Wintrust Crossroads Sports Complex

What Wintrust Crossroads Sports Complex does

Wintrust Crossroads Sports Complex is a 100-acre municipal youth and amateur sports facility located in New Lenox, Illinois, approximately 40 minutes southwest of downtown Chicago at the intersection of I-80 and I-355. The facility is owned and operated by the Village of New Lenox and the New Lenox Park District, and was rebranded in May 2025 under a multi-year exclusive naming rights partnership with Wintrust Financial Corporation. The complex hosts 29 outdoor turf fields — 9 full-size 400-foot baseball fields, 22 youth baseball/softball fields, and 11 multipurpose fields configured for soccer, lacrosse, and football — supported by 1,300 free parking spaces, two batting cages, concession stands, a playground, the Pepsi Play Area, and the Coors Light Chill Zone. A 140,000 sq ft indoor Crossroads Fieldhouse is planned to open in 2028, adding basketball, volleyball, pickleball, walking track, dining, and banquet facilities.

The business operates an event-driven go-to-market model, with tournament and league organizers (including Perfect Game, Little League, and the New Lenox Soccer Association) booking field time through the SportsKey online portal. The complex does not charge a gate fee itself; gate fees are set by individual tournament organizers, while the facility earns revenue through field rental/booking fees, on-site cashless concessions, and a sponsorship ecosystem. Sponsorship is a meaningful revenue driver, anchored by Wintrust naming rights and complemented by Pepsi, Coors Light, Miller Lite, Beggar's Pizza, Joey's Red Hots, Gas N Wash, Silver Cross Hospital, Phillips Chevrolet, Kozol Bros., Illinois Bone & Joint, and Kona Ice. Sponsorship revenue exceeded $2.5 million in the first five years, doubling initial projections, and the facility projects 600,000+ annual visitors and $34 million+ in annual economic impact upon full buildout.

The primary customer segments are youth sports organizations and elite amateur teams competing in regional and national tournaments, with families and spectators forming a secondary consumer segment through concession, amenity, and event spending. Distribution combines self-serve booking via SportsKey, direct sales through a "Host Your Tournament" inquiry form, and partnership channels with enterprise-level tournament organizers. Marketing is conducted through the company website, Facebook, LinkedIn, and email newsletter, with partnership visibility functioning as a core demand-generation lever.

Name

Wintrust Crossroads Sports Complex

Legal name

New Lenox Crossroads Sports Complex

Website

https://newlenoxcrossroads.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Wintrust Crossroads Sports Complex is a 100-acre municipal youth and amateur sports facility in New Lenox, Illinois, hosting 29 outdoor turf fields, batting cages, concessions, and a planned 140,000 sq ft indoor fieldhouse. It serves tournament organizers, youth leagues, and families through event bookings and a multi-sponsor commercial ecosystem.

Ownership category

akta.pro rank

Product category

Sports Facility and Tournament Venue

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Youth sports facilities
• Tournament hosting
• Outdoor sports fields
• Baseball softball complex
• Sports venue rentals

Headquarters

HQ city

New Lenox

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Tournament and Event Hosting: Revenue generated from hosting tournaments, leagues, and sporting events. The complex books organized sports groups for field usage, with gate fees set by tournament organizers.
2. Sponsorship Revenue: Revenue from corporate sponsorships including naming rights (Wintrust), beverage partnerships (Pepsi, Coors Light, Miller Lite), food partners (Beggar's Pizza, Joey's Red Hots), automotive (Phillips Chevrolet), healthcare (Silver Cross Hospital, Illinois Bone & Joint), and local businesses. Sponsorship revenue exceeded $2.5 million in first five years, doubling initial projections.
3. Concessions: On-site food and beverage sales through concession stands, the Coors Light Chill Zone, and Pepsi Play Area. The facility is cashless, requiring digital payment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wintrust Crossroads Sports Complex is a 100-acre municipal sports facility in New Lenox, Illinois that rents outdoor athletic fields and on-site amenities to youth and amateur sports organizers for tournaments, leagues, and competitive events. The complex offers 9 full-size turf baseball fields, 22 youth baseball/softball fields, 11 multipurpose turf fields for soccer, lacrosse, and football, plus batting cages, concessions, and a planned 140,000 sq ft indoor fieldhouse opening in 2028. Bookings are managed through the SportsKey online portal, with revenue also generated from sponsorships and cashless on-site food and beverage sales.

