HR Advice Australia
HR Advice Australia is a privately-held Australian HR consultancy founded in 2010, providing outsourced HR advisory and subscription-based services to small and medium-sized businesses across diverse industries via dedicated human consultants.
- Company typePrivate
- Founded2010
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HR Advice Australia does
HR Advice Australia is a privately-held, founder-led HR consultancy founded in 2010 by Ian Alcock and based in Australia. The firm provides outsourced HR services to small and medium-sized businesses (SMEs) that lack the need or scale for a full-time in-house HR department. Its service portfolio spans end-to-end HR support including recruitment, managing and interpreting employment awards, identifying employment types (contractor vs. employee), workplace conflict resolution, redundancies, and learning and development services including DiSC behavioural profiling and executive coaching.
The company operates without any proprietary technology platform or software products; service delivery is entirely human-driven through dedicated HR consultants assigned to each client. There is no API, no application, no AI/ML capability, and no disclosed integration partners. Distribution is direct-to-client via phone (1300 664 797) and email ([email protected]), with marketing supported by an HR Hub of educational videos and fact sheets maintained by the founder.
Revenue is generated through two streams: a recurring fixed monthly subscription (Essentials or Premium Outsourcing Packages) priced per employee count with all-inclusive service scope, and standalone one-off consulting engagements quoted per requirement. The company reports serving hundreds of clients across diverse industries including healthcare, oil and gas, property management, construction, manufacturing, wine and spirits, financial services, textiles, IT, energy, furniture, and retail. Notable long-tenured clients include relationships of 6-10+ years, and one client grew from 25 to 80 full-time employees during the engagement period. The team is currently small, with founder Ian Alcock as the principal consultant and Sam Bedggood joining as an HR consultant in 2025.
HR Advice Australia firmographics
Firmographics- Name
- HR Advice Australia
- Legal name
- HR Advice Australia
- Website
- https://hradviceaustralia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HR Advice Australia is a privately-held Australian HR consultancy founded in 2010, providing outsourced HR advisory and subscription-based services to small and medium-sized businesses across diverse industries via dedicated human consultants.
- Ownership category
- akta.pro rank
HR Advice Australia industry classification
Industry- Product category
- Outsourced HR Consulting Services
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)
- akta.pro secondary industries
- HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
Keywords
Where HR Advice Australia is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HR Advice Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fixed Monthly Subscription (Outsourcing Packages): Clients pay a fixed monthly subscription based on the number of employees. All services are included with no extra costs. Three tiers: Essentials Outsourcing Package, Premium Outsourcing Package, and Stand Alone One-on-One HR Consulting Advice.
- Standalone Consulting Services: One-off HR consulting services provided at a firm quote based on requirements. Covers services such as letter preparation, employment documentation, conflict resolution, and Fair Work representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Stand Alone One-on-One HR Consulting Advice - hourly or per-engagement consulting |
| Subscription | Monthly | Essentials Outsourcing Package - basic outsourced HR coverage |
| Subscription | Monthly | Premium Outsourcing Package - comprehensive outsourced HR coverage |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
HR Advice Australia product offering
Product offeringCore offering
HR Advice Australia is an Australian HR consultancy providing outsourced human resources services to small and medium-sized businesses that lack dedicated in-house HR departments. Each client is assigned their own dedicated HR consultant who delivers on-call advice and full-service support across recruitment, awards interpretation, employment classification, conflict resolution, redundancies, and learning and development, delivered via fixed monthly subscription packages (Essentials and Premium) or standalone one-on-one consulting engagements.
Product overview
HR Advice Australia is an outsourced HR consulting firm offering personalized on-demand HR services through dedicated consultants. The company provides standalone one-on-one HR consulting advice alongside two subscription tiers (Essentials and Premium Outsourcing Packages) priced on a fixed monthly fee based on employee count. Core service offerings include Recruiting & Managing Staff, Managing & Understanding Awards, Identifying Employment Type, Conflict Resolution, Redundancies, and Learning & Development. The company also offers a free HR Hub resource library containing videos and fact sheets. All services are delivered by multiskilled HR consultants providing one-on-one personalized support rather than software products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- One client grew from 25 to 80 full-time employees during their engagement
- +1 more outcomes
Companies that use HR Advice Australia
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles1 record
HR Advice Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HR Advice Australia partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
HR Advice Australia competitors and assessment
Company assessmentDirect peers
- ELMO Software: Australian cloud HR, payroll, and learning management software provider serving mid-market and SME employers. Competes for the same SME HR budget with a tech-enabled, modular offering that bundles capabilities HR Advice Australia delivers as services.
