Bearded Iris
Bearded Iris Brewing is a Nashville-based craft brewery operating two taprooms and a single production facility, selling hop-forward IPAs and DIPAs directly to consumers in Nashville and wholesale to retailers across five U.S. states via regional distributors.
- Company typePrivate
- Founded2014
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bearded Iris does
Bearded Iris Brewing is a privately held craft brewery founded on February 6, 2016, in Nashville, Tennessee, by Kavon Togrye (founder and CEO). The company operates a vertically integrated model anchored by a single production facility co-located with its original Germantown taproom at 101 Van Buren St, Nashville, TN 37208, and a second taproom at Sylvan Supply in Nashville. Its product portfolio is built around hop-forward beers — IPAs, DIPAs, and pales — with a deliberate specialization in unlocking individual hop varietals (Mosaic, Citra, Simcoe, Centennial, Cashmere) rather than broad style breadth; the year-round lineup includes Homestyle (flagship IPA), Double Homestyle, Triple Homestyle, Attention Please!, Tunnel Vision, WaveCraze, Chasing Rainbows, Queen Bee, Pep Talk Lager, and Flamingo Road, supplemented by limited releases such as Punctuation Barrel-Aged Imperial Stout and collaborations like Hoppy Tangerine with Walker Brothers Kombucha. Every beer is named after a specific cultivar of the bearded iris flower under the company motto "cultivate variety," reinforcing a distinctive craft/horticultural brand identity.
The business operates a hybrid direct-to-consumer and wholesale go-to-market. DTC revenue comes from draft pints and to-go cans at both Nashville taprooms (cashless operations), direct keg sales to consumers (quote-based, 1/6 and 1/4 barrel), full-taproom private event rentals, and an online merchandise storefront at shop.beardedirisbrewing.com selling BIBCO apparel, glassware, and gift cards (beer is not shipped DTC). Wholesale revenue flows through five dedicated regional distributor partners into retail accounts in Tennessee (Best Brands), Kentucky (Beer House KY), Georgia (United Distributors), Alabama (United-Johnson Brothers of Alabama), and Nevada (Vin Sauvage), supported by a public Beer Finder locator and trade sales resources. The company has 11-50 employees, no disclosed funding events or institutional investors, joined 1% for the Planet in 2020, and runs active taproom programming (weekly trivia via Challenge Entertainment, release parties, community markets). Core technology is third-party: Craftpeak for e-commerce, Arryved for taproom POS and web, and Square for email signup.
Bearded Iris firmographics
Firmographics- Name
- Bearded Iris
- Legal name
- Bearded Iris Brewing
- Website
- https://beardedirisbrewing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bearded Iris Brewing is a Nashville-based craft brewery operating two taprooms and a single production facility, selling hop-forward IPAs and DIPAs directly to consumers in Nashville and wholesale to retailers across five U.S. states via regional distributors.
- Ownership category
- akta.pro rank
Bearded Iris industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where Bearded Iris is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bearded Iris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Taproom draft and to-go can sales: Direct-to-consumer sales of beer at two Nashville taprooms (Germantown and Sylvan Supply). Cashless operations. Includes on-tap pints and packaged cans-to-go.
- Branded merchandise and gift card e-commerce: Online storefront (shop.beardedirisbrewing.com) selling BIBCO apparel, glassware, and gift cards.
- Wholesale distribution to retailers: Distributed to retailers across TN, KY, GA, AL, and NV via third-party distributors (Best Brands, Beer House KY, United Distributors, United-Johnson Brothers of Alabama, Vin Sauvage).
- Keg sales to public: Direct keg sales (1/6 barrel and 1/4 barrel) to consumers for events such as weddings, housewarmings, and home kegerators, fulfilled via taproom pickup.
