LTX

What LTX does

LTX is the generative AI video subsidiary of Jerusalem-based Lightricks Ltd., operating as an independent entity following a June 2026 corporate spin-off that separated it from Lightricks' profitable Facetune consumer app business. The company operates LTX Studio, a web-based AI creative studio that enables filmmakers, advertisers, TV networks, brand studios, and creative agencies to develop films, ads, and visual assets from concept to final cut using a comprehensive suite of AI-powered tools spanning text-to-video, text-to-image, image-to-video, script-to-video, AI storyboard generation, pitch deck creation, and selective video regeneration (Retake). The platform's underlying technology combines LTX's proprietary multimodal models with integrations to frontier third-party models from Google (Veo 3.1, Nano Banana/Gemini Flash), OpenAI (GPT Image), Black Forest Labs (FLUX.2 Pro), Kuaishou (Kling), and ByteDance (Seedance), and is anchored by LTX-2, an open-weight multimodal AI creative engine built in partnership with NVIDIA for on-device deployment and physical AI applications. LTX also offers LTX Trainer, a framework for building custom AI video models with local execution for IP protection, and an API for programmatic access.

LTX operates a hybrid go-to-market combining a product-led growth motion (web-based self-serve, freemium tier with monthly subscriptions up to €125, and usage-based pricing such as Retake at $0.10 per second) with an enterprise field-sales motion targeting TV networks, advertising agencies, brand studios, and enterprise AI video and physical AI clients with tailored plans, dedicated onboarding, and privacy features. Revenue is anchored by model licensing to enterprise AI video and physical AI customers, with the company generating "tens of millions" in annualized revenue as of 2026. The platform has attracted 135,000+ producers, creative teams, and designers, and counts marquee customers including Academy Award-winning filmmaker Taika Waititi, L'Oréal–McCann Paris, eToro, ElevenLabs, CYLNDR Studios, and Clutch. Following the June 2026 split from Lightricks, which had invested approximately $150 million cumulatively into the subsidiary, LTX is positioning as an independent pure-play AI video company with NVIDIA as a strategic partner through the Cosmos Coalition.

Name

LTX

Legal name

Lightricks Ltd.

Website

https://ltx.studio

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

LTX is a generative AI video platform spun off from Lightricks, offering LTX Studio—a web-based creative suite with proprietary and third-party AI models for text-to-video, image-to-video, storyboarding, and custom model training—serving filmmakers, advertisers, TV networks, and enterprise AI clients.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Model Licensing: LTX generates tens of millions in annualized revenue from model licensing to enterprise AI video clients and physical AI applications
2. Subscription Plans: Monthly and annual subscription plans with different levels of access from free basic tier to €125 per month premium plans
3. Usage-based (Retake Feature): Per-second pricing for specific features like Retake at $0.10 per second for 1080p output
4. Enterprise Plans: Custom enterprise plans with unlimited access, privacy features, onboarding services, and additional benefits

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

LTX provides an AI-powered video production platform (LTX Studio) that enables filmmakers, advertisers, and creative teams to generate professional video content from text, images, or scripts. The platform combines proprietary multimodal AI models (including the open-source LTX-2 model) with integrated third-party models to deliver end-to-end video creation workflows from concept to final cut. It is offered as a web-based self-serve subscription for individual creators and as custom enterprise plans for organizations.

Product overview

LTX offers a platform-plus-modules architecture centered on LTX Studio, a web-based AI creative studio for professional video production, complemented by the open-source LTX-2 AI model. The platform provides a comprehensive suite of AI-powered video creation tools including text-to-video, image-to-video, script-to-video, and storyboard generation, with additional modules like LTX Trainer for custom model building and Retake for selective video regeneration. LTX also provides an API for programmatic access to its capabilities. The platform integrates multiple third-party AI models (VEO 3.1, FLUX.2 Pro, Kling, Nano Banana, etc.) alongside its proprietary technology to serve filmmakers, advertisers, TV networks, brand studios, and creative agencies.

Differentiator

Problem solved

Functional benefit

Brands

• LTX-2: Open-source AI creative engine for video production workflows
• LTX Trainer
• Retake

Products and services

• LTX Studio Web-based AI creative studio for professional video production enabling filmmakers, advertisers, and creative teams to develop films, ads, stories, and visual assets from concept to final cut using AI-powered tools including text-to-video, image-to-video, script-to-video, storyboard generation, and collaborative editing.
• LTX-2 Open-source multimodal AI creative engine with publicly available model weights and training framework, built in partnership with Nvidia and designed for on-device deployment. Provides three models targeting different stages of production from brainstorming to final delivery.
• LTX API Developer API providing programmatic access to LTX's AI video generation capabilities including text-to-video, image-to-video, and video editing workflows for integration into external applications.
• LTX Trainer Framework enabling creators to build custom AI video models without extensive coding, addressing consistency problems in AI video generation and supporting audio-only and joint audio-video training with natural language interfaces. Allows local model running for IP protection.

Quantifiable outcome

• Eliminates costly reshoots by enabling post-production edits to dialogue, emotion, pacing, and scene elements within existing footage

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• NVIDIAcoreStrategic or Co-development Partner · 1 June 2026LTX is a founding member of the NVIDIA Cosmos Coalition alongside Agile Robots, Black Forest Labs, Generalist, Runway, and Skild AI. LTX-2 was built in partnership with Nvidia designed to run on-device and is structured as an open-weight model. The partnership focuses on advancing open world models for physical AI applications.
• GooglecoreTechnology or Integration · 26 November 2025LTX Studio integrated Google's advanced image editing model, Nano Banana (Gemini Flash Image), into its AI filmmaking platform, enabling precise micro-level edits to AI-generated images within a unified workflow. LTX is an Official Google Partner.
• ElevenLabscoreStrategic or Co-development PartnerCase study collaboration showcasing how ElevenLabs and LTX are redefining AI-powered video creation through voice synthesis integration with video generation.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Google: Owner of Veo (LTX platform partner) and Gemini/Nano Banana image editing (LTX integration). A broad incumbent whose model releases and integrated distribution could either supercharge LTX (via partnership) or displace it (via direct competition).
• Adobe: Incumbent creative software suite (Premiere, After Effects, Firefly) expanding into generative AI video. Competes with LTX in advertising agencies and brand studios with broader, established creative workflows.
• OpenAI: Frontier AI lab behind Sora, the most-watched generative video model. Operates as a broad incumbent whose model releases set the competitive ceiling for LTX; OpenAI's GPT Image is also integrated into LTX Studio.

Direct peers

• HeyGen: AI video generation platform for avatar-based marketing and enterprise video at scale. Competes with LTX in advertising agencies and brand studios with similar script-to-video and localization use cases.
• Synthesia: Enterprise AI video platform specializing in avatar-led video generation for corporate communications, training, and marketing. Overlaps with LTX's enterprise positioning and script-to-video workflow.
• Runway: Closest direct competitor in generative AI video for creators and studios. Also a founding member of the NVIDIA Cosmos Coalition alongside LTX, competing head-to-head in text-to-video, image-to-video, and enterprise film/advertising workflows.
• Stability AI: Open-source generative AI model provider whose Stable Video Diffusion product directly competes with LTX-2. Both pursue open-weight strategies for video generation and broader multimodal AI.
• Pika: Generative AI video platform focused on text-to-video and video editing effects for creators and marketers. Directly overlaps with LTX Studio's core text-to-video, image-to-video, and Retake-style editing capabilities.
• Luma AI: AI video generation platform (Dream Machine) targeting filmmakers and creative teams with text/image-to-video generation. Competes with LTX in the same professional creator segment.
• Descript: AI-powered video and audio editing platform used by creators, podcasters, and marketing teams. Overlaps with LTX Studio's timeline editor, sound design, and post-production editing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LTXStudio
• YouTubeyoutube.com/@ltxstudio
• LinkedInlinkedin.com/company/ltx-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTX