mediatonic
Mediatonic SA is a Geneva-based, independently owned Swiss full-service media agency providing integrated strategy, planning, and buying across TV, digital, OOH, and DOOH for enterprise clients throughout Switzerland.
- Company typePrivate
- Founded2003
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mediatonic does
Mediatonic SA is a Geneva-headquartered, independently owned Swiss full-service media agency managed by its five co-owners and employing 43 specialists. The firm provides integrated media strategy, planning, and buying services across television, digital, out-of-home (OOH/DOOH), and street marketing channels, with documented enterprise client engagements spanning banking (Swissquote, Yuh), telecommunications (Sunrise, yallo), broadcasting (Sky Switzerland), insurance (Groupe Mutuel, La Mobilière), mobility (Mobility Car Sharing), retail (Visilab, La Redoute, McOptic, Aligro), energy (BKW), education (HES-SO Valais-Wallis), beverages (Pernod Ricard/Lillet), food (Gruyère AOP), pharma (Veractiv), and non-profit (Swiss Recycle, PET-Recycling Suisse).
The agency's operating architecture rests on three pillars—Strategy, TV, and Online & Digital—supplemented by two specialized sub-brands. Digitonic is an 11-person team covering strategy, search & social, ad operations, and programmatic; Aeko is the internal adtech unit dedicated to real-time advertising. Proprietary tooling includes MOVE, an internally developed platform for site-specific DOOH planning, and the firm integrates with a broad partner stack spanning Meta, Google, LinkedIn, TikTok, Snapchat, YouTube, Adform, Audienzz, SeenThis, AdsWizz (Spotify), Adello, Goldbach, Clear Channel, APG/SGA, and NeoAdvertising. Generative AI features (ChatGPT-based conversational ads via Adello) and dynamic creative optimization are deployed in client campaigns but rely on partner technology rather than in-house models.
Mediatonic operates as a B2B professional services firm generating revenue through negotiated, quote-based media planning and buying engagements. Pricing is not publicly disclosed; there are no standardized tiers, no SaaS-style recurring revenue, and no disclosed ARR. The agency is privately held by five partners, has no external funding rounds, and operates exclusively within Switzerland. (Note: A separate UK game-studio named Mediatonic was acquired by Epic Games in 2021; this is a distinct entity from Mediatonic SA, the Swiss media agency analyzed here.)
mediatonic firmographics
Firmographics- Name
- mediatonic
- Legal name
- mediatonic SA
- Website
- https://mediatonic.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediatonic SA is a Geneva-based, independently owned Swiss full-service media agency providing integrated strategy, planning, and buying across TV, digital, OOH, and DOOH for enterprise clients throughout Switzerland.
- Ownership category
- akta.pro rank
mediatonic industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where mediatonic is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
mediatonic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Media Planning and Buying Services: The agency generates revenue through providing integrated media strategy, planning, and buying services across TV, digital, out-of-home, and other advertising channels. Services include strategy consulting, campaign execution, programmatic advertising, and performance optimization.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
mediatonic product offering
Product offeringCore offering
Mediatonic is a full-service Swiss independent media agency that plans, buys, and executes integrated multi-channel advertising campaigns for Swiss businesses. Its service portfolio spans media strategy, TV advertising, online and digital media (via its Digitonic team), out-of-home (OOH) and digital out-of-home (DOOH) planning (via its MOVE tool), programmatic advertising (via its Aeko adtech unit), and street marketing, covering both online and offline channels.
Product overview
Mediatonic is a full-service Swiss independent media agency, managed by its 5 owners, headquartered in Geneva with 43 employees. The agency operates across three core competency areas: Strategy, TV, and Online/Digital. The product portfolio includes the core Mediatonic agency services (OOH, DOOH, Online, Street Marketing campaign planning and execution) alongside its specialized digital subsidiary Digitonic (11-person team specializing in Online Paid Media with four poles: strategy, search & social, ad operations, and programmatic). Within Digitonic, the adtech unit Aeko handles Real-Time Advertising activities. The agency also developed the internal MOVE tool for DOOH planning. Mediatonic serves B2B and B2C clients across Switzerland with integrated multi-channel campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Digitonic: Team specialized in Online Paid Media, part of mediatonic, organized around four poles: strategy, search & social, ad operations and programmatic.
- Aeko
Products and services
- Mediatonic Agency Services Full-service media agency offering strategy, TV, online/digital, OOH, DOOH, and street marketing campaign planning and execution for Swiss enterprise and SMB clients across both B2B and B2C end markets.
- Digitonic
Quantifiable outcome
- 50,437 PET container locations suggested through crowdsourced campaign
- +5 more outcomes
Companies that use mediatonic
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
mediatonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
mediatonic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Leading Swiss AgenciesminorIndustry association membership providing networking, credibility, and industry collaboration opportunities within the Swiss advertising and media sector.
- IAB SwitzerlandminorInteractive Advertising Bureau membership demonstrating commitment to digital advertising standards and industry best practices.
- IGEM AcademyminorIndustry academy membership for professional development and networking within the Swiss media and marketing industry.
- Aeko (Internal Adtech Unit)coreProprietary programmatic advertising unit handling Real Time Advertising activities, combining premium inventory with data-driven approaches in an open, flexible technology ecosystem.
- DigitoniccoreDigital marketing subsidiary specializing in online paid media, organized around four pillars: strategy, search & social, ad operations, and programmatic. Enables mediatonic to offer both strategic guidance and 100% in-house implementation for multi-channel campaigns.
- Top SpotminorStreet marketing partner for event execution including popcorn distribution campaigns.
- Mediabox ZürichminorStreet marketing agency partner for Walking Boards campaigns in Basel.
- CavalcademinorCreative agency partner for 3D campaign production in DOOH and display advertising.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
mediatonic competitors and assessment
Company assessmentDirect peers
- Webrepublic: Swiss digital and media agency focused on performance marketing, programmatic, and creative campaigns for Swiss brands. Comparable to Mediatonic's Digitonic/Aeko offering, with similar client-base characteristics.
- Mediadesign: Swiss media agency providing media strategy, planning, and buying services, headquartered in the French-speaking part of Switzerland — overlapping with Mediatonic's Geneva base and SMB/mid-market focus.
- Maxomedia: Swiss independent full-service media agency headquartered in Winterthur, offering strategy, planning, and buying across TV, digital, and OOH — directly comparable in size, scope, and independent positioning to Mediatonic.
- Plan.Net Switzerland: Swiss digital media and communications agency combining creative, media, and technology services. Comparable multi-channel, full-service profile, although backed by a larger Serviceplan network.
Emerging players
- Farner Consulting: Swiss communications and marketing consultancy offering strategy and campaign execution including media services. Comparable to Mediatonic on the strategy/communications side, though with a heavier public-relations and content profile.
- Strichpunkt Schweiz: Design and brand-focused agency with a Swiss presence, increasingly active in integrated campaigns. Represents an emerging cross-disciplinary player in the Swiss market overlapping with Mediatonic's brand work.
Broad incumbents
- Publicis Media Switzerland: Media arm of Publicis Groupe operating in Switzerland, offering media planning, buying, and content across traditional and digital. Serves the same enterprise client segment as Mediatonic but with global scale and data assets.
- GroupM Switzerland: Global media investment group (WPP) operating across Switzerland with media planning and buying across all channels. Represents the scaled-incumbent competitive alternative that Mediatonic competes against for large Swiss enterprise accounts.
- Dentsu Switzerland: Swiss operation of the global Dentsu network offering media, creative, and CXM services. Competes with Mediatonic for integrated mandates from large Swiss advertisers.
- Havas Media Switzerland: Global media network with Swiss presence, providing media planning, buying, and analytics. Comparable in channel coverage to Mediatonic but with international scale and data partnerships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
mediatonic social profiles
Digital presencemediatonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
mediatonic leadership team
Management profileNumber of profiles
Profiles8 records
mediatonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mediatonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mediatonic
What does mediatonic do?
Mediatonic is a full-service Swiss independent media agency that plans, buys, and executes integrated multi-channel advertising campaigns for Swiss businesses. Its service portfolio spans media strategy, TV advertising, online and digital media (via its Digitonic team), out-of-home (OOH) and digital out-of-home (DOOH) planning (via its MOVE tool), programmatic advertising (via its Aeko adtech unit), and street marketing, covering both online and offline channels.
Is mediatonic a public or private company?
mediatonic is a private company. It is classified as management employee owned and is currently operating.
When was mediatonic founded?
mediatonic was founded in 2003. It employs 11 to 50 people.
Where is mediatonic based?
mediatonic is headquartered in Geneva, Switzerland, in the Europe region.
How does mediatonic make money?
One revenue line is on record: media Planning and Buying Services.
Who are mediatonic's main competitors?
Direct peers on record are Webrepublic, Mediadesign, Maxomedia and Plan.Net Switzerland. Emerging players are Farner Consulting and Strichpunkt Schweiz. Broad incumbents are Publicis Media Switzerland, GroupM Switzerland, Dentsu Switzerland and Havas Media Switzerland.
Does mediatonic have an API?
No public API is recorded for mediatonic.
What industry is mediatonic in?
mediatonic's product category is Media Agency Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.