What Voodoo Ranger does

Voodoo Ranger is a craft beer brand owned and produced by New Belgium Brewing (itself a subsidiary of Kirin Holdings since 2019), marketed as America's #1 IPA brand. Its product portfolio is organized into The Originals line of hop-forward IPAs (Original IPA, Imperial IPA, Juicy Haze, Sweet Ride, 1985 Mango), the Force Family of high-ABV hazy imperial IPAs (Juice Force, G-Force, Tropic Force, Fruit Force at 9.5-11% ABV), Hardcharged Tea (7% ABV flavored hard iced tea), and Vandal Vodka Cocktails (10% ABV ready-to-drink vodka cocktails). The brewing approach emphasizes proprietary hop blends across Mosaic, Chinook, Pahto, Galaxy, Strata, Lotus, Sabro, Amarillo, Centennial, and Cascade varietals, with a deliberate push into single-serve 19.2 oz convenience-store formats (notably G-Force) where the brand holds approximately one-third of craft singles.

The business model is a traditional CPG one-time-sale model executed through a multi-channel distribution stack: grocery, liquor, and convenience-store retail, on-premise bar and restaurant accounts, and a direct-to-consumer merchandise storefront (Vootique). Marketing is experiential and product-led, combining esports tournament activations (Combo Breaker, EVO 2026), limited-edition entertainment partnerships (Skybound's Invincible VS Variety Pack), promotional contests and sports-tied campaigns (Bet on 11 for March Madness), and mail-in rebate programs. Target customers span craft beer enthusiasts seeking bold, hop-forward profiles, convenience-store single-serve shoppers, and gaming/esports community members.

The firm is operated as a brand within New Belgium Brewing, with no independent financials disclosed. Its strategic position rests on category leadership in U.S. IPA, dominant shelf share in c-store craft singles, and a brand identity that has scaled well beyond the typical craft segment, allowing it to extend credibly into adjacent alcoholic categories.

Name

Voodoo Ranger

Legal name

New Belgium Brewing

Website

https://voodooranger.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Voodoo Ranger is America's #1 IPA brand, a craft beer sub-brand of New Belgium Brewing (owned by Kirin Holdings), selling hop-forward IPAs, high-ABV Force Family variants, Hardcharged Tea, and Vandal RTD cocktails through U.S. retail, on-premise, and esports-driven marketing channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Beer Product Sales: Revenue generated through sales of Voodoo Ranger branded beers including Original IPA, Imperial IPA, Juicy Haze, Force Family variants (Juice Force, G-Force, Tropic Force, Fruit Force), Sweet Ride, and 1985 Mango IPA. Products sold through retail distribution, on-premise accounts, and direct online ordering.
2. Hard Tea Sales: Hardcharged Tea product line generates revenue through flavored hard iced tea variants (Lemon, Peach, Half & Half, Razz Pop, Mango, Tiger's Blood) at 7% ABV, sold in 12-pack cans, 19.2oz singles, and variety packs.
3. Ready-to-Drink Cocktail Sales: Vandal Vodka Cocktails product line generates revenue through pre-mixed vodka cocktail cans (Blue Razz, Cherry Limeade, Citrus Charge) at 10% ABV with two shots of vodka per can.
4. Collaborative Product Licensing: Limited-edition product collaborations such as 'Invincible VS' IPA Variety Pack with Skybound Entertainment generate revenue through exclusive product releases with promotional tie-ins to entertainment properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Voodoo Ranger is a craft beer brand, crafted by New Belgium Brewing, that produces and sells a portfolio of hop-forward IPAs, hazy imperial IPAs, hard iced teas, and ready-to-drink vodka cocktails. The brand operates through retail distribution, on-premise accounts, and an online merchandise store, offering products such as Original IPA, Imperial IPA, Juicy Haze, the Force Family line (Juice Force, G-Force, Tropic Force, Fruit Force), Hardcharged Tea, and Vandal Vodka Cocktails.

Product overview

Voodoo Ranger is a craft beer brand crafted by New Belgium Brewing, America's top-selling IPA brand. The product portfolio consists of three main lines: The Originals (core IPA offerings including Original IPA, Imperial IPA, Juicy Haze, Sweet Ride, and 1985 Mango IPA); the Force Family (high-ABV hazy imperial IPAs including Juice Force, Tropic Force, Fruit Force, and the new G-Force triple IPA); plus Hardcharged Tea (hard iced tea at 7% ABV in multiple flavors) and Vandal Vodka Cocktails (ready-to-drink vodka cocktails at 10% ABV). The brand is known for bold, hop-forward IPAs with occasional hazy variants, and frequently partners with entertainment brands for limited-edition releases.

