Saudi Entertainment Ventures

What Saudi Entertainment Ventures does

Saudi Entertainment Ventures (SEVEN) is a Riyadh-headquartered developer and operator of integrated entertainment destinations in Saudi Arabia, wholly owned by Qiddiya Investment Company (QIC), which is itself a subsidiary of Saudi Arabia's Public Investment Fund (PIF). The company was established in 2018 and is developing 14 entertainment destinations across 13 Saudi cities, with confirmed operational sites at SEVEN Abha and SEVEN Tabuk, targeting more than 90 million annual visitors by 2030 under Saudi Vision 2030's Quality of Life program. Its product portfolio combines proprietary attractions (Kawaken, Kawaken Jr, Mawjan Surf, Golfi, Shaheen Indoor Aerodium, Cyber Bowling) with licensed international entertainment brands (Discovery Adventure, Hot Wheels E-Karting, Formula E Karting, Clip 'n Climb, Play-Doh Play Center, Scene Cinema), supported by a mobile application for ticketing, navigation, and real-time updates.

The underlying technology is an entertainment destination management platform comprising digital ticketing, a visitor-facing mobile application, and smart venue operations across the destination footprint. Telecommunications infrastructure for 4G/5G coverage, IoT, and advanced ICT services is being deployed across up to 21 destinations in partnership with TAWAL, providing the connectivity substrate for venue analytics and digital experiences. There is no public disclosure of proprietary AI/ML, data flywheels, or developer-facing APIs; the technology layer is best characterized as a standard consumer venue operating stack rather than a software product business.

SEVEN operates a hybrid revenue model across three streams: ticket sales and entry fees for attractions, commercial leasing of retail and F&B spaces to third-party tenants (including McDonald's via Reza Food Services and specialty coffee brand Half Million), and transaction-based F&B revenue. The go-to-market is dual-track: a direct-to-consumer channel targeting Saudi families and tourists through destination venues and the SEVEN mobile app, and a channel-partner model soliciting retail, F&B, and entertainment brands to lease space across the destination network. Customer concentration risk is moderate, with revenue heavily dependent on Saudi consumer discretionary spending and tourism flows. The combination of SAR 50 billion in committed PIF capital, sovereign backing, and national geographic reach constitutes the central competitive position, with no disclosed revenue, earnings, or external equity investors.

Name

Saudi Entertainment Ventures

Legal name

شركة مشاريع الترفيه السعودية (Saudi Entertainment Projects Company)

Website

https://seven.sa

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Saudi Entertainment Ventures (SEVEN) is a Riyadh-headquartered, PIF-backed developer and operator of integrated entertainment destinations across Saudi Arabia, deploying 14 venues in 13 cities with proprietary and licensed attractions, F&B, and retail, targeting 90 million visitors annually by 2030.

Ownership category

akta.pro rank

Product category

Leisure & Entertainment Destinations

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

Keywords

• Entertainment destination development
• Theme park attractions
• Commercial leasing services
• Family entertainment centers
• Leisure infrastructure

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations

Revenue model

1. Ticket Sales and Entry Fees: Revenue from selling tickets to entertainment attractions and experiences within SEVEN destinations including rides, attractions, and activities.
2. Commercial Leasing: Leasing commercial spaces to retailers, F&B operators, and entertainment brands across 14 destinations in 13 cities, targeting 90 million visitors by 2030.
3. Food and Beverage Operations: Dining experiences operated through partnerships with brands like McDonald's and Half Million, generating transaction-based revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Saudi Entertainment Ventures (SEVEN) develops, owns, and operates integrated entertainment destinations across Saudi Arabia, offering thrill rides, adventure experiences, competitive sports, creative play, cinema, curated dining, and retail under one roof. The company currently operates venues across 13 cities and is building a portfolio of 14 destinations targeting over 90 million visitors annually by 2030, alongside a B2B commercial leasing program for retail and F&B operators.

