Name

Toledo Walleye

Legal name

Toledo Walleye

Website

https://toledowalleye.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Minor League Professional Hockey

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Professional hockey team
• Minor league hockey
• Game ticket sales
• Sports entertainment
• Team merchandise

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from single game tickets, season ticket memberships, group outings, and special event packages sold directly through the Huntington Center box office and online via tickets.com platform.
2. Merchandise Sales: Online merchandise store (Swamp Shop) selling team apparel, collectibles, and hockey gear through the team's e-commerce storefront.
3. Sponsorships: Corporate sponsorship arrangements with local businesses including Huntington Bank and ProMedica, providing advertising and branding opportunities at games and on team media.
4. Food and Beverage: Concession sales and catering services at the Huntington Center during home games and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Toledo Walleye operates as a professional ECHL ice hockey franchise based in Toledo, Ohio, playing home games at the Huntington Center. The organization sells single-game tickets, season ticket memberships, group outing packages, premium suites, and fan experience packages, while also generating revenue from team merchandise, concessions, corporate sponsorships, and ancillary programs such as youth hockey initiatives and community outreach.

Product overview

Toledo Walleye is a professional ECHL ice hockey team whose product offering is a unified fan-experience platform built around live hockey events. The core products are single-game and season ticket packages (Ticket Plan Memberships, Single Game Tickets, Group Outings) sold through Ticket.com. These are supplemented by premium add-on modules including Suite rentals, Fan Experiences (birthday parties, catered events, proposals, themed night packages), Performance Experiences (National Anthem and intermission performances for community groups), and merchandise via the Swamp Shop. The team also operates youth engagement programs (Muddy & Spike's Kids Club, Pond Patrol), community outreach, a podcast (Holy Toledo Sports Edition), and live streaming/audio broadcasts. The Winterfest outdoor hockey spectacular rounds out the portfolio as a seasonal marquee event.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets sold via the Ticket.com platform for home games at the Huntington Center during the ECHL regular season and playoffs.
• Ticket Plan Memberships Season ticket membership packages offering priority seating for the most popular games; sold out for two consecutive seasons.
• Group Outings Group booking packages for families, friends, coworkers, or clients attending games at the Huntington Center, with reserved seating for 10 or more guests and catering options.
• Suites Premium private suite rentals at the Huntington Center for corporate events and group entertaining.
• Birthday Parties Birthday party packages with reserved party space and game-day experiences; $315 Sunday-Friday and $335 Saturday.
• A1 Rinkside Center Ice Seats Premium rinkside seating experience priced at $500 per seat, offering a center-ice view and fan experience package.
• Fan Experiences Special experience packages including rinkside seats, proposals, welcomes, birthday celebrations, catered parties, and theme-night packages.
• Swamp Shop Official team merchandise store operated through MilbStore, offering online shopping for team apparel, collectibles, hockey gear, and auction items.
• Muddy & Spike's Kids Club Youth fan club for children offering exclusive experiences, giveaways, and behind-the-scenes access.
• Performance Experiences Opportunities for performing groups to perform on-ice during intermissions, including National Anthem performances and Community Showcase intermission acts.
• Pond Patrol Youth hockey program connecting young players with the Walleye organization.
• Winterfest Outdoor hockey and holiday spectacular at Fifth Third Field, transforming the baseball stadium into an outdoor ice arena and winter wonderland; returning for the third time in history in December 2028.
• Holy Toledo Sports Edition Podcast Official team podcast covering Walleye news, game recaps, interviews, and behind-the-scenes content distributed via Buzzsprout.

Quantifiable outcome

• 100 consecutive sellouts demonstrating consistent fan demand and engagement
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of ToledocoreStrategic or Co-development Partner · 14 April 2026Academic partnership through the John B. and Lillian E. Neff College of Business and Innovation's new sports management concentration. The program provides students hands-on experience through internships and industry exposure via Walleye operations. The partnership was introduced at the 'Rocket Playbook: Sports Management' launch event.
• ESPN+coreStrategic or Co-development PartnerMedia partnership providing integrated internship component for University of Toledo sports management students. Students gain exposure to live sports production and digital media through ESPN+ operations.
• Toledo Mud HenscoreStrategic or Co-development PartnerCross-team partnership with the Toledo Mud Hens (minor league baseball team) providing combined internship opportunities and community engagement. Both teams share the 'fans for life' philosophy and operate under the same ownership group.
• Huntington BankminorOthersFinancial sponsor of the Toledo Walleye. Huntington Bank logo appears on team website as an official sponsor alongside ProMedica.
• ProMedicaminorOthersHealthcare system sponsor of the Toledo Walleye. ProMedica logo appears on team website as an official sponsor alongside Huntington Bank.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reading Royals: ECHL franchise with comparable operations — season ticket memberships, group outings, suite rentals, and merchandise. Direct same-league competitor with similar market-size dynamics.
• Cincinnati Cyclones: ECHL franchise based in Ohio with comparable operations (ticket plans, group outings, merchandise, sponsorships). Direct competitor for in-region hockey sponsorship dollars and on-ice ECHL talent.
• Jacksonville Icemen: ECHL franchise with comparable ticketing, sponsorship, and community-engagement operations. Direct same-league competitor offering a benchmark for ECHL economics outside the Midwest.
• Kalamazoo Wings: ECHL franchise operating in a comparably-sized Midwestern market with a similar arena-tenant business model. Directly comparable in fan base size, ticket pricing, and sponsorship structure.
• Iowa Heartlanders: ECHL franchise operating in a comparably-sized Midwestern market. Similar arena-tenant model, ticketing structure, and community-driven youth programming.
• Fort Wayne Komets: ECHL Central Division rival that eliminated Toledo in the 2025-26 Central Division Finals. Operates with a similar minor-league hockey business model, competing head-to-head for players, fans, and regional sponsorships.
• Indy Fuel: ECHL team in Indianapolis with a similar Midwestern footprint. Comparable venue-tenant hockey operations and sponsorship approach to Toledo Walleye.
• Wheeling Nailers: ECHL franchise with a similar smaller-market operating profile. Comparable in ticketing, premium experiences, and community-driven minor-league hockey operations.

Regional players

• Cleveland Monsters: AHL franchise (affiliate of the Columbus Blue Jackets) operating in Ohio with a similar ticketing, sponsorship, and premium-experience model. Sits in a higher league tier but competes for Ohio hockey fans and corporate sponsors.

Others

• Toledo Mud Hens: Toledo-based minor league baseball team sharing common ownership with the Walleye and a 'fans for life' community philosophy. A peer in shared entertainment/sports economics and cross-promotion rather than a direct sports competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ToledoWalleye
• Facebookfacebook.com/walleye
• LinkedInlinkedin.com/company/toledowalleye

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toledo Walleye