Easy to Travel

What Easy to Travel does

Easy to Travel (legally ETT SOLUTIONS DMCC) is a Dubai-headquartered airport services distribution platform founded in 2023 that operates an online B2B/B2C booking system for airport lounges, VIP terminals, Meet & Greet services, and flight delay protection. The company claims coverage across 120 countries, 500+ airports, and 1,000+ lounges, serving individual travelers directly through its website and mobile app while acting as a technology intermediary between airport facility providers and a B2B partner network of travel agents, airlines, banks, and travel agencies.

The core technology is the ETT Platform, a SaaS-based booking engine that consolidates, manages, and distributes travel content via API, web services, mobile app, and website. It features a dynamic pricing engine that calculates per-booking costs based on estimated time, distance, arrival/departure time, passengers, luggage, and projected traffic. Notable technical components include the DelayCare service, which integrates with Flightradar and Variflight for real-time flight tracking and automatically issues lounge vouchers when flights are delayed, and an ancillary API that lets partners embed lounge booking into their own ecosystems. Payment processing is PCI DSS compliant and routed through Visa, Mastercard, PayPal, and Adyen. The platform is also certified under GDPR, UAE PDPL, and CCPA for data protection.

Revenue is generated primarily through transaction fees on each booking (the ETT Platform Fee layered on top of Airport Facilities cost) and through licensing/white-label arrangements with B2B partners using the Widget, Agent Portal, or API. Pricing is dynamic and usage-based with no membership or loyalty program requirement. The company maintains offices in Dubai (Prime Tower, Business Bay; DMCC Business Centre) and an EU contact address in Nuremberg, Germany. In December 2025, DreamFolks Services Limited, an Indian publicly listed travel and lifestyle experiences company, acquired a 60% majority stake, making Easy to Travel a majority-owned subsidiary with expanded reach into the Indian market and a broader global distribution network.

Name

Easy to Travel

Legal name

ETT SOLUTIONS DMCC

Website

https://easyto.travel

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy to Travel is a Dubai-based B2B/B2C airport services platform providing lounge booking, VIP terminal access, and flight delay protection across 120 countries and 1,000+ lounges. It serves individual travelers directly and distributes through white-label widgets, agent portals, and APIs to airlines, banks, and travel agencies.

Ownership category

akta.pro rank

Product category

Airport Services Platform

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)

SIC

Transportation Services (4700)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industry

Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Airport lounge booking
• Airport services platform
• B2B travel API
• White-label travel widget
• Airport ancillary distribution

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Airport Facilities Booking Commissions: Platform charges a fee (ETT Platform Fee) on top of the Airport Facilities cost. The intelligent algorithms operate in dynamic pricing mode where costs are determined based on factors including estimated time, distance, arrival/departure time, number of passengers, luggage, and projected traffic. Company acts as intermediary between User and Service Provider.
2. Dynamic Pricing Revenue: Revenue generated through dynamic pricing algorithms that determine Airport Facilities cost and platform fee based on constantly changing factors. Base price includes all knowable charges with transparent pricing and no hidden fees.
3. B2B Partner Solutions: Revenue from providing white-label B2C widgets, agent portals, and API integrations to travel brands, airlines, banks, and travel agencies seeking to offer airport services under their own brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Easy to Travel operates the ETT Platform, an online B2B/B2C booking system that consolidates, manages, and distributes airport facilities (lounges, VIP terminals, Meet & Greet, DelayCare) across 120 countries and 500+ airports. Inventory is delivered to travelers directly via the easyto.travel website and ETT mobile app, and to partners via an Agent Portal, white-label B2C Widget, and API. The company monetizes through per-booking transaction fees on top of airport facility costs.

Product overview

Easy to Travel (ETT) is a global airport services distribution platform operated by ETT Solutions DMCC, offering airport lounge booking and related services across 120 countries, 500+ airports, and 1,000+ lounges. The core product is the ETT Platform — an online b2b/b2c booking system that consolidates and distributes travel content through multiple channels. The platform consists of the main booking system (ETT Platform), complemented by the ETT App for mobile access, the B2B Agent Portal for travel agent partners, the B2C Widget for white-label embedding by business partners, and the ETT API for custom integrations. Additional services include DelayCare for flight delay lounge access. The company offers both direct consumer access (B2C) and partner distribution channels (B2B agents, API, Widget integrations), positioning itself as a technology intermediary connecting airport facilities providers with travelers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• ETT Platform (Easy to Travel Platform) Online b2b/b2c booking system for the tourism industry, integrated by a single ecosystem, for consolidation, management and distribution of airport facilities (lounges, VIP terminals, Meet & Greet, DelayCare) through API, Web services, the ETT App, and the easyto.travel website. Targeted at both individual travelers and B2B distribution partners.
• ETT App (Easy to Travel Mobile Application) Mobile application that provides users access to ETT online cloud services for searching, booking, and purchasing airport facilities through mobile devices. Available on iOS (Apple App Store) and Android (Google Play). Targeted at individual travelers booking lounge access on the go.
• B2B Agent Portal Web-based B2B portal for travel agents to search and book airport services on behalf of their customers, providing full control over daily operations with intuitive booking functionality for the B2B partner network. Targeted at travel agents and travel agencies.
• B2C Widget (White-label) End-to-end white-label B2C solution that integrates seamlessly into partner websites and mobile applications, providing customers access to airport services worldwide under the partner's own brand. Targeted at travel brands, airlines, banks, and agencies seeking branded resale.
• ETT API (Ancillary API) Powerful and flexible API used by leading travel brands to deliver seamless lounge booking experiences within their own ecosystem, with tailored recommendations at every stage of the sales cycle. Targeted at airlines, banks, and travel brands requiring programmatic access to global lounge inventory.
• DelayCare Service providing a free one-time lounge access voucher to customers when their flight is delayed, automatically triggered through real-time flight tracking integrations (Flightradar, Variflight). The voucher is valid only for the named customer on the specific flight departure date and grants access to any available lounge on the platform. Targeted at individual travelers and B2B partners offering DelayCare as a value-added benefit.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Airports and Lounge ProviderscoreStrategic or Co-development PartnerDirect relationships with airports and lounge networks providing exclusive access and service delivery for Easy to Travel customers.
• Airlines, Banks, and Travel AgenciescoreChannel Partner/ Reseller/ DistributorPartnership network across 120 countries including airlines, banks, and travel agencies as distribution partners for airport services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DreamFolks Services Limited: Listed Indian airport services aggregator that now owns 60% of ETT and provides lounge, meet-and-greet, and ancillary services to Indian banks and airlines. Operates a closely comparable business model and is ETT's parent and most direct strategic peer.
• LoungeKey: Also part of the Collinson Group ecosystem, LoungeKey offers lounge access distributed through card issuers and travel partners, directly overlapping with ETT's B2B value proposition for banks and corporate travel programs.
• Plaza Premium Group: Operates one of the world's largest independent airport lounge networks and its own booking platform, competing with ETT on both lounge supply (wholesale inventory) and distribution (direct consumer and partner channels).
• DragonPass: A leading global airport lounge and travel benefits platform with strong presence in Asia-Pacific. DragonPass sells lounge access via app, cards, and corporate partnerships — the same core use case ETT serves through its platform and API.
• Priority Pass: Operated by Collinson Group, Priority Pass is the dominant global airport lounge access program with a comparable network of lounges and a similar B2B distribution model through banks, airlines, and corporate clients. ETT competes head-to-head for the same lounge-inventory and B2B partnership dollars.

Broad incumbents

• Booking Holdings: Parent of Booking.com, Priceline, and KAYAK, operating at massive scale across flights, hotels, and ground services. Represents the broader OTA and travel-supermarket competitive context ETT sits within for traveler wallet share.
• Amadeus: Global travel technology incumbent whose GDS and ancillary-services platform serves airlines, travel agencies, and corporate clients. While not focused purely on lounges, Amadeus competes for the same airline and travel-management IT budgets that fund ETT-style ancillary integrations.

Emerging players

• NoXPass: An emerging digital lounge and airport experience aggregator offering pay-per-use lounge access through partner apps. Represents a smaller-scale, direct competitor pursuing the same 'no membership required' proposition that ETT emphasizes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy to Travel