What ZipMedia does

ZipMedia AG is an independent, privately held Swiss media agency headquartered in Zürich's Seefeld district (Höschgasse 49, 8008 Zürich). Founded in 2003 and operating with 11–50 employees, the company provides media consulting, strategy, planning, and buying services to Swiss businesses. Revenue is generated through professional services fees as the agency acts as an intermediary between clients and media publishers across TV, Out of Home, Online, Audio, Print, Social Media, and SEM channels. The company has no disclosed funding, parent company, or external ownership, and operates with a sales-led GTM motion through direct client engagement from a single Zurich office.

The agency's service offering is organized around five core pillars: Mediastrategie (Media Strategy), Mediaplanung (Media Planning), Mediaeinkauf (Media Purchasing), Data & Reporting, and Workshops & Schulungen. Media buying is fully integrated in-house rather than outsourced, which ZipMedia states ensures transparency and tailor-made solutions. Channel execution spans Print, OOH/DOOH, Audio, TV, Cinema, Display, Video, Social Media, SEM, and Below-the-Line, with specialized offerings in Programmatic DOOH, branded podcast production, influencer marketing, and DV360-driven demand generation. The technology stack is predominantly third-party: Google Ads/DV360, YouTube, Meta, TikTok, Snapchat, LinkedIn, Teads, Whatagraph, plus Swiss data and TV planning platforms (MACH, digiMONITOR, Publiplan, MediaPro, EvoAd). AI applications are applied rather than proprietary — GPT models are used in media planning workflows and AI Eye Tracking via Neurons is used for creative testing.

The client portfolio spans Swiss enterprises and consumer-facing brands across banking (WIR Bank, Migros Bank), insurance (Helvetia, Pax, Atupri), retail (PKZ, Dosenbach), healthcare (Burgerstein, Kieser, Geberit), food (Bell), lottery (Swisslos), public broadcasting (SRF), and non-profit (Pro Infirmis, TCS). Go-to-market is direct enterprise sales with long-standing recurring relationships evidenced by multi-year campaign continuity. Documented outcomes include +68% brand lift in ad recall (Burgerstein), +40% lead growth and −22% CPA improvement (Atupri 2024 vs 2023), and 25M+ ad impressions with 50M+ gross TV contacts (Dosenbach). The agency has ranked top 4 in the Mediaagentur-Rating by Media.Research.Group every year from 2019 to 2023, reaching 3rd overall in 2023.

Name

ZipMedia

Legal name

ZipMedia AG

Website

https://zipmedia.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ZipMedia is a Zurich-based Swiss media agency providing media strategy, planning, buying, and training. It serves Swiss enterprises and consumer brands across TV, digital, OOH, and print, consistently ranking top 4 in the Swiss Mediaagentur-Rating from 2019 to 2023.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media strategy consulting
• Media buying services
• Media planning agency
• Cross-media campaigns
• Programmatic advertising

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Agency Services: ZipMedia generates revenue through professional media consulting and media buying services. The entire buying process is handled inhouse, with media specialists integrated into consulting teams. Revenue is derived from media planning and purchasing fees for clients across TV, Out of Home, Online, Audio, Print, Social Media, and SEM channels. The agency acts as an intermediary between clients and media publishers, earning fees for strategy, planning, and procurement services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ZipMedia is an independent Swiss media agency providing media consulting, strategy, planning, and buying services to Swiss businesses across all major channels including TV, Out of Home, Online, Audio, Print, Social Media, and SEM. The entire media buying process is handled in-house by media specialists integrated into consulting teams, delivering transparent, data-driven campaigns with real-time optimization. The agency also offers workshops and training programs on media planning, online marketing, programmatic advertising, and social media topics.

Product overview

ZipMedia is an independent Swiss media agency (Mediaagentur) based in Zurich offering a comprehensive suite of media services. The core offering consists of five main service pillars: Mediastrategie (Media Strategy), Mediaplanung (Media Planning), Mediaeinkauf (Media Purchasing), Data & Reporting, and Workshops & Schulungen. These are supported by a full range of media channel services spanning Print, OOH/DOOH, Audio, TV, Cinema, Display, Video, Social Media, SEM, and Below-the-Line advertising. The agency also provides specialized programmatic capabilities through DV360 and Google platforms, influencer marketing services, branded podcast production, and demand generation strategies. The agency positions itself as a quality-focused Swiss media specialist serving prominent clients including Swisslos, Burgerstein, Kieser, Bell, WIR Bank, and Grant Thornton.

Differentiator

Problem solved

Functional benefit

Products and services

• Mediastrategie (Media Strategy) Core media consulting service developing individual strategies that optimally connect target audiences, budgets, and campaign objectives. Leverages long-term experience and current advertising market knowledge for efficient and effective media planning.
• Mediaplanung (Media Planning) Media planning service analyzing market trends and optimizing strategies for maximum advertising success, covering the evolving Swiss advertising landscape and digital innovations.
• Mediaeinkauf (Media Purchasing) Integrated media purchasing process handled in-house by media specialists, ensuring transparency, efficiency, and tailored solutions for clients. Entire buying process is seamlessly integrated into consulting teams for holistic client service.
• Data & Reporting Data-driven decision support with ongoing campaign analysis and real-time optimization, featuring transparent reporting with relevant KPIs and structured performance overviews. Combines data-based decisions with human contextual understanding for target groups and creative strategies.
• Workshops & Schulungen (Workshops & Training) Customized training programs covering media planning, online marketing, programmatic advertising, and social media topics for client skill development. Individually tailored workshops addressing current media landscape developments.
• Influencer Marketing Influencer marketing service handling selection, negotiation, and performance monitoring of influencer partnerships across platforms including TikTok, Instagram, YouTube, Snapchat, and others.
• Demand Generation Strategic marketing approach using DV360 to build awareness and interest before purchase decisions, incorporating sequential storytelling and lookalike modeling.
• Branded Podcasts & Corporate Podcasts Audio content production for brands including branded podcasts for external marketing and corporate podcasts for internal HR and employer branding purposes.

Quantifiable outcome

• +68% Brand Lift in Ad Recall for Burgerstein campaign using AI Eye Tracking, strategic YouTube optimization and creative testing
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability5 records

Partnerships

15 partnerships are on record, tiered core.

• IAB SwitzerlandcoreStrategic or Co-development Partner · 1 March 2020ZipMedia is a member of IAB Switzerland and follows the IAB Code of Conduct Programmatic Advertising. The company identifies with the values of the Code of Conduct, which emphasizes transparent and high-quality programmatic campaign planning for clients.
• Digital Ad TrustcoreStrategic or Co-development PartnerZipMedia is a Digital Ad Trust Ambassador, recommending Digital Ad Trust-certified 3rd party tools for Ad Fraud, Brand Safety, and Visibility measurement to clients. All staff involved in digital media buying complete annual Digital Ad Trust training.
• Weischer.CinemacoreChannel Partner/ Reseller/ DistributorClose partnership with leading Swiss cinema advertising provider Weischer.Cinema for planning and executing cinema campaigns.
• Goldbach (TV/Online Media)coreChannel Partner/ Reseller/ DistributorZipMedia works closely with Goldbach for TV, Replay Ads, and online media placements in Switzerland. Goldbach is referenced as a key media inventory provider.
• APG (Out of Home)coreChannel Partner/ Reseller/ DistributorAPG is a key Out of Home media provider used for OOH campaigns including digital screens at airports and public transport.
• Meta (Facebook, Instagram)coreTechnology or IntegrationMeta advertising platforms (Facebook, Instagram) are key digital channels used for client campaign planning.
• TikTokcoreTechnology or IntegrationTikTok is referenced as a key social media and advertising platform, especially for reaching younger demographics. ZipMedia was among first Swiss advertisers to use TikTok for client campaigns.
• Google (Ads, Analytics, DV360)coreTechnology or IntegrationGoogle Ads, Google Analytics, Google Tag Manager, Google Ads Editor, Merchant Center, and DV360 (Display & Video 360) are core tools used for SEM and programmatic campaign management.
• YouTubecoreTechnology or IntegrationYouTube is a key platform for video advertising campaigns, used for pre-roll, masthead placements, and connected TV advertising.
• SnapchatcoreTechnology or IntegrationSnapchat with AR Lenses, Geo-Filters, and Snap Ads is used for reaching young Swiss audiences for client campaigns.
• LinkedIncoreTechnology or IntegrationLinkedIn is used for B2B targeting of professional audiences, with Sponsored Content, Text Ads, and LinkedIn Carousel Ads.
• Teads (Online Video)coreTechnology or IntegrationTeads Ad Manager is used for online video advertising and special formats including Beat Banner interactive ads.
• Disney+ / Streaming PlatformscoreTechnology or IntegrationConnected TV and streaming platforms including Disney+ and Joyn are used for reaching younger audiences in combination with classical TV.
• MACH Strategy / MACH BasiccoreTechnology or IntegrationMACH Strategy and MACH Basic are used for campaign targeting and media strategy planning in Switzerland.
• digiMONITOR (IGEM)coreStrategic or Co-development PartnerDigiMONITOR study data from IGEM (Swiss Institute for Multimedia and Mobile) is referenced for media consumption insights, gaming statistics, and platform usage data in Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mediaschneider: Mediaschneider is a Zurich-based Swiss media agency offering media planning and buying across online and offline channels. It competes in the same Mediaagentur-Rating cohort and is referenced as a prior employer of ZipMedia hires, indicating direct talent competition.
• Admeira: Admeira is a major Swiss marketing and advertising sales house offering media planning and buying services. It competes with ZipMedia for Swiss enterprise marketing budgets, particularly in TV and digital inventory.
• Mediatonic: Mediatonic is a Swiss full-service media agency based in Zurich. It is the top-ranked Swiss media agency in the 2023 Mediaagentur-Rating, directly competing with ZipMedia for the same enterprise advertiser budgets across online and offline channels.
• Konnex: Konnex is a Swiss media agency ranked alongside ZipMedia and Mediatonic in the top tier of the Mediaagentur-Rating. It competes head-to-head for Swiss enterprise media strategy, planning, and buying mandates.

Broad incumbents

• Publicis Media: Publicis Media is a global media agency network with Swiss operations offering strategy, planning, and buying across all channels. It competes for large Swiss enterprise accounts and is referenced as a prior employer of ZipMedia hires.
• GroupM: GroupM (WPP) is the world's largest media investment group operating Mindshare, Wavemaker, Essence, and m/SIX. Its Swiss operations compete for enterprise media mandates and bring global buying leverage against independents like ZipMedia.
• Dentsu: Dentsu operates international media agency brands (Carat, iProspect, dentsu X) with Swiss presence. It competes for large Swiss enterprise media mandates and brings integrated creative-media capabilities beyond ZipMedia's scope.
• Goldbach Media: Goldbach is a leading Swiss and Austrian cross-media marketing company (TV, online, OOH). While it is also a ZipMedia media-supply partner, it offers competing media services to Swiss advertisers and is referenced as a prior employer of ZipMedia hires.
• Omnicom Media Group: Omnicom Media Group operates OMD, PHD, and Hearts & Science with Swiss operations. It competes for Swiss enterprise media strategy and buying mandates, particularly for global advertisers needing cross-border coordination.
• Havas Media: Havas Media is a global media agency network with Swiss operations offering media planning, buying, and analytics. It competes for Swiss enterprise media budgets alongside holding-company peers and independents like ZipMedia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zipmedia-ag
• Instagraminstagram.com/zipmedia.ch/?hl=en
• Xx.com/zip_media
• Facebookfacebook.com/zipmediaagentur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZipMedia