Lentiful

What Lentiful does

Lentiful is a Broomfield, Colorado-based, family-founded consumer packaged goods company that produces pre-cooked, dehydrated instant lentil meals sold in single-serve cups. The core product requires only water, stirring, and microwave heating to prepare in roughly one minute, positioning the brand as a convenience alternative to traditional lentils, which require 30–45 minutes of cooking, while delivering approximately 12g protein, 6–7g fiber, and 200 calories per serving. The portfolio spans 16 flavor SKUs across three lines: core flavors (Variety 8-Pack, Build Your Own 8- and 16-Pack, Homestyle Chili, Thai Coconut Curry, Mexican Green Chile, French Mirepoix, Lemon Mediterranean, Tikka Masala, Thanksgiving Feast), a Low Sodium line (Tomato Bolognese at 50mg sodium, Vegetable Harvest at 140mg, Three-Bean Chili at 15mg, Cilantro Lime Chile at 25mg, plus a Low Sodium Variety 8-Pack) targeting the 119.9 million American adults with high blood pressure, and seasonal offerings. Products carry Vegan, Gluten-Free, Kosher, and Non-GMO certifications.

The business operates a hybrid direct-to-consumer and wholesale model. The DTC channel runs on a Shopify storefront with subscription options priced at 5–10% below list ($36 for an 8-pack subscription versus $40 list; $68 for a 16-pack subscription versus $80 list), free shipping on orders $50+, and a 30-day money-back guarantee, with Klaviyo managing email and Google Analytics tracking site behavior. The retail channel has scaled to over 1,000 grocery stores nationwide since launch, including Walmart, Whole Foods, Hy-Vee, and The Fresh Market, alongside acceptance of Shop Pay, Visa, Mastercard, American Express, and PayPal online. The company was conceived in March 2020 during COVID-19 shelter-in-place by Brooke Bacon and Ben Bacon, officially launched in November 2022, and remains bootstrapped and family-operated with no disclosed institutional capital. Customer segments include health-conscious consumers, the hypertension/dietary-sodium demographic, and mainstream Americans in underserved areas without specialty grocery access.

Name

Lentiful

Legal name

Lentiful, LLC

Website

https://eatlentiful.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Lentiful is a Broomfield, Colorado-based, bootstrapped CPG company that sells pre-cooked, dehydrated instant lentil cups via DTC e-commerce and over 1,000 grocery stores, including Walmart and Whole Foods. Founded in 2022 by Ben and Brooke Bacon, it serves health-conscious consumers and the 119.9 million U.S. adults with high blood pressure.

Ownership category

akta.pro rank

Product category

Plant-based packaged foods

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Instant lentil meals
• Plant-based packaged foods
• Dehydrated ready meals
• High-protein lunch cups
• Vegan gluten-free snacks

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its Shopify-powered e-commerce website eatlentiful.com. Products are sold in various pack sizes (8-pack, 16-pack) with one-time purchase or subscription options. Prices range from $36-$40 for 8-packs and $80 for 16-packs.
2. Subscription/Recurring Revenue: Customers can subscribe for recurring deliveries with approximately 5-10% discount off regular pricing. Subscription model provides predictable recurring revenue and customer retention.
3. Retail/Wholesale Distribution: Products distributed through major grocery retail chains including Walmart, Whole Foods, Hy-Vee, and The Fresh Market across over 1,000 stores nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lentiful produces pre-cooked, dehydrated instant lentil cups that consumers rehydrate by adding water and microwaving in just over 1 minute. Each cup delivers 12g protein, 6-7g fiber, and approximately 200 calories, and is vegan, gluten-free, kosher, and non-GMO. The portfolio spans 16 flavor variants across global cuisines (Thai Coconut Curry, Mexican Green Chile, Tikka Masala, French Mirepoix, Lemon Mediterranean, etc.) plus a low-sodium line targeting the 119.9 million American adults with high blood pressure.

Product overview

Lentiful is a direct-to-consumer and retail food company offering pre-cooked, dehydrated instant lentil meals. The product portfolio consists of 16 distinct flavor variants organized into three lines: (1) Core flavors including Variety 8-Pack, Build Your Own packs (8 and 16-cup), and six regular-flavor variants (Homestyle Chili, Thai Coconut Curry, Mexican Green Chile, French Mirepoix, Lemon Mediterranean, Tikka Masala, and Thanksgiving Feast); (2) Health-focused Low Sodium line with four varieties (Tomato Bolognese, Vegetable Harvest, Three-Bean Chili, Cilantro Lime Chile) and a Low Sodium Variety 8-Pack; and (3) Special seasonal offerings like Thanksgiving Feast and new flavor launches. All products are instant meals requiring only water addition and microwave heating, marketed as convenient plant-based, high-protein lunch options. The company distributes through both its e-commerce website and over 1,000 grocery stores nationwide including Walmart, Whole Foods, Hy-Vee, and The Fresh Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Variety 8-Pack A curated selection of four Lentiful flavors (two cups each of Mexican Green Chile, French Mirepoix, Homestyle Chili, and Thai Coconut Curry) sold as an 8-cup pack priced at $38. Targets consumers wanting to sample multiple flavors.
• Build Your Own 8-Pack A customizable 8-cup pack allowing customers to mix and match any Lentiful flavors to create their personalized variety pack, priced at $40 with subscription option at $36.
• Build Your Own 16-Pack A larger customizable 16-cup pack allowing customers to mix and match any Lentiful flavors, priced at $80 with subscription option at $68.
• Low Sodium Variety 8-Pack A variety pack featuring four low-sodium flavors (Cilantro Lime Chile at 25mg sodium, Three-Bean Chili at 15mg, Tomato Bolognese at 50mg, and Vegetable Harvest at 140mg) with 12g protein and 6-7g fiber per serving, priced at $38. Targets heart-healthy consumers and the 119.9 million American adults with high blood pressure.
• Homestyle Chili A classic American chili flavor with lentils, pinto beans, black beans, and tomato. Contains 12g protein, 7g fiber, and 200 calories. Described as the most requested flavor. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.
• Thai Coconut Curry A Thai-inspired flavor with toasted coconut, warming ginger, jalapeno heat, and lime. Contains 12g protein, 6g fiber, and 210 calories. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack. Rated 4.7 out of 5 stars with 105 reviews.
• Mexican Green Chile A Southwest-inspired flavor with lentils, jalapenos, bell peppers, and lime. Contains 12g protein and 7g fiber. Rated 4.8 out of 5 stars with 158 reviews. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.
• French Mirepoix A French-inspired flavor with lentils, aromatic vegetables, fennel, and parsley. Contains 12g protein, 6g fiber, and 200 calories. Rated 4.8 out of 5 stars with 170 reviews. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.
• Lemon Mediterranean A Greek-inspired flavor featuring zesty lemon, tomatoes, chives, and herbs like oregano and basil over hearty lentils. Contains 12g protein, 7g fiber, 200 calories. Vegan, Gluten-Free, Kosher, Non-GMO. Priced at $36 for an 8-pack.
• Tikka Masala An Indian-inspired flavor with smoky, spicy lentils, tomato, butternut squash, and carrots in a blend of turmeric, cardamom, fenugreek, and ginger with cayenne kick. Contains 12g plant protein and 7g fiber. Marked as the spiciest cup at 7 out of 10.
• Thanksgiving Feast A seasonal flavor featuring sage, rosemary, and thyme with lentils, carrots, peas, and green beans for a stuffing-inspired taste. Contains 12g plant protein and 6g fiber. Vegan, Gluten-Free, Kosher, Non-GMO. Priced at $36 for an 8-pack.
• Low Sodium Tomato Bolognese A low-sodium Italian-inspired flavor with lentils, tomatoes, and classic herbs like basil and fennel. Contains 12g protein, 7g fiber, and only 50mg sodium. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.
• Low Sodium Vegetable Harvest A heart-healthy low-sodium flavor with lentils, carrots, spinach, and butternut squash. Contains 12g protein, 6g fiber, and 140mg sodium. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.
• Low Sodium Three-Bean Chili A low-sodium chili flavor combining lentils with tomatoes, black beans, and pinto beans in a bold chili spice blend. Contains 12g protein, 7g fiber, and only 15mg sodium. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.
• Low Sodium Cilantro Lime Chile A bright, herbaceous low-sodium flavor with zesty lentils, cilantro, and lime with gentle chile heat. Contains 12g protein, 7g fiber, and only 25mg sodium. Vegan, Gluten-Free, Kosher. Priced at $36 for an 8-pack.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quaker Oats (PepsiCo): Quaker's instant oatmeal cups and breakfast cups share Lentiful's cup-format, shelf-stable, single-serve hydration/meal structure. Quaker is a broad incumbent with vastly more distribution and marketing scale.
• Kashi (Kellogg's): Kashi is a broad plant-based, whole-grain CPG brand under Kellogg's with breakfast, frozen, and pantry products. Comparable on plant-based positioning in mainstream grocery, though broader portfolio and parent-owned.

Emerging players

• Saffron Road: Saffron Road produces globally-inspired frozen and shelf-stable plant-based entrées with a similar global-flavor profile (Thai, Indian) as Lentiful. Emerging direct peer in plant-based ethnic ready meals.
• Eden Foods: Eden Foods is an independent natural foods brand with shelf-stable beans, lentils, and plant-based products sold in natural grocery. Comparable on lentil/legume-based packaged foods, though broader portfolio.
• Banza: Banza makes chickpea-based pasta, pizza, and rice products positioned as better-for-you plant-protein alternatives. Comparable as a plant-protein-forward brand targeting grocery health aisles with alternative-grain messaging.

Direct peers

• Tasty Bite (Mars Inc.): Tasty Bite produces ready-to-eat plant-based Indian and Asian entrées sold in grocery aisles. Comparable to Lentiful on plant-based, globally-inspired ready meals targeting health-conscious consumers in mainstream retail.
• Tabatchnick Fine Foods: Tabatchnick makes single-serve cup-format soups and meals with a health/premium positioning. Comparable cup-format, shelf-stable meal concept distributed through grocery and foodservice.
• Amy's Kitchen: Amy's Kitchen is a leading plant-based prepared/frozen meal brand carried in mainstream and natural grocery. Direct peer in the plant-based, health-positioned ready-meal category that competes for the same shelf sets and shopper.
• Nissin Foods: Nissin's Cup Noodles established the dehydrated, microwavable cup-meal category and continues to extend into healthier and premium instant cup formats. Directly comparable to Lentiful on cup-format shelf placement and convenience positioning.
• Dr. McDougall's: Dr. McDougall's makes instant cup-format soups, noodle bowls, and rightrice meals with plant-based positioning. Highly comparable to Lentiful on cup-format convenience meals targeting health-conscious consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lentiful
• Instagraminstagram.com/lentiful
• TikToktiktok.com/@lentiful

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lentiful