- Taproom private event rentals: Full-taproom private event rental space offered for private events as well as reserved table space for larger open-to-the-public group meetups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Keg pricing: quote-based, depends on availability and size (1/6 barrel ~5.25 gal or 1/4 barrel ~7.75 gal) |
| Other | One time/ perpetual license | Taproom pint and to-go can pricing: not publicly disclosed |
| Other | One time/ perpetual license | Online merchandise shop: not publicly disclosed in this source |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Bearded Iris product offering
Product offeringCore offering
Bearded Iris Brewing manufactures and sells a portfolio of hop-forward craft beers — IPAs, Double IPAs, a Triple IPA, a Pilsner, a Tropical IPA, a Fruited Sour, and a Double Dry-Hopped IPA — alongside limited releases and collaborations. Beers are sold via two cashless Nashville taprooms (Germantown, which houses the production facility, and Sylvan Supply), an online BIBCO merchandise shop, direct keg sales, and a multi-state wholesale distribution network spanning Tennessee, Kentucky, Georgia, Alabama, and Nevada.
Product overview
Bearded Iris Brewing is a craft brewery (single brand, "Bearded Iris" / "BIBCO") operating as a portfolio of related products rather than a single SKU. The core offering is a hop-forward family of year-round beers — flagship Homestyle IPA, its Double and Triple Homestyle variants, Pep Talk Lager, WaveCraze Tropical IPA, Tunnel Vision DDH IPA, Attention Please! DIPA, Chasing Rainbows IPA, Queen Bee DIPA with honey, and Flamingo Road Fruited Sour — joined by occasional limited releases such as Punctuation Barrel-Aged Imperial Stout and collaboration brews like the Hoppy Tangerine kombucha with Walker Brothers. These beers are sold through two Nashville taprooms (the production-anchored Germantown taproom and the Sylvan Supply taproom), packaged into an IPA & Party 12-pack variety pack, complemented by the BIBCO Gear apparel/glassware/gift-card shop, and supported by a multi-state distribution network across TN, KY, GA, AL, and NV plus a public Beer Finder locator. The unified theme — beer names taken from cultivars of the bearded iris flower, under the company motto "cultivate variety" — ties the individual brands together into one coherent craft-brewing offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Homestyle IPA The brewery's flagship and most popular beer: a bright, crushable IPA hopped singularly with Mosaic, with tasting notes of grapefruit, strawberry, frosted flakes, and fruit tea. Sold on draft at the taprooms, in cans-to-go, in the IPA & Party variety pack, and distributed via wholesale across TN, KY, GA, AL, and NV.
- Double Homestyle Double IPA Year-round Double IPA version of the flagship Homestyle, leaning further into Mosaic-driven juice character with tasting notes of "more, mosaic, juice, please."
- Triple Homestyle Triple IPA Year-round Triple IPA at 9.5% ABV, the "big brother" of Homestyle showcasing even more Mosaic in citrus-berry juice form while retaining the smooth demeanor of the original.
- Pep Talk Lager (Pilsner) Year-round 4.2% ABV Pilsner marketed as the only lager you need, forming a lower-ABV counterpoint to the brewery's hop-forward portfolio.
- WaveCraze Tropical IPA Year-round 5.2% ABV Tropical IPA fruited with passionfruit and pineapple, delivering a toes-in-the-sand refreshment profile.
- Tunnel Vision Double Dry-Hopped IPA Year-round 6.8% ABV Double Dry-Hopped IPA with Citra, offering a blurred-edge mouthfeel, multilayered juiciness and a chewy lemon starburst zing.
- Attention Please! Double IPA Year-round Double IPA brewed with 100% Citra, with tasting notes of pillowy, tropical, citra, positioned as the smooth, always-ready hop showcase of the lineup.
- Chasing Rainbows IPA Year-round 5.5% ABV IPA hopped with hand-selected Simcoe, Citra, and Mosaic, positioned as a vibrant, fruit-forward, tropical-swaying hop expression.
- Queen Bee Double IPA Year-round 8.2% ABV Double IPA brewed with bee-foraged honey and a royal hop line of Cashmere, Centennial, Citra, and Simcoe for smooth red-fruit and berry tones.
- Flamingo Road Fruited Sour Year-round 5% ABV Fruited Sour brewed with strawberries and raspberries, marketed as an intriguingly tart, refreshingly fruited meandering path through red-fruit character.
- Pharmacy Pils (Taproom Collaboration Pilsner) A Pilsner hopped with Saaz and made as a collaboration for The Pharmacy Burger, available on tap at the Germantown taproom.
- Punctuation Barrel-Aged Imperial Stout Limited-release Barrel-Aged Imperial Stout with lactose and vanilla, released in bottles and on draft at both Germantown and Sylvan Supply taprooms.
- IPA & Party Variety Pack (12-pack) 12-pack variety pack combining IPA and party selections, distributed through retail alongside the brewery's individual core SKUs.
- Germantown Taproom Original Bearded Iris location at 101 Van Buren St, Nashville, TN 37208, home to the main production facility. Serves hop-focused IPAs and DIPAs, plus select fruited sours and stouts on draft, with a cashless patio and on-site brewing viewing area. Hosts trivia nights and events.
- Sylvan Supply Taproom Second Bearded Iris taproom at Sylvan Supply in Nashville, hosting trivia nights, beer-release events, and the Hoppy Tangerine x Walker Brothers collab release. Cashless.
- BIBCO Gear Shop Direct-to-consumer online shop selling branded apparel, glassware, gift cards, and other Bearded Iris gear, complementing the taproom merch offering.
Quantifiable outcome
- Flagship Homestyle IPA described as the company's "most popular and most widely available beer."
- +1 more outcomes
Companies that use Bearded Iris
Customer profileSegments5 records
Ideal customer profiles4 records
Bearded Iris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bearded Iris partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- 1% for the PlanetcoreJoined as a member in 2020. The brewery commits 1% of revenue to environmental causes and displays the 1% for the Planet logo on its cans. Listed on the 1% for the Planet business member directory. Each beer purchase is framed as joining the mission.
- Best Brands (TN distributor)coreRegional distributor partner covering Tennessee. Provides wholesale distribution of Bearded Iris beers to retail accounts across the state. Contact: (615) 350-8500, bestbrandsinc.com.
- Beer House KYcoreRegional distributor partner covering Kentucky. Distributes Bearded Iris beers to KY retail accounts. Contact: (859) 431-6618, beerhouseky.com.
- United DistributorscoreRegional distributor partner covering Georgia. Distributes Bearded Iris beers to GA retail accounts. Contact: (678) 305-2000, udiga.com.
- United-Johnson Brothers of AlabamacoreRegional distributor partner covering Alabama. Distributes Bearded Iris beers to AL retail accounts. Contact: (205) 942-6000, ujbal.com.
- Vin SauvagecoreRegional distributor partner covering Nevada. Distributes Bearded Iris beers to NV retail accounts. Contact: (702) 212-5600.
- Walker Brothers KombuchaminorNashville-based collaborator on the Hoppy Tangerine release — a "high gravity kombucha" product. Release party held January 11, 2024 at the Sylvan Supply taproom.
- Diskin CiderminorNashville cidermaker providing hard cider options (Lil' Blondie Southern Cider and Bob's Your Uncle Dry English Cider) served at the Germantown taproom so non-beer drinkers have alternatives.
- Athletic Brewing Co.minorProvides Free Wave Hazy IPA (non-alcoholic) served at the Germantown taproom for non-alcoholic and gluten-free visitors.
- Music City Brew HopminorRecommended on the brewery's FAQ page as the trolley service for visitors who want to brewery-hop without driving.
- Challenge EntertainmentminorRuns the brewery's weekly trivia nights at both taprooms (Tuesday Trivia at Germantown, Wednesday Trivia at Sylvan Supply), plus monthly themed trivia (e.g., Mean Girls Trivia January 30, 2024).
- ArryvedcoreTaproom/POS and web solutions platform that powers the Bearded Iris Brewing website (footer credit: "Powered by Arryved"). Underpins taproom ordering and web commerce.
- CraftpeakcoreHosts the Bearded Iris e-commerce/website commerce platform — Craftpeak assets are referenced via craftpeak-cooler-images.imgix.net and craftpeak-cooler-uploads.s3-accelerate.amazonaws.com URLs throughout the site.
- Pharmacy Burger (The Pharmacy)minorCollaboration partner for the Pharmacy Pils — a pilsner hopped with Saaz, "made for our friends at The Pharmacy Burger." Listed as an on-tap offering at the Germantown taproom.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Bearded Iris competitors and assessment
Company assessmentBroad incumbents
- Sierra Nevada Brewing Co. Large, established U.S. craft brewery with national distribution. Comparable product category (hop-forward IPAs including year-round flagships) and taproom presence, but materially larger scale and broader portfolio.
- New Belgium Brewing Company: Large national craft brewery (now part of Tilray). Comparable in IPA category leadership and multi-state distribution, though operates at far greater scale and broader style breadth than Bearded Iris.
- Dogfish Head Brewery: Established mid-Atlantic craft brewery with broad style portfolio and nationwide distribution. Comparable as a craft brewery competitor with overlapping IPA offerings and taproom/brewpub elements.
Direct peers
- Yazoo Brewing Company: Nashville, TN craft brewery operating a taproom plus wholesale distribution, very similar size and geography to Bearded Iris. Directly comparable as a local craft competitor in the same city and same channels.
- Tennessee Brew Works: Nashville-based craft brewery with taproom and Tennessee-led distribution. Same metro market and similar product breadth, making it a directly comparable local peer.
- Jackalope Brewing Company: Nashville craft brewery with a taproom and regional distribution. Closely comparable in scale, geography, and craft-beer positioning to Bearded Iris.
- Fat Bottom Brewing: Nashville craft brewery with a taproom and broader distribution footprint. Directly comparable as a same-city craft peer operating taproom + wholesale channels.
Emerging players
- Trillium Brewing Company: Massachusetts craft brewery specializing in hop-forward IPAs and DIPAs with a strong taproom-led DTC model. Highly comparable in hop-varietal specialization and taproom-anchored distribution philosophy.
- Tree House Brewing Company: Massachusetts-based craft brewery with a national cult following built on hop-forward IPAs and DIPAs. Closely comparable in hop-forward product positioning and enthusiast brand, though materially larger and not in Bearded Iris's regional footprint.
- Athletic Brewing Company: Leading non-alcoholic craft brewer whose Free Wave Hazy IPA is sold at the Bearded Iris taproom. Comparable as a fast-scaling craft brewer with strong brand identity and a taproom-plus-distribution model, though in a distinct NA category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bearded Iris social profiles
Digital presenceBearded Iris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bearded Iris leadership team
Management profileNumber of profiles
Profiles1 record
Bearded Iris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bearded Iris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bearded Iris
What does Bearded Iris do?
Bearded Iris Brewing manufactures and sells a portfolio of hop-forward craft beers — IPAs, Double IPAs, a Triple IPA, a Pilsner, a Tropical IPA, a Fruited Sour, and a Double Dry-Hopped IPA — alongside limited releases and collaborations. Beers are sold via two cashless Nashville taprooms (Germantown, which houses the production facility, and Sylvan Supply), an online BIBCO merchandise shop, direct keg sales, and a multi-state wholesale distribution network spanning Tennessee, Kentucky, Georgia, Alabama, and Nevada.
Is Bearded Iris a public or private company?
Bearded Iris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bearded Iris founded?
Bearded Iris was founded in 2014. It employs 11 to 50 people.
Where is Bearded Iris based?
Bearded Iris is headquartered in Nashville, United States, in the North America region.
How does Bearded Iris make money?
Five revenue lines are on record. Taproom draft and to-go can sales are the primary driver. The others are branded merchandise and gift card e-commerce, wholesale distribution to retailers, keg sales to public and taproom private event rentals.
Who are Bearded Iris's main competitors?
Broad incumbents on record are Sierra Nevada Brewing Co., New Belgium Brewing Company and Dogfish Head Brewery. Direct peers are Yazoo Brewing Company, Tennessee Brew Works, Jackalope Brewing Company and Fat Bottom Brewing. Emerging players are Trillium Brewing Company, Tree House Brewing Company and Athletic Brewing Company.
Does Bearded Iris have an API?
No public API is recorded for Bearded Iris.
What industry is Bearded Iris in?
Bearded Iris's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.