CoHost Podcasting

What CoHost Podcasting does

CoHost Podcasting is a B2B podcast growth platform that combines hosting, distribution, analytics, and audience intelligence for brand-side podcast teams, podcast agencies, networks, and individual creators. Its core technical differentiator is B2B Analytics — a proprietary capability that matches podcast listener IP addresses to company-level firmographics (company name, industry, size, revenue, seniority, job role, location) using high-confidence thresholds and Clearbit enrichment, turning anonymous downloads into identified accounts and decision-makers. The stack is rounded out by consumption data from Apple Podcasts and Spotify, attribution tracking links, AI-powered transcriptions, automatic show websites, IAB-certified measurement, and a native Salesforce integration that syncs identified accounts directly into CRM pipelines.

The company is a product of Quill Inc., a Canadian corporation headquartered at 62 Wellesley Street West, York, Ontario, and has been in operation since 2021 with a workforce in the 11–50 band. It monetizes through a three-tier SaaS subscription: Pro at $89/month per show, Premium at $170/month per show (which adds Salesforce sync and 1:1 strategy consults), and an Enterprise tier with custom pricing, multi-year contracts, dedicated growth/editorial/insights teams, and Level 3 account intelligence. A managed-services line, PodPromote, runs paid podcast campaigns targeted by industry, company size, or seniority and verifies reach to named accounts. CoHost Prefix offers an analytics overlay for customers who do not want to migrate hosting.

Go-to-market is hybrid: a self-serve PLG motion (7-day free trial, website signup) drives Pro adoption, while a demo-led enterprise field-sales motion with 30-minute sessions underpins Premium and Enterprise wins. CoHost is trusted by 300+ brands including Microsoft, Amazon, Adobe, Salesforce, PwC, L'Oréal, American Express, Yelp, Deloitte, and McKinsey, and is IAB Tech Lab certified since 2023, GDPR compliant, and PIPEDA compliant.

Name

CoHost Podcasting

Legal name

Quill Inc.

Website

https://cohostpodcasting.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CoHost Podcasting is a B2B podcast analytics platform that identifies the companies and decision-makers listening to brand podcasts, offering hosting, distribution, CRM-integrated audience intelligence, and managed growth services to brands and podcast agencies.

Ownership category

akta.pro rank

Product category

Podcast Analytics Platform

NAICS

Sound Recording Industries (5122), Other Sound Recording Industries (512290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

akta.pro secondary industries

Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA), Podcast Hosting & Distribution Platforms (MPAIADAB), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

Keywords

• Podcast analytics platform
• B2B audience intelligence
• Podcast hosting services
• Listener firmographic data
• Podcast attribution software

Headquarters

HQ city

York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Podcast Hosting & Analytics Subscriptions: Three-tier subscription model: Pro ($89/month), Premium ($170/month), and Enterprise (contact for pricing). All tiers include podcast hosting and analytics. Annual billing available with 10% discount.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

CoHost Podcasting is a B2B podcast growth platform that combines podcast hosting, distribution, analytics, and audience intelligence. It identifies the companies, industries, and job roles of podcast listeners by matching listener IP addresses to firmographic data, then syncs that engagement data into CRM systems such as Salesforce to support pipeline attribution. The platform also offers PodPromote, a managed audience growth service that runs paid podcast campaigns against target accounts and verifies reach.

Product overview

CoHost Podcasting is a B2B-focused podcast growth platform that combines hosting, distribution, analytics, and audience intelligence into a unified platform. The core platform includes Podcast Hosting & Distribution for audio and video podcast management, B2B Analytics for company-level listener identification, Advanced Audience Demographics for seniority and firmographic insights, Consumption Data for engagement metrics, Podcast Tracking Links for attribution, Show Analytics Dashboards for performance tracking, and AI Transcriptions for SEO. Key add-on modules include PodPromote for managed audience growth campaigns, CoHost Prefix for adding analytics to existing hosts without migration, and Salesforce Integration for CRM enrichment. The platform offers three pricing tiers: Pro ($89/month), Premium ($170/month with Salesforce integration), and Enterprise (custom pricing with Level 3 intelligence and dedicated teams).

Differentiator

Problem solved

Functional benefit

Products and services

• CoHost Platform
• PodPromote
• Podcast Analytics & Intelligence
• Podcast Hosting & Distribution
• CoHost Prefix

Quantifiable outcome

• 247 verified target industries engaged with podcast (Procore case study)
• +4 more outcomes

Named customers28 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core, planned and supporting.

• SalesforcecoreTechnology or IntegrationNative integration that auto-syncs company-level listener data directly into Salesforce CRM, enriching account records with podcast engagement signals. Enables sales teams to see which target accounts are listening and which deals the podcast may have influenced.
• HubSpotplannedTechnology or IntegrationComing soon integration for forms, contacts, and CRM enrichment. Not yet released.
• ClearbitcoreTechnology or IntegrationUsed for company identification from listener IPs. Enriches data with business intelligence including company size, revenue, and industry information.
• Google (OAuth)coreTechnology or IntegrationGoogle OAuth used for user authentication and login to CoHost platform.
• Apple PodcastscoreChannel Partner/ Reseller/ DistributorPodcast content distributed automatically to Apple Podcasts via RSS feed. Part of the podcast listening app distribution network.
• SpotifycoreChannel Partner/ Reseller/ DistributorPodcast content distributed to Spotify including consumption data tracking. Part of the podcast listening app distribution network.
• Amazon MusiccoreChannel Partner/ Reseller/ DistributorPodcast content distributed automatically to Amazon Music via RSS feed.
• YouTubecoreChannel Partner/ Reseller/ DistributorUsers can connect their YouTube accounts to automate distribution of podcast content in video format to their YouTube channels.
• Google AnalyticssupportingTechnology or IntegrationUsed for web usage insights and traffic analysis on CoHost platform.
• Microsoft ClaritysupportingTechnology or IntegrationUsed for session interaction data and user behavior analysis on the CoHost platform.
• Quill Inc.coreStrategic or Co-development PartnerParent company of CoHost Podcasting. CoHost is 'A Quill Inc. company'. Quill is also referenced as a podcast agency for production support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Podtrac: Independent podcast measurement and analytics provider offering download and audience data. Adjacent competitor focused on industry-standard measurement; less integrated CRM/B2B firmographic depth than CoHost.

Direct peers

• Chartable: Spotify-owned podcast analytics and attribution platform focused on download tracking, smart links, and conversion attribution. Directly comparable as a podcast analytics layer for brands, though Chartable emphasizes attribution while CoHost emphasizes B2B audience identification.
• Megaphone: Spotify-owned enterprise podcast hosting and monetization platform serving publishers, brands, and networks. Directly comparable to CoHost as both target branded/enterprise podcasts with hosting, analytics, and monetization, though Megaphone leads on ad-tech while CoHost leads on B2B firmographic analytics.
• Acast: Global podcast hosting, monetization, and analytics platform serving creators, brands, and networks. Comparable to CoHost's hosting + analytics offering with broader international reach and ad-network focus, competing for the same branded podcast budget.
• Podbean: Podcast hosting, monetization, and analytics platform serving creators and brands with distribution and live-streaming features. Comparable hosting-and-analytics offering competing for the same SMB and mid-market branded podcast customers.
• Buzzsprout: Popular podcast hosting and analytics platform serving individual creators and small-to-mid-market brands. CoHost explicitly compares itself against Buzzsprout; both offer hosting and basic analytics but CoHost differentiates via B2B firmographic intelligence.
• Libsyn: Long-standing podcast hosting platform with distribution and analytics serving independent creators and enterprise publishers. Comparable to CoHost on the hosting/distribution layer; CoHost differentiates via Salesforce-integrated B2B audience intelligence.
• Transistor.fm: Podcast hosting and analytics platform targeting businesses, brands, and agencies with multiple-show support. Closely comparable to CoHost's hosting-plus-analytics core, serving the same brand-podcast buyer with similar tiered pricing.

Broad incumbents

• Spotify for Podcasters: Spotify's native podcast hosting, distribution, and analytics platform built into the Spotify ecosystem. Broad incumbent offering overlapping CoHost on hosting and consumption analytics; lacks CoHost's B2B firmographic identification.
• Triton Digital: iHeart-owned audio and podcast measurement, advertising, and streaming technology provider. Operates broadly across podcast/audio infrastructure (measurement, ad serving, programmatic) and competes with CoHost on the enterprise podcast analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoHost_
• LinkedInlinkedin.com/company/cohostpodcasting
• Instagraminstagram.com/cohostpodcasting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoHost Podcasting