LOCASH

What LOCASH does

LOCASH is a Nashville-based country music duo founded in 2015 by Preston Brust and Chris Lucas. The act produces, releases, and performs original country music, with a catalog of two studio albums and eight charting singles including a PLATINUM-certified breakout ('I Love This Life'), two GOLD No. 1 singles ('One Big Country Song', 'I Know Somebody'), and a multi-week No. 1 ('Hometown Home'). Cumulative global streams across major platforms approach 800 million.

The business operates three core revenue streams. First, recorded-music income flows through their own record label, Galaxy Label Group, launched in 2024 with distribution by BBR Music Group/BMG Nashville across Spotify, Apple Music, Amazon Music, Pandora, and YouTube. Second, touring and live performance revenue is generated via headline shows, festival appearances, corporate and charity engagements (including the annual LOCASH Golf Bash supporting Tunnel to Towers), and high-profile bookings such as the November 2025 Thursday Night Football halftime show at Gillette Stadium and Kane Brown's DRUNK OR DREAMING TOUR. Third, merchandise is sold DTC through the Deco Apparel storefront at locash.deco-apparel.com.

The go-to-market motion is event-driven and direct-to-consumer hybrid: touring and live appearances drive awareness and conversion, while streaming, social media (Facebook, Instagram, TikTok, Twitter/X, YouTube), and a mailing list handle ongoing fan engagement and release promotion. LOCASH is privately held by its two members, with no external institutional investment, parent company, or public listing. Management is handled by Skip Bishop ([email protected]) and touring by Brian Hill at United Talent Agency; the duo retains creative and business control through Galaxy Label Group.

Name

LOCASH

Legal name

LOCASH

Website

https://locash.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LOCASH is a Nashville-based country music duo (Preston Brust and Chris Lucas) founded in 2015 that releases recorded music through their own Galaxy Label Group, tours nationally, and sells merchandise DTC to country music fans across streaming and live-event channels.

Ownership category

akta.pro rank

Product category

Country Music Entertainment

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250), Music Publishers (512230)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Country music
• Live performances
• Music streaming
• Branded merchandise
• Independent record label

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Music Streaming & Sales: Revenue from streaming platforms (Spotify, Apple Music, Amazon Music, Pandora, YouTube) and digital album/single sales through their Galaxy Label Group.
2. Touring & Live Performances: Revenue from concert tickets, festival appearances, and private event performances including headline shows and corporate/charity events.
3. Merchandise Sales: Online merchandise store selling branded apparel and items through their Deco Apparel storefront.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LOCASH is a country music duo that records, releases, and performs original country music through their own Galaxy Label Group imprint, distributed via BBR Music Group/BMG Nashville to major streaming platforms. The duo also tours the United States performing at concerts, festivals, charity events, and high-profile appearances such as NFL halftime shows, and sells branded merchandise through their own online store.

Product overview

LOCASH is a country music duo (Preston Brust and Chris Lucas) who operate primarily as an entertainment act rather than a software product company. Their product portfolio centers on recorded music including albums (Bet The Farm) and singles (Snow Angel, Wrong Hearts, Hometown Home), distributed through their own Galaxy Label Group with BBR Music Group/BMG Nashville distribution. They additionally offer merchandise through their online store and perform live shows. The duo's music is available across major streaming platforms including Spotify, Apple Music, Amazon Music, Pandora, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxy Label Group: The duo's own record label launched in 2024, with distribution by BBR Music Group/BMG Nashville.

Products and services

• Bet The Farm (Album) Latest studio album from LOCASH, released via their Galaxy Label Group with BBR Music Group/BMG Nashville distribution. Features the multi-week No. 1 Country radio single 'Hometown Home' and the chart-climbing single 'Wrong Hearts'. Targeted at country music listeners streaming on Spotify, Apple Music, Amazon Music, Pandora, and YouTube.
• Snow Angel (Single) Original Christmas single by LOCASH released November 2025 via Galaxy Label Group, co-written with Andy Albert and produced by Jacob Rice. Designed as a modern holiday staple featuring bells, slide guitar, and snowy strings. Available across major streaming platforms for country music listeners.
• Wrong Hearts (Single) Country radio single from the 'Bet The Farm' album, representing the biggest Country radio impact of LOCASH's career and breaking into the Top 40 at Country radio. Distributed via Galaxy Label Group to major streaming platforms.
• Hometown Home (Single) Multi-week No. 1 Country radio single and the first No. 1 from the Galaxy Label Group debut release, also featured on the 'Bet The Farm' album. Distributed across major streaming platforms.
• LOCASH Branded Merchandise Official branded apparel and merchandise sold direct-to-consumer through the deco-apparel.com storefront for country music fans of the duo.
• Live Tour Performances Headline tours, festival appearances, and private event performances across the United States booked through United Talent Agency, targeted at country music concertgoers, festival attendees, and event organizers.

