Miss Grand International

What Miss Grand International does

Miss Grand International Public Company Limited (ticker: MGI on the Thailand Stock Exchange) is a Bangkok-headquartered entertainment company that operates an international beauty pageant franchise founded in 2012 by Nawat Itsaragrisil. The company's core product is the annual Miss Grand International competition, which draws contestants from 30+ countries selected through a national licensee network, with secondary products including the MGI All Stars format (launching 2026), the MGI HALL venue at BRAVO BKK (7,000 sqm, 7,000+ attendee capacity), an NFT collectibles line on OpenSea, and the Nangngam premium beauty and lifestyle brand. Technology infrastructure centers on live event streaming, a digital voting platform, and crypto payment integration supporting both standard THB and USDT/USDC payments, with standard marketing integrations to Google, Facebook, LINE, TikTok, and YouTube pixels and Google OAuth login. The business model is a multi-stream entertainment platform: transaction-fee revenue from event tickets (grandticket.net) and audience voting (35 THB per standard vote, 1 USDT/USDC per crypto vote), licensing royalties from national franchisees, transaction fees on OpenSea NFT sales, and merchandise sales via mgishop.com. Customers comprise three primary segments: beauty pageant contestants aged 17-30 representing their countries, a global audience of voters and viewers, and national licensees organizing country-level pageants; secondary commercial relationships include luxury hospitality venue partners in Thailand. The company is PDPA-compliant under Thai data protection law.

Name

Miss Grand International

Legal name

Miss Grand International Public Company Limited

Website

https://missgrandinternational.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Grand International is a Thai publicly traded entertainment company operating a global beauty pageant franchise spanning 30+ countries, monetizing event tickets, audience voting, national licensing, NFTs, and consumer beauty products.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Infrastructure, Technology or R&D

Revenue model

1. Event Ticket Sales: Revenue generated from selling tickets to attend the Miss Grand International pageant events, including preliminary competitions and grand finals
2. Voting Fees: Revenue from audience voting for contestants - standard votes at 35 THB per vote and crypto votes at 1 USDT/USDC per vote, with unlimited voting permitted throughout voting periods
3. National Licensing: Revenue from granting licenses to national franchise holders who organize national pageants and send representatives to the international competition
4. NFT Sales: Revenue from minting and selling NFT digital collectibles featuring pageant moments, costumes, and contestant imagery through OpenSea marketplace
5. Merchandise: Product group including branded merchandise through mgishop.com and the Nangngam brand products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Miss Grand International operates an annual international beauty pageant featuring contestants from countries worldwide, competing in segments such as swimsuit, national costume, evening gown, opening shows, and finalist speeches. The organization licenses national franchisees in each country to hold national pageants and send representatives, sells live event tickets, runs an audience voting system supporting both standard and cryptocurrency payments, sells NFT digital collectibles, and offers branded merchandise.

Product overview

Miss Grand International is a global entertainment platform centered on its flagship international beauty pageant. The core offering consists of the annual Miss Grand International beauty pageant competition featuring contestants from countries worldwide, along with the revolutionary MGI All Stars competition format that brings together elite former titleholders and standout finalists. Supporting products include the MGI HALL event venue in Bangkok, a Digital Voting Platform supporting both standard and cryptocurrency payments, an NFT Collection on OpenSea.io, the MGI Shop online merchandise store, the 'นางงาม' branded product line, and a National Licensee Program for franchise operations. The organization also organizes individual competition segments including Profile, Welcome All Stars, Runway Challenge, Portrait Challenge, Evening Gown, and Swimsuit.

Differentiator

Problem solved

Functional benefit

Brands

• MGI All Stars: A revolutionary competition concept bringing together elite contestants from various international platforms, including former titleholders, fan favorites, and standout finalists
• Nangngam