Product overview

Saudi Entertainment Ventures (SEVEN) operates a platform of integrated entertainment destinations across Saudi Arabia, backed by SAR 50 billion in development funding from the Public Investment Fund. The portfolio comprises 14 entertainment destinations planned across 13 cities, expected to attract over 90 million visitors by 2030. The offering includes both proprietary attractions and international brand partnerships (Discovery Adventure, Hot Wheels, Play-Doh) spanning thrill rides (Kawaken, Shaheen Aerodium), adventure experiences (Discovery Adventure, Clip 'n Climb), competitive attractions (Formula E Karting, Hot Wheels E-Karting, Golfi, Cyber Bowling, Mawjan Surf), creative play (Play-Doh Play Center), and cinema (Scene Cinema). The platform is complemented by a mobile application for ticketing, navigation, and real-time updates, and commercial leasing services for retail and F&B operators. SEVEN destinations feature curated dining experiences through partnerships with global brands including McDonald's and specialty concepts like Half Million coffee.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Half MillioncoreStrategic or Co-development Partner · 4 February 2026SEVEN partnered with Saudi specialty coffee brand Half Million to integrate coffee concepts across SEVEN's destinations. The collaboration aims to enhance visitor experiences through curated café experiences that encourage social connection and repeat visitation. The partnership supports Saudi Vision 2030 by backing local brands and contributing to the Kingdom's entertainment and tourism ecosystem.
• McDonald's (Reza Food Services Company Ltd.)coreStrategic or Co-development Partner · 3 February 2026SEVEN partnered with McDonald's regional operators including Reza Food Services Company Ltd. to bring food and beverage experiences to SEVEN's entertainment destinations across Saudi Arabia. The collaboration supports dynamic placemaking by integrating dining, leisure, and community-driven experiences at SEVEN's venues. The partnership aligns with Saudi Vision 2030's Quality of Life objectives.
• TAWALcoreTechnology or Integration · 11 February 2025TAWAL, a telecommunications infrastructure company, has entered a strategic agreement with SEVEN to design, manage, operate, and maintain neutral host telecommunications network infrastructure across 21 entertainment destinations in Saudi Arabia. The infrastructure will feature indoor coverage systems, multi-band antenna distribution systems, and towers across 14 cities, enhancing 4G and 5G networks while supporting IoT applications and advanced ICT services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Red Sea Global (AMAALA / The Red Sea): PIF-owned Saudi tourism developer building luxury coastal destinations with integrated entertainment. Comparable as a fellow PIF-backed Saudi destination developer competing for the same domestic leisure spend and tourism inflows.
• Al Hokair Group: Saudi conglomerate operating indoor entertainment centers (Sparky's, Billy Beez), family entertainment venues, and hospitality assets. Comparable as a Saudi-headquartered entertainment destination operator with overlapping customer demographics.

Direct peers

• Six Flags Entertainment: Major US theme park operator with regional multi-park footprint. Comparable as a multi-destination theme park operator running thrill rides, family attractions, and seasonal events across multiple regional markets.
• Warner Bros. World Abu Dhabi: Indoor theme park on Yas Island, Abu Dhabi, featuring DC, Looney Tunes, and Hanna-Barbera IPs. Closest geographic peer — operates a fully-licensed, indoor multi-IP entertainment destination in the GCC with similar target demographic.
• Ferrari World Abu Dhabi: Branded theme park on Yas Island, Abu Dhabi. Comparable as a single-anchor licensed-IP destination operator in the GCC, combining thrill rides, branded experiences, and integrated F&B/retail similar to SEVEN's Formula E/Hot Wheels karting attraction strategy.
• IMG Worlds of Adventure: Largest indoor theme park in the world, located in Dubai. Operates multi-attraction branded destinations under one roof with licensed IPs (Marvel, Cartoon Network) — directly comparable to SEVEN's destination model combining multiple licensed attractions, F&B, and retail in a single complex.

Broad incumbents

• Qiddiya Investment Company: SEVEN's parent company and Saudi Arabia's flagship giga-destination developer. Operates the larger Qiddiya entertainment mega-project near Riyadh with theme parks, sports, and culture — directly comparable as a PIF-backed destination developer in the same Saudi market.
• Emaar Entertainment: Operates Dubai Aquarium, KidZania, VR Park, and Reel Cinemas as part of Emaar Malls. Comparable as a regional operator of multi-attraction entertainment venues integrated with retail/dining destinations.
• Meraas: Dubai-based holding company developing integrated lifestyle destinations including The Walk at JBR, La Mer, and Bluewaters Island. Comparable as a GCC-based multi-destination developer combining entertainment, F&B, and retail.
• Merlin Entertainments: Global multi-attraction operator (LEGOLAND, Madame Tussauds, Sea Life, Peppa Pig World of Play) with a global destination portfolio. Comparable as a large-scale multi-brand attraction operator running destination experiences across multiple geographies.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaudiSEVEN
• LinkedInlinkedin.com/company/saudi-seven

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Entertainment Ventures