Differentiator

Problem solved

Functional benefit

Brands

• Voodoo Ranger Imperial: A rare blend of choice hops and complex, rich flavors at 9.0% ABV
• Voodoo Ranger IPA
• Voodoo Ranger Juicy Haze
• Voodoo Ranger Sweet Ride
• Voodoo Ranger 1985 Mango
• Voodoo Ranger Juice Force
• Voodoo Ranger G-Force
• Voodoo Ranger Tropic Force
• Voodoo Ranger Fruit Force
• Voodoo Ranger Invincible
• Voodoo Ranger Hardcharged Tea
• Vandal Vodka Cocktails

Products and services

• Voodoo Ranger Original IPA The original Voodoo Ranger IPA with tropical aromas and juicy fruit flavors from Mosaic and Amarillo hops, 7.0% ABV and 50 IBU, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Imperial IPA An imperial IPA with 9.0% ABV and 70 IBU featuring a rare blend of choice hops and complex, rich flavors, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Juicy Haze Hazy IPA with bright tropical aromas and brilliant citrusy flavors at 7.5% ABV and 42 IBU, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Sweet Ride A bright, juicy, and crushable juicy IPA with explosive tropical flavors at 6.5% ABV and 25 IBU, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger 1985 Mango IPA A mango hazy IPA loaded with juicy mango flavor at 6.7% ABV, inspired by 1980s pop culture, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Juice Force A fruit-forward, highly drinkable 9.5% ABV hazy imperial IPA from the Force Family line, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger G-Force Supercharged Juicy IPA A supercharged 11% ABV mango-flavored triple IPA, available exclusively in 19.2 oz single cans nationwide, sold to adult consumers through convenience stores and retail accounts.
• Voodoo Ranger Tropic Force A tropical hazy imperial IPA with explosive tropical flavors at 9.5% ABV, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Fruit Force An American-style hazy imperial IPA with a fruit punch twist at 9.5% ABV and 33 IBU, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Hardcharged Tea Hard iced tea made with real tea and bold flavor at 7% ABV, available in multiple flavors (Lemon, Peach, Half and Half, Razz Pop, Mango, Pineapple, Tiger's Blood), sold to adult consumers through retail and on-premise accounts.
• Vandal Vodka Cocktails Pre-mixed vodka cocktails at 10% ABV with two shots of vodka per can, available in Blue Razz, Citrus Charge, and Cherry Limeade flavors, sold to adult consumers through retail and on-premise accounts.
• Voodoo Ranger Invincible IPA A limited-edition Blood Orange IPA at 8% ABV, exclusive to the Invincible VS IPA Variety Pack, sold to adult consumers and gaming/esports fans through retail accounts.
• Voodoo Ranger Hoppy Variety Pack A multi-beer variety pack featuring hoppy IPA selections including the exclusive Blood Orange (Invincible) IPA, sold to adult consumers through retail accounts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Skybound EntertainmentcoreGTM or Marketing Partner · 1 April 2026Voodoo Ranger partnered with Skybound Entertainment to launch the 'Invincible VS' IPA Variety Pack, a limited-edition tie-in to the upcoming superhero fighting game developed by Skybound's internal studio Quarter Up. The product features a Blood Orange IPA at 8% ABV, available across the U.S. from April to July 2026. Promotional giveaways include 200 exclusive game codes and a custom in-game character skin. Voodoo Ranger hosts activations at major esports events including Combo Breaker in Chicago (May 20-25) and EVO 2026 in Las Vegas (June 24-29).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firestone Walker Brewing Company: California craft brewery (805, Mind Haze, Hopnosis). Comparable on hazy/hop-forward IPAs, premium craft positioning, and U.S. national distribution including c-store single-serve.
• Stone Brewing: Craft brewery known for its flagship IPA and a portfolio of hop-forward beers (Stone IPA, Ruination, Enjoy By). Comparable on IPA-led brand identity, U.S. distribution, and craft-beer innovation cadence.
• Dogfish Head Brewery: Craft brewery (60 Minute IPA, Hazy-O!, 90 Minute) now part of Boston Beer Co. Comparable on hop-forward IPA-led product strategy, premium craft pricing, and U.S. craft-distribution model.
• New Belgium Brewing: Direct parent company and brewer of Voodoo Ranger (e.g., Fat Tire, Voodoo Ranger IPA series). Comparable as the operating entity behind the brand — same production footprint, same distribution, and increasingly brand-equity dependent on Voodoo Ranger's growth.
• Twisted Tea: Boston Beer Co.'s hard iced tea brand. The closest direct comp to Voodoo Ranger Hardcharged Tea: same alcohol-soft-tea category, same 7%-ABV positioning, and broad c-store/single-serve distribution that overlaps with Voodoo Ranger's footprint.
• Bell's Brewery: Michigan-based craft brewery (Two Hearted Ale, Official Hazy IPA). Comparable on IPA-led brand positioning, Midwestern production roots, and broad U.S. craft distribution including c-stores.
• Lagunitas Brewing Company: California-based craft brewery historically focused on IPAs (IPA, Hop Stoopid, Maximus), now owned by Heineken. Directly comparable to Voodoo Ranger on hop-forward IPA positioning, U.S. craft distribution, and parent-company backing.
• Sierra Nevada Brewing Co. One of the largest U.S. craft brewers (Pale Ale, Hazy Little Thing, Tropical IPA). Comparable on craft-beer scale, IPA innovation, and nationwide U.S. distribution across grocery and on-premise.

Emerging players

• Truly Hard Seltzer: Boston Beer Co.'s hard seltzer, the category leader pulling share away from craft beer. Adjacent competitor for the same legal-age c-store, single-serve occasions that drive Voodoo Ranger's craft-singles dominance.

Broad incumbents

• Boston Beer Company: Larger craft/RTD player behind Samuel Adams, Twisted Tea, Truly Hard Seltzer, and Dogfish Head. Broader incumbent comp — not IPA-exclusive — that competes with Voodoo Ranger across beer (Samuel Adams), hard tea (Twisted Tea), and RTD (Truly).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/voodooranger/?hl=en
• Xx.com/voodooranger
• Facebookfacebook.com/voodoorangeripa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voodoo Ranger