Expo 2030 Riyadh
- Company typePrivate
- Founded2030
- HeadquartersRiyadh, Saudi Arabia
- Headcount251–500
- GTM typeB2B
- OfferingServices
Expo 2030 Riyadh firmographics
Firmographics- Name
- Expo 2030 Riyadh
- Legal name
- Expo 2030 Riyadh Company
- Website
- https://expo2030riyadh.sa
- Company type
- Private
- Founded year
- 2030
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Expo 2030 Riyadh industry classification
Industry- Product category
- World Expo Event Organisation and Mega-Event Sponsorship
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Fairgrounds & Expo Parks (THAHAAAH)
- akta.pro secondary industries
- Technology & Innovation Expos Organizers (THAHABAE), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Expo 2030 Riyadh is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Expo 2030 Riyadh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain
Revenue model
- Commercial Partnerships and Sponsorships: Revenue generated through commercial partnership programmes offering exclusive supply scopes, business enablement introductions, brand activation and product launch platforms, asset naming rights, and data-driven audience acquisition campaigns. Investment values vary based on partnership level, category, and desired rights.
- USD 343 Million Partnership Programme: Support programme for up to 100 eligible countries including dedicated pavilion space, construction and design services, logistical and operational assistance, and access to planning tools and advisory expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke partnership packages tailored to objectives |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Expo 2030 Riyadh product offering
Product offeringCore offering
Expo 2030 Riyadh organizes a six-month World Expo event from 1 October 2030 to 31 March 2031 in North Riyadh, Saudi Arabia, bringing together 197 participating nations and 29 international organisations across a 6 million square metre purpose-built site. The company sells participation packages to countries, commercial partnerships and sponsorships to brands, vendor/supplier registration slots, and volunteer opportunities, supported by a USD 343 million Partnership Programme for up to 100 eligible countries.
Product overview
Expo 2030 Riyadh is a single major event product — a World Expo scheduled for October 1, 2030 to March 31, 2031 in Riyadh, Saudi Arabia. The offering comprises the core Expo event itself (expected to attract 42 million visits across 6 million sqm), the International Participation Programme for 197 countries with pavilion spaces, a Commercial Partnerships Programme for brands and businesses, a Volunteer Programme, and a Vendor/Supplier Registration system. A USD 343 million Partnership Programme supports eligible countries. The purpose-built Expo Site will transform into a Global Village post-event. Media services are managed through OMD MENA as lead media agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Expo 2030 Riyadh World Expo Event A six-month World Expo event scheduled from October 1, 2030 to March 31, 2031, bringing together 197 nations and an expected 42 million visits on a 6 million square metre purpose-built site in North Riyadh, Saudi Arabia, under the theme 'Foresight for Tomorrow'.
- International Participation Programme Participation programme for 197 countries and 29 international organisations to secure dedicated national pavilions at Expo 2030 Riyadh, with support services covering pavilion construction, design, logistics and operations.
- Commercial Partnerships Programme Sponsorship and partnership programme for global, regional and local brands offering exclusive supply scopes, business enablement, brand activation platforms, asset naming rights, and data-driven audience acquisition campaigns targeting 42 million visitors and 1 billion digital reach.
- USD 343 Million Partnership Programme Financial support programme providing up to USD 343 million for up to 100 eligible countries, including dedicated pavilion space, construction services, logistical assistance, and access to planning tools and advisory expertise to enable inclusive participation.
- Vendor and Supplier Registration Vendor registration programme for businesses to support delivery of Expo 2030 Riyadh across construction, infrastructure, technology, logistics and services, operated via an Oracle-based supplier portal.
- Volunteer Programme Volunteer programme enabling individuals to represent Saudi Arabia at the global event, welcoming millions of visitors and shaping their experience through hospitality and operational roles.
- Expo 2030 Riyadh Site Purpose-built 6 million square metre site in North Riyadh featuring 230+ pavilions across five thematic districts, smart infrastructure with AI and sustainable energy, integrated transport via Riyadh Metro, and climate-responsive architecture, with a post-event transformation plan into a Global Village supporting 150,000 residents.
Quantifiable outcome
- 42 million+ expected visits
- +5 more outcomes
Companies that use Expo 2030 Riyadh
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Expo 2030 Riyadh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Expo 2030 Riyadh partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OMD MENAcoreOmnicom Media agency OMD MENA appointed as Lead Media Agency for Expo 2030 Riyadh. Responsible for full-scale media planning, buying strategy, and performance activation across Saudi Arabia with additional responsibility for GCC and selected international markets. First wave of campaign activity launched in March 2026.
- Bureau International des Expositions (BIE)coreParis-based intergovernmental organisation created by the 1928 Paris Convention, in charge of overseeing and regulating World Expos. Expo 2030 Riyadh is sanctioned and regulated by BIE.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Expo 2030 Riyadh competitors and assessment
Company assessmentDirect peers
- Expo City Dubai (Dubai Expo 2020): Operator of the Dubai Expo 2020 site, the most recent World Expo in the MENA region and the closest structural comparable — same BIE regulatory framework, similar mega-event scale (~4.4 sqm), and is currently executing its own post-event legacy conversion (Expo City Dubai), making it the most directly relevant benchmark for Expo 2030 Riyadh.
- Japan Association for the 2025 World Exposition (Osaka Expo 2025): The organizing entity for Osaka Expo 2025, the immediately preceding BIE-sanctioned World Expo. Same regulatory framework, same event category, and similar 6-month global exhibition structure; provides a near-real-time benchmark for partnership pricing, pavilion economics, and post-event transition execution.
- Expo 2010 Shanghai China: Organizing entity for Shanghai Expo 2010, the largest World Expo to date (5.3 sqm site, 73M visitors). Comparable in scale to Expo 2030 Riyadh and provides historical benchmark for mega-execution, country participation economics, and post-event site legacy planning in a high-investment sovereign context.
- Arexpo S.p.A. (Milan Expo 2015): Entity managing the post-event legacy of Milan Expo 2015 and the MilanoSesto urban redevelopment. Most relevant comparable for the Global Village conversion thesis — illustrates how a European Expo site was transformed into a long-duration real estate and innovation district after the event window closed.
Regional players
- Saudi Entertainment Ventures (SEVEN): PIF-owned entertainment sector developer operating entertainment destinations across Saudi Arabia. Regional player with overlapping Saudi sovereign ownership, ecosystem alignment, and post-Expo legacy relevance for the Global Village's entertainment and cultural venue programming, though it operates a recurring venue model rather than a single mega-event.
Broad incumbents
- RX (Reed Exhibitions, part of RELX): World's largest trade show organiser with hundreds of events across 40+ countries. Comparable as a broad incumbent in the same exhibition-organiser category but serves a recurring annual portfolio model rather than a single mega-event, making it a useful commercial benchmark even though it does not directly compete for World Expo hosting rights.
- Informa plc: One of the world's largest events and exhibitions operators running hundreds of B2B trade shows annually across multiple sectors. A broad incumbent in the exhibition and trade show organiser category; provides public-market benchmarks for partnership yield, event monetisation, and digital reach economics relevant to Expo 2030 Riyadh's commercial programme.
- Messe Frankfurt: One of the world's largest exhibition venue operators and trade show organisers, running consumer and trade fairs globally. Broad incumbent in the same category as Expo 2030 Riyadh; provides comparable benchmarks for venue economics, partnership pricing, and international exhibitor recruitment even though it operates a recurring portfolio rather than a single mega-event.
Others
- Bureau International des Expositions (BIE): Paris-based intergovernmental organisation that regulates all World Expos including Expo 2030 Riyadh. Not a commercial peer but the governing body that grants the exclusive hosting rights and sets the framework — a critical ecosystem counterpart for any partnership or investment thesis tied to the World Expo format.
Emerging players
- Supreme Committee for Delivery & Legacy (Qatar, FIFA 2022): Qatari state entity that delivered the FIFA World Cup 2022 — the most recent GCC mega-event of comparable scale and sovereign funding structure. Comparable as a regional mega-event operator in the same geography with similar Vision-driven sovereign backing, though its category is sporting rather than exhibition-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Expo 2030 Riyadh social profiles
Digital presenceExpo 2030 Riyadh compliance and trust
Trust signalCompliance4 records
Expo 2030 Riyadh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expo 2030 Riyadh leadership team
Management profileNumber of profiles
Profiles1 record
Expo 2030 Riyadh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expo 2030 Riyadh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expo 2030 Riyadh
What does Expo 2030 Riyadh do?
Expo 2030 Riyadh organizes a six-month World Expo event from 1 October 2030 to 31 March 2031 in North Riyadh, Saudi Arabia, bringing together 197 participating nations and 29 international organisations across a 6 million square metre purpose-built site. The company sells participation packages to countries, commercial partnerships and sponsorships to brands, vendor/supplier registration slots, and volunteer opportunities, supported by a USD 343 million Partnership Programme for up to 100 eligible countries.
Is Expo 2030 Riyadh a public or private company?
Expo 2030 Riyadh is a private company. It is classified as state government owned and is currently operating.
When was Expo 2030 Riyadh founded?
Expo 2030 Riyadh was founded in 2030. It employs 251 to 500 people.
Where is Expo 2030 Riyadh based?
Expo 2030 Riyadh is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Expo 2030 Riyadh make money?
Two revenue lines are on record. Commercial Partnerships and Sponsorships are the primary driver. The others are USD 343 Million Partnership Programme.
Who are Expo 2030 Riyadh's main competitors?
Direct peers on record are Expo City Dubai (Dubai Expo 2020), Japan Association for the 2025 World Exposition (Osaka Expo 2025), Expo 2010 Shanghai China and Arexpo S.p.A. (Milan Expo 2015). Saudi Entertainment Ventures (SEVEN) is listed as a regional player. Broad incumbents are RX (Reed Exhibitions, part of RELX), Informa plc and Messe Frankfurt. Bureau International des Expositions (BIE) is listed as an others. Supreme Committee for Delivery & Legacy (Qatar, FIFA 2022) is listed as an emerging player.
Does Expo 2030 Riyadh have an API?
No public API is recorded for Expo 2030 Riyadh.
What industry is Expo 2030 Riyadh in?
Expo 2030 Riyadh's product category is World Expo Event Organisation and Mega-Event Sponsorship. Its primary akta.pro industry code is THAHAAAH, Fairgrounds & Expo Parks, with a secondary code of THAHABAE, Technology & Innovation Expos Organizers. Its NAICS code is 561920.