My Mortgages

What My Mortgages does

My Mortgages operates as a mortgage services firm in Ireland, as indicated by its mymortgages.ie web domain. The company's name and "My [Service]" branding pattern is consistent with a consumer-facing financial intermediary — most plausibly an Irish mortgage broker, mortgage advisory, or mortgage comparison platform serving retail borrowers — but the precise business model cannot be confirmed from the available source material. The company's public-facing website currently displays only a loading/verification message rather than substantive content, so there is no observable evidence on its product offerings, lender panel, fee structure, regulatory authorization, value proposition, customer segments, or geographic footprint beyond the Irish top-level domain.

No quantitative operating data is available in the source material: revenue, funding history, leadership, headcount, partnerships, technology stack, awards, and corporate timeline are all empty or unpopulated. There is no app, no API, no disclosed integrations, and no certifications or compliance attestations. The operating status is listed as "operating" but with an explicit caveat that this could not be independently verified from the source page. Consequently, any assessment of My Mortgages' scale, competitive position, or strategic intent requires direct engagement with the company to obtain primary information on its operating model, regulatory standing, financial trajectory, and place within the Irish mortgage intermediation market.

Name

My Mortgages

Website

https://mymortgages.ie

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

My Mortgages is an Ireland-based mortgage services firm (mymortgages.ie) operating in the Irish retail mortgage market, most likely as a consumer-facing mortgage broker or advisory. Public sources return only a loading/verification page, so its specific products, scale, and customer base cannot be confirmed.

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industry

Consumer Direct / Online Mortgage Origination (FSALAAAB)

Keywords

• Mortgage services
• Home loan brokerage
• Consumer lending
• Residential mortgages
• Irish mortgage provider

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others

Core offering

No substantive product or service information is available. The source webpage (mymortgages.ie) displays only a loading/verification message. Based on the company name "My Mortgages" and the Irish domain (.ie), the company likely offers mortgage-related services to consumers in Ireland, but this is not directly evidenced in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage services No product or service description is available from the source material. The webpage displays only a loading/verification message. Based on the company name "My Mortgages" and the Irish domain, the company likely offers mortgage-related services (e.g., mortgage brokerage, home loan advice, or mortgage origination) to individual consumers in Ireland.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Better.co.uk: UK digital mortgage broker with an online application flow and lender panel. Comparable as a consumer-direct digital broker serving retail mortgage customers, though UK-focused rather than Irish.
• Habito: UK-based digital mortgage broker with a strong consumer brand and proprietary technology. Comparable as a digitally-native retail mortgage broker aiming to disintermediate traditional advisors, though operating in the UK market.

Broad incumbents

• ICS Mortgages: Irish mortgage lender (part of Dilosk group) operating in the Irish retail mortgage market. Comparable as an Irish mortgage provider competing for the same borrower pool, though on the lender side rather than as a pure broker.
• L&C Mortgages: Established UK mortgage broker with a long operating history and broad lender panel. Comparable as a retail mortgage intermediary serving consumer borrowers, though with a larger, more diversified operation than a typical Irish broker.
• EBS (AIB Group): Irish retail mortgage lender with a strong consumer brand and branch network. Comparable as an established Irish mortgage provider that competes for the same consumer mortgage demand, though operating as a balance-sheet lender rather than a broker.

Direct peers

• Bonkers.ie: Irish price comparison and brokerage site covering mortgages, banking, and utilities. Comparable as a consumer-direct Irish mortgage intermediary operating in the same niche and regulatory environment.
• Switcher.ie: Irish consumer-facing mortgage and financial services comparison/brokerage platform. Directly comparable as a retail mortgage intermediary serving Irish consumers with a digital-first model.
• Mojo Mortgages: UK online mortgage broker with a consumer brand and broker panel model. Comparable in business model (consumer-direct brokerage, panel of lenders, commission-based revenue) and customer segment (retail homebuyers and remortgagors).

Market position

Strengths3 records

Weaknesses3 records

Key risks4 records

Key highlights2 records

Customer concentration

• Xx.com/JoeyMyMortgages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Mortgages