Product overview

Wintrust Crossroads Sports Complex is a single unified sports facility offering outdoor and upcoming indoor athletic venues. The 100-acre outdoor complex includes 9 full-size turf baseball fields, 22 youth baseball/softball fields, and 11 multipurpose turf fields, complemented by batting cages, playgrounds, and food/beverage amenities. The upcoming Crossroads Fieldhouse (2028) will add 140,000 sq ft of indoor space with basketball, volleyball, and pickleball courts, plus dining and event facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Sports Fields 100-acre outdoor facility offering 9 full-size turf baseball fields (400'), 22 youth baseball/softball turf fields, and 11 multipurpose turf fields designed for soccer, lacrosse, football, and other sports; available for rental by tournament organizers, leagues, and amateur sports groups.
• Batting Cages Two on-site batting cages available for athletes to practice their swing and prepare for games; serves youth and amateur baseball and softball players using the complex.
• Concession Stands On-site food and beverage concession facilities conveniently located across the complex, operating on cashless digital payment, serving families and spectators during tournaments and events.
• Coors Light Chill Zone On-site beer garden and entertainment area offering Coors Light drinks and food in a relaxed atmosphere for adults to unwind between games.
• Pepsi Play Area Family-friendly play and social area sponsored by Pepsi where children and families can relax with drinks and snacks between games.
• Playground On-site playground for children near Fields 3 and 5, providing a safe play space for kids while parents watch games or socialize nearby.
• Crossroads Fieldhouse Approximately 140,000 square foot indoor facility planned for 2028, featuring 8 basketball courts, 16 volleyball courts, 16+ pickleball courts, a multi-lane walking track, a restaurant with simulators, conference and banquet rooms, and a concession stand; designed for year-round indoor sports tournaments, leagues, and community events.
• Tournament Hosting Service End-to-end tournament hosting service for youth and amateur sports organizers, with field booking through the SportsKey portal or the website's Host Your Tournament inquiry form, providing facilities, parking, concessions, and amenities to support regional and national events.

Quantifiable outcome

• $37 million in direct visitor spending and $34 million+ annual economic impact projected upon full buildout

