MyPelvi

Name

MyPelvi

Legal name

MyPelvi

Website

https://mypelvi.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pelvic Floor Training Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Pelvic floor training
• Electromagnetic stimulation therapy
• Incontinence treatment services
• Postpartum recovery training
• Franchise wellness studios

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Training Sessions: Pay-per-session training at franchise studios. Customers purchase individual sessions or training packages. Prices vary by location and package size, with flexible options tailored to individual goals and training plans.
2. Training Packages: Franchise studios offer flexible package models with multiple sessions at discounted rates compared to single sessions. Packages are tailored to individual goals and training plans, providing revenue predictability for studios and cost savings for customers.
3. Membership Subscriptions: Location-dependent membership programs with flexible terms offering ongoing access to training sessions. Memberships provide recurring revenue for franchise studios with various term lengths and individual conditions.
4. Franchise Fees: Revenue from franchise partnerships where independent operators pay for the right to use the MyPelvi brand, method, technology, and receive training, marketing support, and ongoing supervision. Franchisees invest in establishing their own studios using the proven MyPelvi system.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MyPelvi operates a franchise-based pelvic floor training service using a proprietary electromagnetic stimulation chair. Customers sit fully clothed for 22-minute sessions that generate up to 25,000 targeted muscle contractions, addressing postpartum recovery, menopause-related incontinence, post-prostatectomy rehabilitation, and general pelvic floor weakness. The service is delivered through 250+ partner studios across five European countries, with franchisees also paying licensing fees for brand, technology, and operational support.

Product overview

MyPelvi is a specialized pelvic floor training service delivered through a network of over 250 partner studios across 5 European countries. The core offering consists of electromagnetic stimulation-based pelvic floor training using a proprietary chair system, where users train fully clothed while seated for 22 minutes per session. The product portfolio includes the MyPelvi training chair, free trial sessions, individual training packages, and membership options. Additionally, MyPelvi operates a franchise model allowing partners to open their own studios. The service is designed for women and men across various life stages, including postpartum recovery, menopause, post-prostate surgery, and general pelvic floor weakness.

Differentiator

Problem solved

Functional benefit

Products and services

• MyPelvi Pelvic Floor Training Service

Quantifiable outcome

• Up to 25,000 contractions per 22-minute session vs. far fewer through active exercise
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Mrs.SportycoreChannel Partner/ Reseller/ DistributorMrs.Sporty is a major German-speaking fitness chain for women. MyPelvi equipment is installed within Mrs.Sporty clubs across Germany, Austria, and Switzerland, with studios operated as MyPelvi locations within the Mrs.Sporty facilities. The partnership provides MyPelvi access to Mrs.Sporty's established female member base.
• Holmes PlacecoreChannel Partner/ Reseller/ DistributorHolmes Place is a premium health and fitness club chain. MyPelvi is featured as a partner at Holmes Place locations, providing members with access to pelvic floor training services within the luxury fitness environment.
• Deutscher Franchiseverband (German Franchise Association)supportingGTM or Marketing PartnerMyPelvi is a member of the German Franchise Association (Deutscher Franchiseverband e.V.), lending credibility to its franchise model and providing networking, standards alignment, and industry recognition.
• Österreichischer Franchiseverband (Austrian Franchise Association / ÖFV)supportingGTM or Marketing PartnerMyPelvi is recognized by the Austrian Franchise Association (ÖFV), which awarded the company the Austrian Franchise Newcomer Award 2024, validating the franchise model's quality and growth potential.
• BFW (Berufsfortbildungswerk)minorGTM or Marketing PartnerListed as a recognized partner organization, suggesting collaboration on training, certification, or franchisee development programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelvital USA (Flyte): Pelvital's Flyte device is an FDA-cleared at-home pelvic floor therapy system. It addresses stress urinary incontinence and pelvic floor weakness through mechanotherapy, directly competing for MyPelvi's postpartum and incontinence customer segments.
• BTL Industries (EMSella): BTL's EMSella is the closest direct competitor — a non-invasive electromagnetic chair for pelvic floor stimulation sold to clinics and med-spas. It competes head-to-head with MyPelvi on the same core technology and similar indications (incontinence, postpartum recovery) but distributes through medical channels rather than franchise fitness studios.
• Elvie (Chiaro Technology): Elvie sells connected Kegel trainers and breast pumps to women through DTC e-commerce. It targets a similar postpartum/pelvic floor customer with a hardware-plus-app model and competes for the same consumer mindshare MyPelvi captures via franchise studios.
• INNOVO (Atlantic Therapeutics): INNOVO is an FDA-cleared wearable pelvic floor e-stim trainer sold direct-to-consumer. It targets the same incontinence and postpartum recovery use cases as MyPelvi but via an at-home device rather than in-studio sessions, making it a channel-substitution competitor.

Broad incumbents

• EmSculpt NEO (BTL): BTL's EmSculpt NEO is a broader electromagnetic body-contouring and muscle-building device used in clinics. It uses the same foundational HIFEM technology as EMSella, making BTL a relevant incumbent for assessing R&D depth and clinical-evidence investment in the underlying tech category.

Others

• Holmes Place: Holmes Place is a premium European health club chain where MyPelvi stations are co-located. As an embedded partner, its premium fitness positioning informs MyPelvi's upscale customer experience and provides a structural reference point for premium fitness-club service models.
• Mrs.Sporty: Mrs.Sporty is one of MyPelvi's largest distribution partners — a German women's fitness franchise. Listed as a peer because the co-location partnership defines MyPelvi's DACH go-to-market, making Mrs.Sporty both a channel and a structural comparable for franchise-based fitness services.

Emerging players

• Perifit: Perifit makes app-connected Kegel trainers with biofeedback sold DTC. It overlaps with MyPelvi on pelvic floor strengthening use cases but focuses on conscious-exercise gamification rather than passive electromagnetic stimulation, addressing a partial overlap of the customer base.
• Elitone: Elitone is an FDA-cleared, non-invasive external pelvic floor stimulation device sold to women for at-home use. It addresses similar stress incontinence use cases to MyPelvi through a wearable device format.
• JoyLux (vFit / vSculpt): JoyLux markets at-home intimate wellness devices (vFit, vSculpt) targeting menopausal and postpartum women. It overlaps with MyPelvi on the menopausal-vaginal-health segment but uses light/heat therapy rather than electromagnetic muscle stimulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPelvi