HACIEN Tequila

What HACIEN Tequila does

HACIEN Tequila is a UK-based premium spirits company, founded in 2022 and headquartered in Leeds, that produces and distributes 100% Blue Weber agave tequila manufactured in Jalisco, Mexico. The portfolio comprises six SKUs: two core expressions — Tequila Blanco (£43.95) and Añejo Cristalino (£90.95) — and four flavoured variants built on the Blanco base (Pineapple £44.95, Coffee £39.95, Lemon & Lime, Summer Berries). Production uses traditional brick-oven (horno) agave roasting for 36–54 hours at a partner distillery near the town of Tequila, with the Añejo Cristalino expression distinguished by charcoal filtration that strips colour while retaining aged complexity. All products are bottled at 38% ABV in 70cl format.

The business runs a hybrid go-to-market model. Direct-to-consumer e-commerce through hacien.com is supported by a 10% first-order email signup incentive and a monthly newsletter. Off-trade wholesale places HACIEN in premium retailers including Harvey Nichols, Harrods, Master of Malt, Partridges, and Amazon UK. On-trade distribution, handled with UK distributor Hammonds of Knutsford, spans 350–450+ UK bars, restaurants, hotels, and Michelin-starred venues including The Samling and Grantley Hall. Demand generation leans heavily on event sponsorships (MTV EMA Awards 2024, Monaco F1 Amber Lounge, Sony Music BRIT Awards after-parties) alongside content marketing, a recipe builder tool, and earned media.

HACIEN has raised £800,000 in disclosed funding, with backing from founders of Slingsby Gin and Halo Top, and is actively crowdfunding on Republic Europe (launched July 2026) to scale the UK flavoured tequila brand, add new product lines, and appoint additional board members. The company claims 10x e-commerce growth between 2025 and 2026, +65% year-on-year volume growth, five IWSC awards and a Great Taste 2-Star Award in 2024, and current stockist presence in over 450 UK on-trade venues.

Name

HACIEN Tequila

Legal name

HACIEN Tequila

Website

https://hacien.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

HACIEN Tequila is a Leeds-based premium spirits company that produces 100% Blue Weber agave tequila in Jalisco, Mexico, and sells a six-SKU portfolio of core and flavoured expressions through UK e-commerce, premium off-trade retailers, and 350+ on-trade venues.

Ownership category

akta.pro rank

Product category

Premium Tequila

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Premium tequila production
• Agave spirits manufacturing
• Flavoured tequila brand
• Tequila direct to consumer
• Blue agave spirits

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through hacien.com website where customers purchase bottles directly. Products include Blanco (£43.95), Pineapple (£44.95), Coffee (£39.95), Lemon & Lime, Summer Berries, and Añejo Cristalino (£90.95).
2. Wholesale to Retailers: Wholesale distribution to premium retailers including Harvey Nichols, Harrods, Master of Malt, Amazon, and Partridges. Products sold through off-trade retail channels.
3. On-Trade Venue Sales: Sales to hospitality venues including hotels, restaurants, bars, and clubs. Stocked in 350-450+ UK venues including Michelin-starred restaurants, cocktail bars, and hotel groups.
4. Crowdfunding Investment: Equity crowdfunding campaign through Republic Europe seeking additional investment. Already raised £800,000 with aim to scale premium flavoured tequila brand in UK market.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

HACIEN Tequila produces and sells premium tequila distilled from 100% Blue Weber agave at a distillery near Tequila town in Jalisco, Mexico, using traditional brick oven (horno) roasting. The product range spans two core expressions (Tequila Blanco, Añejo Cristalino) and four naturally flavoured variants (Pineapple, Coffee, Lemon & Lime, Summer Berries), distributed via direct e-commerce, premium UK retailers, and on-trade hospitality venues.

Product overview

HACIEN Tequila is a premium spirits brand offering a portfolio of 100% blue Weber agave tequilas produced in Jalisco, Mexico. The product range consists of two core offerings (Tequila Blanco and Añejo Cristalino) and four flavoured expressions (Pineapple, Coffee, Lemon & Lime, and Summer Berries). All products maintain 100% agave purity without added glucose or fructose. The company positions itself as a pioneer in the flavoured tequila category, with flavoured variants priced between £39.95-£44.95 GBP and the premium Añejo Cristalino at £90.95 GBP. Products are available at 38% ABV in 70cl bottles through their e-commerce platform and retail partners including Harvey Nichols, Master of Malt, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Tequila Blanco Foundational 100% Blue Weber agave tequila with clean, aromatic taste of Jalisco blue agave, smooth and subtle yet full of distinctive flavour. Sold at £43.95 per 70cl bottle at 38% ABV.
• Tequila Añejo Cristalino

Quantifiable outcome

• Stocked in 350-450+ UK venues including Michelin-starred restaurants
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Republic EuropecoreGTM or Marketing Partner · 30 July 2026HACIEN launched crowdfunding campaign on Republic Europe platform seeking investment to scale premium flavoured tequila brand in UK market. Platform provides community access to invest in HACIEN as they enter next growth phase.
• MTV Europe Music AwardsflagshipGTM or Marketing Partner · 10 November 2024HACIEN was official gift sponsor for MTV EMA Awards 2024 in Manchester, treating artists and VIPs to premium tequila gifts and exclusive artist bars. Enhances brand visibility with global celebrity audience.
• Amber LoungeflagshipGTM or Marketing Partner · 25 May 2024Drink partners for Monaco F1 Grand Prix Amber Lounge after-party - world's most exclusive VIP F1 lifestyle event. HACIEN served at exclusive celebrity and F1 fraternity events across multiple years.
• Sony MusiccoreGTM or Marketing Partner · 1 January 2024Drink partners for Sony Music BRIT Awards after-parties, providing HACIEN tequila for high-profile music industry events.
• Fever-TreeminorGTM or Marketing PartnerPremium mixer brand partner. HACIEN products displayed alongside Fever-Tree branding on website, suggesting co-marketing or recommended pairing relationship.
• Hammonds of KnutsfordcoreChannel Partner/ Reseller/ DistributorUK distributor for HACIEN tequila, managing wholesale distribution to on-trade and off-trade venues. Exhibited together at Northern Restaurant & Bar 2023 trade show.
• Harvey NicholscoreChannel Partner/ Reseller/ DistributorPremium department store retailer stocking HACIEN products at multiple locations including dedicated HACIEN bar/pop-up at Leeds store. 2+ year relationship with Harvey Nichols.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Don Julio: Don Julio is a flagship premium tequila brand owned by Diageo with strong UK on-trade and off-trade presence. It competes head-to-head with HACIEN's Añejo Cristalino in the premium sipping occasion and across cocktail menus in Michelin-level venues.
• Casamigos: Casamigos (Diageo) is a celebrity/founder-led premium tequila brand built on authenticity and lifestyle marketing — directly analogous to HACIEN's founder-story, event-sponsorship, and premium hospitality-led go-to-market approach.
• Patrón Tequila: Patrón is one of the world's leading premium 100% agave tequila brands, sharing HACIEN's positioning around authentic Jalisco craftsmanship, premium on-trade presence, and flavoured/cocktail versatility — directly competing for the same UK on-trade and gifting occasions.

Others

• Slingsby Gin: Slingsby is a Yorkshire-based premium craft gin whose founders are investors in HACIEN. It is a relevant peer because it pioneered a similar premium Yorkshire craft spirits go-to-market (premium on-trade, gifting, awards-led), which HACIEN explicitly uses as a UK category precedent.

Emerging players

• Tapatio Tequila: Tapatio is a traditional, additive-free craft tequila brand popular in craft cocktail bars. It competes with HACIEN for the same quality-conscious bartender audience in the UK on-trade, particularly Michelin and cocktail-bar venues.
• Casa Dragones: Casa Dragones is an ultra-premium small-batch tequila brand. It overlaps with HACIEN at the top end of the Cristalino/sipping occasion and competes for the same luxury gifting and Michelin-starred on-trade placements.
• Lobos 1707 Tequila: Lobos 1707 is a celebrity-backed premium tequila brand built on heritage storytelling and selective UK off-trade/on-trade placement, mirroring HACIEN's founder-led positioning and premium retailer (Harrods/Harvey Nichols-style) distribution.
• Cincoro Tequila: Cincoro is a premium celebrity-owner-founded tequila brand focused on ultra-premium sipping and Cristalino expressions — directly comparable to HACIEN's Añejo Cristalino £90.95 positioning and premium hospitality-led distribution strategy.

Broad incumbents

• Jose Cuervo: Jose Cuervo is the world's largest tequila producer and a broad incumbent with deep UK distribution, flavoured variants, and event sponsorships. HACIEN competes for the same flavoured tequila occasion but at a much smaller scale and with a more premium positioning.
• 1800 Tequila: 1800 is a major premium tequila brand from the Beckmann family / Proximo, distributed globally and present across UK off-trade and on-trade. It overlaps with HACIEN across cocktail programmes and flavoured tequila occasions at a broader, more accessible price point.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hacientequila
• Facebookfacebook.com/HacienTequila
• LinkedInlinkedin.com/company/hacien-tequila

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HACIEN Tequila