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Wintrust Financial CorporationflagshipGTM or Marketing Partner · 15 May 2025Multi-year exclusive naming rights partnership announced May 15, 2025. Wintrust Financial Corporation branding as Wintrust Crossroads Sports Complex represents the facility's flagship sponsor and naming rights holder.
• PepsicoreGTM or Marketing PartnerPepsi is a key sponsor providing beverage products throughout the complex, including the Pepsi Play Area. Featured in sponsor lineup and signage throughout the facility.
• Coors LightcoreGTM or Marketing PartnerCoors Light Chill Zone is an on-site beer garden and entertainment area offering drinks and food. Named sponsor of the primary social/hospitality space at the complex.
• Beggar's PizzacoreGTM or Marketing PartnerLocal pizza restaurant sponsor featured in the community partner section. The New Lenox location features dining room, bar, banquet rooms, video games, and free WiFi.
• Gas N WashcoreGTM or Marketing PartnerConvenience store and fuel sponsor. Located in the area for visitors needing fuel, convenience items, fresh coffee, snacks, beverages, and car wash services. Featured sponsor in the Plan Your Visit section.
• Joey's Red HotsminorGTM or Marketing PartnerLocal Chicago-style hot dog and sandwich restaurant sponsor. Provides food options for visitors to the complex.
• Silver Cross HospitalcoreGTM or Marketing PartnerHealthcare partner providing medical services information to visitors. Silver Cross is a nationally recognized medical center adjacent to the complex offering 24/7 emergency care. Featured as a key local resource for visitors.
• Phillips ChevroletminorGTM or Marketing PartnerLocal automotive dealership sponsor listed among community partners.
• Kozol Bros.minorGTM or Marketing PartnerLocal business sponsor listed among community partners.
• Illinois Bone & Joint Institute (IBJI)coreGTM or Marketing PartnerHealthcare sponsor specializing in sports medicine. IBJI doctors, including sports medicine physicians, are featured sponsors supporting athletes at the complex.
• Kona Ice of Tinley ParkminorGTM or Marketing PartnerShaved ice vendor that can be found at many tournaments at the complex, providing refreshment options for visitors.
• New Lenox Soccer AssociationcoreStrategic or Co-development PartnerNon-profit soccer organization founded in 1981 providing recreational league soccer. NLYSA is a key community partner utilizing the facility for soccer and multi-sport activities.
• Village of New LenoxflagshipStrategic or Co-development PartnerMunicipal government partner that owns and operates the facility through the New Lenox Park District. The Village announced the naming rights partnership with Wintrust and coordinates all official partnerships.
• New Lenox Park DistrictflagshipStrategic or Co-development PartnerPark district partner responsible for facility operations and hiring. Currently recruiting for multiple key positions at the complex.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Big League Dreams: Replica-stadium youth baseball/softball tournament complexes (locations in CA, NV, TX, NM) hosting travel-ball events. Direct peer in tournament-hosting model and baseball-specific venue orientation.
• Cooperstown All Star Village: Premier youth baseball tournament destination in Oneonta, NY hosting weekly elite tournaments for travel-ball teams. Closest functional peer to Crossroads given its baseball-tournament focus, anchoring organizer relationships (like Perfect Game), and multi-field tournament model.
• National Sports Center: Multi-sport amateur sports campus in Blaine, MN featuring 50+ soccer fields, a velodrome, and ice arenas. Comparable in Midwest location, municipal/regional governance model, and multi-sport tournament hosting.
• Spooky Nook Sports: Largest indoor sports complex in North America (Lancaster, PA) hosting tournaments across basketball, volleyball, baseball, wrestling, and more. Closest analog to the planned Crossroads Fieldhouse indoor component.
• LakePoint Sports Complex: Multi-sport 1,300-acre youth sports destination in Emerson, GA featuring baseball, softball, soccer, lacrosse, and volleyball fields plus planned indoor facilities. Directly comparable in scale, multi-sport orientation, and tournament-hosting model.

Regional players

• Grand Park Sports Campus: 400+ acre youth sports complex in Westfield, Indiana (Indianapolis suburb) with 31+ fields. Comparable scale and Midwest youth-sports positioning but located in a different geographic market.

Broad incumbents

• Rosen Sportsplex / Drive Shack: Broader recreational sports/entertainment venue operators (Rosen in Orlando; Drive Shack's golf/entertainment venues). Adjacent incumbents with comparable large-format facility operating models serving family sports/entertainment demand.
• Topgolf Callaway Brands: Sports-entertainment venue operator combining golf entertainment, food, and event spaces. Comparable in venue-based sponsorship, family leisure, and event-hosting monetization, though in a different sport category.
• ESPN Wide World of Sports Complex: Multi-sport venue at Walt Disney World Resort hosting amateur and professional tournaments across dozens of sports. Operates as part of a much broader entertainment/ hospitality portfolio and serves as the gold-standard incumbent in destination youth sports.

Emerging players

• Triple Crown Sports: Tournament organizer and facility operator focused on youth baseball, softball, and basketball events. Adjacent peer because while Crossroads owns the venue and Triple Crown often books it, both compete for the same end-customer (tournament organizers, families).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewLenoxCrossroadsSportsComplex
• LinkedInlinkedin.com/company/crossroads-sports-complex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wintrust Crossroads Sports Complex