ASB GlassFloor

What ASB GlassFloor does

ASB GlassFloor, founded in 1965 and headquartered in Stein an der Traun, Germany, designs and manufactures multifunctional glass sports flooring systems with integrated LED technology for professional sports venues, arenas, universities, and event operators. Its core products are the ASB LumiFlex — the world's first full-LED video sports floor made of glass, certified by FIBA, IHF, and FIVB — and the ASB MultiSports floor, which features customizable LED game lines switchable via touchscreen between different sports configurations. The proprietary technology stack combines specialty safety glass with a patented double-spring aluminum substructure, a ceramic-dotted surface treatment that delivers slip resistance of 97 on the EN 14904:2006 scale, and the GlassCourt OS software ecosystem that handles real-time stats integration, player/ball tracking, 8K video playback, and interactive coaching applications.

The company monetizes through a mix of permanent hardware installations (venues such as BMW Park for FC Bayern Basketball, OAKA Arena for Panathinaikos BC, and the University of Kentucky's Rupp Arena), portable court rental programs deployed at marquee events (NBA All-Star, EuroLeague Final Four, Big 12 Tournament, FIBA competitions, Lidl Final4), recurring maintenance and software-licensing subscriptions, and — most recently — a commercialization arm (ASB Arena and Event Services AG) that sells sponsorship monetization and operational support services. Distribution is enterprise field sales, anchored by flagship partnerships with the NBA (which is a co-shareholder in the U.S. subsidiary and operates the Athletes Lab 2.0 in Orlando) and major European basketball clubs. The company remains privately held by the founding Babinsky family with no disclosed external funding, operating through subsidiaries in Germany, the United States (ASB GlassFloor America Inc., established 2024), Switzerland (AES, established 2025), and the Netherlands (GlassCourt OS, established 2023), with deployments across Europe, North America, and now Asia following the 2026 Okinawa Suntory Arena installation.

Name

ASB GlassFloor

Legal name

ASB GlassFloor // ASB SquashCourts Systembau Horst Babinsky GmbH

Website

https://asbglassfloor.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

ASB GlassFloor designs and manufactures LED-embedded glass sports flooring systems — including the certified LumiFlex full-video floor and MultiSports line — for professional sports leagues, arena operators, and universities, monetizing through hardware sales, portable event rentals, software subscriptions, and commercialization services.

Ownership category

akta.pro rank

Product category

Sports Flooring Systems

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Glass sports flooring
• LED video flooring
• Multifunctional sports surfaces
• Arena venue technology
• Professional sports flooring

Headquarters

HQ city

Stein An Der Traun

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. LED Glass Floor Hardware Sales: Sale of permanent ASB LumiFlex and MultiSports installations to sports venues, arenas, universities, and private facilities. Includes fixed court systems for professional sports venues like BMW Park (FC Bayern Basketball) and OAKA Arena (Panathinaikos).
2. Event Rental Programs: Portable LumiFlex court systems available for rental at major sporting events and temporary installations. The company maintains inventory of portable systems for deployment at tournaments, showcases, and events requiring temporary flooring solutions.
3. Maintenance and Support Services: Yearly maintenance packages including annual refurbishment and warranty-covered repairs for glass, LED, and sub-structure. Software and hardware upgrades provided during contract term. On-call technical support and dedicated account management.
4. Software Licensing (GlassCourt OS): Proprietary software ecosystem for court control, content management, player tracking, and interactive applications. Access to GlassCourt OS App Store with standard and premium content available. Custom content creation advisory and development services.
5. Commercialization and Sponsorship Services: ASB Arena and Event Services (AES) provides monetization support, sponsorship platform access, and fan activation applications. Enables clubs and leagues to unlock new sponsorship inventory through dynamic digital court branding, reportedly achieving up to 150% more sponsorship value.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASB GlassFloor designs, manufactures, and installs multifunctional glass sports flooring systems with integrated LED technology. Its primary products are ASB LumiFlex (the world's first full LED video sports floor made of glass) and ASB MultiSports (LED game lines switched via touchscreen), both powered by the proprietary GlassCourt OS software ecosystem. The company sells directly to professional sports leagues, teams, arena operators, and educational institutions worldwide, complemented by event rental programs, maintenance subscriptions, and commercialization services through its AES subsidiary.

Product overview

ASB GlassFloor offers two main product lines: ASB LumiFlex (full LED video sports floor for dynamic content display and fan engagement) and ASB MultiSports (LED game lines without video capability for multipurpose facilities). Both are powered by GlassCourt OS software ecosystem. The company operates ASB Arena and Event Services AG for commercialization and operates the Athletes Lab in Orlando in partnership with the NBA.

Differentiator

Problem solved

Functional benefit

Brands

• ASB LumiFlex: World's first full LED video sports floor made of glass, certified for professional sports. Enables dynamic content display, player tracking, and interactive fan engagement.
• ASB MultiSports
• GlassCourt OS

Products and services

• ASB LumiFlex The world's first full LED video sports floor made of glass, certified by FIBA, IHF, and FIVB for professional competition. Features 8K multi-layered video playback, animations responding to gameplay, real-time stats integration, player tracking, and interactive fan engagement. LED lights rated for at least 100,000 hours with a 70-year floor lifespan.
• ASB MultiSports Modern sports floor with customizable LED game lines controlled via touchscreen, allowing instant switching between different sport configurations. Lines can be turned off to transform the venue into an expo space, entertainment venue, or dance floor. Built from durable materials with a 70-year lifespan and inclusive design supporting wheelchair sports.
• GlassCourt OS Proprietary software ecosystem powering ASB GlassFloor. Features App Launchpad, Court Browser, Court Editor, Interactive Whiteboard, AI Tracking (markerless player/ball tracking), Real-time Stats integration, Playbook App, and Interactive Drills including Shooting Drill and Virtual Defender.
• Event Rental Program Portable LumiFlex court systems available for rental at major sporting events and temporary installations. Provides event organizers with access to LED glass flooring technology without committing to permanent installation. Includes technical operators and on-site support.
• Maintenance and Support Services Yearly maintenance packages including annual refurbishment and warranty-covered repairs for glass, LED, and sub-structure components. Includes software and hardware upgrades during the contract term, on-call technical support, and dedicated account management for installed venues.
• ASB Arena and Event Services (AES) Subsidiary service offering providing commercialization, flexible financing, monetization support, sponsorship platform access, and end-to-end operational services for ASB LumiFlex installations. Claims to unlock up to 150% more sponsorship value for clubs and leagues through dynamic digital court branding and fan activation applications.

Quantifiable outcome

• Up to 150% more sponsorship value for clubs and leagues through dynamic digital court branding
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Okinawa Suntory ArenacoreStrategic or Co-development Partner · 19 June 2026First venue in Asia to install ASB GlassFloor full-LED glass floor, marking company's first portable court system globally. Partnership includes ASB Arena and Event Services (AES) for servicing, maintenance, and commercialization, providing operational flexibility and new sponsorship opportunities for the arena and home team Ryukyu Golden Kings.
• DisguisecoreTechnology or Integration · 21 January 2026Strategic partnership to transform sports arena floors into interactive digital platforms using LED technology and advanced media servers. The integrated system enables real-time player performance visualization and AR fan experiences directly on the court surface. The companies will co-develop fan engagement applications and provide portable digital courts for marquee sports events across US and Europe, including NBA All Star Weekend and EuroLeague competitions.
• ASB Arena and Event Services AG (AES)flagshipStrategic or Co-development Partner · 7 October 2025Subsidiary based in Zug, Switzerland specializing in commercialization and operational support of ASB LumiFlex for commercial clients. Provides flexible financing models, monetization support, comprehensive end-to-end services including proprietary sponsorship platform and fan activation applications.
• NBAflagshipStrategic or Co-development PartnerPartnership with NBA to develop Athletes Lab 2.0 in Orlando - a next generation performance hub designed for professional athletes merging world class training with cutting edge technology. The NBA serves as co-shareholder in ASB GlassFloor America. The Lab features both LumiFlex LED glass floor and traditional hardwood for direct comparison, with integrated data tracking via ShotTracker.
• ShotTrackercoreTechnology or IntegrationPlayer tracking and analytics integration partnership. ShotTracker provides sensor-based tracking systems integrated with ASB GlassFloor for real-time performance data capture, player movement analysis, and stats visualization on the court surface.
• GlassCourt OScoreTechnology or IntegrationSoftware innovation hub based in Amsterdam, Netherlands. Subsidiary company developing the digital infrastructure, interactive applications, and data-driven features that transform ASB GlassFloor into a connected sports technology platform.
• Big 12 ConferencecoreStrategic or Co-development PartnerPartnership to deploy ASB GlassFloor at Phillips 66 Big 12 Men's and Women's Basketball Championships - first use of the technology for official competition in the United States. The partnership, initially intended as a three-year deal, demonstrated commitment to innovation while working through optimization requirements based on athlete feedback.

Scale indicators5 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Daktronics: US-listed incumbent in sports venue LED scoreboards, video displays, and control systems. Comparable as a sports-venue display and content infrastructure provider, but focuses on perimeter and scoreboard displays rather than playing-surface LEDs.
• ABEO Group: French-listed sports equipment group providing gymnasium equipment, seating, and sport flooring to schools, clubs, and professional venues. Comparable as a multi-category sports infrastructure provider serving similar institutional and professional customers.

Direct peers

• Mondo: Italian-based global manufacturer of athletic tracks, vinyl sports flooring, and indoor sports surfaces. Competes with ASB in indoor multi-sport arenas and Olympic-grade venues.
• Gerflor: French global manufacturer of vinyl sports flooring including the Taraflex line, used in basketball, handball, volleyball, and multipurpose halls. Competes with ASB MultiSports across European federation-certified venues.
• Robbins Sports Surfaces: US manufacturer of hardwood and synthetic sports flooring for basketball, volleyball, and multi-use venues. Competes head-to-head with ASB on spec for college and pro arena installations.
• Tarkett Sports: Division of Tarkett producing indoor sports surfaces (Lumaflex, Omnisports) used in basketball, volleyball, and multipurpose halls worldwide. Directly comparable product line to ASB MultiSports for educational and club venues.
• Connor Sports Flooring: US-based manufacturer of hardwood basketball and multi-sport flooring systems with deep NCAA and NBA relationships. Directly competes with ASB LumiFlex in the premium basketball court specification market.
• POLYTAN: German-based manufacturer of athletic tracks and sports surfaces owned by Sport Group. Competes with ASB in the broader indoor and outdoor sports surfacing category across European and international markets.
• SnapSports: US manufacturer of modular sports flooring with quick-install systems for basketball, volleyball, and pickleball. Competes with ASB on portable and multi-sport flooring use cases, especially at the club and facility level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/asbglassfloor
• Facebookfacebook.com/asbglassfloor
• LinkedInlinkedin.com/company/asbglassfloor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB GlassFloor