LTX
LTX is a generative AI video platform spun off from Lightricks, offering LTX Studio—a web-based creative suite with proprietary and third-party AI models for text-to-video, image-to-video, storyboarding, and custom model training—serving filmmakers, advertisers, TV networks, and enterprise AI clients.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What LTX does
LTX is the generative AI video subsidiary of Jerusalem-based Lightricks Ltd., operating as an independent entity following a June 2026 corporate spin-off that separated it from Lightricks' profitable Facetune consumer app business. The company operates LTX Studio, a web-based AI creative studio that enables filmmakers, advertisers, TV networks, brand studios, and creative agencies to develop films, ads, and visual assets from concept to final cut using a comprehensive suite of AI-powered tools spanning text-to-video, text-to-image, image-to-video, script-to-video, AI storyboard generation, pitch deck creation, and selective video regeneration (Retake). The platform's underlying technology combines LTX's proprietary multimodal models with integrations to frontier third-party models from Google (Veo 3.1, Nano Banana/Gemini Flash), OpenAI (GPT Image), Black Forest Labs (FLUX.2 Pro), Kuaishou (Kling), and ByteDance (Seedance), and is anchored by LTX-2, an open-weight multimodal AI creative engine built in partnership with NVIDIA for on-device deployment and physical AI applications. LTX also offers LTX Trainer, a framework for building custom AI video models with local execution for IP protection, and an API for programmatic access.
LTX operates a hybrid go-to-market combining a product-led growth motion (web-based self-serve, freemium tier with monthly subscriptions up to €125, and usage-based pricing such as Retake at $0.10 per second) with an enterprise field-sales motion targeting TV networks, advertising agencies, brand studios, and enterprise AI video and physical AI clients with tailored plans, dedicated onboarding, and privacy features. Revenue is anchored by model licensing to enterprise AI video and physical AI customers, with the company generating "tens of millions" in annualized revenue as of 2026. The platform has attracted 135,000+ producers, creative teams, and designers, and counts marquee customers including Academy Award-winning filmmaker Taika Waititi, L'Oréal–McCann Paris, eToro, ElevenLabs, CYLNDR Studios, and Clutch. Following the June 2026 split from Lightricks, which had invested approximately $150 million cumulatively into the subsidiary, LTX is positioning as an independent pure-play AI video company with NVIDIA as a strategic partner through the Cosmos Coalition.
LTX firmographics
Firmographics- Name
- LTX
- Legal name
- Lightricks Ltd.
- Website
- https://ltx.studio
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LTX is a generative AI video platform spun off from Lightricks, offering LTX Studio—a web-based creative suite with proprietary and third-party AI models for text-to-video, image-to-video, storyboarding, and custom model training—serving filmmakers, advertisers, TV networks, and enterprise AI clients.
- Ownership category
- akta.pro rank
Where LTX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LTX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Model Licensing: LTX generates tens of millions in annualized revenue from model licensing to enterprise AI video clients and physical AI applications
- Subscription Plans: Monthly and annual subscription plans with different levels of access from free basic tier to €125 per month premium plans
- Usage-based (Retake Feature): Per-second pricing for specific features like Retake at $0.10 per second for 1080p output
- Enterprise Plans: Custom enterprise plans with unlimited access, privacy features, onboarding services, and additional benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Premium subscription up to €125/month |
| Usage-based | Pay-as-you-go | Retake feature - per second usage |
| Subscription | Annual | Enterprise plan - unlimited access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
LTX product offering
Product offeringCore offering
LTX provides an AI-powered video production platform (LTX Studio) that enables filmmakers, advertisers, and creative teams to generate professional video content from text, images, or scripts. The platform combines proprietary multimodal AI models (including the open-source LTX-2 model) with integrated third-party models to deliver end-to-end video creation workflows from concept to final cut. It is offered as a web-based self-serve subscription for individual creators and as custom enterprise plans for organizations.
Product overview
LTX offers a platform-plus-modules architecture centered on LTX Studio, a web-based AI creative studio for professional video production, complemented by the open-source LTX-2 AI model. The platform provides a comprehensive suite of AI-powered video creation tools including text-to-video, image-to-video, script-to-video, and storyboard generation, with additional modules like LTX Trainer for custom model building and Retake for selective video regeneration. LTX also provides an API for programmatic access to its capabilities. The platform integrates multiple third-party AI models (VEO 3.1, FLUX.2 Pro, Kling, Nano Banana, etc.) alongside its proprietary technology to serve filmmakers, advertisers, TV networks, brand studios, and creative agencies.
Differentiator
Problem solved
Functional benefit
Brands
- LTX-2: Open-source AI creative engine for video production workflows
- LTX Trainer
- Retake
Products and services
- LTX Studio Web-based AI creative studio for professional video production enabling filmmakers, advertisers, and creative teams to develop films, ads, stories, and visual assets from concept to final cut using AI-powered tools including text-to-video, image-to-video, script-to-video, storyboard generation, and collaborative editing.
- LTX-2 Open-source multimodal AI creative engine with publicly available model weights and training framework, built in partnership with Nvidia and designed for on-device deployment. Provides three models targeting different stages of production from brainstorming to final delivery.
- LTX API Developer API providing programmatic access to LTX's AI video generation capabilities including text-to-video, image-to-video, and video editing workflows for integration into external applications.
- LTX Trainer Framework enabling creators to build custom AI video models without extensive coding, addressing consistency problems in AI video generation and supporting audio-only and joint audio-video training with natural language interfaces. Allows local model running for IP protection.
Quantifiable outcome
- Eliminates costly reshoots by enabling post-production edits to dialogue, emotion, pacing, and scene elements within existing footage
Companies that use LTX
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
LTX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
LTX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NVIDIAcoreLTX is a founding member of the NVIDIA Cosmos Coalition alongside Agile Robots, Black Forest Labs, Generalist, Runway, and Skild AI. LTX-2 was built in partnership with Nvidia designed to run on-device and is structured as an open-weight model. The partnership focuses on advancing open world models for physical AI applications.
- GooglecoreLTX Studio integrated Google's advanced image editing model, Nano Banana (Gemini Flash Image), into its AI filmmaking platform, enabling precise micro-level edits to AI-generated images within a unified workflow. LTX is an Official Google Partner.
- ElevenLabscoreCase study collaboration showcasing how ElevenLabs and LTX are redefining AI-powered video creation through voice synthesis integration with video generation.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
LTX competitors and assessment
Company assessmentBroad incumbents
- Google: Owner of Veo (LTX platform partner) and Gemini/Nano Banana image editing (LTX integration). A broad incumbent whose model releases and integrated distribution could either supercharge LTX (via partnership) or displace it (via direct competition).
- Adobe: Incumbent creative software suite (Premiere, After Effects, Firefly) expanding into generative AI video. Competes with LTX in advertising agencies and brand studios with broader, established creative workflows.
- OpenAI: Frontier AI lab behind Sora, the most-watched generative video model. Operates as a broad incumbent whose model releases set the competitive ceiling for LTX; OpenAI's GPT Image is also integrated into LTX Studio.
Direct peers
- HeyGen: AI video generation platform for avatar-based marketing and enterprise video at scale. Competes with LTX in advertising agencies and brand studios with similar script-to-video and localization use cases.
- Synthesia: Enterprise AI video platform specializing in avatar-led video generation for corporate communications, training, and marketing. Overlaps with LTX's enterprise positioning and script-to-video workflow.
- Runway: Closest direct competitor in generative AI video for creators and studios. Also a founding member of the NVIDIA Cosmos Coalition alongside LTX, competing head-to-head in text-to-video, image-to-video, and enterprise film/advertising workflows.
- Stability AI: Open-source generative AI model provider whose Stable Video Diffusion product directly competes with LTX-2. Both pursue open-weight strategies for video generation and broader multimodal AI.
- Pika: Generative AI video platform focused on text-to-video and video editing effects for creators and marketers. Directly overlaps with LTX Studio's core text-to-video, image-to-video, and Retake-style editing capabilities.
- Luma AI: AI video generation platform (Dream Machine) targeting filmmakers and creative teams with text/image-to-video generation. Competes with LTX in the same professional creator segment.
- Descript: AI-powered video and audio editing platform used by creators, podcasters, and marketing teams. Overlaps with LTX Studio's timeline editor, sound design, and post-production editing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LTX social profiles
Digital presenceLTX financial estimates
Financial estimateRevenue estimate
Valuation estimate
LTX leadership team
Management profileNumber of profiles
LTX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LTX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LTX
What does LTX do?
LTX provides an AI-powered video production platform (LTX Studio) that enables filmmakers, advertisers, and creative teams to generate professional video content from text, images, or scripts. The platform combines proprietary multimodal AI models (including the open-source LTX-2 model) with integrated third-party models to deliver end-to-end video creation workflows from concept to final cut. It is offered as a web-based self-serve subscription for individual creators and as custom enterprise plans for organizations.
Is LTX a public or private company?
LTX is a private company. It is classified as corporate owned and is currently operating.
When was LTX founded?
LTX was founded in 2024. It employs 51 to 100 people.
Where is LTX based?
LTX is headquartered in New York, United States, in the North America region.
How does LTX make money?
Four revenue lines are on record. Model Licensing is the primary driver. The others are subscription Plans, usage-based (Retake Feature) and enterprise Plans.
Who are LTX's main competitors?
Broad incumbents on record are Google, Adobe and OpenAI. Direct peers are HeyGen, Synthesia, Runway, Stability AI, Pika, Luma AI and Descript.
Does LTX have an API?
Yes. LTX offers an API for developers to access its AI video generation capabilities. The API enables programmatic access to LTX's video generation models including LTX-2, supporting text-to-video, image-to-video, and video editing workflows. Documentation is available at docs.ltx.video. Developer documentation is at docs.ltx.video/welcome.