Veritasium
Veritasium is a science and engineering YouTube channel founded in 2011 by Derek Muller, producing educational videos for a global audience and expanding into physical products (Snatoms, Elements of Truth), a newsletter, and Patreon, owned by Electrify US LLC.
- Company typePrivate
- Founded2011
- HeadquartersHenderson, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Veritasium does
Veritasium is a science and engineering media company that produces long-form educational video content for its YouTube channel, founded in 2011 and hosted by Derek Muller. The company is structured as Veritasium Inc, a Nevada corporation, with its brand and trademarks ("Veritasium" and "Ve") held by Electrify US LLC, which received a 2023 private equity investment from Electrify Video Partners. The channel features experiments, expert interviews, demonstrations, and discussions spanning physics, chemistry, biology, mathematics, and engineering, targeting a global audience of science enthusiasts, educators, and students.
The core technology is high-production science video creation, distributed primarily through YouTube's free, ad-supported platform and supplemented by YouTube Shorts, Instagram, and X for audience acquisition. Beyond video, the company has built a small product portfolio: Snatoms, a magnetic molecular modeling kit invented by Muller and sold via snatoms.com; "Elements of Truth," a tabletop game launched on Kickstarter with 6,000–8,000+ backers; the VeMail weekly newsletter; and a Patreon membership tier offering early access and bonus content.
Veritasium's business model blends advertising (YouTube ad revenue and embedded sponsored integrations with brands such as NordVPN, Brilliant, BetterHelp, KiwiCo, and Hostinger), hardware sales (Snatoms), crowdfunding (Kickstarter), and recurring membership revenue (Patreon, newsletter). The company operates with 1–10 employees out of Henderson, Nevada, and runs as a lean, product-led creator business that leverages audience scale to support adjacent physical and digital product launches.
Veritasium firmographics
Firmographics- Name
- Veritasium
- Legal name
- Veritasium Inc
- Website
- https://veritasium.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veritasium is a science and engineering YouTube channel founded in 2011 by Derek Muller, producing educational videos for a global audience and expanding into physical products (Snatoms, Elements of Truth), a newsletter, and Patreon, owned by Electrify US LLC.
- Ownership category
- akta.pro rank
Veritasium industry classification
Industry- Product category
- Educational Media & Online Video Content
- akta.pro primary industry
- Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)
- akta.pro secondary industry
- Physics Enrichment Programs (EDAMABAH)
Keywords
Where Veritasium is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veritasium business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- YouTube Advertising Revenue: Revenue generated from YouTube video views and ad placements on the Veritasium channel
- Sponsored/Branded Content: Videos sponsored by companies like KiwiCo, NordVPN, Hostinger, Incogni, Brilliant, Ground News, Headspace, BetterHelp, and others where the channel produces content featuring the sponsor's products or services
- Product Sales - Snatoms: Sale of the Snatoms molecular modeling kit through snatoms.com
- Tabletop Games - Kickstarter: Launch of tabletop games like 'Elements of Truth' through Kickstarter crowdfunding campaigns, attracting thousands of backers
- Newsletter/Email Marketing: VeMail newsletter providing weekly science updates to subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free YouTube Content |
| Unit Pricing | One time/ perpetual license | Snatoms Molecular Modeling Kit |
| Unit Pricing | One time/ perpetual license | Tabletop Games (Kickstarter) |
| Freemium | Monthly | VeMail Newsletter |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Veritasium product offering
Product offeringCore offering
Veritasium produces science and engineering videos hosted on YouTube, featuring experiments, expert interviews, demonstrations, and discussions of physics, chemistry, biology, mathematics, and engineering topics. The company also sells the Snatoms magnetic molecular modeling kit and the Elements of Truth tabletop game, and operates the VeMail weekly science newsletter, with revenues from YouTube ads, sponsorships, product sales, and crowdfunding.
Product overview
Veritasium is a science and engineering video content company owned by Electrify US LLC, operating primarily as a YouTube channel. The core offering is educational science videos featuring experiments, expert interviews, and discussions. Beyond content, the company has expanded into physical products including Snatoms (a molecular modeling kit), the Elements of Truth tabletop game, and the VeMail newsletter service. The company is led by Derek Muller and has received investment from Electrify Video Partners.
Differentiator
Problem solved
Functional benefit
Brands
- Snatoms: A molecular modeling kit where atoms snap together magnetically, invented by Derek Muller.
- Elements of Truth
Products and services
- Veritasium YouTube Channel A science and engineering video channel on YouTube featuring experiments, expert interviews, demonstrations, and discussions covering topics such as physics, chemistry, biology, mathematics, and engineering, aimed at general viewers, educators, and students.
- Snatoms Molecular Modeling Kit
- Elements of Truth Tabletop Game
- VeMail Newsletter
Quantifiable outcome
- Multiple Kickstarter campaigns reaching 6,000-8,000+ backers for tabletop games
- +1 more outcomes
Companies that use Veritasium
Customer profileSegments3 records
Ideal customer profiles3 records
Veritasium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Veritasium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Electrify US LLCcoreElectrify US LLC is the parent company and trademark holder for Veritasium and related brands ('Ve'). The company copyright notice appears on veritasium.com stating '© 2026 Electrify US LLC. Veritasium and Ve are trademarks of Electrify US LLC'.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Veritasium competitors and assessment
Company assessmentDirect peers
- 3Blue1Brown: Math/physics education YouTube channel with high production value and strong brand. Comparable audience, premium sponsorships, and creator-led business model.
- MinutePhysics: Short-form and long-form physics education YouTube channel with very similar audience and topic overlap. Comparable ad + sponsorship monetization.
- Mark Rober: Former NASA engineer running a top-tier science/experiments YouTube channel with hands-on demos and engineering builds. Closely comparable audience, monetization model (ads + sponsorships + products), and content vertical.
- NileRed: Chemistry-focused science YouTube channel with strong audience overlap. Frequently collaborates with Veritasium (visible in the December 2025 overconfidence video credits), indicating direct peer relationship.
- Kurzgesagt: One of the largest science education YouTube channels globally, producing animated explainer videos on science topics with a similar ad + merchandise + premium app monetization model. Directly competes for science-curious viewers and premium consumer sponsors.
- Numberphile: Math-focused educational YouTube channel by Brady Haran, part of the Brady Haran network of science channels. Similar long-form, ad-supported science content model.
- Vsauce: Pioneer science YouTube channel with the same curiosity-driven, experiment-led format. Highly comparable audience and monetization approach, though hosted by Michael Stevens.
- SmarterEveryDay: Long-running science and engineering YouTube channel hosted by Destin Sandlin, featuring experiments and expert interviews — highly similar format, audience overlap, and sponsorship roster to Veritasium.
Others
- Brilliant: STEM learning platform that is both a Veritasium sponsor and a competitor for science-curious learners' attention and education spending. Relevant as both sponsor and overlapping audience monetization channel.
- Electrify Video Partners: Private equity firm that invested in Veritasium in 2023 and holds related trademarks via Electrify US LLC. Relevant as the capital and operational backer shaping Veritasium's growth trajectory and as a comparable acquirer of creator businesses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Veritasium social profiles
Digital presenceVeritasium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veritasium leadership team
Management profileNumber of profiles
Profiles1 record
Veritasium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veritasium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veritasium
What does Veritasium do?
Veritasium produces science and engineering videos hosted on YouTube, featuring experiments, expert interviews, demonstrations, and discussions of physics, chemistry, biology, mathematics, and engineering topics. The company also sells the Snatoms magnetic molecular modeling kit and the Elements of Truth tabletop game, and operates the VeMail weekly science newsletter, with revenues from YouTube ads, sponsorships, product sales, and crowdfunding.
Is Veritasium a public or private company?
Veritasium is a private company. It is classified as private equity controlled and is currently operating.
When was Veritasium founded?
Veritasium was founded in 2011. It employs 1 to 10 people.
Where is Veritasium based?
Veritasium is headquartered in Henderson, United States, in the North America region.
How does Veritasium make money?
Five revenue lines are on record. YouTube Advertising Revenue is the primary driver. The others are sponsored/Branded Content, product Sales - Snatoms, tabletop Games - Kickstarter and newsletter/Email Marketing.
Who are Veritasium's main competitors?
Direct peers on record are 3Blue1Brown, MinutePhysics, Mark Rober, NileRed, Kurzgesagt, Numberphile, Vsauce and SmarterEveryDay. Others are Brilliant and Electrify Video Partners.
Does Veritasium have an API?
No public API is recorded for Veritasium.
What industry is Veritasium in?
Veritasium's product category is Educational Media & Online Video Content. Its primary akta.pro industry code is EDAMABAA, Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs), with a secondary code of EDAMABAH, Physics Enrichment Programs.