Clearbit
Clearbit, founded in 2014, builds a B2B data enrichment engine using proprietary Clearbit Indexers and LLMs to deliver 100+ standardized company and contact attributes, IP-intelligence buyer intent signals, and lead scoring. Acquired by HubSpot in December 2023 for ~$400-450M and rebranded as Breeze Intelligence, it now serves HubSpot's sales, marketing, and RevOps customers exclusively within HubSpot's CRM ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Clearbit does
Clearbit (legal entity APIHub, Inc. dba Clearbit) is a B2B marketing data engine founded in 2014 and headquartered in San Francisco. The company built a data infrastructure layer around proprietary 'Clearbit Indexers' that aggregate public web data, licensed third-party datasets, customer-contributed data, and LLM-powered processing to produce standardized company and contact profiles with 100+ attributes spanning firmographics, technographics, corporate hierarchies, normalized roles/seniorities, and IP-intelligence signals. Its product portfolio historically included Data Enrichment, Buyer Intent (IP-to-company identification), Lead Scoring & Routing, Dynamic Form Shortening, Clearbit Prospector, Clearbit Capture, and public APIs (Company Enrichment, Name to Domain, Logo); primary use cases served B2B sales, marketing, and RevOps teams needing CRM record enrichment, anonymous visitor identification, form conversion optimization, and ICP-based lead prioritization.
In December 2023, HubSpot acquired Clearbit for approximately $400-450 million. At INBOUND 2024, the product was rebranded as Breeze Intelligence and folded into HubSpot's CRM as the platform's B2B data enrichment and buyer-intent layer. Post-acquisition, basic contact and company enrichment is included free with all paid HubSpot Starter+ subscriptions, while advanced capabilities such as Buyer Intent and Smart Properties consume HubSpot Credits on a usage-based monthly basis with no rollover. Standalone Clearbit free tools were discontinued on April 30, 2025 (Free Platform, Weekly Visitor Report, Clearbit Connect, TAM Calculator, free Slack integration), and the public Logo API is scheduled for sunset on December 1, 2025. Clearbit no longer operates as an independent commercial entity: it is now a wholly-owned sub-brand and product line within HubSpot, distributed exclusively through HubSpot's ecosystem, and certified under SOC 2 Type 2, GDPR, CCPA, and the EU-U.S./Swiss/U.K. Data Privacy Frameworks.
Clearbit firmographics
Firmographics- Name
- Clearbit
- Legal name
- APIHub, Inc. dba Clearbit
- Website
- https://clearbit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Clearbit, founded in 2014, builds a B2B data enrichment engine using proprietary Clearbit Indexers and LLMs to deliver 100+ standardized company and contact attributes, IP-intelligence buyer intent signals, and lead scoring. Acquired by HubSpot in December 2023 for ~$400-450M and rebranded as Breeze Intelligence, it now serves HubSpot's sales, marketing, and RevOps customers exclusively within HubSpot's CRM ecosystem.
- Ownership category
- akta.pro rank
Clearbit industry classification
Industry- Product category
- B2B Data Enrichment & Sales Intelligence
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Data Quality, Monitoring & Observability (uptime, latency, reconciliation) (FSAGACAL)
Keywords
Where Clearbit is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clearbit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- HubSpot Subscription Tied Data Enrichment: Following the December 2023 HubSpot acquisition, Clearbit (now Breeze Intelligence) is bundled into HubSpot's subscription tiers. Basic contact and company enrichment is included free with all paid HubSpot Starter+ seats. Advanced features like Buyer Intent and Smart Properties consume HubSpot Credits from a monthly pool with no rollover.
- Acquisition Value: HubSpot acquired Clearbit for approximately $400-450 million in September 2024, representing the primary exit value for Clearbit investors and stakeholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Enrichment for HubSpot Starter+ Users |
| Usage-based | Monthly | Advanced Features via HubSpot Credits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Clearbit product offering
Product offeringCore offering
Clearbit is a B2B data engine that gathers public web data, proprietary data, and LLM-processed information to produce standardized company and contact data sets. It enriches CRM records with 100+ attributes, scores and routes leads in real time, identifies anonymous website visitors through IP intelligence, and shortens forms via dynamic enrichment. Since the December 2023 HubSpot acquisition, the product is distributed exclusively as Breeze Intelligence within HubSpot's CRM ecosystem.
Product overview
Clearbit is a B2B marketing data engine that was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence in September 2024. The product portfolio centers on data enrichment for leads, contacts, and accounts, combined with real-time buyer intent identification and lead scoring capabilities. Following the acquisition, Clearbit operates exclusively within HubSpot's CRM ecosystem, offering enrichment, buyer intent signals, lead routing, and form optimization as integrated modules. The core offering includes the Company Enrichment API, Person Enrichment data, IP Intelligence for anonymous visitor identification, and Dynamic Form Shortening. Legacy standalone products like Clearbit Connect (browser extension) and the free Logo API have been sunset or are being discontinued (Logo API sunset December 2025).
Differentiator
Problem solved
Functional benefit
Brands
- Breeze Intelligence: Clearbit's post-acquisition product rebranded as Breeze Intelligence, offering data enrichment, form shortening, and buyer intent features integrated within HubSpot's ecosystem.
Quantifiable outcome
- 33% increase in pipeline generation
- +1 more outcomes
Companies that use Clearbit
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Clearbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
Clearbit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotflagshipHubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence at INBOUND 2024. Clearbit is now fully integrated into HubSpot's CRM ecosystem as its B2B data enrichment layer, with basic enrichment included in all paid HubSpot Starter+ tiers and advanced features available via HubSpot Credits.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Clearbit competitors and assessment
Company assessmentDirect peers
- ZoomInfo: ZoomInfo is the largest independent B2B contact and company data platform, offering firmographic, technographic, and intent data. It directly competes with Clearbit's data enrichment and buyer-intent capabilities across the broader market (beyond HubSpot's ecosystem).
- Apollo.io: Apollo.io combines a B2B contact database with sales engagement tooling, offering enrichment, prospecting, and intent data. It targets the same GTM buyer as Clearbit with a freemium-led, horizontal go-to-market motion.
- 6sense: 6sense is a leading account-based marketing platform built on proprietary intent data and AI-driven account identification. Its buyer-intent and anonymous-visitor identification capabilities are directly comparable to Clearbit's IP intelligence layer.
- Cognism: Cognism provides B2B sales intelligence and contact data with a focus on EMEA and compliant, GDPR-aligned data. It overlaps with Clearbit Prospector and Person Enrichment for outbound sales teams globally.
- Lusha: Lusha is a B2B contact and company data platform commonly used by SDRs and sales teams for prospecting. It competes directly with Clearbit's contact enrichment and browser-extension style data capture use cases.
- LeadIQ: LeadIQ provides B2B prospecting data and sales workflow tooling, including a Chrome extension similar to Clearbit Capture. It targets the same sales-led GTM buyer with comparable enrichment and contact data products.
- Bombora: Bombora is the leading independent provider of company-survey-based intent data, commonly layered into ABM platforms. Its intent signals are a directly comparable alternative to Clearbit's IP-based buyer-intent product.
Broad incumbents
- Demandbase: Demandbase is an established ABM and account intelligence platform combining firmographic data, intent, and advertising. Its broader GTM and advertising stack overlaps with Clearbit's enrichment and intent modules.
- Salesforce (Data Cloud / ZoomInfo partnership): Salesforce is the dominant CRM that Clearbit's HubSpot ecosystem excludes, and Salesforce bundles third-party B2B data (historically via ZoomInfo/Jigsaw). It represents the broader incumbent ecosystem Clearbit no longer competes in directly.
Emerging players
- Adapt (by Sendspark): Adapt.io is a B2B contact and company data provider offering prospecting and enrichment APIs. It is an emerging alternative to Clearbit for mid-market sales teams seeking API-driven enrichment outside of HubSpot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Clearbit social profiles
Digital presenceClearbit compliance and trust
Trust signalCompliance4 records
Clearbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clearbit leadership team
Management profileNumber of profiles
Profiles8 records
Clearbit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clearbit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clearbit
What does Clearbit do?
Clearbit is a B2B data engine that gathers public web data, proprietary data, and LLM-processed information to produce standardized company and contact data sets. It enriches CRM records with 100+ attributes, scores and routes leads in real time, identifies anonymous website visitors through IP intelligence, and shortens forms via dynamic enrichment. Since the December 2023 HubSpot acquisition, the product is distributed exclusively as Breeze Intelligence within HubSpot's CRM ecosystem.
Is Clearbit a public or private company?
Clearbit is a private company. It is classified as corporate owned and is currently acquired.
When was Clearbit founded?
Clearbit was founded in 2014. It employs 51 to 100 people.
Where is Clearbit based?
Clearbit is headquartered in San Francisco, United States, in the North America region.
How does Clearbit make money?
Two revenue lines are on record. HubSpot Subscription Tied Data Enrichment is the primary driver. The others are acquisition Value.
Who are Clearbit's main competitors?
Direct peers on record are ZoomInfo, Apollo.io, 6sense, Cognism, Lusha, LeadIQ and Bombora. Broad incumbents are Demandbase and Salesforce (Data Cloud / ZoomInfo partnership). Adapt (by Sendspark) is listed as an emerging player.
Does Clearbit have an API?
Yes. Clearbit offers a public API enabling data enrichment, company lookup, and domain-to-company mapping. The API is available as part of paid subscriptions following the HubSpot acquisition; standalone free API access was discontinued. Key APIs include Company Enrichment API (retrieving company data including logos), Name to Domain API (identifying company domains), and Logo API (being sunset December 1, 2025). Authentication and rate limiting controls are enforced per the Terms of Service. Developer documentation is at clearbit.com/docs.
What industry is Clearbit in?
Clearbit's product category is B2B Data Enrichment & Sales Intelligence. Its primary akta.pro industry code is FSAGACAL, Data Quality, Monitoring & Observability (uptime, latency, reconciliation). Its NAICS code is 52232.