- Frontier Software: Long-standing Australian provider of HR, payroll, and rostering software to mid-market and enterprise customers. Comparable as an established Australian HR technology and services competitor targeting employers that need outsourced HR capability.
- Employment Hero: Australian-headquartered HR, payroll, and benefits platform targeting SMEs with a SaaS-plus-service model. Direct competitor in the same Australian SME HR support market that HR Advice Australia serves, with overlapping value propositions around outsourced HR functionality.
- Employsure: Australian HR and workplace relations outsourcing firm providing advice, documentation, and compliance support to SMEs. Closely comparable on the outsourced HR advisory value proposition and SME target segment within Australia.
- WorkPro: Australian HR compliance and workforce screening provider serving employers with onboarding, training, and compliance services. Overlaps with HR Advice Australia's compliance and documentation service lines for SMEs and mid-market employers.
Broad incumbents
- ADP: Global HR, payroll, and outsourcing giant offering PEO and HRO services to businesses of all sizes. Provides a comparable outsourced HR proposition to HR Advice Australia but at vastly greater scale, with technology depth and global reach the subject company cannot match.
- TriNet: US PEO delivering HR outsourcing, benefits administration, and compliance services to small and mid-sized businesses. Comparable business model to HR Advice Australia in serving SMEs that lack in-house HR, but operating at much larger scale and primarily US-focused.
- Insperity: US-listed PEO providing co-employment HR outsourcing to small and mid-sized businesses. A broad incumbent comparable on outsourced HR delivery to SMEs, with significantly larger scale, technology stack, and capital base.
- BambooHR: Global HR software platform purpose-built for small and mid-sized businesses, offering HRIS, onboarding, and people analytics. A broader incumbent whose tech-enabled SMB HR offering competes for the same HR budget as HR Advice Australia's service-based model.
- Smartgroup: ASX-listed Australian provider of salary packaging, employee benefits, and outsourced HR/administration services. A broader incumbent operating across multiple HR-adjacent service lines with established scale and enterprise customer base that HR Advice Australia does not match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
HR Advice Australia social profiles
Digital presenceHR Advice Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR Advice Australia leadership team
Management profileNumber of profiles
Profiles2 records
HR Advice Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR Advice Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR Advice Australia
What does HR Advice Australia do?
HR Advice Australia is an Australian HR consultancy providing outsourced human resources services to small and medium-sized businesses that lack dedicated in-house HR departments. Each client is assigned their own dedicated HR consultant who delivers on-call advice and full-service support across recruitment, awards interpretation, employment classification, conflict resolution, redundancies, and learning and development, delivered via fixed monthly subscription packages (Essentials and Premium) or standalone one-on-one consulting engagements.
Is HR Advice Australia a public or private company?
HR Advice Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HR Advice Australia founded?
HR Advice Australia was founded in 2010. It employs 1 to 10 people.
Where is HR Advice Australia based?
HR Advice Australia is headquartered in Brisbane, Australia, in the Oceania region.
How does HR Advice Australia make money?
Two revenue lines are on record. Fixed Monthly Subscription (Outsourcing Packages) is the primary driver. The others are standalone Consulting Services.
Who are HR Advice Australia's main competitors?
Direct peers on record are ELMO Software, Frontier Software, Employment Hero, Employsure and WorkPro. Broad incumbents are ADP, TriNet, Insperity, BambooHR and Smartgroup.
Does HR Advice Australia have an API?
No public API is recorded for HR Advice Australia.
What industry is HR Advice Australia in?
HR Advice Australia's product category is Outsourced HR Consulting Services. Its primary akta.pro industry code is BPACAKAA, Comprehensive HRO (Multi-Process HR Outsourcing), with a secondary code of BPACAKAI, HR Service Delivery & Employee Contact Centers (HR Helpdesk). Its NAICS code is 541612 and its SIC code is 8742.