festival). Comparable as an established Australian live-entertainment operator with strong artist-booking relationships that overlap with Strummingbird's headliner sourcing.
• Deni Ute Muster: Iconic Australian country/outback music festival held annually in Deniliquin, NSW. Comparable in country-music niche and Australian regional audience, though it has a more rural/outback cultural identity versus Strummingbird's broader Americana appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/strummingbirdfestival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strummingbird