Green Safaris
Green Safaris is a privately held, founder-led eco-luxury safari operator running eight wholly-owned lodges and camps across six destinations in Zambia and Malawi, serving affluent leisure travelers, families, couples, and HNW guests via direct bookings and a global travel-trade network, with conservation and community programs embedded through the Green Safaris Conservation Foundation.
- Company typePrivate
- Founded1993
- HeadquartersLivingstone, Zambia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Green Safaris does
Green Safaris is a privately held, founder-led eco-luxury safari operator headquartered in Lusaka, Zambia, founded in 1993. The company operates a portfolio of eight wholly-owned properties — Tongabezi Lodge, Sindabezi Island Camp, Ila Safari Lodge, Chisa Busanga Camp, Shawa Luangwa Camp, Sausage Tree Camp, Potato Bush Camp, and Kaya Mawa Lodge — across six destinations in Zambia and Malawi: Victoria Falls, Kafue National Park, Busanga Plains, South Luangwa National Park, Lower Zambezi National Park, and Likoma Island in Lake Malawi. The portfolio also includes the Livingstone Island Experience at Victoria Falls. Accommodations span luxury tented camps, private island chalets, treehouse-style 'nest' rooms, family houses, and honeymoon suites, with all properties powered by solar systems and designed around low-impact, conservation-first principles.
The company operates a hybrid go-to-market combining direct-to-consumer digital channels (website enquiry forms, phone, email, online payment portal with 3.85-4% card processing) and a structured travel-trade network — an Agent Portal serving tour operators and DMCs, plus independent regional sales representatives covering Southern Africa, UK & Europe, and the USA. Pricing is quote-based; curated packages range from $3,820 per person sharing for a 7-night Victoria Falls & Kafue Green Season to $11,570 per person sharing for a 13-night Ultimate Green Safari circuit, with tiered longer-stay discounts (10-30%) and SADC-region specials. The customer base spans luxury eco-tourists, high-net-worth travelers (via exclusive-use properties), families, couples/honeymooners, and regional SADC travelers. The Green Safaris Conservation Foundation (GSCF) underwrites beekeeping, reforestation, community farms, and school-level conservation clubs across both countries, and 90% of General Managers are employed-in-country (Zambian nationals). The company has received awards from National Geographic, Travel + Leisure, World Travel Awards, Fodor's, ICRT Global Awards 2025, Azure Road Impact Awards 2026, and WTM Africa Responsible Tourism Awards.
Green Safaris firmographics
Firmographics- Name
- Green Safaris
- Legal name
- Green Safaris
- Website
- https://greensafaris.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Safaris is a privately held, founder-led eco-luxury safari operator running eight wholly-owned lodges and camps across six destinations in Zambia and Malawi, serving affluent leisure travelers, families, couples, and HNW guests via direct bookings and a global travel-trade network, with conservation and community programs embedded through the Green Safaris Conservation Foundation.
- Ownership category
- akta.pro rank
Green Safaris industry classification
Industry- Product category
- Eco-Luxury Safari Lodges
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Nature Parks and Other Similar Institutions (712190)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Safari Lodges (Big Five/Game Reserves) (THAGAIAA)
- akta.pro secondary industries
- Safari & Wilderness Luxury Resorts (THAGACAD), Safari Lodges & Tented Camps (THAAAHAC), Wildlife Safaris & Game Drives (THAJAIAB), Safari & Wildlife Travel Agencies (THAKAFAG)
Keywords
Where Green Safaris is headquartered
LocationHeadquarters
- HQ city
- Livingstone
- HQ country
- Zambia
- HQ region
- Africa
Offices6 records
Markets served
Green Safaris business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Luxury Lodge Accommodations: Primary revenue from eight unique safari lodges and camps across Zambia and Malawi. Properties include Tongabezi Lodge, Sindabezi Island Camp, Ila Safari Lodge, Chisa Busanga Camp, Shawa Luangwa Camp, Sausage Tree Camp, Potato Bush Camp, and Kaya Mawa Lodge. Accommodations range from luxury tents to private islands and treehouse-style nests.
- Safari Packages and Itineraries: Pre-packaged safari experiences including the Ultimate Green Safari (13 nights from $11,570 per person sharing), Beach & Bush Safari (9 nights from $6,098 per person sharing), and Victoria Falls & Kafue Green Season (7 nights from $3,820 per person sharing). Packages include lodging, activities, and sometimes transfers.
- Special Offers and Add-ons: Wings & Wheels luxury safari offer provides complimentary internal flights and transfers for 4+ night bookings. Additional revenue from Victoria Falls experiences, Livingstone Island visits, and exclusive-use property rentals.
- Online Payment Processing: Credit card payment processing with fees: Mastercard/Visa at 3.85%, Amex at 4%. Online payment portal for safari bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultimate Green Safari - 13 Night Premium Circuit |
| One time/ perpetual license | Pay-as-you-go | Beach & Bush Safari - 9 Night Experience |
| One time/ perpetual license | Pay-as-you-go | Victoria Falls & Kafue Green Season - 7 Night Package |
| Subscription | Multi-year contract | Longer Stay Incentives |
| Subscription | Annual | SADC Safari Specials |
| Subscription | Multi-year contract | Wings & Wheels Offer |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Green Safaris product offering
Product offeringCore offering
Green Safaris operates eight eco-luxury safari lodges and camps across Zambia and Malawi, offering all-inclusive accommodation, guided game drives, walking safaris, water-based activities, and curated multi-property itineraries. Offerings range from riverside villas and private island retreats to treehouse-style nest-rooms, with an emphasis on sustainability, conservation, and community impact. The portfolio is complemented by the Livingstone Island Experience for Victoria Falls visits.
Product overview
Green Safaris operates as a collection of eight unique eco-luxury safari properties across Zambia and Malawi. The portfolio includes riverside lodges (Tongabezi, Sindabezi Island Camp), bush camps (Chisa Busanga, Shawa Luangwa, Sausage Tree, Potato Bush), a safari lodge (Ila Safari Lodge in Kafue National Park), and a beach lodge (Kaya Mawa on Lake Malawi). The company also manages the Livingstone Island Experience. All properties focus on sustainable, conservation-first luxury travel with safari activities, community development, and environmental stewardship at their core.
Differentiator
Problem solved
Functional benefit
Brands
- The GreenCollection: A collection of eight unique eco-luxury safari properties across Zambia and Malawi featuring destinations including Victoria Falls, Kafue National Park, South Luangwa, Busanga Plains, Lower Zambezi, and Lake Malawi.
Products and services
- Tongabezi Lodge
Quantifiable outcome
- 90% local management ensures authentic, community-connected safari experiences
- +2 more outcomes
Companies that use Green Safaris
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Green Safaris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Green Safaris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Safaris Conservation Foundation (GSCF)coreThe Green Safaris Conservation Foundation is the company's own charitable arm that supports dozens of conservation and community projects across Zambia and Malawi. GSCF initiatives include beekeeping projects, reforestation efforts, conservation education, community farms supplying local schools and lodges, and sponsorship of conservation clubs in schools.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Green Safaris competitors and assessment
Company assessmentBroad incumbents
- Sanctuary Retreats: Luxury safari and cruise operator with camps across Botswana, Kenya, Tanzania, Zambia, South Africa, Uganda and Zimbabwe. Comparable in safari lodge operations and luxury positioning, with broader portfolio and cruise diversification.
- Singita: Ultra-luxury African safari operator with reserves and lodges across South Africa, Tanzania, Zimbabwe and Rwanda. Comparable in luxury tier, conservation-led model (Singita Lowveld Trust) and award-winning positioning.
- Great Plains Conservation: Conservation-focused luxury safari operator with camps in Botswana, Kenya and Zimbabwe. Direct overlap in the conservation-first luxury safari model and ecotourism positioning.
- &Beyond: Pan-African luxury safari and travel brand with lodges across southern and eastern Africa including properties in Botswana, Kenya, Tanzania, South Africa and Zimbabwe. Comparable in luxury positioning, conservation focus (Africa Foundation) and circuit-style itineraries.
- Wilderness Safaris: Largest luxury safari operator in Africa with properties across Botswana, Namibia, Zimbabwe, Zambia and beyond. Overlaps with Green Safaris in product category and Zambia footprint (e.g. Linkwasha, Davison's) but at much larger scale and broader geographic reach.
- Asilia Africa: East African eco-luxury safari operator (Tanzania, Kenya, Uganda) with a strong sustainability and community model. Comparable eco-positioning, similar camp-based product, but focused on East Africa rather than Southern Africa.
Direct peers
- Norman Carr Safaris: Long-established South Luangwa safari operator offering walking safaris and bushcamps. Direct overlap in destination (South Luangwa), product type, and historical tenure in Zambia.
- The Bushcamp Company: South Luangwa-based collection of bushcamps including Mfuwe, Mwamba, Chamilandu, and Bilimungwe. Comparable in product concept (small luxury bushcamps within one national park) and conservation ethos.
- Time + Tide: Operates luxury safari camps in South Luangwa, Lower Zambezi and Liuwa Plains in Zambia, plus a beach camp on Lake Malawi. The closest direct competitor in multi-property Zambian circuit design and eco-luxury positioning.
- Robin Pope Safaris: Zambia-based safari operator with lodges and mobile safaris in South Luangwa and Lower Zambezi National Parks. Directly comparable to Green Safaris in geographic footprint, mid-to-upmarket positioning, and conservation focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Safaris social profiles
Digital presenceGreen Safaris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Safaris leadership team
Management profileNumber of profiles
Profiles12 records
Green Safaris subsidiaries and ownership
Company hierarchySubsidiaries8 records
Green Safaris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Safaris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Safaris
What does Green Safaris do?
Green Safaris operates eight eco-luxury safari lodges and camps across Zambia and Malawi, offering all-inclusive accommodation, guided game drives, walking safaris, water-based activities, and curated multi-property itineraries. Offerings range from riverside villas and private island retreats to treehouse-style nest-rooms, with an emphasis on sustainability, conservation, and community impact. The portfolio is complemented by the Livingstone Island Experience for Victoria Falls visits.
Is Green Safaris a public or private company?
Green Safaris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Safaris founded?
Green Safaris was founded in 1993. It employs 51 to 100 people.
Where is Green Safaris based?
Green Safaris is headquartered in Livingstone, Zambia, in the Africa region.
How does Green Safaris make money?
Four revenue lines are on record. Luxury Lodge Accommodations are the primary driver. The others are safari Packages and Itineraries, special Offers and Add-ons and online Payment Processing.
Who are Green Safaris's main competitors?
Broad incumbents on record are Sanctuary Retreats, Singita, Great Plains Conservation, &Beyond, Wilderness Safaris and Asilia Africa. Direct peers are Norman Carr Safaris, The Bushcamp Company, Time + Tide and Robin Pope Safaris.
Does Green Safaris have an API?
No public API is recorded for Green Safaris.
What industry is Green Safaris in?
Green Safaris's product category is Eco-Luxury Safari Lodges. Its primary akta.pro industry code is THAGAIAA, Safari Lodges (Big Five/Game Reserves), with a secondary code of THAGACAD, Safari & Wilderness Luxury Resorts. Its NAICS code is 721214 and its SIC code is 7000.