Xul Beer Company

What Xul Beer Company does

Xul Beer Company is a privately held craft brewery headquartered in Knoxville, Tennessee, that produces and sells beer through company-owned taprooms, packaged retail distribution, and direct-to-consumer channels. The company operates four taprooms across two Tennessee metros: Downtown Knoxville (the original location at 213 E 5th Ave) and Hardin Valley (opened June 22, 2023 at 10677 Hardin Valley Rd) in Knoxville, plus East Nashville and West Nashville/The Nations acquired in February 2026 through the purchase of Southern Grist Brewing. Xul focuses on creative, experimental craft styles including fruited sours, hazy IPAs, pastry/imperial stouts, and gluten-free sours, organized into a dozen named series (Betty's, Hard Ticket, HYFR, Magic Wands, Metal Magic, Mixtape, Passenger, Tech Noir, Xul-Aid, Xeltzer) and four flagship year-round offerings (Toro y Oso, Tiny Umbrellas, PB&J Mixtape, Paper Crowns). Product quality has been externally validated with a 2023 World Beer Cup Bronze Medal for "Lost to History" in the Juicy/Hazy Imperial IPA category.

Core production capability is craft brewing with an emphasis on rotating small-batch recipes and frequent collaborations with other breweries and music acts, evidenced by more than 20 named external partners including Other Half, Ology, WeldWerks, Fidens, Mortalis, BlackStack, Brasserie du Bas-Canada, Messorem Bracitorium, Tripping Animals, Bearded Iris, Whitechapel, and Eternal Champion. Distribution occurs through three channels: (i) on-premise taproom sales and to-go packages at four locations, (ii) an e-commerce merchandise storefront at shop.xulbeer.com selling branded apparel, accessories, and glassware, and (iii) regional wholesale distribution to bars and retailers via a "beer finder" tool. Ancillary revenue lines include private event bookings, a customer membership program, and the annual Kill The Lights Beer Festival, which in its 2026 fifth iteration hosted 100+ breweries from the US and Europe at Covenant Health Park in Knoxville.

The business is supported by basic digital infrastructure — Google Maps Platform APIs for location services and Google Analytics for usage tracking — but has no proprietary technology platform, no mobile app, no patents or trademarks, and no AI/ML capabilities. The firm is privately held with no disclosed institutional investors, no venture or private equity funding rounds, and no public financials. Operations span 11–50 employees across the four taproom locations, with the February 2026 Nashville expansion via Southern Grist representing the most material recent growth event.

Name

Xul Beer Company

Legal name

Xul Beer Company

Website

https://xulbeer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Xul Beer Company is a privately held craft brewery operating four taprooms in Knoxville and Nashville, Tennessee, producing experimental and fruited craft beers distributed through on-premise sales, retail accounts, merchandise e-commerce, and an annual beer festival.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer brewing
• Taproom operations
• Fruited sour beers
• Hazy IPAs
• Beer distribution

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: On-premise beer sales at four taproom locations in Knoxville and Nashville, including to-go package sales. Also includes food service at some locations.
2. Merchandise Sales: Sale of branded merchandise including apparel, accessories, and glassware through the company's e-commerce storefront.
3. Beer Distribution: Distribution of packaged and canned beer to retail locations, bars, and restaurants through the company's beer finder network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Xul Beer Company produces and sells craft beer across an extensive portfolio that includes flagship year-round beers, fruited sour series, double and triple hazy IPAs, imperial stouts, and a gluten-free seltzer line. The company operates four taproom locations in Knoxville and Nashville for on-premise consumption and to-go package sales, distributes packaged beer to retail and bar accounts through a beer finder network, and sells branded apparel, accessories, and glassware through its own e-commerce storefront.

