What PIM does

PIM (Programma Investeringsgereed Innovatief Mkb Noord-Holland) is a publicly funded regional SME support program initiated by the Province of North Holland and executed by ROM InWest in partnership with KplusV, Innovate Today, Preneurz, and Ignite Group. Founded in 2020, PIM provides free, personalized advisory services to startups, scale-ups, and innovative SMEs based in North Holland, with the explicit objective of making them "investment-ready" and connecting them to appropriate financing. Its service portfolio spans diagnostic tools (Quickscan Financieringsopties, Subsidiescan, Investment Readiness Scan across 8 go/no-go components), deliverables (Basic Financieel Model built to the FAST international standard, Businessplan, 2nd Opinion Deal/Term Sheet, Pitch Preparation, Pitch Deck, Rabobank Innovatielening application support), and matching services (longlist-to-shortlist introduction to financiers). The program operates within a curated regional ecosystem of more than 20 partners including Innovatiefonds Noord-Holland, Rabobank, Kansen Voor West, RVO, Impact Hub Amsterdam, and the Municipality of Amsterdam.

PIM's underlying technology is light: its core "platforms" are the FAST financial-modeling methodology (Flexible, Accurate, Structured, Transparent), the Investment Readiness Canvas, a self-service PIM Online Academy, a PIM Podcast on Anchor.fm, and a Launching Customer Platform that connects entrepreneurs with potential customers. There is no proprietary software product, no API, and no AI component disclosed. Distribution is direct and high-touch — entrepreneurs enter via the PIM website (pimnh.nl) and schedule an intake via Calendly, then receive up to 6 days of personal advisory support from a core team of roughly 21 named advisors based in Amsterdam and Haarlem.

The business model is non-commercial: PIM charges nothing to eligible SMEs and is funded by the Province of North Holland as a regional economic development instrument. Reported outcomes since launch include 1,200+ entrepreneurs supported, approximately €290 million in financing raised by participating SMEs, and an 8.4/10 average satisfaction rating. The program's addressable market is segmented by both stage (startup vs. scale-up) and vertical (Energy Transition & Sustainability, Circular Economy, Agriculture/Water/Food, Health & Care, Safety, Key Technologies). Strategic expansion is concentrated in vertical deepening (notably a dedicated Circulair Ondernemen track) and ecosystem buildout through additional municipal, accelerator, and financing partners.

Name

PIM

Legal name

Programma Investeringsgereed Innovatief MKB Noord-Holland

Website

https://pimnh.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PIM (Programma Investeringsgereed Innovatief Mkb Noord-Holland) is a publicly funded program by the Province of North Holland, delivered by ROM InWest and KplusV, that provides free investment-readiness advisory, financial modeling, and investor-matching services to startups, scale-ups, and innovative SMEs in North Holland, Netherlands.

Ownership category

akta.pro rank

Product category

SME Advisory Services

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI)

Keywords

• SME advisory services
• Investment readiness programs
• Financial modeling advisory
• Investor matching services
• Government SME support

Headquarters

HQ city

New Holland

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government-Funded Program Services: PIM is a publicly funded regional support program. The services are provided free of charge to eligible SMEs in North Holland. The program is an initiative of the Province of North Holland, executed by ROM InWest in collaboration with KplusV and other partners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

PIM is a regional government-backed advisory program that helps startups, scale-ups, and innovative SMEs in North Holland become investment-ready. It provides personalized advisory sessions, financial modeling (FAST methodology), pitch preparation, business plan writing, investment readiness scanning, subsidy scanning, and direct matching with financiers including Rabobank, Innovatiefonds Noord-Holland, and other regional funding partners.

Product overview

PIM (Programma Investeringsgereed Innovatief MKB) is a regional advisory support program from the Province of North-Holland, not a traditional software product. It offers a portfolio of advisory services to help startups, scale-ups, and innovative SMEs become investment-ready. The core offerings include: Strategic Sessions for growth and financing strategy development; Basic Financieel Model (financial modeling using FAST methodology); Schrijven Businessplan (business plan writing with market research); and Matching met Financiers (investor introductions). Additional services include Investment Readiness Scan, Pitch Preparation, Pitch Deck, 2nd Opinion Deal/Term Sheet, Subsidiescan, Rabobank Innovatielening application support, and Quickscan Financieringsopties. Supporting platforms include the PIM Online Academy (self-service tools), PIM Podcast (entrepreneur stories), Masterclasses (educational sessions), Launching Customer Platform (customer networking), and a specialized Circulair Ondernemen support track for circular economy businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Quickscan Financieringsopties Quick scan providing insight into financing options that match the enterprise's current phase and needs, including an overview of key financing instruments and suggestions for approaching the funding round. Available to SMEs in North Holland.
• Basic Financieel Model Financial forecast analysis including financing needs, expected revenues and costs, investments, and working capital. Produces a five-year forecast (P&L, balance sheet, cashflow) built according to FAST international financial modeling standards.
• 2nd Opinion Deal/Term Sheet Provides insight into the consequences of a proposed investment proposition. Includes commentary and suggestions on the investment proposal.
• Subsidiescan Provides insight into subsidy opportunities for the enterprise, including an overview of key subsidy schemes relevant to the current phase and planned activities, with an action plan.
• Investment Readiness Scan Provides insight into the investment readiness of the enterprise through an Investment Readiness Canvas with go/no-go assessment on 8 essential components, including suggestions for improvement areas.
• Strategische Sessies Strategic spar sessions to sharpen growth and financing strategy and develop targeted business planning, including financial data discussions necessary for presentations to financiers.
• Matching met Financiers When sufficiently investment-ready, PIM connects entrepreneurs with financiers through a longlist analysis, joint shortlist determination, and direct introductions.
• Pitch Preparation Improves pitch (deck and physical presentation) toward investors. Includes feedback on pitch deck and presentation tips.
• Aanvraag Rabobank Innovatielening Optimizes application for Rabobank Innovation Loan to increase approval chances, including checklist of required documents and documentation review.
• PIM Online Academy Online academy providing tools and resources for entrepreneurs to develop investment readiness independently.
• PIM Podcast Podcast series featuring entrepreneur stories and experiences with PIM support.
• Launching Customer Platform Platform connecting entrepreneurs with potential customers to support business growth.
• Circulair Ondernemen Support Specialized support for entrepreneurs with circular economy ambitions, including identifying circular opportunities, sharpening circular business cases, growth strategy sessions, and matching with financiers and launching customers.
• Duurzame Business Modellen Traject Program focused on creating sustainable business models for entrepreneurs.
• Masterclasses Educational sessions and masterclasses for entrepreneurs on various business and financing topics.

