BESL

What BESL does

BESL GmbH is a privately held German equipment rental and sales company founded in 1999, headquartered in Stammham near Ingolstadt, with a second location in Munich/Garching. The company specializes in the rental, sale, and servicing of aerial work platforms (scissor lifts, articulating boom lifts, truck-mounted platforms, trailer-mounted platforms, crawler platforms, telehandlers) and forklifts (front loaders, telescopic handlers), supplemented by rolling scaffolds, golf carts, accessories, and qualified operator staffing. Its primary customer base consists of construction companies, industrial facilities, and manufacturing operations in Bavaria requiring flexible access to elevated work and material-handling equipment without large capital outlays.

The company generates revenue through four streams: usage-based short- and long-term equipment rental (daily, weekly, monthly rates), one-time equipment sales of new and used units, TÜV-certified SYSTEM-CARD operator training delivered at its training centers and on customer sites (including e-learning options), and professional technical services such as UVV safety inspections, construction site surveys, setup permits, and site securing. Distribution operates through direct physical rental stations in Ingolstadt and Munich/Garching, dedicated phone sales lines, an online inquiry system, and nationwide delivery via the SYSTEM LIFT AG partner network, which exposes BESL's customers to 140 rental stations and over 23,000 work platforms across Germany.

BESL's competitive position rests on its SYSTEM LIFT AG partnership, ISO 9001 and TÜV-certified training credentials, 25 years of operating history in Bavaria, and a diversified service mix that bundles equipment with compliance, training, and operator services. The firm employs 11-50 staff, maintains active social and digital marketing channels (Instagram, Facebook, WhatsApp, newsletter), and holds the SYSTEM LIFT Quality Seal awarded in 2022. No funding rounds, acquisitions, or leadership changes are disclosed in the available data.

Name

BESL

Legal name

BESL GmbH

Website

https://besl.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BESL GmbH is a German equipment rental and sales company, founded 1999 and based in Stammham, that rents and sells aerial work platforms and forklifts to construction and industrial clients across Bavaria and Germany via the SYSTEM LIFT partner network.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro industry

PRIMARYTLABAFAE

Aerial Work Platforms (MEWPs) Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAL

Specialty Access & Scaffolding Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

Keywords

• Work platform rental
• Forklift rental
• Aerial work platforms
• Material handling equipment
• Operator training services

Headquarters

HQ city

Stammham

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term and long-term rental of work platforms (scissor lifts, boom lifts, trailer-mounted lifts, truck-mounted lifts, crawler lifts) and forklifts (front loaders, telescopic handlers). Revenue is generated through daily, weekly, and monthly rental rates.
2. Equipment Sales: Sale of new and used work platforms and forklifts. Customers can purchase equipment directly from the company's inventory.
3. Training Services: TÜV-certified SYSTEM-CARD training for work platforms, forklifts, earth-moving machinery, cranes, riggers, and instructors. Training is available at company locations in Munich and Ingolstadt, as well as in-house at customer sites.
4. Technical Services: UVV (accident prevention) and technical inspections of work platforms and forklifts, site inspections, setup permits, and construction site securing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BESL GmbH rents and sells aerial work platforms (scissor lifts, articulating boom lifts, truck-mounted lifts, trailer-mounted lifts, crawler lifts, rolling scaffolds) and forklifts (front loaders, telehandlers) to construction and industrial customers in Bavaria and nationwide Germany via the SYSTEM LIFT partner network. The company complements its equipment offerings with TÜV-certified SYSTEM-CARD operator training, UVV technical inspections, construction site consultations, setup permits, site safety services, and qualified operator staffing. With 11-50 employees and access to 23,000+ work platforms through 140 partner stations, BESL has operated in the German equipment rental market for approximately 25 years.

Product overview

BESL is a specialized equipment rental and sales company offering a comprehensive portfolio of work platforms (Arbeitsbühnen) and forklifts (Stapler) for various industrial and construction applications. The product range includes scissor lifts, articulating boom lifts, truck-mounted platforms, trailer-mounted platforms, crawler platforms, telehandlers, front forklifts, rolling scaffolds, and golf carts. Services include equipment rental and purchase options, qualified operator services, safety inspections (UVV), construction site support, and TÜV-certified training programs under the SYSTEM-CARD program. As a member of SYSTEM LIFT AG with 25 years of experience, BESL provides nationwide coverage through 140 rental stations accessing over 23,000 work platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Platform and Forklift Rental Rental of aerial work platforms (scissor lifts, articulating boom lifts, truck-mounted lifts, trailer-mounted lifts, crawler lifts, rolling scaffolds, mast lifts) and material handling equipment (front forklifts, telehandlers, golf carts) for construction, maintenance, installation, and industrial material handling operations. Available on daily, weekly, and monthly rental terms at BESL stations in Ingolstadt and Munich/Garching.
• Work Platform and Forklift Sales Sale of new and used work platforms and forklifts directly from company inventory, covering the same equipment categories as the rental fleet: scissor lifts, articulating boom lifts, truck-mounted lifts, trailer-mounted lifts, crawler lifts, telehandlers, front forklifts, rolling scaffolds, golf carts, and special equipment.
• SYSTEM-CARD Operator Training TÜV-certified training programs for work platforms, forklifts, earth-moving machinery, cranes, riggers (Anschläger), instructors (Einweiser), and PSAgA (personal fall protection equipment) users, plus annual refresher training (Jahresunterweisung). Available at BESL training centers in Munich and Ingolstadt, on customer sites, and via e-learning.
• UVV and Technical Inspections Statutory accident prevention (UVV) inspections and technical examinations of work platforms and forklifts to ensure regulatory compliance and operational safety.
• Qualified Operator Staffing (Fachbedienpersonal) Provision of certified professional operators to operate work platforms and forklifts on customer job sites, addressing operator staffing needs and certified-operation compliance requirements.
• Construction Site Support Services Bundle of site-specific support services including on-site construction site inspection (Baustellenbesichtigung), construction site safety/securing (Baustellenabsicherung), and administrative setup permits (Aufstellgenehmigung) for equipment deployment.
• Nationwide Rental Service (Mietservice bundesweit) Rental coverage beyond BESL's own Ingolstadt and Munich/Garching stations, delivered through the SYSTEM LIFT AG partner network of 140 rental stations and 23,000+ work platforms across Germany.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SYSTEM LIFT AGcoreChannel Partner/ Reseller/ DistributorBESL is a member company of SYSTEM LIFT AG, one of Germany's leading work platform rental networks. This partnership provides BESL customers access to the combined fleet of 140 rental stations and 23,000+ work platforms across Germany. The SYSTEM LIFT network has 40 years of experience in equipment rental and enables BESL to offer nationwide service with short transport distances and rapid response times. BESL also participates in SYSTEM LIFT's SYSTEM-CARD training program.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zeppelin Rental: German construction equipment rental division of the Zeppelin Group with national coverage across multiple equipment categories. Comparable as a German construction equipment rental incumbent but broader than BESL's MEWP focus.
• Boels Rental: Large European equipment rental group with German operations offering aerial platforms, tools, and broader construction equipment. Comparable as a multi-category rental incumbent serving BESL's same customers.
• Loxam: European equipment rental market leader and parent of Mateco. Comparable as the scaled, pan-European incumbent that competes with BESL through its Mateco German operations.

Direct peers

• Gardemann Arbeitsbühnen: German aerial work platform rental specialist operating a multi-station network. Directly comparable to BESL in product focus (MEWPs), target customers (construction and industrial), and operating model (regional hub + branch network).
• Mateco: Europe's largest specialist aerial work platform rental company with a substantial German operation (now part of Loxam). Directly competes with BESL on MEWP rental and offers a comparable scaled network across Germany.
• Rothlehner Arbeitsbühnen: German aerial work platform rental company with multiple regional stations. Directly comparable to BESL on product mix, customer segments, and regional multi-station operating model.
• Gerken Arbeitsbühnen: One of Germany's largest independent MEWP rental companies with a multi-station national network. Closest direct competitor to BESL in fleet type, customer base, and value proposition.
• Hünnebeck (BrandSafway): Major German provider of scaffolding, access solutions, and formwork. Comparable to BESL on the access/elevated-work-platform side of the business and on construction-industry customer base.
• Maltech: German aerial work platform rental company with national coverage. Directly comparable to BESL on MEWP product focus and industrial/construction customer base.
• Riwal: International aerial work platform and telehandler rental specialist headquartered in the Netherlands with operations across Europe including Germany. Directly comparable on MEWP-focused rental model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BESLArbeitsbuehnen
• Instagraminstagram.com/arbeitsbuehnen_besl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BESL