SUPERTEAM
SUPERTEAM is a China-based, vertically integrated carbon fiber bicycle wheelset manufacturer selling direct-to-consumer and via B2B wholesale, serving 100,000+ cyclists worldwide with road, gravel, triathlon, and fixed-gear wheelsets priced from $399 to $1,799.
- Company typePrivate
- Founded2015
- HeadquartersXiamen, China
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SUPERTEAM does
SUPERTEAM (operating brand of Xiamen Baiyexing Outdoor Products Co., Ltd) is a China-based manufacturer and direct-to-consumer seller of carbon fiber bicycle wheelsets, founded in 2015 by MR. Ye and headquartered in Xiamen. The company leverages its parent company's prior OEM experience serving international first-line carbon fiber brands to produce handmade wheelsets at its own SGS- and UCI-certified factory. Its product portfolio spans road racing (Classic, Classic Pro, All Carbon, All-Carbon Ultra, S-All Carbon EVO, and the flagship S-ALL Carbon Ultra SL SE), gravel/cyclocross, triathlon, fixed-gear, and accessories, with proprietary technology including the shark fin bionic aerodynamic design, CS11-3.2-SL carbon fiber spokes, titanium alloy nipples, and a front-high/rear-low 51mm/48mm rim configuration.
The business operates a hybrid go-to-market model: direct e-commerce through superteamwheels.com with free shipping to US/UK/EU and Klarna installment support on select products; a B2B wholesale program for global bicycle dealers offering customization (rims, spokes, hubs) with quotes within 24 hours and a 5-set MOQ for custom orders; and a commission-based affiliate program with quarterly payouts above a $50 threshold. Pricing spans $399 (Classic entry-level) to $1,799 (Ultra SL SE flagship with DT Swiss 180 EXP hubs and ceramic bearings), supported by 3-year spoke/rim and 2-year hub warranties. Marketing is driven by blog content, YouTube reviews, a 50,000+ member newsletter, and professional cycling sponsorships including the Kőbánya Cycling Team (UCI Continental) and a three-year GCN Italia media partnership signed in March 2026. The company claims 100,000+ cyclists served and 70,000+ cumulative wheelsets sold.
SUPERTEAM firmographics
Firmographics- Name
- SUPERTEAM
- Legal name
- Xiamen Baiyexing Outdoor Products Co., Ltd
- Website
- https://superteamwheels.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- SUPERTEAM is a China-based, vertically integrated carbon fiber bicycle wheelset manufacturer selling direct-to-consumer and via B2B wholesale, serving 100,000+ cyclists worldwide with road, gravel, triathlon, and fixed-gear wheelsets priced from $399 to $1,799.
- Ownership category
- akta.pro rank
SUPERTEAM industry classification
Industry- Product category
- Bicycle Components / Carbon Fiber Wheelsets
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where SUPERTEAM is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
SUPERTEAM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct sales of carbon fiber wheelsets to consumers through their official website. Products include Road Bike wheels (Classic, Classic Pro, All Carbon, All-Carbon Ultra, S-All Carbon EVO), Gravel, Triathlon, and Accessories.
- B2B Wholesale: Wholesale wheelsets for major bicycle dealers worldwide. They can provide customized services and support global supply for bicycle dealers seeking to stock Superteam products.
- Affiliate Program: Commission-based affiliate program where partners earn commissions when customers purchase through their referral links. Commissions are paid quarterly when reaching $50 USD minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Classic series wheelsets |
| Unit Pricing | Pay-as-you-go | Mid-range All Carbon series |
| Unit Pricing | Pay-as-you-go | Mid-high range S-All Carbon N2 series with ceramic bearings |
| Unit Pricing | Pay-as-you-go | Premium All-Carbon Ultra series |
| Unit Pricing | Pay-as-you-go | Flagship Ultra SL SE with DT180 hubs |
| Unit Pricing | Multi-year contract | B2B Bulk Order Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SUPERTEAM product offering
Product offeringCore offering
SUPERTEAM manufactures and sells carbon fiber bicycle wheelsets for road racing, gravel/cyclocross, triathlon, and fixed-gear cycling disciplines, sold directly to consumers globally through its e-commerce website and to bicycle dealers through a wholesale program. The product portfolio spans entry-level (Classic), mid-range (All Carbon, Classic PRO), and premium series (S-ALL Carbon Ultra, S-ALL Carbon Ultra SL SE, S-All Carbon EVO) with rim, disc, and rim-brake variants.
Product overview
SUPERTEAM is a carbon fiber bicycle wheelset manufacturer established in 2015, offering a comprehensive portfolio of carbon road bike wheels across multiple series: S-ALL Carbon Ultra SL SE (flagship all-scenario wheelset), S-All Carbon Ultra, S-All Carbon EVO, All-Carbon Ultra, All Carbon, Classic PRO, and Classic. The product lineup spans road racing, gravel/cyclocross, triathlon, and fixed-gear cycling disciplines. SUPERTEAM positions itself in the mid-to-high-end market with high cost-performance, targeting both professional cyclists and enthusiasts. The company also offers accessories for personal items and bike components.
Differentiator
Problem solved
Functional benefit
Brands
- S-ALL Carbon EVO: Premium carbon road bike wheelset series launched in 2022 featuring new production processes and improved performance
- All-Carbon Ultra
- Classic PRO
- S-ALL Carbon Ultra SL SE
- All Carbon
Products and services
- S-ALL Carbon Ultra SL SE Carbon Wheelset Flagship all-scenario carbon wheelset with 51mm front/48mm rear rim depth design, DT Swiss 180 EXP hubs, ceramic bearings, and 36T ratchet freehub system weighing 1210g±20g, designed for road cyclists seeking premium performance across varied terrain.
- S-ALL Carbon Ultra Carbon Wheelset Carbon wheelset series weighing around 1385g, balancing lightweight design, aerodynamic efficiency, and comfort for versatile riding scenarios, available in R25-50 and disc brake variants for road cyclists.
- S-ALL Carbon Ultra H2 Carbon Wheelset High-performance carbon wheelset featuring shark fin bionic aerodynamic design with 30mm inner width, optimized for road racing and triathlon use, supplied to Kőbánya Cycling Team for professional competition.
- S-All Carbon EVO Carbon Wheelset EVO series carbon road bike wheels designed for performance riding with carbon spoke technology, including the S-ALL Carbon EVO II D30-50 DISC Brake variant with gold decals aero race design.
- Classic PRO Carbon Spokes Road Wheelset Carbon wheelset maximizing speed and efficiency with carbon spoke technology, available in R25-50 rim brake and disc brake configurations for road cyclists.
- Classic Carbon Wheelset Entry-level carbon fiber road bike wheelset offering quality construction at an accessible price point, including the Classic II D28-50 DISC Brake variant, for cyclists seeking their first carbon wheelset.
- Gravel Classic PRO G34-30 Carbon Wheelset Carbon gravel wheelset with G34-30mm configuration designed for gravel and cyclocross riding with disc brake compatibility, targeted at gravel cycling enthusiasts.
- Fixed-Gear Carbon Wheelset Fixed-gear carbon wheels designed for track and fixed-gear road cycling applications.
- Triathlon Carbon Wheelsets Carbon wheelsets optimized for triathlon racing with aerodynamic performance and lightweight construction for triathlon competitors.
- B2B Wholesale and Customization Program Wholesale wheelsets for major bicycle dealers worldwide with customization services for rims, spokes, hubs, and combinations, quotes within 24 hours, and volume-based pricing. No MOQ on existing inventory; MOQ of 5 sets for customized products. Targeted at bicycle dealers stocking Superteam products and professional cycling teams.
- Affiliate Referral Program Commission-based affiliate program where partners earn commissions when customers purchase through their referral links, with quarterly payouts at a $50 USD minimum threshold, targeted at marketing partners and influencers.
- Cycling Accessories Cycling accessories including personal item solutions (bags, storage) and bike component accessories (replacement parts, upgrades) for cyclists purchasing alongside wheelsets.
Quantifiable outcome
- Wind resistance reduced by 17.62% and drag area reduced by 17.83% at 40km/h compared to ordinary 25mm non-aerodynamic rims
- +2 more outcomes
Companies that use SUPERTEAM
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SUPERTEAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SUPERTEAM partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
SUPERTEAM competitors and assessment
Company assessmentDirect peers
- Princeton CarbonWorks: Premium carbon fiber wheelset manufacturer with proprietary aerodynamic technology and patented components. Princeton competes with Superteam at the high-performance end of the road and triathlon wheel category.
- Zipp: SRAM-owned premium carbon fiber wheelset manufacturer serving road, triathlon, and gravel cyclists. Zipp is the most established premium carbon wheels brand and directly competes with Superteam across product category and customer base, with pricing typically 2-3x Superteam's.
- ENVE Composites: Premium carbon fiber wheels and components manufacturer serving the high-end cycling market. ENVE's direct-to-consumer model and premium positioning make it a direct competitor for performance-focused cyclists considering Superteam's higher-end offerings.
- Hunt Bike Wheels: UK-based direct-to-consumer carbon and aluminum wheelset brand positioned on value-engineered performance. Hunt's DTC-first model and similar mid-to-high price positioning make it the closest analog to Superteam's go-to-market approach.
- Reynolds Cycling: Carbon fiber wheelset brand with deep heritage in cycling, known for aero and climbing wheel designs. Reynolds competes with Superteam across road and triathlon categories at premium and mid-tier price points.
- Elite Wheels: China-based carbon fiber wheelset manufacturer with similar origin, DTC model, and value-premium positioning. Elite Wheels is the most direct competitor in the same manufacturing geography and product category as Superteam.
- FFWD Wheels: Dutch carbon fiber wheelset brand specializing in road, triathlon, and gravel wheels. FFWD's similar product breadth, premium positioning, and direct sales model make it a direct comparable to Superteam in both product and channel strategy.
- Lightweight Meilenstei: Premium German carbon fiber wheelset brand recognized for ultra-lightweight construction and full-carbon spoke technology. Lightweight competes with Superteam's ultra-premium S-ALL Carbon Ultra SL SE line in the high-end performance segment.
Broad incumbents
- DT Swiss: Swiss premium cycling component manufacturer producing wheels, hubs, and suspension. DT Swiss is both a supplier (its 180 EXP hubs are featured in Superteam's flagship) and a competitor through its own wheel lines, making it a hybrid peer.
- Roval (Specialized): Specialized Bicycle Components' in-house wheelset brand offering carbon wheels at premium and mid-tier price points. Roval leverages parent brand's deep cycling heritage and OEM bike integration, competing with Superteam across the road and gravel categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SUPERTEAM social profiles
Digital presenceSUPERTEAM compliance and trust
Trust signalCompliance3 records
SUPERTEAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUPERTEAM leadership team
Management profileNumber of profiles
Profiles2 records
SUPERTEAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUPERTEAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUPERTEAM
What does SUPERTEAM do?
SUPERTEAM manufactures and sells carbon fiber bicycle wheelsets for road racing, gravel/cyclocross, triathlon, and fixed-gear cycling disciplines, sold directly to consumers globally through its e-commerce website and to bicycle dealers through a wholesale program. The product portfolio spans entry-level (Classic), mid-range (All Carbon, Classic PRO), and premium series (S-ALL Carbon Ultra, S-ALL Carbon Ultra SL SE, S-All Carbon EVO) with rim, disc, and rim-brake variants.
Is SUPERTEAM a public or private company?
SUPERTEAM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUPERTEAM founded?
SUPERTEAM was founded in 2015.
Where is SUPERTEAM based?
SUPERTEAM is headquartered in Xiamen, China, in the Asia region.
How does SUPERTEAM make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Wholesale and affiliate Program.
Who are SUPERTEAM's main competitors?
Direct peers on record are Princeton CarbonWorks, Zipp, ENVE Composites, Hunt Bike Wheels, Reynolds Cycling, Elite Wheels, FFWD Wheels and Lightweight Meilenstei. Broad incumbents are DT Swiss and Roval (Specialized).
Does SUPERTEAM have an API?
No public API is recorded for SUPERTEAM.
What industry is SUPERTEAM in?
SUPERTEAM's product category is Bicycle Components / Carbon Fiber Wheelsets. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.