Brazilian Rice Industry Association

What Brazilian Rice Industry Association does

Abiarroz – Associação Brasileira da Indústria do Arroz is a non-profit industry association headquartered in Brasília, founded in 2009 to represent the Brazilian industrial rice sector before federal government, legislative bodies, and international counterparts. It represents over 64 affiliated rice processing industries and cooperatives across multiple Brazilian regions, which together account for approximately 80% of Brazil's processed (beneficiado) rice and process more than 6.2 million tonnes annually. Its core activities center on four programmatic pillars: (1) the Brazilian Rice export promotion project, run jointly with ApexBrasil since 2012, which has cultivated export channels into 100+ countries through trade missions, international fairs (Sial Canada, Anuga, Foodex Saudi, Sial China, ExpoAlimentaria Peru, WorldFood Istanbul, U.S. Private Label Trade Show), buyer rounds, and official diplomacy; (2) the Arroz Combina domestic consumer incentive campaign launched in 2025 to defend and grow domestic rice consumption; (3) Fundarroz, a sector-funded promotion, research, and innovation fund created at the end of 2024; and (4) sustainability services including a packaging reverse logistics program through partner Eureciclo under Decree 11,044/2022, rice husk biomass energy generation, and food safety monitoring against Codex Alimentarius arsenic limits.

The association's business model is membership-funded: member industries and cooperatives pay recurring annual fees in exchange for collective representation, legislative advocacy, international market intelligence, sustainability compliance support, and participation in collective export promotion. Fees are not publicly disclosed and prospective members apply through an online inquiry form. Fundarroz supplements dues revenue with stakeholder contributions earmarked for consumer campaigns and research. Go-to-market combines an event-driven motion (trade shows, government missions, buyer rounds) for international B2B promotion with a sales-led motion (direct outreach, industry presentations, PEIEX qualification programs) for member recruitment, alongside a digital consumer campaign via dedicated websites and social media for domestic demand generation. Governance is led by a president (Renato Franzner, elected May 2025, succeeding Elton Doeler), a vice president, three directors covering international affairs, parboiled rice, and the segment, an executive director, and two export managers.

Name

Brazilian Rice Industry Association

Legal name

Abiarroz – Associação Brasileira da Indústria do Arroz

Website

https://abiarroz.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industry Trade Association (Rice Processing)

NAICS

Business Associations (813910)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Rice industry association
• Rice export promotion
• Agricultural trade association
• Rice processing representation
• Sustainability programs

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Association membership fees: Member industries and cooperatives pay membership fees to Abiarroz in exchange for representation services, legislative advocacy, international market intelligence, sustainability support, and participation in collective programs such as Brazilian Rice export promotion.
2. Fundarroz – Rice Promotion Fund: Fundarroz (Fundo de Promoção, Pesquisa, Inovação e Incentivo ao Consumo de Arroz) is a fund launched by Abiarroz to finance consumer promotion campaigns and research. It is funded by sector stakeholders and is used to support the 'Arroz Combina' campaign and other marketing initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Abiarroz is a non-profit industry association that represents Brazilian rice processing industries and cooperatives before government bodies and international markets. Its core offerings center on collective representation, legislative advocacy, international export promotion through the Brazilian Rice project, sustainability and reverse logistics programs, market data and statistics, and domestic consumer campaigns (Arroz Combina) financed by the Fundarroz sector fund.

Product overview

Abiarroz (Associação Brasileira da Indústria do Arroz) operates as a trade association for Brazil's rice industry, offering a portfolio of services centered on export promotion, member support, consumer marketing, and sustainability initiatives. The core offerings include the Brazilian Rice international export promotion program, the Arroz Combina domestic consumer campaign, Fundarroz financing fund, trade statistics services, and a reverse logistics program through Eureciclo. The association represents over 64 industries and cooperatives responsible for approximately 80% of Brazil's beneficiated rice production.

