Maddie & Tae
Maddie & Tae is an American country music duo (Maddie Font and Tae Kerr) signed to Mercury Nashville, serving country music fans with recorded albums, touring, and merchandise.
- Company typePrivate
- Founded2014
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Maddie & Tae firmographics
Firmographics- Name
- Maddie & Tae
- Legal name
- Maddie & Tae
- Website
- https://maddieandtae.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maddie & Tae is an American country music duo (Maddie Font and Tae Kerr) signed to Mercury Nashville, serving country music fans with recorded albums, touring, and merchandise.
- Ownership category
- akta.pro rank
Maddie & Tae industry classification
Industry- Product category
- Country Music
- NAICS
- Musical Groups and Artists (711130), Musical Groups and Artists (71113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)
- akta.pro secondary industry
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)
Keywords
Where Maddie & Tae is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maddie & Tae business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Streaming Royalties: Revenue from streaming platforms including Spotify, Apple Music, Amazon Music, and YouTube where fans stream their music catalog
- Album Sales: Sales of studio albums through UMG Nashville store, including their fourth studio album 'Love & Light' and previous releases
- Merchandise Sales: Official merchandise including clothing, accessories sold through their official merch store at shop.maddieandtae.com
- Live Performance/Touring: Revenue from concert tickets for live performances and tours including their Love & Light Tour with shows at Irving Plaza, Joe's Live, Ryman Auditorium, Ogden Theatre, and El Rey Theatre
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Maddie & Tae product offering
Product offeringCore offering
Maddie & Tae is a country music duo that produces and sells studio albums, singles, and music videos through their label Mercury Nashville (Universal Music Group). They also perform live concerts on tours such as the Love & Light Tour, and sell official band merchandise and apparel through dedicated online stores. Revenue is generated from streaming royalties, album sales, concert ticket sales, and merchandise.
Product overview
Maddie & Tae is a country music duo consisting of Maddie Font and Tae Kerr. Their product offering centers on music releases including studio albums (with Love & Light as their fourth studio album), singles, and music videos distributed through streaming platforms. The duo also offers tour performances and merchandise through their official stores. Love & Light is their most recent album released May 2, 2025 via Mercury Nashville, featuring 16 tracks of country music with themes of resilience, confidence, and friendship. Previous notable releases include 'We Need Christmas' and 'Strangers (Wedding Edition).'
Differentiator
Problem solved
Functional benefit
Products and services
- Love & Light Fourth studio album released May 2, 2025 via Mercury Nashville; a 16-track country album with themes of resilience, confidence, vulnerability, and friendship.
- We Need Christmas (Extended Version) Extended version of the duo's holiday album featuring Christmas music released on streaming platforms.
- Strangers (Wedding Edition) Special wedding edition version of the song 'Strangers' released as a single.
- Love & Light Tour Concert tour supporting the Love & Light album featuring live performances at multiple U.S. venues.
- Kissing Cowboys Single from the Love & Light album; a good-time country tune celebrating the joy in the journey.
- Official Merch Store Official merchandise store at shop.maddieandtae.com offering band merchandise, apparel, and accessories for fans.
- Album Store UMG Nashville storefront offering Maddie & Tae physical album releases for purchase.
Quantifiable outcome
- 4x Platinum and Platinum RIAA certifications for hit songs
- +2 more outcomes
Companies that use Maddie & Tae
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Maddie & Tae technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maddie & Tae partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mercury NashvillecoreTheir record label under Universal Music Group. Mercury Nashville released their fourth studio album 'Love & Light' on May 2, 2025. The label allowed them to take the reins for the first time and express confidence in their work.
- Universal Music Group (UMG)coreParent company overseeing their label operations. Emails for newsletter are sent by or on behalf of Universal Music Group from their Santa Monica, CA office. UMG Recordings Services manages their digital distribution.
- BandsintownminorTour ticketing platform used for concert ticket sales. Their Love & Light Tour dates are listed on Bandsintown with ticket links for venues in New York, Chicago, Nashville, Denver, and Los Angeles.
- CMT/ParamountminorBroadcast partner for music videos. 'Chasing Babies & Raising Dreams' official music video made its broadcast debut on Paramount's Times Square Billboard and is in rotation across CMT channels.
- Streaming Platforms (Spotify, Apple Music, Amazon Music, YouTube)coreDigital distribution partners where fans can stream and download their music. Available on Spotify, Apple Music, Amazon Music, and YouTube for global music distribution.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Maddie & Tae competitors and assessment
Company assessmentDirect peers
- Lady A: Country vocal group (originally Lady Antebellum) on BMLG Records with multi-platinum albums, Grammy wins, and a comparable mainstream country audience targeting women and families.
- Big & Rich: Country duo on Warner Music Nashville with a touring and festival-driven business model that overlaps Maddie & Tae's live performance and festival positioning.
- Thompson Square: Husband-wife country duo with similar acoustic-leaning mainstream country positioning, providing a closer comparable for duo-format touring economics in the contemporary country space.
- Florida Georgia Line: Former country duo on Big Machine Records with comparable chart success, and also went on hiatus — highly comparable precedent for a country duo that has split or paused activity.
- Dan + Shay: Contemporary country duo signed to Warner Records Nashville with multiple platinum hits and award recognition; the most directly comparable active country duo act with similar streaming and touring business model.
- Brooks & Dunn: Legendary country duo on Sony/Arista Nashville with decades of duo activity, multi-platinum certifications, and CMA/ACM dominance — the benchmark for commercial country duo acts.
- Little Big Town: Country vocal group with sustained career longevity, multiple CMA/ACM awards, and a Mercury Nashville-adjacent label history that makes them a structural peer in catalog depth and group-format touring.
- Sugarland: Country duo with multi-platinum albums, Grammy recognition, and a major-label partnership history that closely parallels Maddie & Tae's profile and audience.
Broad incumbents
- Maren Morris: Solo female country artist on Columbia Nashville/SONY with comparable audience targeting women, multiple CMA/Grammy wins, and similar Mercury Nashville-adjacent distribution footprint.
- Thomas Rhett: Country solo artist on Big Machine/Valory with multi-platinum certifications, mainstream country positioning, and a comparable UMG-adjacent Nashville label partnership profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Maddie & Tae social profiles
Digital presenceMaddie & Tae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maddie & Tae leadership team
Management profileNumber of profiles
Profiles2 records
Maddie & Tae funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maddie & Tae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maddie & Tae
What does Maddie & Tae do?
Maddie & Tae is a country music duo that produces and sells studio albums, singles, and music videos through their label Mercury Nashville (Universal Music Group). They also perform live concerts on tours such as the Love & Light Tour, and sell official band merchandise and apparel through dedicated online stores. Revenue is generated from streaming royalties, album sales, concert ticket sales, and merchandise.
Is Maddie & Tae a public or private company?
Maddie & Tae is a private company. It is classified as corporate owned and is currently operating.
When was Maddie & Tae founded?
Maddie & Tae was founded in 2014. It employs 1 to 10 people.
Where is Maddie & Tae based?
Maddie & Tae is headquartered in Columbus, United States, in the North America region.
How does Maddie & Tae make money?
Four revenue lines are on record. Streaming Royalties are the primary driver. The others are album Sales, merchandise Sales and live Performance/Touring.
Who are Maddie & Tae's main competitors?
Direct peers on record are Lady A, Big & Rich, Thompson Square, Florida Georgia Line, Dan + Shay, Brooks & Dunn, Little Big Town and Sugarland. Broad incumbents are Maren Morris and Thomas Rhett.
Does Maddie & Tae have an API?
No public API is recorded for Maddie & Tae.
What industry is Maddie & Tae in?
Maddie & Tae's product category is Country Music. Its primary akta.pro industry code is MPAGAAAE, Event Marketing, Sponsorship Sales & Promotion, with a secondary code of MPAIAAAF, Recorded Music Retail & D2C Merch Bundles. Its NAICS code is 711130 and its SIC code is 7900.