Quantifiable outcome

• 1200+ entrepreneurs supported with guidance
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• ROM InWestcoreImplementation/ SI/ Consulting PartnerROM InWest executes PIM on behalf of the Province of North Holland. They manage two funds for entrepreneurs in North Holland: the Innovatiefonds and the Duurzaamheidsfonds. ROM InWest combines financial returns with societal impact.
• KplusVcoreImplementation/ SI/ Consulting PartnerKplusV is a key execution partner in the PIM consortium, providing advisory services and expertise in innovation and sustainable business development.
• Innovate TodaysupportingImplementation/ SI/ Consulting PartnerPartner organization providing advisory services as part of the PIM consortium.
• PreneurzsupportingImplementation/ SI/ Consulting PartnerPartner organization in the PIM consortium focused on supporting entrepreneurs.
• Ignite GroupsupportingImplementation/ SI/ Consulting PartnerPartner organization participating in the PIM consortium.
• Municipality of AmsterdamsupportingStrategic or Co-development PartnerCollaborating municipality in the North Holland region working with PIM on regional economic development.
• MKB NederlandsupportingStrategic or Co-development PartnerNational SME organization partnering with PIM for regional SME support.
• GO!-NHsupportingStrategic or Co-development PartnerAccelerates sustainable innovations from SMEs and startups in North Holland with three programs: Accelerator, Growth, and Scale. Provides training, coaching, and investor access.
• Impact Hub AmsterdamsupportingStrategic or Co-development PartnerInnovation ecosystem partner supporting impact entrepreneurs in Amsterdam.
• Ready2ScalesupportingStrategic or Co-development PartnerProgram supporting scaling of innovative businesses.
• Amsterdam Economic BoardsupportingStrategic or Co-development PartnerRegional economic development board connecting businesses, government, and knowledge institutions.
• GreenPort NHsupportingStrategic or Co-development PartnerNetwork organization for greenhouse horticulture and agriculture in North Holland.
• Startup in Residence North HollandsupportingStrategic or Co-development PartnerProgram connecting startups with government challenges in North Holland.
• TechportsupportingStrategic or Co-development PartnerTechnology cluster organization supporting tech businesses in North Holland.
• C-creatorssupportingStrategic or Co-development PartnerProgram connecting creative professionals with business challenges.
• C-bètasupportingStrategic or Co-development PartnerCircular economy accelerator and research program.
• Nederland Circulair! VersnellingshuissupportingStrategic or Co-development PartnerNational acceleration hub for circular economy initiatives.
• CircosupportingStrategic or Co-development PartnerProgram focused on circular economy coaching for SMEs.
• Amsterdam MadesupportingStrategic or Co-development PartnerProgram promoting Amsterdam-based businesses and products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• RVO (Rijksdienst voor Ondernemend Nederland): RVO is the Dutch national agency providing subsidies (including MIT) and support programs to innovative SMEs. Ecosystem enabler and PIM referral channel that helps entrepreneurs access national-level innovation funding instruments.
• MKB Nederland: MKB Nederland is the national SME advocacy organization partnering with PIM for regional SME support. Operates as an ecosystem participant rather than a direct investor-readiness service provider.

Broad incumbents

• Invest-NL: Invest-NL is the Dutch national impact investor and financing institution supporting companies in transition. Operates at broader national scale than PIM but shares the mission of mobilizing capital toward sustainable SME growth and offering complementary financing.
• Rabobank Innovation Loans: Rabobank is both a PIM partner and the operator of the Rabo Innovatielening program — €25K–€150K innovation loans for SMEs. Comparable in offering entrepreneur-facing financing and readiness support, but as part of a much broader commercial banking franchise.

Direct peers

• KplusV: KplusV is the consulting partner that co-executes PIM and independently advises SMEs on innovation, financing, and sustainable business development across the Netherlands. Direct overlap in SME advisory services, financial modeling, and subsidy navigation.
• ROM InWest: ROM InWest is the regional development agency that executes PIM on behalf of the Province of North Holland and manages the Innovatiefonds and Duurzaamheidsfonds. Directly comparable as a regional SME finance and development vehicle serving the same geography and customer base.
• InnovationQuarter: InnovationQuarter is the regional development agency for Zuid-Holland, providing investment readiness support, capital (InnovationQuarter Capital), and ecosystem building for innovative SMEs. Closest functional peer operating in an adjacent Dutch province with comparable mandate.
• BOM (Brabantse Ontwikkelings Maatschappij): BOM is the regional development agency for North Brabant, offering financing instruments and business development programs to innovative SMEs — directly comparable model in another Dutch province serving the same type of growth-stage entrepreneurs.

Regional players

• Oost NL: Oost NL is the regional development agency for Gelderland and Overijssel, supporting SMEs with financing, investment readiness, and internationalization. Comparable service portfolio and government-backed mandate, but serves a different Dutch region.

Emerging players

• Techleap.nl: Techleap.nl is a Dutch national program (formerly StartupDelta) accelerating tech startups and connecting them to capital and talent. Comparable in mission of de-risking early-stage growth and capital access, focused on tech verticals rather than a regional mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PIM_NH
• Facebookfacebook.com/PIMNoordHolland
• LinkedInlinkedin.com/company/pimnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIM