ASB GlassFloor
ASB GlassFloor designs and manufactures LED-embedded glass sports flooring systems — including the certified LumiFlex full-video floor and MultiSports line — for professional sports leagues, arena operators, and universities, monetizing through hardware sales, portable event rentals, software subscriptions, and commercialization services.
- Company typePrivate
- Founded1965
- HeadquartersStein An Der Traun, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASB GlassFloor does
ASB GlassFloor, founded in 1965 and headquartered in Stein an der Traun, Germany, designs and manufactures multifunctional glass sports flooring systems with integrated LED technology for professional sports venues, arenas, universities, and event operators. Its core products are the ASB LumiFlex — the world's first full-LED video sports floor made of glass, certified by FIBA, IHF, and FIVB — and the ASB MultiSports floor, which features customizable LED game lines switchable via touchscreen between different sports configurations. The proprietary technology stack combines specialty safety glass with a patented double-spring aluminum substructure, a ceramic-dotted surface treatment that delivers slip resistance of 97 on the EN 14904:2006 scale, and the GlassCourt OS software ecosystem that handles real-time stats integration, player/ball tracking, 8K video playback, and interactive coaching applications.
The company monetizes through a mix of permanent hardware installations (venues such as BMW Park for FC Bayern Basketball, OAKA Arena for Panathinaikos BC, and the University of Kentucky's Rupp Arena), portable court rental programs deployed at marquee events (NBA All-Star, EuroLeague Final Four, Big 12 Tournament, FIBA competitions, Lidl Final4), recurring maintenance and software-licensing subscriptions, and — most recently — a commercialization arm (ASB Arena and Event Services AG) that sells sponsorship monetization and operational support services. Distribution is enterprise field sales, anchored by flagship partnerships with the NBA (which is a co-shareholder in the U.S. subsidiary and operates the Athletes Lab 2.0 in Orlando) and major European basketball clubs. The company remains privately held by the founding Babinsky family with no disclosed external funding, operating through subsidiaries in Germany, the United States (ASB GlassFloor America Inc., established 2024), Switzerland (AES, established 2025), and the Netherlands (GlassCourt OS, established 2023), with deployments across Europe, North America, and now Asia following the 2026 Okinawa Suntory Arena installation.
ASB GlassFloor firmographics
Firmographics- Name
- ASB GlassFloor
- Legal name
- ASB GlassFloor // ASB SquashCourts Systembau Horst Babinsky GmbH
- Website
- https://asbglassfloor.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASB GlassFloor designs and manufactures LED-embedded glass sports flooring systems — including the certified LumiFlex full-video floor and MultiSports line — for professional sports leagues, arena operators, and universities, monetizing through hardware sales, portable event rentals, software subscriptions, and commercialization services.
- Ownership category
- akta.pro rank
ASB GlassFloor industry classification
Industry- Product category
- Sports Flooring Systems
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
- akta.pro secondary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
Keywords
Where ASB GlassFloor is headquartered
LocationHeadquarters
- HQ city
- Stein An Der Traun
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
ASB GlassFloor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- LED Glass Floor Hardware Sales: Sale of permanent ASB LumiFlex and MultiSports installations to sports venues, arenas, universities, and private facilities. Includes fixed court systems for professional sports venues like BMW Park (FC Bayern Basketball) and OAKA Arena (Panathinaikos).
- Event Rental Programs: Portable LumiFlex court systems available for rental at major sporting events and temporary installations. The company maintains inventory of portable systems for deployment at tournaments, showcases, and events requiring temporary flooring solutions.
- Maintenance and Support Services: Yearly maintenance packages including annual refurbishment and warranty-covered repairs for glass, LED, and sub-structure. Software and hardware upgrades provided during contract term. On-call technical support and dedicated account management.
- Software Licensing (GlassCourt OS): Proprietary software ecosystem for court control, content management, player tracking, and interactive applications. Access to GlassCourt OS App Store with standard and premium content available. Custom content creation advisory and development services.
- Commercialization and Sponsorship Services: ASB Arena and Event Services (AES) provides monetization support, sponsorship platform access, and fan activation applications. Enables clubs and leagues to unlock new sponsorship inventory through dynamic digital court branding, reportedly achieving up to 150% more sponsorship value.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ASB GlassFloor product offering
Product offeringCore offering
ASB GlassFloor designs, manufactures, and installs multifunctional glass sports flooring systems with integrated LED technology. Its primary products are ASB LumiFlex (the world's first full LED video sports floor made of glass) and ASB MultiSports (LED game lines switched via touchscreen), both powered by the proprietary GlassCourt OS software ecosystem. The company sells directly to professional sports leagues, teams, arena operators, and educational institutions worldwide, complemented by event rental programs, maintenance subscriptions, and commercialization services through its AES subsidiary.
Product overview
ASB GlassFloor offers two main product lines: ASB LumiFlex (full LED video sports floor for dynamic content display and fan engagement) and ASB MultiSports (LED game lines without video capability for multipurpose facilities). Both are powered by GlassCourt OS software ecosystem. The company operates ASB Arena and Event Services AG for commercialization and operates the Athletes Lab in Orlando in partnership with the NBA.
Differentiator
Problem solved
Functional benefit
Brands
- ASB LumiFlex: World's first full LED video sports floor made of glass, certified for professional sports. Enables dynamic content display, player tracking, and interactive fan engagement.
- ASB MultiSports
- GlassCourt OS
Products and services
- ASB LumiFlex The world's first full LED video sports floor made of glass, certified by FIBA, IHF, and FIVB for professional competition. Features 8K multi-layered video playback, animations responding to gameplay, real-time stats integration, player tracking, and interactive fan engagement. LED lights rated for at least 100,000 hours with a 70-year floor lifespan.
- ASB MultiSports Modern sports floor with customizable LED game lines controlled via touchscreen, allowing instant switching between different sport configurations. Lines can be turned off to transform the venue into an expo space, entertainment venue, or dance floor. Built from durable materials with a 70-year lifespan and inclusive design supporting wheelchair sports.
- GlassCourt OS Proprietary software ecosystem powering ASB GlassFloor. Features App Launchpad, Court Browser, Court Editor, Interactive Whiteboard, AI Tracking (markerless player/ball tracking), Real-time Stats integration, Playbook App, and Interactive Drills including Shooting Drill and Virtual Defender.
- Event Rental Program Portable LumiFlex court systems available for rental at major sporting events and temporary installations. Provides event organizers with access to LED glass flooring technology without committing to permanent installation. Includes technical operators and on-site support.
- Maintenance and Support Services Yearly maintenance packages including annual refurbishment and warranty-covered repairs for glass, LED, and sub-structure components. Includes software and hardware upgrades during the contract term, on-call technical support, and dedicated account management for installed venues.
- ASB Arena and Event Services (AES) Subsidiary service offering providing commercialization, flexible financing, monetization support, sponsorship platform access, and end-to-end operational services for ASB LumiFlex installations. Claims to unlock up to 150% more sponsorship value for clubs and leagues through dynamic digital court branding and fan activation applications.
Quantifiable outcome
- Up to 150% more sponsorship value for clubs and leagues through dynamic digital court branding
- +6 more outcomes
Companies that use ASB GlassFloor
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
ASB GlassFloor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
ASB GlassFloor partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Okinawa Suntory ArenacoreFirst venue in Asia to install ASB GlassFloor full-LED glass floor, marking company's first portable court system globally. Partnership includes ASB Arena and Event Services (AES) for servicing, maintenance, and commercialization, providing operational flexibility and new sponsorship opportunities for the arena and home team Ryukyu Golden Kings.
- DisguisecoreStrategic partnership to transform sports arena floors into interactive digital platforms using LED technology and advanced media servers. The integrated system enables real-time player performance visualization and AR fan experiences directly on the court surface. The companies will co-develop fan engagement applications and provide portable digital courts for marquee sports events across US and Europe, including NBA All Star Weekend and EuroLeague competitions.
- ASB Arena and Event Services AG (AES)flagshipSubsidiary based in Zug, Switzerland specializing in commercialization and operational support of ASB LumiFlex for commercial clients. Provides flexible financing models, monetization support, comprehensive end-to-end services including proprietary sponsorship platform and fan activation applications.
- NBAflagshipPartnership with NBA to develop Athletes Lab 2.0 in Orlando - a next generation performance hub designed for professional athletes merging world class training with cutting edge technology. The NBA serves as co-shareholder in ASB GlassFloor America. The Lab features both LumiFlex LED glass floor and traditional hardwood for direct comparison, with integrated data tracking via ShotTracker.
- ShotTrackercorePlayer tracking and analytics integration partnership. ShotTracker provides sensor-based tracking systems integrated with ASB GlassFloor for real-time performance data capture, player movement analysis, and stats visualization on the court surface.
- GlassCourt OScoreSoftware innovation hub based in Amsterdam, Netherlands. Subsidiary company developing the digital infrastructure, interactive applications, and data-driven features that transform ASB GlassFloor into a connected sports technology platform.
- Big 12 ConferencecorePartnership to deploy ASB GlassFloor at Phillips 66 Big 12 Men's and Women's Basketball Championships - first use of the technology for official competition in the United States. The partnership, initially intended as a three-year deal, demonstrated commitment to innovation while working through optimization requirements based on athlete feedback.
Scale indicators5 records
Recent moves9 records
Expansion highlights7 records
ASB GlassFloor competitors and assessment
Company assessmentBroad incumbents
- Daktronics: US-listed incumbent in sports venue LED scoreboards, video displays, and control systems. Comparable as a sports-venue display and content infrastructure provider, but focuses on perimeter and scoreboard displays rather than playing-surface LEDs.
- ABEO Group: French-listed sports equipment group providing gymnasium equipment, seating, and sport flooring to schools, clubs, and professional venues. Comparable as a multi-category sports infrastructure provider serving similar institutional and professional customers.
Direct peers
- Mondo: Italian-based global manufacturer of athletic tracks, vinyl sports flooring, and indoor sports surfaces. Competes with ASB in indoor multi-sport arenas and Olympic-grade venues.
- Gerflor: French global manufacturer of vinyl sports flooring including the Taraflex line, used in basketball, handball, volleyball, and multipurpose halls. Competes with ASB MultiSports across European federation-certified venues.
- Robbins Sports Surfaces: US manufacturer of hardwood and synthetic sports flooring for basketball, volleyball, and multi-use venues. Competes head-to-head with ASB on spec for college and pro arena installations.
- Tarkett Sports: Division of Tarkett producing indoor sports surfaces (Lumaflex, Omnisports) used in basketball, volleyball, and multipurpose halls worldwide. Directly comparable product line to ASB MultiSports for educational and club venues.
- Connor Sports Flooring: US-based manufacturer of hardwood basketball and multi-sport flooring systems with deep NCAA and NBA relationships. Directly competes with ASB LumiFlex in the premium basketball court specification market.
- POLYTAN: German-based manufacturer of athletic tracks and sports surfaces owned by Sport Group. Competes with ASB in the broader indoor and outdoor sports surfacing category across European and international markets.
- SnapSports: US manufacturer of modular sports flooring with quick-install systems for basketball, volleyball, and pickleball. Competes with ASB on portable and multi-sport flooring use cases, especially at the club and facility level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ASB GlassFloor social profiles
Digital presenceASB GlassFloor compliance and trust
Trust signalCompliance4 records
ASB GlassFloor financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASB GlassFloor leadership team
Management profileNumber of profiles
Profiles8 records
ASB GlassFloor subsidiaries and ownership
Company hierarchySubsidiaries3 records
ASB GlassFloor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASB GlassFloor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASB GlassFloor
What does ASB GlassFloor do?
ASB GlassFloor designs, manufactures, and installs multifunctional glass sports flooring systems with integrated LED technology. Its primary products are ASB LumiFlex (the world's first full LED video sports floor made of glass) and ASB MultiSports (LED game lines switched via touchscreen), both powered by the proprietary GlassCourt OS software ecosystem. The company sells directly to professional sports leagues, teams, arena operators, and educational institutions worldwide, complemented by event rental programs, maintenance subscriptions, and commercialization services through its AES subsidiary.
Is ASB GlassFloor a public or private company?
ASB GlassFloor is a private company. It is classified as family owned and is currently operating.
When was ASB GlassFloor founded?
ASB GlassFloor was founded in 1965. It employs 51 to 100 people.
Where is ASB GlassFloor based?
ASB GlassFloor is headquartered in Stein An Der Traun, Germany, in the Europe region.
How does ASB GlassFloor make money?
Five revenue lines are on record. LED Glass Floor Hardware Sales are the primary driver. The others are event Rental Programs, maintenance and Support Services, software Licensing (GlassCourt OS) and commercialization and Sponsorship Services.
Who are ASB GlassFloor's main competitors?
Broad incumbents on record are Daktronics and ABEO Group. Direct peers are Mondo, Gerflor, Robbins Sports Surfaces, Tarkett Sports, Connor Sports Flooring, POLYTAN and SnapSports.
Does ASB GlassFloor have an API?
No public API is recorded for ASB GlassFloor.
What industry is ASB GlassFloor in?
ASB GlassFloor's product category is Sports Flooring Systems. Its primary akta.pro industry code is EDAEAIAG, Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards), with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 33992 and its SIC code is 3949.