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GharPar

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uuid006hjsj

Namestring
GharPar
Legal namestring
GharPar Technologies Private Limited
Websiteurl
gharpar.co
Company typeenum
Private
Founded yearint
2016
Descriptiontext

GharPar (GharPar Technologies Private Limited) is a Pakistan-based at-home beauty services marketplace operating in six cities, including Lahore (headquarters), Islamabad, Rawalpindi, Sialkot, Faisalabad, and Gujranwala. The company operates a mobile app (iOS/Android) and a web-based booking platform that connects women customers with vetted, in-house trained beauticians who deliver services at the customer's home. The service portfolio spans six categories: massage (including prenatal), makeup (party, bridal, and Nikkah), waxing (sugar and fruit wax options), hair styling, facial treatments, and nail care, with a tiered pricing structure for basic, signature, and premium variants.

GharPar runs a social enterprise model under which beauticians retain 70% of ticket size and undergo a 12-16 week training and vetting program before receiving customer bookings. The company monetizes via per-transaction service fees (customers pay cash for services plus distance-based transport charges of Rs. 300-Rs. 1,000) and through an e-commerce GharPar Shop selling branded skincare products (serums, scrubs, lip balms, and kits) priced Rs. 250-Rs. 1,600. A membership tier offers a 15% discount on all services. Beauticians travel to customer homes with their own equipment and company-provided products, with UV-sterilized tools as part of stated hygiene protocols.

Distribution is direct-to-consumer via self-serve app booking, web booking, WhatsApp, and phone-based customer care. Marketing channels include organic social media (Facebook, Instagram), beauty blog content, SEO, and earned media coverage in outlets including World Bank, BBC News, HuffPost, and Tech In Asia. No funding rounds, ownership disclosures, headcount, revenue figures, or financial statements are available in the source data; the company is privately held and Pakistan-domiciled.

Short descriptiontext

GharPar is a Pakistan-based mobile and web platform operating in six cities that connects women customers with vetted, in-house trained beauticians delivering at-home beauty services including massage, makeup, waxing, hair styling, facials, and nail care under a social enterprise model.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLahore, Pakistan
HQ citystring
Lahore
HQ countrystring
Pakistan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
at-home beauty services, mobile beauty platform, beautician booking app, skincare product retail, women grooming services
Industry4 codes
1Mobile Makeup (On-Location)
CodeHSALAMACPrimaryYes
2Special Occasion Hair & Makeup Services (Non-Bridal)
CodeHSALALAHPrimaryNo
3Beauty & Personal Care Marketplaces
CodeCRAFABABPrimaryNo
4Body Skincare (Lotions, Creams, Body Oils)
CodeCRABAAADPrimaryNo
NAICS code2 codes
  • Beauty Salons812112
  • Cosmetics, Beauty Supplies, and Perfume Retailers45612
SIC code1 code
  • Perfumes, Cosmetics & Other Toilet Preparations2844
Product category
At-Home Beauty Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1At-home beauty services
TypeTransaction Fee
Description

Core revenue from providing professional beauty services at customers' homes. Services include massage, makeup, waxing, hair styling, facials, and nail care. Customers pay per service with transport charges based on distance. Beauticians receive 70% of ticket size as part of social enterprise model.

gharpar.co
2Beauty product sales
TypeHardware Sales
Description

E-commerce sales of beauty and skincare products through the GharPar shop. Products include serums (Eye Serum, Hyaluronic Serum), moisturizers (Deep Hydrating Face Gel, Shea Body Butter), body care (Shea Body Scrub, Lush Lips Scrub), and kits (Hydration Starter Kit). Prices range from Rs. 250 to Rs. 1,600.

gharpar.co
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details7 tiers
1Massage services at home
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Full body massage (60 mins) Rs. 3,300; Full body massage (90 mins) Rs. 3,700; 60 min Scrub + 60 min Massage Rs. 4,350; Mom to be Massage Rs. 3,600; Hot Oil Application and 15 min Head Massage Rs. 1,050; Hot Oil + Shoulder Massage (30 mins) Rs. 1,575; Shoulder + Foot Massage (30 mins) Rs. 1,575; Head + Shoulder + Half Legs Massage (30 mins) Rs. 2,350

gharpar.co
2Makeup services at home
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Eye Makeup without Lashes Rs. 2,600; Soft Makeup + Blowdry Rs. 4,800; Soft Makeup + Hairstyle + Eyelashes Rs. 6,050; Party Makeup + Eyelashes + Nail paint Rs. 6,650; Party Makeup + Eyelashes + Nail paint with Blowdry Rs. 7,650; Party Makeup + Eyelashes + Nail paint with Hairstyle Rs. 8,650; Engagement/Nikkah Makeup + Hair Styling Rs. 25,150; Bridal Makeup & Hairstyle Rs. 49,150

gharpar.co
3Waxing services at home
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Underarms: Rica Fruit Wax Rs. 800, Sugar Wax Rs. 500, GP Fruit Wax Rs. 600; Half Legs + Half Arms: Rica Fruit Wax Rs. 2,600, Sugar Wax Rs. 1,600, GP Fruit Wax Rs. 2,225; Full Body: Rica Fruit Wax Rs. 4,650, Sugar Wax Rs. 3,650, GP Fruit Wax Rs. 3,949; Full Legs + Full Arms + Underarms: Rica Fruit Wax Rs. 3,650, Sugar Wax Rs. 3,050, GP Fruit Wax Rs. 3,350

gharpar.co
4Hair styling services at home
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Blowdry Rs. 1,500; Hairstyle Rs. 2,000; Child Hairstyle Rs. 1,500; Bridal Hairstyle (with jewelry setting) Rs. 4,500; Hot Oil and Shoulder Massage (15 mins) Rs. 1,000; Hot Oil and Shoulder Massage (30 mins) Rs. 1,500; Organic Protein Treatment + Massage (10 mins) Rs. 1,500; Hair Dye Application Only (Client's Dye) Rs. 1,500; Dupatta and Jewelry Setting Rs. 500

gharpar.co
5Facial treatments at home
ModelUnit PricingBilling cadencePay-as-you-go
Notes

GharPar Vitamin Radiant Facial Rs. 2,600; GharPar Vitamin Radiant Facial with Polisher Rs. 3,100; Dermaclear Facial Rs. 3,300; Dermaclear Facial + Face Polisher Rs. 3,700; Conatural Brightening Facial Rs. 4,100; Conatural Brightening Facial + Polisher Rs. 4,600; Jannsen Whitening Facial Rs. 4,600; HydraFacial Rs. 8,000

gharpar.co
6Nail salon services at home
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Classic Manicure Rs. 1,850; Classic Pedicure Rs. 2,100; Classic Mani Pedi Rs. 3,150; Signature Manicure Rs. 2,350; Signature Pedicure Rs. 2,600; Signature Mani Pedi Rs. 3,450; Ad-ons: Hand Polisher (wrist) Rs. 200, Hand Polisher (elbow) Rs. 400, Feet Polisher (ankle) Rs. 200, Feet Polisher (knee) Rs. 500

gharpar.co
7Transport charges based on distance
ModelUnit PricingBilling cadencePay-as-you-go
Notes

10-12 KM: Rs. 300; 12-14 KM: Rs. 400; 14-16 KM: Rs. 500; 16-18 KM: Rs. 700; 18-20 KM: Rs. 900; 20-25 KM: Rs. 1,000; 25+ KM: Not available

gharpar.co
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

GharPar provides professional at-home beauty services to women in Pakistan through a mobile app and web platform connecting customers with vetted beauticians who travel to customer locations. Service categories include massage, makeup, waxing, hair styling, facials, and nail care, with beauticians receiving 70% of the service ticket size. The company also operates an e-commerce shop selling its own branded skincare products such as serums, body scrubs, moisturizers, and starter kits.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Beautician income increased by 400% compared to traditional salon employment
+2 more records
Product overview1 text field