Product overview

Xul Beer Company is a craft brewery operating as a single unified brand with multiple taproom locations and beer series. The core offering consists of flagship beers (Toro y Oso, Tiny Umbrellas, PB&J Mixtape, Paper Crowns) and rotating beer series including Betty's (fruited sours), HYFR (two-hop double IPAs), Mixtape (PB&J-inspired), Xul-Aid (gluten-free sours), Tech Noir (complex fruit sours), Magic Wands, Hard Ticket, Metal Magic, Passenger, and Xeltzer (seltzers). The company operates four taprooms across Knoxville and Nashville (including two acquired from Southern Grist Brewing), offers event hosting services, a membership program, and an online merchandise shop. The Nashville locations now operate under Southern Grist Brewing Co. branding while serving Xul Beer Company releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Flagship Beers (Toro y Oso, Tiny Umbrellas, PB&J Mixtape, Paper Crowns) Year-round flagship craft beers including Toro y Oso, Tiny Umbrellas, PB&J Mixtape, and Paper Crowns, available on tap at all Xul Beer Company locations and targeted at craft beer drinkers.
• Betty's Series Fruited sour beer series featuring cobbler-inspired flavors with fruits like blueberry, peach, cherry, plus seasonal variants with cinnamon, brown sugar, and vanilla, targeted at craft beer enthusiasts.
• HYFR Series Two-hop double IPA series featuring various hop combinations including Citra+Nelson, Citra+Motueka, Citra+Strata, Citra+Vic Secret, Citra+Riwaka, Citra+Peacharine, Citra+El Dorado, and Citra+Mosaic.
• Mixtape Series PB&J-inspired beer series with a peanut base and rotating fruit additions including strawberry, raspberry, peach, blackberry, blueberry, and orange marmalade.
• Xul-Aid Series Gluten-free sour series featuring nostalgic fruit punch flavors including grape, lemon lime, fruit punch, and blue raspberry, containing pineapple.
• Tech Noir Series Gluten-free sour series with complex fruit combinations including strawberry-peach-pineapple, raspberry-key lime-sweet cherry, passionfruit-pink guava-raspberry, and passionfruit-pink guava-tangerine.
• Magic Wands Series Fruited beer series featuring various fruit combinations including raspberry, blueberry lemon, and upside down cake variants.
• Hard Ticket Series Beer series with multiple variations featuring unique hop combinations and adjuncts for distinct flavor profiles.
• Metal Magic Series Beer series associated with metal music culture and brewery collaborations.
• Passenger Series Beer series with rotating hop combinations and adjuncts.
• Xeltzer Series Hard seltzer line including passionfruit guava raspberry and passionfruit guava lime variants.
• Downtown Knoxville Taproom Original Xul taproom on E 5th Ave in Knoxville with a 180-degree glass facade, mid-century modern decor, downtown skyline views, plush couches, food menu, and on-premise craft beer service.
• Hardin Valley Taproom Second Knoxville taproom opened June 22, 2023 at 10677 Hardin Valley Rd, featuring a darker, more elegant atmosphere with lounge seating, a media room for movies and sports, and a dog-friendly patio.
• East Nashville Taproom (Southern Grist Brewing) Nashville taproom at 754 Douglas Avenue operating as Southern Grist Brewing Co., with a full tap list, wraparound bar, two patios, on-site Lauter food service, and XUL releases alongside select SGB favorites.
• West Nashville Taproom (Southern Grist Brewing) Nashville taproom at 5012 Centennial Blvd in The Nations, steps from the Southern Grist production space, serving XUL releases, SGB staples, and to-go beer.
• Private Events Private event bookings at Xul Beer Company taproom locations for parties and gatherings, targeted at individuals and organizations hosting private celebrations.
• Online Merchandise Shop E-commerce shop at shop.xulbeer.com selling apparel, accessories, and glassware featuring Xul Beer Company branding, targeted at craft beer fans and brand enthusiasts.
• Xul Beer Company Membership Program Membership program offering perks for loyal customers of Xul Beer Company, accessible through the company website.

