Indy Fuel Hockey Club

What Indy Fuel Hockey Club does

Indy Fuel Hockey Club operates a professional ice hockey franchise in the ECHL, founded in 2014 and based in the Indianapolis/Fishers, Indiana market. The club plays 36 home games per season (72 total regular-season games) at the Fishers Event Center in Fishers, Indiana, serving individual fans, families, youth hockey participants, and corporate groups in the greater Indianapolis metropolitan area. The team operates as the ECHL affiliate of the NHL's Chicago Blackhawks and AHL's Rockford IceHogs, embedding the franchise in the NHL player development pipeline.

The franchise generates revenue through four primary streams: ticket sales (individual games, full season plans, half season plans, a 10-game Sunday package, group outings, and premium party suites with multi-year contracts), merchandise sales (online at gamedayshop.com and via The Garage physical retail location at the arena), corporate sponsorships and partnerships, and concessions/food service at home games. Distribution runs through Ticketmaster for ticketing, with direct box-office and dedicated sales staff for season plans, group bookings, and premium suites. Operational technology is conventional for the sports-entertainment sector: ECHL league systems for scheduling and broadcasts, Ticketmaster for ticket distribution, Mixlr and FloHockey for audio/video streaming, and standard calendar/email marketing infrastructure. There are no proprietary technology platforms or AI capabilities disclosed.

The team's go-to-market is event-driven, anchored by a schedule of themed game days (ZOOperstars!, Toy Story Family Fun Day, Halloween Hangover, Teddy Bear Toss), community programs (Hockey Talks, Hero Of The Game, Junior Fuel youth hockey, Nitro's Kids Club), and a Hallett Sports Foundation commitment of $1 million over 10 years to the Hamilton Southeastern Education Foundation. The franchise is privately held under ECHL Properties, LLC, with 11-50 employees, and is recognized within the ECHL for ticket sales performance, having won the league's Ticket Department of the Year, Ticket Sales Professional of the Year (Ben Pulley), and Ticket Sales Rookie of the Year (Megan Blank) in 2026.

Name

Indy Fuel Hockey Club

Legal name

ECHL Properties, LLC

Website

https://indyfuelhockey.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Indy Fuel Hockey Club is a professional ECHL ice hockey franchise founded in 2014, based in Indianapolis/Fishers, Indiana, affiliated with the NHL's Chicago Blackhawks, that sells tickets, merchandise, sponsorships, and concessions to fans, families, and corporate groups at the Fishers Event Center.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Professional hockey entertainment
• Sports ticket sales
• Game day experiences
• Team merchandise retail
• Corporate hospitality suites

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual game tickets, full season plans, half season plans, Sunday season tickets, group bookings, and premium party suites. Tickets sold through Ticketmaster integration and direct box office.
2. Merchandise Sales: Online merchandise store through gamedayshop.com and The Garage physical retail location at Fishers Event Center. Includes jerseys, apparel, and memorabilia.
3. Sponsorships and Partnerships: Corporate partnership programs offering brand visibility, arena signage, in-game promotions, and community engagement opportunities. Includes ECHL league-level sponsors.
4. Concessions and Food Service: Food and beverage sales at Fishers Event Center during home games and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Indy Fuel Hockey Club operates a professional ECHL ice hockey franchise, fielding a team that plays a 72-game regular season schedule (36 home games) at Fishers Event Center in Fishers, Indiana. The franchise sells multi-tier ticket products — full season plans, half season plans, Sunday ticket packages, individual game tickets, group outings, birthday party packages, and premium/party suites — supplemented by themed game day experiences, on-site and online merchandise, in-arena concessions, corporate sponsorships, and community programs such as Nitro's Kids Club and youth hockey initiatives.

