7FRESH

Fresh Food Retail7fresh.com

7FRESH (七鲜) is JD.com's fresh-food retail brand, selling fresh vegetables, meat, poultry, eggs, dairy, bento boxes, and instant hot foods to Chinese consumers through its website and JD's channels.

Company typePrivate
Founded-
Headquarters—
Headcount—
GTM typeB2C
OfferingServices

7FRESH firmographics

Firmographics

Name: 7FRESH
Website: https://7fresh.com
Company type: Private
Short description: 7FRESH (七鲜) is JD.com's fresh-food retail brand, selling fresh vegetables, meat, poultry, eggs, dairy, bento boxes, and instant hot foods to Chinese consumers through its website and JD's channels.
Ownership category
akta.pro rank

7FRESH industry classification

Industry

Product category: Fresh Food Retail
NAICS: Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), All Other Specialty Food Retailers (445298), Fruit and Vegetable Retailers (445230)
SIC: Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
akta.pro secondary industry: Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)

Keywords

Fresh food retail
Online grocery
Fresh produce
Prepared meals
Bento boxes

7FRESH business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

7FRESH product offering

Product offering

Core offering

7FRESH (七鲜) is a fresh food retail brand operated by JD.com that sells fresh vegetables, meat, poultry, eggs, and dairy products, as well as prepared foods such as bento boxes and instant hot foods to individual consumers. It serves as JD.com's dedicated channel for fresh and ready-to-eat grocery offerings.

Differentiator

Problem solved

Functional benefit

Products and services

Fresh produce and groceries (vegetables, meat, poultry, eggs, dairy) Retail offering of fresh vegetables, meat, poultry, eggs, and dairy products sold to individual consumers for at-home meal preparation.
Prepared foods (bento boxes and instant hot foods) Ready-to-eat meals including bento boxes and instant hot foods sold to consumers seeking convenient meal options.

Companies that use 7FRESH

Customer profile

Ideal customer profiles1 record

7FRESH technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

7FRESH competitors and assessment

Company assessment

Direct peers

Sam's Club China: Walmart's membership warehouse club in China with a strong fresh and imported-goods assortment; competes directly with 7FRESH for middle-class urban shoppers seeking premium fresh and prepared food.
Hema (盒马鲜生): Alibaba-owned omnichannel fresh-food retailer operating physical stores plus app-based delivery across China; the most direct head-to-head competitor to 7FRESH in premium urban fresh grocery and prepared meals.
Yonghui Superstores (永辉超市): Large Chinese supermarket chain with a fresh-led assortment and growing digital/omnichannel offering; overlaps with 7FRESH in fresh produce, meat, and prepared-meal categories.
Olé Supermarket: CR Vanguard's premium supermarket banner in China focused on imported and fresh goods; competes with 7FRESH for urban premium grocery baskets and prepared-food occasions.

Others

JD Daojia (京东到家): JD.com's on-demand retail platform aggregating supermarket and fresh-grocery delivery; an ecosystem partner that can extend 7FRESH's reach by fulfilling JD Daojia orders from its store base.

Emerging players

Dingdong Maicai (叮咚买菜): App-based fresh-grocery delivery startup serving major Chinese cities with produce, meat, seafood, and ready-to-cook items; competes with 7FRESH's online channel for urban fresh-basket share.
Missfresh (每日优鲜): Online-first fresh grocery platform in China delivering produce, meat, and prepared meals; partial overlap with 7FRESH's digital channel and assortment, though historically delivery-only rather than store-based.

Regional players

Aldi China: Discount grocer with a China presence emphasizing fresh and private-label assortment; competes with 7FRESH for value-conscious urban fresh shoppers, though positioned as a hard-discount rather than premium format.

Broad incumbents

RT-Mart (大润发): Alibaba-invested hypermarket chain in China with broad grocery assortment including fresh categories; overlaps with 7FRESH in fresh and prepared foods at a broader, less premium positioning.
Carrefour China: International hypermarket operator in China offering fresh produce, meat, and prepared foods alongside general grocery; comparable as a multi-format fresh-anchored retailer competing in the same urban trade areas as 7FRESH.

Market position

Customer concentration

7FRESH financial estimates

Financial estimate

Revenue estimate

Valuation estimate

7FRESH leadership team

Management profile

Number of profiles

7FRESH funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

7FRESH M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7FRESH

What does 7FRESH do?

When was 7FRESH founded?

7FRESH was founded in -1.

Who are 7FRESH's main competitors?

Direct peers on record are Sam's Club China, Hema (盒马鲜生), Yonghui Superstores (永辉超市) and Olé Supermarket. JD Daojia (京东到家) is listed as an others. Emerging players are Dingdong Maicai (叮咚买菜) and Missfresh (每日优鲜). Aldi China is listed as a regional player. Broad incumbents are RT-Mart (大润发) and Carrefour China.

Does 7FRESH have an API?

No public API is recorded for 7FRESH.

What industry is 7FRESH in?

7FRESH's product category is Fresh Food Retail. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of CRAHAJAC, Prepared Meal Delivery (Fresh, Ready-to-Heat). Its NAICS code is 445110 and its SIC code is 2090.