Quantifiable outcome

• 5th annual Kill The Lights Beer Fest attracting 100+ breweries from US and Europe

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Southern Grist BrewingcoreStrategic or Co-development Partner · 13 February 2026Xul Beer Co. acquired Southern Grist Brewing in February 2026, marking a significant expansion in business operations. The acquisition brought two Nashville taprooms (East Nashville and West Nashville) under Xul's portfolio, with both locations continuing to operate under the Southern Grist Brewing Co. name.
• Other Half Brewing Co.coreStrategic or Co-development PartnerCollaboration on 'You Should Just Buy OJ in Cartons' - a DDH Double IPA with Citra, Nectaron and Luminosa hops.
• Corporate Ladder Brewing Co.minorStrategic or Co-development PartnerCollaboration on 'Your Suffering Will Be Legendary' - a Strawberry Pina Colada gluten free sour.
• Ology Brewing Co.coreStrategic or Co-development PartnerCollaboration on 'Xuology 101' - an Imperial Stout conditioned on Congolese and Cook Island vanilla beans, macadamia nuts and marshmallows.
• WeldWerks Brewing Co.minorStrategic or Co-development PartnerCollaboration on 'Sweets to the Sweet' - a DDH Double IPA with raw wildflower honey, Citra, Nectaron, and Peacharine.
• Widowmaker BrewingminorStrategic or Co-development PartnerMultiple collaborations including 'Wicked Webs We Weave' (Hazy IPA with Citra, HBC 586, Motueka and Nelson Sauvin) and 'Wicked Sounds of Doom'.
• Bearded IrisminorStrategic or Co-development PartnerCollaboration on '8-Bit Sunset' - a Fruited Hazy IPA with Passionfruit and layers of Citra hops.
• Knox Brew HubminorStrategic or Co-development PartnerCollaboration on 'Homebrewers with an Insta' - featuring Citra, Idaho 7, Azacca, Idaho 7, Mosaic and Citra Cryo hops.
• Woven Water BrewingminorStrategic or Co-development PartnerCollaboration on 'All Smiles' - a DDH Triple IPA with Citra, Nelson, Simcoe & Superdelic hops.
• Southern Grist Brewing Co.minorStrategic or Co-development PartnerMultiple collaborations on beers like 'Unwelcome Guests' and 'Unwelcome Guests 2' featuring various hop combinations.
• Beer Zombies Brewing Co.minorStrategic or Co-development PartnerCollaboration on 'Saw is Family' - a Hazy Triple IPA with Citra, Mosaic and Galaxy hops.
• Peaceful SideminorStrategic or Co-development PartnerCollaboration on 'Baltija' - a Baltic-style porter with notes of chocolate brownies, espresso martinis, and caramel.
• Fidens Brewing Co.minorStrategic or Co-development PartnerCollaboration on 'Pure As Venom' - a DDH Triple IPA with Citra, Riwaka, Motueka and Citra HyperBoost.
• Brasserie du Bas-CanadaminorStrategic or Co-development PartnerCollaboration on 'Les Fleurs du Mal' - a DDH Triple IPA with Citra, Citra Cryo, Peacharine, Rakau, & Maui Nelson Hop Kief.
• Messorem BracitoriumminorStrategic or Co-development PartnerCollaboration on 'Don't Answer the Phone' - a DDH Double IPA with Citra, Nelson, Rakau & Maui Nelson Hop Kief.
• Cocoon BrewingminorStrategic or Co-development PartnerCollaboration on '1978' - a Hazy IPA featuring Strata, Barbe Rouge & Anchovy hops.
• North Park BrewingminorStrategic or Co-development PartnerCollaboration on 'From Diego to the Ville' - a Double IPA with Citra, Simcoe and Nelson hops.
• The Whale :: A Craft Beer CollectiveminorStrategic or Co-development PartnerCollaboration on 'It's a Vibe, Dive In' - a Hazy IPA with Galaxy, Mosaic, Strata, and Azacca Cryo hops.
• Ology Brewing CompanyminorStrategic or Co-development PartnerCollaboration on 'Party Animal' - a Painkiller-inspired gluten free sour with pineapple, coconut cream, orange and nutmeg.