Differentiator

Problem solved

Functional benefit

Brands

• Brazilian Rice: Export promotion project developed by Abiarroz in partnership with ApexBrasil to promote Brazilian rice and derivatives in international markets. Created in 2012, the project supports over 30 industries and cooperatives and has helped position Brazil among the world's top ten rice exporters.
• Fundarroz
• Arroz Combina

Products and services

• Brazilian Rice Export Promotion Project International market promotion project for Brazilian rice and derivatives, working to increase exports of beneficiated rice and products made from this cereal. Supports over 30 industries and cooperatives in reaching more than 100 destination countries through trade missions, international fairs, and buyer matchmaking.
• Arroz Combina Consumer Campaign Consumer incentive campaign to promote rice consumption in Brazil, enhance appreciation of Brazilian rice quality, and combat misinformation on social media through a dedicated website (arrozcombina.com.br), influencer partnerships, and digital engagement.
• Fundarroz Promotion and Research Fund Fundo de Promoção, Pesquisa, Inovação e Incentivo ao Consumo de Arroz — a fund established by Abiarroz and financed by sector stakeholders to support rice promotion, research, innovation, and consumer incentive activities including the Arroz Combina campaign.
• Member Representation and Advocacy Services Core membership services providing 64+ affiliated industries and cooperatives with collective representation before Brazilian federal government and legislative bodies, legislative advocacy, sustainability guidance, and international trade support. Members are responsible for processing over 6.2 million tonnes of rice per year.
• Reverse Logistics Packaging Recycling Program Post-consumer packaging recycling program operated in partnership with Eureciclo under Brazil's National Solid Waste Policy (PNRS) and Decree 11,044/2022, helping member companies comply with federal and state solid waste regulations and obtain a consumer-facing certification seal.
• Rice Trade and Production Statistics Service Monthly rice trade balance reports and production data services providing downloadable statistics on exports, imports, and production (executive summaries from MAPA, weekly conjuncture from CONAB, crop surveys) for member market analysis.

Quantifiable outcome

• Brazil is the 9th largest rice exporter in the world and the largest outside Asia
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fumacense Alimentos (COP27 Representative)minorGTM or Marketing Partner · 1 January 2022Fumacense Alimentos, an Abiarroz member company from Santa Catarina, represented the association at COP27 (Sharm el-Sheikh, Egypt, November 2022). The company participated in a virtual panel on agricultural waste management technologies for climate mitigation, presenting Brazilian rice sector sustainability practices including biomass energy generation.
• EureciclocoreStrategic or Co-development Partner · 1 January 2020Eureciclo provides a packaging recycling credit system that enables Abiarroz member companies to comply with Brazil's reverse logistics regulations under Decree 11,044/2022 and the National Solid Waste Policy (PNRS). Eureciclo issues a consumer-facing certification seal confirming companies' recycling commitment. The partnership provides members with discounted rates on recycling credits, legislative compliance support, and annual recycled volume reporting to government agencies.
• ApexBrasil – Agência Brasileira de Promoção de Exportações e InvestimentoscoreStrategic or Co-development Partner · 1 January 2012ApexBrasil is Abiarroz's primary strategic partner for the Brazilian Rice export promotion project. Since 2012, the partnership has organized trade missions, international trade shows, buyer rounds, and institutional events to expand Brazilian rice exports. ApexBrasil co-funds and co-organizes activities including participation in Sial Canada, WorldFood Istanbul, ExpoAlimentaria Peru, Anuga Germany, Foodex Saudi, U.S. Private Label Trade Show, and Sial China 2025. The partnership also supports Abiarroz's institutional diplomacy missions to Nigeria, China, Angola, and other priority markets.
• FUNDARROZ – Fundo de Promoção, Pesquisa, Inovação e Incentivo ao Consumo de ArrozcoreStrategic or Co-development PartnerFundarroz is a fund established by Abiarroz to finance rice promotion, research, innovation, and consumer incentive activities. It funds the 'Arroz Combina' domestic consumption campaign and other marketing initiatives. The fund is financed by contributions from sector stakeholders and managed by Abiarroz.
• CCBC – Câmara de Comércio Brasil-CanadáminorGTM or Marketing PartnerCCBC partnered with Abiarroz's Brazilian Rice project to conduct a commercial mission in Canada alongside the Sial Canada 2022 trade fair, organizing meetings with importers and supermarket visits to promote Brazilian processed rice in the Canadian market.
• Angola – Government of Angola / ItamaratyminorStrategic or Co-development PartnerAbiarroz participated in the official visit of Angolan President João Lourenço to Brazil (celebrating 50 years of bilateral relations), representing the rice industry and advocating for trade facilitation and simplification of import licensing procedures for Brazilian rice exports to Angola.
• TGI (Nigeria) and OLAM (Nigeria)minorStrategic or Co-development PartnerDuring Abiarroz's official mission to Nigeria (June 2025), the association conducted site visits to TGI (maker of Big Bull parboiled rice brand) and OLAM (global food and agribusiness leader) to understand the Nigerian rice market and explore commercial partnership opportunities.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• CropLife International: Global federation of agricultural-input companies. Not a direct competitor, but operates a comparable model of industry-wide sustainability programs, regulatory engagement and international advocacy that Abiarroz's sustainability initiatives emulate.
• International Rice Research Institute (IRRI): International CGIAR research center focused on rice science and sustainability. Not a peer in trade-association terms, but a key ecosystem counterpart whose research, varietal development and Codex-aligned standards underpin Abiarroz's food-safety and arsenic-monitoring programs.
• CONAB – Companhia Nacional de Abastecimento: Brazilian federal supply-chain statistics agency that publishes rice production, consumption and trade data that Abiarroz distributes to its members. Not a competitor, but the upstream data counterpart to Abiarroz's market-intelligence services.
• ApexBrasil – Agência Brasileira de Promoção de Exportações e Investimentos: Brazilian federal trade and investment promotion agency. Primarily Abiarroz's strategic partner (co-running Brazilian Rice since 2012), but operates a comparable international market-opening mandate for other Brazilian sectors, providing relevant benchmarking on export-promotion ROI.

Direct peers

• USA Rice Federation: U.S. national trade association for the rice industry, representing growers, millers and allied businesses. Directly comparable to Abiarroz in mandate (industry representation, export promotion, sustainability, regulatory advocacy) and roughly mirrors Abiarroz's 80%-of-processed-rice concentration of U.S. rice milling.
• Fedearroz – Federación Nacional de Arroceros: Colombia's national rice growers federation, the closest Latin American peer to Abiarroz in terms of mandate, structure, and Latin American geographic context. Both represent rice value-chain participants before government and run domestic/foreign market development programs.
• All India Rice Exporters Association (AIREA): Indian rice exporters' trade body that combines export promotion, government advocacy and standards work for one of the world's largest rice-exporting nations. Directly comparable to Abiarroz's Brazilian Rice international promotion work and policy representation role.

Broad incumbents

• ABIMAPI – Associação Brasileira das Indústrias de Massas Alimentícias: Brazilian wheat-based foods industry association. Highly analogous in structure (membership-based, advocacy, sustainability programs) and domestic footprint, offering a useful benchmark for Abiarroz's operating model within Brazil's grain-processing trade-association ecosystem.
• ABIA – Associação Brasileira da Indústria de Alimentos: Brazilian food industry umbrella association representing the broader processed-food sector. Comparable in trade-association governance model and federal advocacy function, but operates at a wider category scope than Abiarroz's rice-only mandate.

Regional players

• Asociación de Cultivadores de Arroz del Uruguay (ACA): Uruguayan rice growers' association representing one of the Mercosur region's most productive rice industries. Comparable in mandate and rice-export focus, but operates in a smaller domestic market and is also a key supplier into Brazil — a relevant counterparty perspective for Abiarroz members.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@abiarroz
• Facebookfacebook.com/abiarroz
• Instagraminstagram.com/abiarroz_oficial
• LinkedInlinkedin.com/company/abiarroz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Brazilian Rice Industry Association