Products and services

• Miss Grand International Beauty Pageant An international beauty pageant featuring contestants from countries worldwide competing in segments including swimsuit, evening gown, national costume, opening show, and finalist speeches, culminating in an annual grand final held primarily in Thailand.
• MGI All Stars A competition format that unites former titleholders, fan favorites, standout finalists, and notable contestants from various international platforms for an unprecedented stage beyond the traditional annual pageant.
• Digital Voting Platform An online audience voting system allowing global viewers to vote for their favorite contestants, with standard votes priced at 35 THB per vote and cryptocurrency votes priced at 1 USDT or 1 USDC per vote, including World's Choice Award voting.
• NFT Collection Collectible digital art NFTs featuring pageant contestants and memorable moments, available on the OpenSea marketplace, including items like 'The Sparkling Tien' worn by Miss Grand Vietnam 2021.
• MGI Shop Official merchandise e-commerce store at mgishop.com offering branded products and collectibles from the Miss Grand International organization.
• National Licensee Program Franchise program granting national licenses to operators in each country to organize national Miss Grand pageants and send representatives to the international competition.
• Nangngam Brand Products Premium beauty and lifestyle brand by Miss Grand International featuring innovative products and merchandise, available for both consumers and distributors.
• Grand Ticket Event Ticketing Direct event ticketing service through grandticket.net for purchasing entry to Miss Grand International pageant events including preliminary competitions and grand finals held in Thailand.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nangngam Brand (นางงาม)coreOEM/ Whitelabel/ Licensing PartnerNangngam (meaning 'Beauty Queen') is a premium brand extension of Miss Grand International that produces beauty and lifestyle products with modern innovation and high effectiveness. The brand focuses on quality, legal compliance, and consumer honesty while creating employment and careers for communities. Products are available for both consumers and distributors with good income opportunities.
• Damnoen Saduak Floating MarketminorStrategic or Co-development PartnerIconic cultural landmark in Thailand serving as a venue for MGI All Stars journey, offering contestants and guests from across the globe the opportunity to connect with Thailand's treasured destination and cultural heritage.
• InterContinental Hua Hin ResortminorStrategic or Co-development PartnerLuxury beachfront hotel in Hua Hin serving as accommodation partner for MGI All Stars contestants and guests, offering world-class facilities including pools, spa, fitness center, and award-winning teens club.
• Grand Richmond HotelminorStrategic or Co-development PartnerLuxury convention hotel in Nonthaburi adjacent to MRT Purple Line (Bang Krasor Station) providing accommodation and event facilities for MGI activities, featuring elegant pool, fitness center, spa, and multiple meeting rooms including grand ballroom.
• Golden Tulip Sovereign Hotel BangkokminorStrategic or Co-development PartnerLuxury hotel on Rama 9 Road near MRT Rama 9 Station serving as event venue for MGI meetings and accommodations, featuring outdoor pool, fitness center, spa, and multiple dining options including Siam Restaurant.
• Hilton Sukhumvit BangkokminorStrategic or Co-development PartnerLuxury hotel on Sukhumvit Soi 24 near BTS Phrom Phong Station providing accommodation for MGI events, featuring infinity pool with panoramic city views, modern fitness center, and multiple restaurants including Scaled Italian-American cuisine.
• MGI HALL at BRAVO BKKcoreStrategic or Co-development PartnerOne of Bangkok's largest indoor event venues spanning 7,000 square meters with capacity for over 7,000 people (4,000 seats) and impressive 7,200x3,200 pixel LED screen. Venue hosts national costume competition, preliminary competition, and final show for Miss Grand International.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Miss Earth: International pageant with a comparable national-licensee, single-annual-grand-final structure and environmental-cause positioning. Targets the same contestant and audience demographic as MGI and competes for sponsors in Asia-Pacific.
• Miss World Organization: Another Big Four international beauty pageant with a global national-franchise model analogous to MGI's. Competes for the same national licensees, contestants aged 17–30, and destination-event tourism partnerships.
• Miss International (International Cultural Association): Japan-based Big Four-adjacent international pageant with a national-franchise model. Directly comparable format — annual finals, country-level licensees, contestant competition segments — and competes with MGI in the same Asian contestant pipeline.
• Miss Supranational: Poland-based international pageant that competes with MGI for emerging-market national licensees (especially in Southeast Asia and Latin America) and uses a comparable live-event, multi-segment competition format.
• Miss Universe Organization: Operates one of the Big Four international beauty pageants and is the most direct competitor to MGI for global contestants, sponsors, and broadcast deals. MGI's February 2025 acquisition of the Miss Universe Thailand license brings the two brands into direct competition within the same Thai market.

Broad incumbents

• Miss America Organization: The longest-running US beauty pageant; operates a more US-centric, scholarship-focused model. Comparable as an established beauty-pageant IP with a national competition pipeline, but does not focus on the international destination-event tourism model that defines MGI.
• Reignited Miss USA / Miss Teen USA: US-centric pageant system run by a parent organization with broader portfolio of related IPs. Comparable in scale and brand-recognition profile, but operates predominantly in the US market rather than the global destination-event model MGI pursues.

Emerging players

• Face of Beauty International: Smaller international pageant with a multi-segment, national-licensee structure broadly analogous to MGI. Represents a comparable emerging-peer template, though with substantially lower global brand recognition.
• World Miss University: Niche international pageant with a global contestant base. Overlaps with MGI on the contestant-acquisition and event-production dimensions but at a smaller scale, making it a useful emerging-peer benchmark for lower-tier international pageants.

Regional players

• JKN Global Group (JKN Miss Universe Thailand): Thai-listed media company that previously held the Miss Universe Thailand license that MGI acquired in February 2025. Operates in the same Thai market with overlapping pageant and broadcasting assets, making it a directly relevant regional comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/missgrandinter
• YouTubeyoutube.com/c/GrandTVCH
• Facebookfacebook.com/MISSGRANDINTERNATIONAL
• Instagraminstagram.com/missgrandinternational
• LinkedInlinkedin.com/company/miss-grand-international-co.-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Grand International