Echolands Winery
Echolands Winery is a privately held, boutique Walla Walla Valley winery founded in 2018 that produces minimal-intervention, terroir-driven wines and sells primarily direct-to-consumer through a wine club, e-commerce (shipping to 18 states), and an estate tasting room with a Kansas City satellite location.
- Company typePrivate
- Founded2018
- HeadquartersWalla Walla, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Echolands Winery does
Echolands Winery is a privately held, boutique Walla Walla Valley winery founded in 2018 by Doug Frost (one of the few individuals holding both Master of Wine and Master Sommelier credentials) and Brad Bergman. The winery produces handcrafted, minimal-intervention wines from Walla Walla Valley fruit, emphasizing native and cultured yeast fermentations, low sulfur additions, natural fining agents, and vegan/gluten-friendly practices. Its estate vineyard on Mill Creek Road achieved USDA Organic Certification in April 2026, with the first certified organic harvest expected in Fall 2026, and the property is planted with more than 10 grape varieties including Cabernet Franc, Syrah, Grenache, Sauvignon Blanc, Albariño, and Chardonnay.
The portfolio comprises roughly 20 SKUs spanning Bordeaux and Rhône varietals, blends (Resound, Rubrum, Groundswell), sparkling (Pét-Nat Cabernet Franc), rosé, Riesling, and limited-production Single Block Allocation wines from distinguished partner vineyards (Taggart Estate, Les Collines, Seven Hills, Blue Mountain, McKinley Springs). Revenue is generated through three primary streams: (1) a twice-yearly Wine Club subscription with customizable 6-bottle ($30 flat shipping, 15% discount) and 12-bottle ($10 flat shipping, 20% discount) tiers released each April and October; (2) direct-to-consumer e-commerce via bottlethreesixty.com shipping to 18 U.S. states; and (3) on-premise sales from the Walla Walla estate tasting room, a satellite pick-up/event site in Bucyrus, KS (Kansas City area), and ticketed experiential events. The company's go-to-market is overwhelmingly event- and relationship-driven, supported by partnerships with regional restaurants (Half Shell Seattle, Capital Call, Bourgmont Winery), arts organizations (Walla Walla Chamber Music Festival, Shakespeare Under the Stars), and peer wineries (Pepper Bridge, itä wines).
The winery has built critical credibility through consecutive Platinum awards at the Decanter World Wine Awards for its Cabernet Franc Blue Mountain Vineyard (97 points in 2026, among roughly 17,000 entries from 58 countries) and high scores from Jeb Dunnuck (98 points for Resurgent Syrah 2023), Vinous, Wine Enthusiast, and Pacific Northwest competitions. The company is bootstrapped — no institutional funding rounds are disclosed — and operates with an 11–50 person headcount, with winemaker Brian Rudin (joined 2023) credited as the driver of recent award momentum.
Echolands Winery firmographics
Firmographics- Name
- Echolands Winery
- Legal name
- Echolands Winery
- Website
- https://echolandswinery.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Echolands Winery is a privately held, boutique Walla Walla Valley winery founded in 2018 that produces minimal-intervention, terroir-driven wines and sells primarily direct-to-consumer through a wine club, e-commerce (shipping to 18 states), and an estate tasting room with a Kansas City satellite location.
- Ownership category
- akta.pro rank
Echolands Winery industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
Keywords
Where Echolands Winery is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Echolands Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer Wine Sales: E-commerce sales through bottlethreesixty.com store with 15-20% discounts for wine club members. Shipping rates of $10 flat for 12-bottle members and $30 flat for 6-bottle members on club shipments.
- Wine Club Memberships: Twice-yearly releases (April and October) with customizable 6-bottle or 12-bottle club tiers. Members receive complimentary tastings, event invitations, exclusive wine club-only wines, and discounts on purchases.
- Tasting Room and Events: Estate tasting experiences, winemaker dinners, ticketed events, and venue rentals generating revenue through experiences and酒款 sales during events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Semi-Annual | 6-Bottle Wine Club - 15% discount on wine purchases |
| Subscription | Semi-Annual | 12-Bottle Wine Club - 20% discount on wine purchases |
| Unit Pricing | Annual | Single Block Allocation 3-Packs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Echolands Winery product offering
Product offeringCore offering
Echolands Winery produces handcrafted wines focused on Walla Walla Valley fruit using minimal-additive winemaking techniques with native yeasts and minimal sulfur. The winery sells its wines direct-to-consumer through an e-commerce store, a twice-yearly Wine Club subscription with 6-bottle and 12-bottle tiers, a Single Block Allocation program of limited-production single-vineyard 3-packs, and an estate tasting room in Walla Walla, Washington.
Product overview
Echolands Winery is a Walla Walla Valley winery founded in 2018 by Doug Frost and Brad Bergman, offering a portfolio of elegant, terroir-driven wines. The core offerings include a Wine Club subscription service (with 6-bottle and 12-bottle options released twice yearly in April and October) and a Single Block Allocation program featuring limited-production single vineyard wines released annually. Their wine portfolio spans over 20 distinct products including Sauvignon Blanc/Semillon blends (Albus), Cabernet Franc wines (including Platinum Decanter-winning Blue Mountain Vineyard), Syrah, Grenache, Cinsault, Riesling, Merlot, Albariño, Rosé wines, and Bordeaux-style blends (Resound, Rubrum). The winery also produces specialty wines including Poét-Nat (sparkling Cabernet Franc) and Riesling Ice Wine. Winemaking emphasizes minimal additives, native and cultured yeasts, with 99% of wines qualifying as vegan and gluten-free. The estate vineyard achieved USDA Organic Certification in April 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Club Twice-yearly wine subscription service offering customizable 6-bottle or 12-bottle deliveries in April and October for individual wine consumers. Members receive exclusive wines, complimentary tastings, event access, and discounts of 15% (6-bottle) or 20% (12-bottle) on wine purchases.
- Single Block Allocation Limited-production single vineyard wines released annually in 3-packs for individual wine collectors, featuring block-specific wines from partner vineyards including Taggart Estate, Les Collines, and Seven Hills at unit pricing ($144, $195, $270 respectively). Wine club discounts do not apply.
- Albus (Sauvignon Blanc/Semillon Blend) Barrel-fermented Sauvignon Blanc/Semillon blend from Angiolina Vineyard, featuring savory, mineral-driven character with wet stone, flint, and fruit notes for individual white wine consumers.
- Cabernet Franc Blue Mountain Vineyard Single vineyard Cabernet Franc from Blue Mountain Vineyard with cooler-site character of lavender, rose petal, herbs, and blue and red fruits, awarded 97 Platinum points at Decanter 2026. Targeted at discerning red wine enthusiasts and collectors.
- Cinsault Light-bodied red wine from McKinley Springs Vineyard featuring raspberry, bright strawberry, and Earl Grey tea aromatics, best served slightly chilled for individual consumers.
- Riesling White Rock Vineyard First Riesling from Echolands, fermented and aged in concrete in a medium-dry style honoring cool-climate acidity from calcareous White Rock Vineyard soils, for individual white wine enthusiasts.
- Grenache Rosé 100% Grenache rosé from McKinley Springs Vineyard, fermented and aged in concrete tulip, with expressive summer fruit character, texture, and savory notes for individual rosé consumers.
- Syrah Les Collines Vineyard Syrah from Les Collines Vineyard aged in 500L French puncheons, featuring a vibrant but elegant style with smoky, savory character from stonier areas of Walla Walla Valley for individual red wine consumers.
- Resurgent Syrah Syrah from Resurgent Vineyard blended with Viognier, scoring 98 points Jeb Dunnuck, 96 points Paul Gregutt, and 95 points Owen Bargreen, for individual collectors seeking highly rated red wines.
- Poét-Nat (Sparkling Cabernet Franc) Sparkling Cabernet Franc from Taggart Estate and Seven Hills Vineyards, harvested early, fermented in stainless, bottle-fermented, and aged 7 months on lees before disgorgement, for individual sparkling wine consumers.
- Albariño (Angiolina Farm Vineyard) Aromatic and effusive white wine from Angiolina Farm Vineyard with white peach, nectarine, and banana crème notes, surprisingly dry with crisp texture for individual white wine enthusiasts.
- Riesling Ice Wine (Frenchman Hills Vineyard) Ice wine style Riesling from Frenchman Hills Vineyard in Royal Slope AVA, produced in limited quantities and available by direct inquiry to the winery.
- Merlot Seven Hills Vineyard Single vineyard Merlot from Seven Hills Vineyard, one of the most important sites in Walla Walla Valley, presenting a complete and complex wine deserving of its own bottling for individual red wine consumers.
- Groundswell (Taggart Estate Vineyard Red Blend) Red blend from Taggart Estate Vineyard featuring Cabernet Franc and Merlot from sheltered estate portions, scoring 93 points Jeb Dunnuck and Robert Parker, for individual collectors.
- Grenache Blanc (Crossfire Vineyard) 100% Grenache Blanc from Crossfire Vineyard in Walla Walla Valley's Rocks District of Milton Freewater for individual white wine consumers.
- Rocksy Music Grenache Grenache from Rivière Galets Vineyard in the Rocks District referencing both a band and the rocky terroir, blending smoky wildness with bright strawberry-tinged fruit, scoring 93 points Wine Enthusiast and Jeb Dunnuck.
- Resound (Bordeaux-style Red Blend) Bordeaux-style red blend from Taggart Estate, Pepper Bridge, Blue Mountain, and Seven Hills vineyards, blending Cabernet Sauvignon, Merlot, Cabernet Franc, and Petit Verdot for individual red blend consumers.
- Rubrum (Bordeaux-style Blend) Bordeaux-style blend seeking balance of Walla Walla Valley's basalt, rock piles, and loess soils with a Cabernet Franc dominant composition for individual red wine consumers.
- Seven Hills Vineyard Red Red blend from Seven Hills Vineyard, one of the region's pioneering vineyards founded in 1972, structured and built for long aging with bold, expressive character for individual collectors.
- Walla Walla Grenache Grenache from Rivière-Galets Vineyard and Les Collines Vineyard with head-pruned vines from the Rocks District that soak up heat from river-smoothed pudding stones for individual red wine consumers.
- Cabernet Franc Walla Walla Valley Walla Walla Valley Cabernet Franc based on Blue Mountain Vineyard fruit (up to two-thirds), blended with Taggart Vineyard fruit and Merlot, expressing both cooler and warmer site characters for individual red wine consumers.
- Cabernet Franc Rosé Rosé of Cabernet Franc from Taggart Estate Vineyard, aged sur-lie in 100% neutral French oak barrels, showing creamy textures with rose petals, apricot, and yellow pear for individual rosé consumers.
- Cinsault Semi-Carbonic Blend of carbonic-macerated and traditionally fermented Cinsault from Icarus Vineyard and McKinley Springs, combining wild candied aromatics with deeper texture, achieving 97 Double Platinum at Great Northwest Wine and 94 Double Gold at Pacific Northwest Wine Competition.
Quantifiable outcome
- 97 Platinum points at Decanter World Wine Awards 2026 - second consecutive Platinum win for Cabernet Franc Blue Mountain Vineyard 2023
- +3 more outcomes
Companies that use Echolands Winery
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Echolands Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Echolands Winery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Walla Walla Shakespeare Under the StarscoreOutdoor Shakespeare theater production hosted on the Echolands lawn for multiple performances of Twelfth Night in August 2026. Partnership with Gesa Powerhouse Theater.
- Bourgmont WineryminorKansas City area venue for Echolands wine club pick-up parties and educational tastings with Doug Frost. Serves as the Kansas City location for wine distribution.
- Walla Walla Chamber Music FestivalcoreFestival Series 3 performances hosted in the Echolands barrel room. Partnership includes pre-concert wine tasting and dinner at the winery.
- What Could Bee Co.minorPartner for pressed flower workshop event at the winery. Guests create framed botanical artwork using curated flower selections while sipping Rosé.
- Pepper Bridge WinerycoreCollaboration for Hootenanny event during Celebrate Walla Walla weekend. Joint hosting of community dinner with live rock'n'roll, BBQ, lawn games, and wine tasting at the Echolands estate.
- itä winescoreCollaboration for Hootenanny event with Pepper Bridge Winery. Joint community celebration during Celebrate Walla Walla weekend.
- Capital CallminorCollaborative wine dinner at Bourgmont Winery in Kansas City featuring wines from both Echolands and Capital Call, with paired multi-course menu by Spencer Knipper of Storia Fine Catering.
- Half Shell SeattleminorSeafood restaurant partnership for wine flight and seafood pairing event with winemaker Brian Rudin. Three 2-ounce pours paired with shrimp, smoked black cod, and hama hama oyster courses.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Echolands Winery competitors and assessment
Company assessmentDirect peers
- Buty Winery: Walla Walla boutique producer long associated with Cabernet Franc and Bordeaux-style blends from estate and partner vineyards; tasting room plus DTC. Comparable in varietal emphasis and boutique positioning.
- Avennia: Boutique Walla Walla winery specializing in single-vineyard Cabernet Sauvignon, Merlot, and Bordeaux-style blends with DTC focus and a strong critic-validated reputation. Similar in scale, philosophy, and allocation-style pricing.
- Leonetti Cellar: Foundational Walla Walla premium winery, especially strong in Cabernet Sauvignon and Bordeaux blends, with allocation-based DTC and a tasting room. Closest analogue to Echolands' high-end, single-vineyard, critic-validated model.
- Va Piano Vineyards: Small boutique Walla Walla winery focused on estate-grown, terroir-forward reds with DTC and tasting room. Closely comparable in size, owner-operator structure, and premium DTC execution.
- Woodward Canyon: Long-running Walla Walla Valley winery with estate vineyard and tasting room, similar DTC and wine club mechanics to Echolands, though with deeper history and broader varietal range.
- Spring Valley Vineyard: Walla Walla family winery on the Seven Hills Vineyard site, single-vineyard reds plus tasting room. Comparable DTC, estate-driven, and luxury-tier positioning.
- Pepper Bridge Winery: Walla Walla winery and active Echolands partner (joint Hootenanny event), estate-vineyard focused, premium DTC plus tasting room. Directly comparable in geography, DTC model, and event-led GTM.
- Cayuse Vineyards: Walla Walla Valley pioneer known for biodynamic, syrah-focused, terroir-driven wines with strong cult demand and allocation-based DTC. Highly comparable to Echolands in minimal-intervention philosophy, premium positioning, and scarcity-driven pricing.
- Long Shadows Vintners: Walla Walla premium winery featuring single-vineyard and single-varietal bottlings by star winemakers, with a strong tasting room and DTC program. Similar narrative of estate pedigree plus winemaker-celebrity credibility.
- L'Ecole No 41: One of the longest-established Walla Walla wineries, also working with Walla Walla Valley fruit across a broad varietal portfolio and a strong on-site tasting room. Comparable in DTC and wine club execution, though broader in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Echolands Winery social profiles
Digital presenceEcholands Winery compliance and trust
Trust signalCompliance1 record
Echolands Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echolands Winery leadership team
Management profileNumber of profiles
Profiles5 records
Echolands Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echolands Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echolands Winery
What does Echolands Winery do?
Echolands Winery produces handcrafted wines focused on Walla Walla Valley fruit using minimal-additive winemaking techniques with native yeasts and minimal sulfur. The winery sells its wines direct-to-consumer through an e-commerce store, a twice-yearly Wine Club subscription with 6-bottle and 12-bottle tiers, a Single Block Allocation program of limited-production single-vineyard 3-packs, and an estate tasting room in Walla Walla, Washington.
Is Echolands Winery a public or private company?
Echolands Winery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Echolands Winery founded?
Echolands Winery was founded in 2018. It employs 11 to 50 people.
Where is Echolands Winery based?
Echolands Winery is headquartered in Walla Walla, United States, in the North America region.
How does Echolands Winery make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wine Club Memberships and tasting Room and Events.
Who are Echolands Winery's main competitors?
Direct peers on record are Buty Winery, Avennia, Leonetti Cellar, Va Piano Vineyards, Woodward Canyon, Spring Valley Vineyard, Pepper Bridge Winery, Cayuse Vineyards, Long Shadows Vintners and L'Ecole No 41.
Does Echolands Winery have an API?
No public API is recorded for Echolands Winery.
What industry is Echolands Winery in?
Echolands Winery's product category is Boutique Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.