Quantifiable outcome

• MULTI-WEEK No. 1 smash with 'Hometown Home' at Country radio
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• 44 FarmscoreStrategic or Co-development Partner · 1 January 20242024 partnership with 44 Farms, supporting Kane Brown's DRUNK OR DREAMING TOUR as featured performers.
• Galaxy Label Group / BBR Music Group / BMG NashvillecoreChannel Partner/ Reseller/ DistributorLOCASH launched their own Galaxy Label Group with distribution by BBR Music Group/BMG Nashville. This is their primary distribution channel for music releases.
• The Beach Boys (Mike Love and Bruce Johnston)minorStrategic or Co-development PartnerCollaboration on the song 'Beach Boys' featuring The Beach Boys' Mike Love and Bruce Johnston.
• Leslie Jordan, Blanco BrownminorStrategic or Co-development PartnerCollaborated on 'Let It Slide' with Leslie Jordan and Blanco Brown.
• Tunnel to Towers FoundationminorGTM or Marketing PartnerCharitable partnership for the LOCASH Golf Bash. Proceeds support mortgage-free homes for Gold Star and fallen first responder families with young children.
• The Sea Pines ResortminorOthersHilton Head, SC venue for the annual LOCASH Golf Bash charity event.
• New England PatriotscoreStrategic or Co-development PartnerSix appearances for the Patriots franchise including Thursday Night Football halftime show at Gillette Stadium for Rob Gronkowski retirement celebration.
• Skip Bishop (Management)coreImplementation/ SI/ Consulting PartnerManagement contact at [email protected] for business inquiries.
• Brian Hill / United Talent (Touring)coreChannel Partner/ Reseller/ DistributorTouring contact at United Talent Agency for booking performances and appearances.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• BMG Nashville: Distribution partner (BBR Music Group/BMG Nashville) for LOCASH's Galaxy Label Group; strategically adjacent as the infrastructure layer through which LOCASH's masters reach market.
• Deco Apparel: Owned merchandise storefront powering LOCASH's D2C apparel revenue; adjacent operating asset relevant to understanding their commerce and inventory economics.

Direct peers

• Maddie & Tae: Female country duo with chart-topping hits; comparable to LOCASH as a small-team duo navigating major-label distribution and country radio promotion.
• Big & Rich: Long-running country duo known for energetic live performances and crossover collaborations — analogous to LOCASH's brand identity around 'feel-good' high-energy live shows.
• Dan + Shay: Country duo with multiple No. 1 singles and major-label album releases; structurally and commercially analogous to LOCASH as a chart-converting duo act in modern country radio.
• Brothers Osborne: Award-winning country duo (TJ and John Osborne) with PLATINUM/GOLD certifications and a strong touring footprint; closest direct functional analog to LOCASH's two-person country act model.
• Florida Georgia Line: Country music duo (Tyler Hubbard and Brian Kelley) who scaled from PLATINUM singles to massive touring circuits — directly comparable as a chart-success country duo with a private/partnership-style operating structure.
• Thompson Square: Husband-wife country duo with multiple No. 1s at country radio and a touring-driven business model; comparable duo format, scale, and revenue mix.

Broad incumbents

• Sugarland: Established country duo/act with deep catalog of multi-week No. 1s and festival-grade touring history — comparable as a top-tier duo in country, with broader reach and longer operating history.
• Kane Brown: Headline-tier country artist who employed LOCASH as a tour-opener on the DRUNK OR DREAMING TOUR; comparable as the prevailing country chart and touring act whose scale LOCASH is positioned to grow toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LOCASHmusic
• YouTubeyoutube.com/c/LOCASH
• Facebookfacebook.com/locashmusic
• Instagraminstagram.com/locash
• TikToktiktok.com/@locashmusic?

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCASH