A Living Tribute
A Living Tribute runs a direct-to-consumer e-commerce platform that lets individuals plant trees in US National Forests as memorial and celebration gifts, paired with personalized commemorative cards for occasions including sympathy, pet loss, birthdays, and holidays.
- Company typePrivate
- Founded2014
- HeadquartersGreenwich, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A Living Tribute does
A Living Tribute is a private non-profit organization that operates a direct-to-consumer e-commerce platform enabling customers to plant trees in National Forests as memorial and celebration gifts, paired with personalized physical or digital commemorative cards. Founded in 2014 and headquartered in Greenwich, Connecticut, the organization reports having planted over 900,000 trees across 25+ US states and seven Canadian regions since inception. It serves individuals seeking meaningful alternatives to traditional sympathy flowers or disposable gifts, as well as pet owners, celebration gift givers, and organizations pursuing group plantings or sustainability initiatives.
The core product is a tree-planting service bundled with a customizable commemorative card, offered across multiple occasion-specific SKUs (Sympathy, Pet Loss, Birthday, Mother's Day, Father's Day, Earth Day, Arbor Day, Holiday, Thank You, Commemorative, Deluxe Photo Card) and format variants (E-Certificate, Forest Friends, Glass Display Frame, Plant a Redwood, Restore a Community). The underlying technology is a Shopify-hosted storefront (shop.alivingtribute.org) with card customization, FSC-certified and acid-free card materials, and carbon-neutral shipping delivered via Planet. Fulfillment is coordinated through three planting partners: the National Forest Foundation, American Forests, and One Tree Planted.
The business model is product-led, direct-to-consumer, and one-time-transaction, with unit prices from $9.99 (basic single tree with card) to $149.99 (premium glass-framed display requiring a 10-tree minimum), supplemented by a 10% volume discount (code ED2026) for multiple plantings. Go-to-market relies on organic social media (Twitter, Facebook, Instagram, LinkedIn), SEO-optimized content, and a blog; there are no disclosed paid acquisition channels, app, or API surfaces. With a 1-10 employee footprint and a single Greenwich headquarters, operations remain small and mission-driven rather than venture-scaled.
A Living Tribute firmographics
Firmographics- Name
- A Living Tribute
- Legal name
- A Living Tribute
- Website
- https://alivingtribute.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Living Tribute runs a direct-to-consumer e-commerce platform that lets individuals plant trees in US National Forests as memorial and celebration gifts, paired with personalized commemorative cards for occasions including sympathy, pet loss, birthdays, and holidays.
- Ownership category
- akta.pro rank
A Living Tribute industry classification
Industry- Product category
- Memorial Tree Planting Services
- NAICS
- Support Activities for Forestry (115310)
- SIC
- Forestry (800)
- akta.pro primary industry
- Tree Planting & Transplanting (HSAIADAE)
- akta.pro secondary industry
- Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)
Keywords
Where A Living Tribute is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A Living Tribute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Tree Planting Sales: One-time transaction fees for tree planting services. Customers purchase tree plantings at various price points ($9.99 for single tree, higher for premium products) which include commemorative cards and direct planting in National Forests.
- Premium Memorial Products: Sales of premium products including Forest Friends tree gifts ($59.49), glass-framed commemorative displays ($149.99), and custom plant-a-tree cards with enhanced features.
- Multiple Tree Plantings: Volume discounts for multiple tree plantings (10% off with code ED2026), encouraging larger memorial groves and group tributes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Tree Planting - Single Tree |
| Unit Pricing | Pay-as-you-go | Pet Loss Memorial |
| Unit Pricing | Pay-as-you-go | Forest Friends Tree Gift |
| Unit Pricing | Pay-as-you-go | Deluxe Glass Display Frame |
| Unit Pricing | Pay-as-you-go | Volume/Multiple Tree Discount |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
A Living Tribute product offering
Product offeringCore offering
A Living Tribute plants trees in U.S. National Forests on behalf of customers and delivers a personalized commemorative card or e-certificate to a recipient of the customer's choosing. The offering is sold primarily as a gift (memorial, sympathy, celebration, holiday, pet loss, corporate) and combines an environmental service (tree planting and reforestation) with a physical or digital greeting card product, including a deluxe glass-framed variant for higher-tier purchases.
Product overview
A Living Tribute operates as a tree planting tribute service that allows customers to plant trees in National Forests in honor or memory of loved ones, accompanied by personalized commemorative cards. The product portfolio centers on a core tree planting gifting platform with multiple card style variants (Deluxe Photo Card, Sympathy, Commemorative, Pet Loss, Birthday, Earth Day, Arbor Day, Mother's Day, Father's Day, Holiday, Thank You) and several delivery format options (E-Certificate for digital PDF delivery, Glass Framed Card for premium physical presentation). Specialty offerings include Forest Friends for child-friendly occasions, Plant a Redwood Tree for specific species dedication, and Restore a Community for larger-scale community reforestation projects. Starting at $9.99 for a single tree with a minimum of 10 trees required for the premium Glass Frame option ($149.99), the service integrates carbon-neutral shipping through Planet and sources FSC-certified, acid-free cards. Since 2014, the organization has planted over 900,000 trees supporting conservation partners including the National Forest Foundation, American Forests, and One Tree Planted.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-a-Tree Gift with E-Certificate Entry-level tribute: a tree is planted in a U.S. National Forest and a personalized e-certificate is delivered by email to the gift recipient; intended for individuals sending sympathy, memorial, or celebration gifts.
- Plant-a-Tree Gift with Deluxe Glass Display Frame Premium tribute: a tree is planted in a U.S. National Forest and a custom card is matted and delivered inside a deluxe glass display frame by mail; positioned as a keepsake-grade gift for memorial or milestone occasions.
- Forest Friends Tree Gift Tree planting gift paired with an animal-themed commemorative card; targeted at occasions where the recipient enjoys wildlife or outdoor themes.
- Pet Loss Memorial Tree Gift Tree planting tribute with a pet-loss-specific commemorative card, designed for grieving pet owners seeking a living memorial.
- Plant a Redwood Tree Species-specific tree planting gift focusing on redwood reforestation; offered to customers who prefer the symbolic and ecological profile of redwood trees.
- Restore a Community Multi-tree package (five trees) intended for group or community-scale gifting; suited for corporate giving, family memorials, or community events.
- Custom Plant-a-Tree Cards Retail catalog of physical commemorative greeting cards sold individually across multiple occasions (sympathy, birthday, Mother's Day, Father's Day, Arbor Day, Earth Day, holidays, thank you, commemorative, and deluxe photo formats).
- Corporate Tree Planting Gifting Enterprise offering for businesses that want to plant trees on behalf of clients, employees, or partners and send personalized cards at scale; typically used for ESG, gifting, and milestone recognition programs.
Quantifiable outcome
- 900,000+ trees planted since 2014
- +1 more outcomes
Companies that use A Living Tribute
Customer profileSegments4 records
Ideal customer profiles2 records
A Living Tribute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
A Living Tribute partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- National Forest FoundationcoreReforestation Partner of National Forest Foundation. A Living Tribute supports reforestation efforts coordinated through the National Forest Foundation, planting trees in designated National Forests and state forests in need of restoration.
- One Tree PlantedcorePlanting Partner of One Tree Planted. Collaboration with One Tree Planted for tree planting operations across North American reforestation projects.
- American ForestscorePlanting Partner of American Forests. A Living Tribute coordinates tree planting efforts with American Forests, one of the oldest and largest conservation organizations in the United States.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
A Living Tribute competitors and assessment
Company assessmentEmerging players
- Cool Effect: A carbon-credit marketplace that funds forestry and other greenhouse gas reduction projects. Comparable in the 'fund reforestation as a gift or offset' use case, though Cool Effect sells credits rather than planting tributes.
- Plant With Purpose: A nonprofit that funds reforestation and community forestry in developing countries. Comparable in mission and donation-based model, though primarily international and community-focused rather than US national forest gifting.
Regional players
- Trees for Life: A reforestation and conservation nonprofit. While its geographic focus and primary model differ, it operates in the same donation-funded tree-planting category that A Living Tribute serves.
Direct peers
- Eterneva: A D2C memorial company that turns ashes or hair into diamonds and keepsakes. It competes for the same 'meaningful memorial gift' wallet as A Living Tribute, targeting bereaved customers seeking enduring, personalized tributes.
- One Tree Planted: A 501(c)(3) nonprofit that plants trees globally and accepts donations for reforestation projects. It is both a direct partner of A Living Tribute and its closest functional peer—operating a similar donation-funded tree-planting model with multi-country geographic reach.
- Better Place Forests: Operates memorial forests where customers can dedicate a tree to a loved one. Comparable to A Living Tribute in the memorial-tree end market, though Better Place owns and manages its own forests rather than partnering with national forests.
Broad incumbents
- The Nature Conservancy: One of the world's largest environmental nonprofits, running reforestation, conservation, and climate programs. Overlaps with A Living Tribute on tree-planting donations and corporate sustainability gifting, though its mission is much broader.
- Arbor Day Foundation: A large membership-based nonprofit focused on tree planting and education, with a dedicated Arbor Day gifting and donation calendar that overlaps directly with A Living Tribute's seasonal card offerings (Arbor Day, sympathy, memorial).
- American Forests: One of the oldest US conservation nonprofits, running large-scale reforestation, urban forestry, and policy programs. A direct planting partner of A Living Tribute, but with a much wider mission spanning advocacy and ecosystem restoration beyond gifting.
- National Forest Foundation: The official nonprofit partner of the USDA Forest Service, coordinating reforestation across US National Forests. A Living Tribute is one of its planting partners, but NFF operates at vastly greater scale with a broader donation, grant, and corporate partnership portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
A Living Tribute social profiles
Digital presenceA Living Tribute compliance and trust
Trust signalCompliance1 record
A Living Tribute financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Living Tribute leadership team
Management profileNumber of profiles
A Living Tribute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Living Tribute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Living Tribute
What does A Living Tribute do?
A Living Tribute plants trees in U.S. National Forests on behalf of customers and delivers a personalized commemorative card or e-certificate to a recipient of the customer's choosing. The offering is sold primarily as a gift (memorial, sympathy, celebration, holiday, pet loss, corporate) and combines an environmental service (tree planting and reforestation) with a physical or digital greeting card product, including a deluxe glass-framed variant for higher-tier purchases.
Is A Living Tribute a public or private company?
A Living Tribute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was A Living Tribute founded?
A Living Tribute was founded in 2014. It employs 1 to 10 people.
Where is A Living Tribute based?
A Living Tribute is headquartered in Greenwich, United States, in the North America region.
How does A Living Tribute make money?
Three revenue lines are on record. Tree Planting Sales are the primary driver. The others are premium Memorial Products and multiple Tree Plantings.
Who are A Living Tribute's main competitors?
Emerging players on record are Cool Effect and Plant With Purpose. Trees for Life is listed as a regional player. Direct peers are Eterneva, One Tree Planted and Better Place Forests. Broad incumbents are The Nature Conservancy, Arbor Day Foundation, American Forests and National Forest Foundation.
Does A Living Tribute have an API?
No public API is recorded for A Living Tribute.
What industry is A Living Tribute in?
A Living Tribute's product category is Memorial Tree Planting Services. Its primary akta.pro industry code is HSAIADAE, Tree Planting & Transplanting, with a secondary code of IMAMAJAM, Community Forestry & Indigenous Land Stewardship Services. Its NAICS code is 115310 and its SIC code is 800.