GharPar is a mobile app and web-based platform providing at-home beauty services for women in Pakistan, functioning as a service marketplace connecting clients with vetted beauty professionals. The core product is the GharPar Mobile App which enables booking and appointment management. The service portfolio includes six main at-home service categories: Home Massage Services (deep tissue and Swedish massage), Home Makeup Services (bridal, party, soft makeup), Home Waxing Services (fruit wax, sugar wax), Home Hair Styling Services (blowdry, hairstyling, bridal), Home Facial Services (Dermaclear, Janssen, HydraFacial, Conatural), and Home Nail Services (classic and signature mani pedi). Additionally, the company operates an e-commerce beauty products shop selling skincare items including Deep Hydrating Face Gel, Eye Serum, Hyaluronic Serum, Hydration Starter Kit, Lush Lips Scrub, Shea Body Butter, Shea Body Scrub, and Soft Lip Balm. Beauticians are trained in-house for 12-16 weeks and operate from their own homes, bringing complete tool kits and company-provided products to client locations.

Product and service1 record
1GharPar Mobile App and Booking Platform
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Urban Company
TypeDirect peer
Description

India's largest at-home services marketplace offering beauty, salon, wellness, and home-repair services through a vetted-professional model. Closest international analog to GharPar's mobile-beauty marketplace, with far greater scale and venture backing.

2StyleSeat
TypeDirect peer
Description

US beauty-services marketplace connecting clients with beauty professionals for salon and at-home appointments. Comparable two-sided marketplace model with online booking and professional profiles.

3Blys
TypeDirect peer
Description

Australian on-demand platform for at-home massage and beauty services. Directly comparable business model — booking app connecting trained professionals to home-based customers in a defined geographic footprint.

4Housejoy
TypeEmerging player
Description

Indian home-services platform offering beauty, salon, and broader home-maintenance services. Same at-home services marketplace model, but with a wider scope beyond pure beauty.

5The Glam App
TypeDirect peer
Description

US mobile beauty-services app delivering hairstyling and makeup services to customers' homes on demand. Operates the same on-location, app-led beauty-services model as GharPar.

6Glamsquad
TypeDirect peer
Description

US-based on-demand beauty services app sending hairstylists and makeup artists to customers' homes. Operates the same on-location beauty services model as GharPar, targeting convenience-seeking urban women.

7Even
TypeDirect peer
Description

Indian beauty-services platform delivering salon-quality services at home with vetted professionals. Mirrors GharPar's at-home beauty services model and trained-professional onboarding approach.

8Nykaa
TypeBroad incumbent
Description

India's largest beauty and personal-care e-commerce retailer with a deep multi-brand assortment. Competes with GharPar's e-commerce skincare shop as a much larger, more diversified beauty retail incumbent.

9Priv
TypeDirect peer
Description

Indonesian beauty-services app connecting customers with beauticians for on-location services. Similar marketplace model targeting Southeast Asian consumers with comparable price points and service categories.

10MyGlamm
TypeBroad incumbent
Description

Indian direct-to-consumer beauty brand with its own product line and content commerce, plus salon-at-home offerings. Overlaps with GharPar in beauty products and on-location services but at significantly larger scale.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GharPar

At-Home Beauty Servicesgharpar.co

GharPar is a Pakistan-based mobile and web platform operating in six cities that connects women customers with vetted, in-house trained beauticians delivering at-home beauty services including massage, makeup, waxing, hair styling, facials, and nail care under a social enterprise model.

What GharPar does

GharPar (GharPar Technologies Private Limited) is a Pakistan-based at-home beauty services marketplace operating in six cities, including Lahore (headquarters), Islamabad, Rawalpindi, Sialkot, Faisalabad, and Gujranwala. The company operates a mobile app (iOS/Android) and a web-based booking platform that connects women customers with vetted, in-house trained beauticians who deliver services at the customer's home. The service portfolio spans six categories: massage (including prenatal), makeup (party, bridal, and Nikkah), waxing (sugar and fruit wax options), hair styling, facial treatments, and nail care, with a tiered pricing structure for basic, signature, and premium variants.

GharPar runs a social enterprise model under which beauticians retain 70% of ticket size and undergo a 12-16 week training and vetting program before receiving customer bookings. The company monetizes via per-transaction service fees (customers pay cash for services plus distance-based transport charges of Rs. 300-Rs. 1,000) and through an e-commerce GharPar Shop selling branded skincare products (serums, scrubs, lip balms, and kits) priced Rs. 250-Rs. 1,600. A membership tier offers a 15% discount on all services. Beauticians travel to customer homes with their own equipment and company-provided products, with UV-sterilized tools as part of stated hygiene protocols.

Distribution is direct-to-consumer via self-serve app booking, web booking, WhatsApp, and phone-based customer care. Marketing channels include organic social media (Facebook, Instagram), beauty blog content, SEO, and earned media coverage in outlets including World Bank, BBC News, HuffPost, and Tech In Asia. No funding rounds, ownership disclosures, headcount, revenue figures, or financial statements are available in the source data; the company is privately held and Pakistan-domiciled.

GharPar firmographics

Firmographics
Name
GharPar
Legal name
GharPar Technologies Private Limited
Website
https://gharpar.co
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
GharPar is a Pakistan-based mobile and web platform operating in six cities that connects women customers with vetted, in-house trained beauticians delivering at-home beauty services including massage, makeup, waxing, hair styling, facials, and nail care under a social enterprise model.
Ownership category
akta.pro rank

GharPar industry classification

Industry
Product category
At-Home Beauty Services
NAICS
Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry
Mobile Makeup (On-Location) (HSALAMAC)
akta.pro secondary industries
Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Beauty & Personal Care Marketplaces (CRAFABAB), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

  • At-home beauty services
  • Mobile beauty platform
  • Beautician booking app
  • Skincare product retail
  • Women grooming services

Where GharPar is headquartered

Location

Headquarters

HQ city
Lahore
HQ country
Pakistan
HQ region
Asia

Offices1 record

Markets served

GharPar business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. At-home beauty services: Core revenue from providing professional beauty services at customers' homes. Services include massage, makeup, waxing, hair styling, facials, and nail care. Customers pay per service with transport charges based on distance. Beauticians receive 70% of ticket size as part of social enterprise model.
  2. Beauty product sales: E-commerce sales of beauty and skincare products through the GharPar shop. Products include serums (Eye Serum, Hyaluronic Serum), moisturizers (Deep Hydrating Face Gel, Shea Body Butter), body care (Shea Body Scrub, Lush Lips Scrub), and kits (Hydration Starter Kit). Prices range from Rs. 250 to Rs. 1,600.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goMassage services at home
Unit PricingPay-as-you-goMakeup services at home
Unit PricingPay-as-you-goWaxing services at home
Unit PricingPay-as-you-goHair styling services at home
Unit PricingPay-as-you-goFacial treatments at home
Unit PricingPay-as-you-goNail salon services at home
Unit PricingPay-as-you-goTransport charges based on distance

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

GharPar product offering

Product offering

Core offering

GharPar provides professional at-home beauty services to women in Pakistan through a mobile app and web platform connecting customers with vetted beauticians who travel to customer locations. Service categories include massage, makeup, waxing, hair styling, facials, and nail care, with beauticians receiving 70% of the service ticket size. The company also operates an e-commerce shop selling its own branded skincare products such as serums, body scrubs, moisturizers, and starter kits.

Product overview

GharPar is a mobile app and web-based platform providing at-home beauty services for women in Pakistan, functioning as a service marketplace connecting clients with vetted beauty professionals. The core product is the GharPar Mobile App which enables booking and appointment management. The service portfolio includes six main at-home service categories: Home Massage Services (deep tissue and Swedish massage), Home Makeup Services (bridal, party, soft makeup), Home Waxing Services (fruit wax, sugar wax), Home Hair Styling Services (blowdry, hairstyling, bridal), Home Facial Services (Dermaclear, Janssen, HydraFacial, Conatural), and Home Nail Services (classic and signature mani pedi). Additionally, the company operates an e-commerce beauty products shop selling skincare items including Deep Hydrating Face Gel, Eye Serum, Hyaluronic Serum, Hydration Starter Kit, Lush Lips Scrub, Shea Body Butter, Shea Body Scrub, and Soft Lip Balm. Beauticians are trained in-house for 12-16 weeks and operate from their own homes, bringing complete tool kits and company-provided products to client locations.

Differentiator

Problem solved

Functional benefit

Products and services

  • GharPar Mobile App and Booking Platform

Quantifiable outcome

  • Beautician income increased by 400% compared to traditional salon employment
  • +2 more outcomes

Companies that use GharPar

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

GharPar technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

GharPar partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

GharPar competitors and assessment

Company assessment

Direct peers

  • Urban Company: India's largest at-home services marketplace offering beauty, salon, wellness, and home-repair services through a vetted-professional model. Closest international analog to GharPar's mobile-beauty marketplace, with far greater scale and venture backing.
  • StyleSeat: US beauty-services marketplace connecting clients with beauty professionals for salon and at-home appointments. Comparable two-sided marketplace model with online booking and professional profiles.
  • Blys: Australian on-demand platform for at-home massage and beauty services. Directly comparable business model — booking app connecting trained professionals to home-based customers in a defined geographic footprint.
  • The Glam App: US mobile beauty-services app delivering hairstyling and makeup services to customers' homes on demand. Operates the same on-location, app-led beauty-services model as GharPar.
  • Glamsquad: US-based on-demand beauty services app sending hairstylists and makeup artists to customers' homes. Operates the same on-location beauty services model as GharPar, targeting convenience-seeking urban women.
  • Even: Indian beauty-services platform delivering salon-quality services at home with vetted professionals. Mirrors GharPar's at-home beauty services model and trained-professional onboarding approach.
  • Priv: Indonesian beauty-services app connecting customers with beauticians for on-location services. Similar marketplace model targeting Southeast Asian consumers with comparable price points and service categories.

Emerging players

  • Housejoy: Indian home-services platform offering beauty, salon, and broader home-maintenance services. Same at-home services marketplace model, but with a wider scope beyond pure beauty.

Broad incumbents

  • Nykaa: India's largest beauty and personal-care e-commerce retailer with a deep multi-brand assortment. Competes with GharPar's e-commerce skincare shop as a much larger, more diversified beauty retail incumbent.
  • MyGlamm: Indian direct-to-consumer beauty brand with its own product line and content commerce, plus salon-at-home offerings. Overlaps with GharPar in beauty products and on-location services but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

GharPar social profiles

Digital presence

GharPar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GharPar leadership team

Management profile

Number of profiles

GharPar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GharPar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GharPar

What does GharPar do?

GharPar provides professional at-home beauty services to women in Pakistan through a mobile app and web platform connecting customers with vetted beauticians who travel to customer locations. Service categories include massage, makeup, waxing, hair styling, facials, and nail care, with beauticians receiving 70% of the service ticket size. The company also operates an e-commerce shop selling its own branded skincare products such as serums, body scrubs, moisturizers, and starter kits.

Is GharPar a public or private company?

GharPar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was GharPar founded?

GharPar was founded in 2016. It employs 11 to 50 people.

Where is GharPar based?

GharPar is headquartered in Lahore, Pakistan, in the Asia region.

How does GharPar make money?

Two revenue lines are on record. At-home beauty services are the primary driver. The others are beauty product sales.

Who are GharPar's main competitors?

Direct peers on record are Urban Company, StyleSeat, Blys, The Glam App, Glamsquad, Even and Priv. Housejoy is listed as an emerging player. Broad incumbents are Nykaa and MyGlamm.

Does GharPar have an API?

No public API is recorded for GharPar.

What industry is GharPar in?

GharPar's product category is At-Home Beauty Services. Its primary akta.pro industry code is HSALAMAC, Mobile Makeup (On-Location), with a secondary code of HSALALAH, Special Occasion Hair & Makeup Services (Non-Bridal). Its NAICS code is 812112 and its SIC code is 2844.

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