Product overview

Indy Fuel Hockey Club operates as a professional ECHL hockey team offering a multi-tiered ticket and fan experience portfolio. The core offering consists of season ticket plans (Full Season, Half Season, and Sunday Season Ticket packages) providing access to games at Fishers Event Center. Supporting products include Game Day Experiences featuring themed events (ZOOperstars, Toy Story Family Fun Day, Halloween Hangover, etc.), Group Fun packages for organized outings, and Premium & Party Suites for luxury viewing. The club also maintains youth and community engagement through Nitro's Kids Club and Birthday Party packages. Merchandise retail is handled through The Garage (physical location) and Online Shop (e-commerce), with specialty item auctions conducted via DASH Auctions.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Season Plans Annual ticket membership granting exclusive seats for all 36 home games in the ECHL regular season with various perks and benefits; targeted at avid local fans.
• Half Season Plans Partial season ticket plan covering 18 home games with exclusive seat access and perks for fans seeking a shorter annual commitment.
• Sunday Season Ticket Package 10-game Sunday ticket plan featuring three postgame skates, four specialty jerseys, and kids eat free every Sunday game, positioned for families.
• Game Day Experiences Single-game ticket offerings bundled with themed in-game entertainment (e.g., ZOOperstars!, Toy Story Family Fun Day, Halloween Hangover, Teddy Bear Toss), targeting individual fans and families.
• Group Fun Organized group outing packages for corporate events, birthday parties, and large gatherings of 20 or more, with tickets starting at $21 per person.
• Premium & Party Suites Luxury suite rentals offering premium viewing experiences with curated amenities, targeted at corporate clients for client entertainment and premium events on multi-year contracts.
• Birthday Parties Hosted birthday party packages starting at $240 that include tickets, food, and on-ice experiences for a minimum of 10 attendees, targeted at families.
• Nitro's Kids Club Annual membership program for children ages 12 and under providing exclusive perks and experiences at Indy Fuel home games, targeted at families with young children.
• Military Tickets Discount Discounted ticket program for active military personnel and veterans purchasing game tickets.
• The Garage Physical team merchandise store located at Fishers Event Center selling jerseys, apparel, and memorabilia to fans attending home games.
• Online Shop E-commerce platform at gamedayshop.com selling Indy Fuel jerseys, apparel, and memorabilia to fans online.
• DASH Auctions Online auction platform for specialty jerseys, game-worn memorabilia, and exclusive team items, targeted at collectors and engaged fans.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hallett Sports FoundationcoreGTM or Marketing Partner · 18 June 2026$1 million commitment over 10 years ($100,000 annually) to Hamilton Southeastern Education Foundation. Funded through ticket proceeds and in-game fundraising from Indy Fuel and Fishers Freight home games.
• Chicago BlackhawkscoreStrategic or Co-development Partner · 9 June 2026NHL affiliate partnership. The Chicago Blackhawks provide player development access, and the Indy Fuel serves as a development team for prospects.
• Rockford IceHogscoreStrategic or Co-development Partner · 9 June 2026AHL affiliate partnership with Rockford IceHogs. Players can be assigned between Indy Fuel and Rockford as part of the player development pathway.
• Fishers Event CentercoreStrategic or Co-development PartnerHome arena partnership. The Fuel plays all home games at Fishers Event Center in Fishers, Indiana.
• Hamilton Southeastern Education FoundationminorGTM or Marketing PartnerEducational foundation receiving support through Hallett Sports Foundation $1 million pledge and team fundraising initiatives.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all ticket sales including individual games, season tickets, and special packages.
• DASH AuctionsminorChannel Partner/ Reseller/ DistributorAuction platform for specialty merchandise and memorabilia sales.
• ECHLcoreStrategic or Co-development PartnerMember team of the ECHL minor professional hockey league. Provides league operations, scheduling, broadcasts through ECHL.tv, and national sponsorship partnerships.
• Nitro's Kids ClubminorGTM or Marketing PartnerChildren's membership club for ages 12 and under featuring exclusive perks at Fuel games.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cincinnati Cyclones: ECHL Central Division rival within driving distance of Indianapolis, operating with the same league rules, ECHL.tv distribution, and shared divisional sponsorships — making revenue and attendance structurally comparable.
• Tulsa Oilers: ECHL franchise operating in a similarly sized Midwestern/Southern secondary market with comparable attendance capacity, league-wide ticket products, and shared divisional competition from the Western Conference.
• Toledo Walleye: ECHL Central Division opponent and historically one of the league's strongest-attended franchises, serving as a benchmark for ticketing, sponsorship, and premium hospitality execution in a comparably sized Midwest market.
• Bloomington Bison: ECHL Central Division opponent and fellow Indiana-based franchise, providing the only intra-state rivalry and most direct regional market overlap with the Indy Fuel's home territory.
• Iowa Heartlanders: ECHL expansion-era member with similar founding-year economics to the Fuel (founded 2021), based in a comparable Midwestern secondary market — useful for benchmarking new-market growth trajectories.
• Fort Wayne Komets: ECHL Central Division opponent playing at the same tier, offering directly comparable league revenue structure, scheduling, ticket products, and central-Indiana regional rivalry. Most directly comparable peer.
• Wheeling Nailers: ECHL Central Division opponent with similar Midwest/Appalachian regional positioning, competing within the same divisional schedule that drives ~78% of Indy Fuel's home-and-away matchups.
• Kalamazoo Wings: ECHL Central Division opponent operating with same league economics, schedule format, and ticket-platform stack (Ticketmaster). Comparable market-size profile and ticketing strategy.

Broad incumbents

• Indiana Pacers: Major League professional sports franchise headquartered in Indianapolis, competing for corporate sponsorship, suite revenue, and premium hospitality spend in the same local market as the Indy Fuel.

Regional players

• Indianapolis Indians: Indianapolis-based Triple-A minor league baseball franchise competing for the same local entertainment dollar, corporate sponsorship budgets, and family/young-professional audiences as the Indy Fuel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IndyFuel
• YouTubeyoutube.com/channel/UCzz1yIh-Y1qhL-KuEAiN3ng
• Facebookfacebook.com/indyfuel
• LinkedInlinkedin.com/company/indy-fuel-hockey-club
• Instagraminstagram.com/indyfuel
• TikToktiktok.com/@indyfuel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indy Fuel Hockey Club