• Whitechapel BandminorStrategic or Co-development PartnerCollaboration on 'Bloodsoaked Symphony' - a Gluten-Free Sour conditioned on Blood Orange, Strawberry & Vanilla for Decibel Metal & Beer Festival.
• Eternal Champion BandminorStrategic or Co-development PartnerCollaboration on 'Blood Ice' - a Gluten-free sour with Watermelon, Mango, & Pineapple for Decibel Metal & Beer Festival.
• Abridged Beer CompanyminorStrategic or Co-development PartnerCollaboration on 'Lightbox Hero' - a Hazy IPA with Citra, Vic Secret, Pacific Sunrise and Estate Grown Comet.
• Tripping AnimalsminorStrategic or Co-development PartnerCollaboration on 'Caribbean Sunset Swirl' - a Gluten-free sour with Passionfruit, Mango, Coconut Cheesecake.
• Mortalis Brewing Co.minorStrategic or Co-development PartnerCollaboration on 'We All Float Down Here' - a Gluten free sour with strawberry, lemon, orange, watermelon and multi-colored candies.
• BlackStack and Orchestrated MindsminorStrategic or Co-development PartnerCollaboration on 'Hypnotized Minds Vol 2' - a DDH Triple IPA with Azacca, Citra and Simcoe hops.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fidens Brewing Co. Albany, NY craft brewery focused on hazy IPAs and a robust collaboration program; a documented Xul collaborator with an overlapping hazy/adjunct-heavy IPA portfolio and trade-only release model.
• WeldWerks Brewing Co. Colorado craft brewery best known for heavily-hopped IPAs (especially hazy/DH varieties) with an extensive collaboration program; a documented Xul collaborator and a structural peer on style focus and collab-led brand building.
• Bearded Iris Brewing: Nashville-based craft brewery specializing in hazy IPAs and fruited sours with a strong taproom presence; a direct collaborator of Xul and one of the most product-overlapping breweries in the Tennessee craft scene.
• Yazoo Brewing Company: Long-established Nashville craft brewery with a taproom and broad distribution across the Southeast; a direct peer on geography, model (brewery + taproom), and product mix spanning IPAs, sours, and lagers.
• Southern Grist Brewing: Now a wholly-owned subsidiary of Xul, Southern Grist is a Nashville craft brewery focused on fruited sours, IPAs, and pastry stouts with a comparable taproom model and overlapping beer style portfolio.
• Blackberry Farm Brewery: Tennessee craft brewery known for high-end fruited sours, saisons, and farmhouse ales; directly comparable on style emphasis (fruited sours, adjuncts) and taproom-led positioning, though with a premium hospitality angle.
• Ology Brewing Co. Florida craft brewery focused on hazy IPAs, fruited sours, and adjunct-heavy stouts; a multi-time Xul collaborator with overlapping product categories and taproom-led positioning.
• Other Half Brewing Co. Brooklyn-based craft brewery famous for hazy IPAs and fruited sours with multiple taproom locations; a direct Xul collaborator and a peer in the IPAs/sours + taproom + collaboration-driven model.
• Mortalis Brewing Co. New York craft brewery specializing in fruited sours, IPAs, and pastry stouts with a collab-heavy release cadence; a documented Xul collaborator and direct peer in style, scale, and release model.

Broad incumbents

• Tree House Brewing Company: Massachusetts craft brewery widely considered an originator of the hazy IPA and taproom-only release model; a structural peer on style, taproom focus, and high-demand brand, but operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xulbeerco
• Instagraminstagram.com/xulbeer
• LinkedInlinkedin.com/company/xul-beer

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xul Beer Company